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PENGARUH KUALITAS PRODUK DAN KARAKTERISTIK KONSUMEN TERHADAP PEMBELIAN SAYURAN HIDROPONIK (Suatu Survei Terhadap Konsumen Sayuran Hidroponik UPTD Kawasan Agroeduwisata Cikundul Kota Sukabumi) Widhi Handaya; Euis Dasipah; Karyana KS; Nendah Siti Permana; Dety Sukmawati
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9247

Abstract

The research was conducted with the aim of (1) analyzing the effect of product quality and consumer characteristics on the purchase of hydroponic vegetables UPTD Kawasan Agroeduwisata Cikundul; (2) analyzing the effect of product quality on the purchase of hydroponic vegetables UPTD Kawasan Agroeduwisata Cikundul; (3) analyzing the effect of consumer characteristics on the purchase of hydroponic vegetables UPTD Kawasan Agroeduwisata Cikundul. The research method used in this research is a limited survey method to consumers of hydroponic vegetables UPTD Kawasan Agroeduwisata Cikundul. The form of the research is verification research (explanatory). Respondents or research samples were selected using the incidental sampling method. The analysis technique used is descriptive analysis and path analysis to test between variables. The conclusion of the research show that product quality and consumer characteristics together have a real positive influence on the purchase of hydroponic vegetables by 25.7%. Partially, the product quality factor gave a real positive influence on the purchase of hydroponic vegetables by 9% and the consumer characteristics factor gave a real positive influence on the purchase of hydroponic vegetables by 16.7%. Based on the results of this study, it is suggested to the UPTD Kawasan Agroeduwisata Cikundul, Sukabumi City to give more attention to the quality of hydroponic vegetable products to increase purchases.
FAKTOR YANG MEMPENGARUHI KEPUTUSAN PETANI DALAM MENERAPKAN TEKNOLOGI USAHATANI PADI ORGANIK DAN DAMPAKNYA TERHADAP PRODUKTIVITAS DAN PENDAPATAN (Kasus Pada Petani di Kecamatan Cibeber, Kabupaten Cianjur) Alinda Kamil; Euis Dasipah; Karyana KS; Dety Sukmawati; Agi Dahtiar
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9562

Abstract

This study aims to analyze the factors that influence farmers' decisions on the application of organic rice farming and their impact on productivity and income. The respondent determination technique used is a census obtained with a size of 80 people, each of which is 40 people who apply and 40 people who do not apply organic rice farming. The analysis technique used is multiple logistic regression. The results of the study obtained that the performance of organic rice farming was characterized by a land area of 0.44 ha, organic rice farming activities started from the use of superior and certified seeds; land management; Basic and secondary fertilization; use of organic materials; planting seeds; weeding; irrigation; pest and disease control; harvest and post-harvest, all of which are done conventionally. Marketing of the produce is done at the farmer's place with a selling price of Rp. 5,000/kg. Farmers' motivation factors, ease of obtaining organic materials, farming experience, land area, grain selling price, availability of farmer's capital simultaneously significantly influence the decision to implement organic rice farming. Meanwhile, partially, the significant ones with the largest order are: the selling price of grain; farmer motivation; ease of obtaining organic materials; and land area. The application of organic rice farming has no significant effect on productivity gains. For farm land. organic rice yielded 6,977 kg/ha productivity. While the non-organic 6,937 kg/ha. The application of organic rice farming has a positive effect on income, namely Rp. 15.162.464 / ha with R/C = 2.25, while the non-organic is Rp. 14.458.496 / ha with R/C = 1.80.
PREFERENSI KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN MOCHI LAMPION BERDASARKAN VARIAN RASA DAN KEMASAN (Suatu Kasus pada Konsumen di Toko Mochi Lampion Kecamatan Cikole, Kota Sukabumi) Anni Sugihhartati; Maman Haeruman; Dety Sukmawati; Euis Dasipah; Nataliningsih Nataliningsih; Agi Dahtiar
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9248

