Article Per Year (5 Year)
p-Index From 2021 - 2026
8.799
P-Index
This Author published in this journals
All Journal Paradigma : Journal of Science, Religion and Culture Studies Jurnal Social Economic of Agriculture International Journal of Nusantara Islam Tourism & Hospitality Essentials Journal Jurnal Penelitian Pertanian Terapan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Agribisnis Terpadu Paspalum: Jurnal Ilmiah Pertanian Journal of Indonesian Tourism, Hospitality and Recreation Dinasti International Journal of Digital Business Management BERNAS: Jurnal Pengabdian Kepada Masyarakat Randwick International of Social Science Journal Wanamukti : Jurnal Penelitian Kehutanan Unram Journal of Community Service (UJCS) Agrivet: Jurnal Ilmu-ilmu Pertanian dan Peternakan Journal of Innovation in Management, Accounting and Business OrchidAgri Jurnal Siber Transportasi dan Logistik Journal of Innovation and Research in Agriculture Journal of Sustainable Agribusiness Greenation International Journal of Tourism and Management Jurnal Greenation Pertanian dan Perkebunan CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Jurnal Agribisnis dan Pengembangan Wilayah
Euis Dasipah
Agribisnis, Fakultas Pertanian, Universitas Winaya Mukti
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

Published : 90 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 90 Documents
Search

 5   6   7   8   9 
Analisis Faktor Bauran Pemasaran Terhadap Kepuasan Pengunjung Agrowisata La Fresa Lembang Dasipah, Euis
Journal of Indonesian Tourism, Hospitality and Recreation Vol 6, No 1 (2023): Journal of Indonesian Tourism, Hospitality and Recreation (April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v6i1.55881

Abstract

AbstractThis study aims to determine the application of the marketing mix in Agrotourism La Fresa Lembang, Bandung and how the influence of the marketing mix on visitor satisfaction Agrotourism La Fresa Lembang, Bandung. The method used is a case method. The analytical tool used is multiple linear regression statistical analysis. The results obtained are the simultaneous F-test of product, price, place, promotion, people, process and physical evidence variables have a significant influence on visitor satisfaction. From the results of the T-test partially the marketing mix that has a significant effect is the price, place, people and process variables. Meanwhile, product, promotion and physical evidence variables have no significant effect on visitor satisfaction.AbstrakTujuan penelitian ini untuk mengetahui penerapan bauran pemasaran di Agrowisata La Fresa Lembang, Kabupaten Bandung Barat dan bagaimana pengaruh dari bauran pemasaran terhadap kepuasan pengunjung Agrowisata La Fresa Lembang, Kabupaten Bandung Barat. Metode yang digunakan adalah metode suatu kasus. Alat analisis yang digunakan yaitu analisis statistik regresi linear berganda. Hasil penelitian yang diperoleh adalah Uji F secara simultan variabel produk, harga, tempat, promosi, orang, proses dan bukti fisik memiliki pengaruh secara signifikan terhadap kepuasan pengunjung. Dari hasil Uji T secara parsial bauran pemasaran yang berpengaruh secara signifikan yaitu variabel harga, tempat, orang dan proses. Sedangkan variabel produk, promosi dan bukti fisik tidak berpengaruh secara signifikan terhadap kepuasan pengunjung.
Analisis Pengaruh Promosi di Media Sosial dan Word of Mouth Terhadap Keputusan Pembelian Susu Yoghurt: Studi kasus pada konsumen Family Moo Kabupaten Cianjur Dani, Asep; Dasipah, Euis; Sukmawati, Dety
Journal of Innovation in Management, Accounting and Business Vol. 3 No. 3 (2024)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jimab.v3i3.950

Abstract

This study aims to analyze the effect of promotion on social media and word of mouth (WOM) on purchasing decisions for Family Moo yoghurt milk in Cianjur Regency. This study was conducted by identifying the characteristics of respondents based on gender, age, and occupation and measuring the effectiveness of social media promotions and WOM in influencing purchasing decisions. Data was collected through a survey conducted in 2023, involving respondents with various demographic backgrounds.The results showed that the majority of respondents were female (65%) with the largest age group being 20-30 years old (45%). Respondents' occupations were dominated by the category of “others,” including housewives (40%). The validity and reliability tests of the measuring instruments showed satisfactory results, with all promotion, WOM, and purchase decision items measured as valid and reliable. The integration between social media promotion and WOM is very effective in influencing consumer purchasing decisions for Family Moo yoghurt milk. Therefore, it is recommended that companies improve promotional strategies on social media with more creative and interactive content and facilitate positive WOM through loyalty
Perubahan Kebijakan Subsidi Pupuk dan Dampaknya Terhadap Penerapan Teknologi dan Pendapatan Usahatani Padi di Kabupaten Cianjur Pandanwangi, Nurfadilah Ros; Dasipah, Euis; Mulyana, Tatang
Journal of Innovation in Management, Accounting and Business Vol. 3 No. 3 (2024)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jimab.v3i3.952

