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Refleksi Efektivitas Penerapan Coretax dalam Sistem Perpajakan Indonesia Ahmad Baihaqi; Liris Kristina
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 2 (2026): Mei : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i2.6874

Abstract

Digital transformation in tax administration has become a strategic step to improve the effectiveness of tax management and taxpayer compliance. The Indonesian government has developed the Core Tax Administration System (Coretax) as an integrated core system aimed at strengthening national tax governance through data integration and improved administrative efficiency. The implementation of this system is expected to support the modernization of tax administration and enhance the quality of services provided to taxpayers. However, the effectiveness of Coretax implementation still requires comprehensive study to understand the challenges and implications in the practice of tax administration in Indonesia. This study employs a qualitative approach with a descriptive-analytical design. Data were collected through in-depth interviews with tax officials, tax practitioners, and taxpayers, as well as documentation studies of regulations and policy reports related to Coretax. Data analysis was conducted using thematic analysis to identify patterns and challenges in system implementation. The results show that Coretax contributes to data integration, administrative efficiency, and the strengthening of tax governance. However, its implementation still faces challenges related to infrastructure readiness, human resource capacity, and the level of taxpayer trust.
OPTIMALISASI STRATEGI PEMASARAN BMT UGT CABANG KALIBARU DALAM MENINGKATKAN MINAT MENABUNG ANGGOTA Ahmad Baihaqi; Indana Almas Azhar
International Conference on Humanity Education and Society (ICHES) Vol. 5 No. 1 (2026): The 5th International Conference on Humanity Education and Society (ICHES)
Publisher : FORPIM PTKIS ZONA TAPAL KUDA

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Abstract

The development of the Islamic economy in Indonesia has not been fully followed by optimal interest in saving in Islamic savings products, particularly due to limited financial literacy and the effectiveness of marketing strategies. This study aims to analyze the implementation of the marketing strategy of BMT UGT Kalibaru Branch and the social, cultural, and economic factors that influence members' interest in saving. The study used a descriptive qualitative approach to gain an in-depth understanding of marketing practices and members' perceptions of Islamic savings. The results show that members' interest in saving is positively influenced by trust in Islamic principles, a personalized marketing approach, and Islamic financial education, but is not optimal due to limited literacy, marketing resources, and limited use of digital marketing. Optimizing marketing strategies and strengthening Islamic financial education that is adaptive to the community's socio-religious characteristics has been proven to increase members' trust, loyalty, and interest in saving, despite still facing challenges such as limited resources and competition with other financial institutions.