Abstract

The purpose of this study was to analyze the effect of variations in taste and packaging on purchasing decisions for Mochi Lantern cakes. The method used in this study is a quantitative method with descriptive analysis. Data collection was carried out using direct interview methods from respondents who were in the field using a questionnaire. Attributes observed in this study were flavor variants and types of packaging. The questionnaire proposed was first tested using validity and reliability tests. Descriptive analysis of respondents' characteristics and consumption behavior, preference for Mochi Lantern products such as flavor variants and types of packaging, as well as characteristics of Mochi Lantern products, these are taken into account when consumers make purchasing decisions and are analyzed using path analysis. The results showed that the flavor variant had a positive and significant indirect effect on the purchasing decision of Mochi Lanterns in the city of Sukabumi. Flavor variants indirectly have a positive effect on purchasing decisions through packaging variables, and have a direct positive effect on purchasing decisions on taste diversification. The more and higher the buyer's decision to purchase flavor variants, the greater the packaging variable in purchasing Mochi Lanterns in Sukabumi City.
PENGARUH KUALITAS PRODUK DAN CITRA MERK TERHADAP PEMBELIAN DAGING AYAM BROILER (Survei Terhadap Konsumen Daging Ayam Broiler di Kota Sukabumi Provinsi Jawa Barat) Rifki Amrullah; Euis Dasipah; Karyana KS; Nendah Siti Permana; Tuti Gantini
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9243

Abstract

This study aims to determine the effect of product quality and brand image on the purchase of broiler chicken meat.This research is a verification research using a survey method to consumers in Sukabumi City as the unit of analysis. The data collection technique used in this study was a questionnaire with a sample of 100 people. The analysis technique used is descriptive analysis and path analysis.The results of the partial study of product quality did not have a significant effect on the purchase of broiler chicken meat and brand image partially had a significant effect on the purchase of broiler chicken meat. Meanwhile, simultaneously product quality and brand image have a significant effect on the purchase of broiler chicken meat, with the level of influence can be seen from the hypothesis test, where the R square variable of 58.5% is influenced by this variable and 41.8% is influenced by other variables that are not explained. in this research.
TEKNOLOGI PENGGUNAAN AUTOFEEDER DAN PRODUKSI TERHADAP PENDAPATAN PEMBUDIDAYA UDANG VANAME (Litopenaeus vannamei) Yenti Rokhmulyenti; Maman Haeruman; Dety Sukmawati; Euis Dasipah; Nataliningsih Nataliningsih
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9250

Abstract

The purpose of this study was to prove the effect of using an autofeeder on production, as well as to prove empirically the effect of using an autofeeder on income, and to prove the effect of using an autofeeder on production with intervention as a variable. The method used in this study is the Regresion method with a population of 95 vaname shrimp cultivators located in Sukabumi Regency. The results of this study indicate that the use of autofeeder, production and income of vannamei shrimp cultivation in Sukabumi Regency are in the good category, through increased production of autofeeder use which will increase the income that increases from the production of vannamei shrimp farmers in Sukabumi Regency has a positive effect on increasing production and income.
INPUT PRODUKSI TERHADAP PENDAPATAN USAHA PEMBESARAN IKAN NILA (Oreochromis niloticus) KOLAM AIR TENANG DI KOTA SUKABUMI (Suatu kasus Pembudidaya di Pokdakan Kota Sukabumi) Yeni Yuliani; Euis Dasipah; Karyana KS; Dety Sukmawati; Tuti Gantini
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9244

Abstract

ABSTRACTFish culture production factors are an important component of the fish culture production process that determines the income of fish farmers. This study aims to analyze the business of tilapia rearing in the city of Sukabumi, and the production factors that influence the income of the tilapia rearing business. This study is a quantitative study using primers collected through a survey using a questionnaire. The research data collection was carried out in January 2022 - February 2022. The analytical method used was Multiple Linear Regression. The independent variables used were land area, number of seeds, amount of feed and labor costs. While the dependent variable is income. Ordinal Least Square (OLS) method is used for hypothesis testing on Multiple Linear Regression. The results showed that simultaneously the income of tilapia rearing farmers was influenced by land area, number of seeds, amount of feed, and labor costs of 82.83%. However, partially, only the variables of Land Area, Number of Seeds, and Amount of Feed, which affect the income. Meanwhile, the labor cost variable has no significant effect on the income of tilapia cultivators. The elasticity value of the fish farming production input factor has an elasticity value of less than 1 which means it is inelastic. The total elasticity of production factors for land area, seeds, feed and labor is 1.008 or fish rearing business is classified as an increasing return to scale business, meaning that the proportion of increase in output is greater than the increase in production input. Thus, optimizing the use of production inputs is very important in the fish farming process in order to maximize the income of fish farmers.
ANALISIS PREFERENSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SUSU MURNI FRESH MILACK (Suatu Kasus pada Konsumen di Resto & Cafe Fresh Milack Kecamatan Cikole, Kota Sukabumi) Ani Rani; Dety Sukmawati; Euis Dasipah; Nendah Siti Permana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9559

Abstract

This study aims to analyze how far individual characteristics and product characteristics influence the purchasing decision of Fresh Milack milk in Sukabumi City. The research method used in this paper is a quantitative method with descriptive analysis. Data was collected using direct interviews with respondents who were in the field using a questionnaire. The type of quantitative method used in this research is Path Analysis. This method analyzes consumer decisions in purchasing fresh milk based on individual characteristics and product characteristics. The results showed that individual characteristics and product characteristics influenced purchasing decisions on Fresh Milack milk. This means that when individual characteristics and product characteristics are diverse, it will result in an increase in the decision to purchase Fresh Milack milk in Sukabumi city.
Masalah Kebijakan Sertifikasi Benih Dan Bibit Tanaman Hutan Di Jawa Barat (Penerapan Pendekatan Advocacy Coalition Framework) Taofik Hidayat; Euis Dasipah; Dety Sukmawati; Zahra Nur Safa
OrchidAgri Vol 3, No 1 (2023)
Publisher : Fakultas Pertanian Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/orchidagri.v3i1.552

Abstract

The purpose of this study is to obtain policy direction recommendations for seed source, seed and seedling certification in West Java using ACF (Advocacy Coalition Framework) approach and multiple linear regression. A key alignment of the two goals for the government is compliance with statutory or government-sponsored regulations, with the result that the stability of seed production is disrupted by suppliers. Analysis using the ACF framework has produced policy guidelines for mandatory certification of seed quality related to seed source, seed quality, and compliance with regulations issued by central governments. The objectives of the activity to certify seed sources, seed quality and seed quality in accordance with the P.3 policy were not optimally achieved. This is reflected in the prominence of those who are less active in certifying the forest products they produce.Merchant certification activity has a significant value of 0.023. Vendor certification activities are reduced due to the P.3 policy requiring local governments to have their own forest plant nurseries. Procurement and distribution agencies generally produce on a large scale when they receive
Analisis Faktor Produksi Dalam Pengembangan Budi Daya Lebah Madu Klanceng (Trigona sp) Di Kampung Madu (Studi Kasus di Kecamatan Banjaranyar Kabupaten Ciamis Provinsi Jawa Barat) Deffi Setiadi; Tuhpawana Priatna Sendjaya; Euis Dasipah
OrchidAgri Vol 3, No 1 (2023)
Publisher : Fakultas Pertanian Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/orchidagri.v3i1.551

Abstract

Trigona sp. Bees, also known as bumble bees, are stingless bees and do not depend on bee pollen for their nutritional needs. The resin contained in the plant is needed for the production of propolis in the hive, so that Trigona sp can be cultivated anywhere with other types of bees. The aim is to find out the production factors that support the reproductive development of the klanceng honey bee (Trigona sp), the factors that influence the production of the klanceng honey bee (Trigona sp), and the factors that affect the income of the klanceng honey bee. (Trigona sp) influenced the research conducted. Factors affecting oyster production (Trigona sp) (land area, number of insects, equipment and labor wages). From the research results it is known that the variables of land area, number of insects, fixed costs and variable costs affect bee production, and from the results of multiple linear regression analysis the following equation is obtained, besides that the number of hives, fixed costs and variable costs that affect beekeeper income is variable, while land area has no effect. The results of the analysis of multiple linear regression tests produce the following equation, With any measure of commercial profitability, beekeeping is very profitable for agriculture.
Pengaruh Sifat Inovasi Dan Teknologi Sistem Tanam Jajar Legowo Terhadap Keberhasilan Usahatani Padi Sawah (Suatu Kasus di Kecamatan Bojongpicung Kabupaten Cianjur) Wawan Hermawan; Musli Rosmali; Euis Dasipah
OrchidAgri Vol 3, No 1 (2023)
Publisher : Fakultas Pertanian Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/orchidagri.v3i1.253

Abstract

The purpose of this study was to determine the effect of the nature of innovation on the Jajar Legowo planting system technology, the influence of the Jajar Legowo planting system technology on the success of lowland rice farming, the influence of the nature of innovation and Jajar Legowo technology on the success of lowland rice farming. This study used a survey method with the unit of analysis being farmers implementing Integrated Crop and Resource Management Technology in Bojong Picung District, Cianjur Regency. The sampling technique was carried out by random sampling of 110 respondents. The collected data were analyzed using path analysis, the analysis was adjusted according to the results of hypothesis testing. The results showed that the factors of the nature of innovation and the technology of the Legowo rice planting system simultaneously had a significant effect on the success of farming by 92.1%. The remaining 7.9% is influenced by other factors not examined in this study.
Co-Authors AA Sudharmawan, AA Aas, Ani Aaz Asmudin Tifani Acad Sudrajat Acep Yusup Adi Oksifa Rahma Harti Adjat Sudradjat Agi Dahtiar Albi Rohsan Alinda Kamil Amar Romidin Sumarga Andi Arifin Ani Rani Anni Sugihhartati Ariandi, Gugum Ary Ridho Mustofa Asep Dani, Asep Asep Haryanto Asiah Nurdin Ati Diah Umawati Budiasih, Raden Deffi Setiadi Dety Sukmawati Dewi Puspitasari Hasana Dian Purwadi Faturachman Dikna Yalendra Fadholi, Mohamad Furi Sundawati Gantini, Tuti Gijanto Purbo Suseno Gijanto Purbo Suseno Gilang Aulia Haris Budiyono Harti, Adi Oksifa Rahma Helga Sukma Nopythagoras Hermanto, Deden Herni Suryani I. Iskandar ibrahim ibrahim Ida Danah Ida Marina Ida Marina Ida Marina, Ida Ihda Qori, Muhammad Ilham Maulana Yusuf Iman, Manirul Is Zunaini Nursinah Jadi Muljadi Karyana KS Karyana KS Karyana KS Komar Priatna, Deden KS, Karyana KS, Karyana Lasminingrat, Anne Lukman Lukman Luly Lukfijayanti Luly Lukfijayanti, Luly Maman Haeruman Maman Haeruman Maria Lusiana Yulianti Mario Gesta Sigarlaki Meilan Julaeni Merry Elviyenny Mochamad Ramdan Muhamad Yusuf Mulyana, Asep Yanyan Musli Rosmali N. Yani Novaliana Nataliningsih, Nataliningsih Nendah, Nendah Nyi Yayat Ruwiyati Oktaviani, Neta Pandanwangi, Nurfadilah Ros Permana, Nendah Siti Pranowojati, Dhimas Raden Mohammad Hidayatullah Rahayu, Nugroho Budi Rahmah Sofiatin Ramdan, Moch Ramli, Irna Marliana Reiza Miftah Wirakusuma, Reiza Miftah Ridwan Gunawan Rifki Amrullah Rina Ridiawaty Rismandiri -Rismandiri Romy Sudiawan Rosdianti Permana Shinta Rosdiana Siti Maryam Siti Nurhanifah Solihin Solihin Sonjaya, Undang Sri Andayani Sri Ayu Andayani Srimarliani, Yosi Sriyogasari, Titin Taofik Hidayat Taryadi Taryadi Tatang Mulyana Tita Rostikasari Tita Suhartika Tuhpawana Priatna Sendjaya Tuti Gantini Wardiawan . Wawan Hermawan Wibawa, Ismail Supriyatna Widhi Handaya Winna Roswinna Wulan Oktaviani Yatti Rachmawati Yeni Yuliani Yenti Rokhmulyenti Yeti Yuliana Samantha Zahra Nur Safa