Abstract

This research uses the verification method to examine the impact of fertilizer subsidy policy changes on wetland rice farmers in Gekbrong Sub-district, Cianjur District. This method was chosen to evaluate how far the objectives of the new fertilizer subsidy policy (October 2022) achieved the expected results. Data analysis was conducted using paired t-test and Wilcoxon Signed Rank Test, depending on the data distribution. The research sample consisted of 42 farmers who had been farming before and after the implementation of the new policy. The results showed that there was no significant difference in the application of fertilizer technology between before and after the policy change, although the new policy aimed to encourage the use of organic fertilizer. However, the change in fertilizer subsidy policy had a significant impact on farmers' income due to an increase in farming costs, particularly fertilizer procurement costs. This finding suggests that the subsidy distribution mechanism still suffers from “irregularities” and requires improvement to ensure farmer income sustainability.
Faktor Yang Mempengaruhi Transformasi Tenaga Kerja Pertanian dan Dampaknya Terhadap Pendapatan Rumah Tangga Petani di Kawasan Wisata Hutan Pantai Cemara Ariandi, Gugum; Dasipah, Euis; Ramdan, Moch
Journal of Innovation in Management, Accounting and Business Vol. 3 No. 3 (2024)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jimab.v3i3.953

Abstract

The objective of this research is to examine the determinants that impact the decision-making process of farmers to shift from agricultural labor to non-agricultural labor and its consequences on the income of farmer households (FH). The sampling method employed was simple random sampling, based on Slovin's formula, resulting in a sample size of 65 individuals. The statistical techniques used for analysis were multiple logistic regression and unpaired t-test. The findings reveal that farmer households (RTP) residing in the vicinity of Cidaun Beach tourist area have witnessed a shift in their employment from agriculture to non-agriculture, while agriculture remains their primary business. The non-agricultural sector offers several business and job opportunities, including retail, small shops, lending services, and motorbike rental services. Agricultural income contributes to 46.26% of the total household income, while non-agricultural income contributes to 53.74%. The shift from agricultural to non-agricultural labor is influenced by various factors, such as age, land area, land productivity, farmer knowledge, farmer income, and family responsibilities. Land area, farmer income, and dependency ratio are the primary determinants of the workforce's transformation. The shift from agricultural to non-agricultural labor has a significant impact on the increase in FH income, with a rise of 51.90%, primarily due to higher income from non-agriculture than agriculture.
INFLUENCE OF SOCIAL ECONOMIC FACTORS AND AGRICULTURAL TECHNOLOGY IMPLEMENTATION TOWARD ORANGE CROP PRODUCTIVITY Dasipah, Euis; Raden Budiasih; Tita Rostikasari
Dinasti International Journal of Digital Business Management Vol. 1 No. 3 (2020): Dinasti International Journal of Digital Business Management (April - May 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i3.241

Abstract

The purpose of this study was to find out and analyze the socio-economic influence of farmers on the level of technological application in orange plantation. The research method used descriptive analysis, while to determine the relationship between variables was done by using a simple non-linear regression test and multiple linear regression test. A survey method was conducted on socio-economic factual description of farmers, the application of agricultural technology, especially orange plantation and its productivity. The unit of analysis is a farmer who was cultivation in 2009 until 2020. The sampling technique was done by two-stage random sampling and obtained a sample of 90 farmers as respondents. The collected data were analyzed analytically descriptive according to the results of hypothesis testing. The result of the research showed that: The application of agricultural technology influenced by socio-economic factors, namely the area of arable land and social media exposure.
Changes in Subsidized Fertilizer Policy on Factors of Production and Farm Income of Red Chili (Capsicum Annuum L) in Cianjur Regency Dety Sukmawati; Euis Dasipah; Asiah Nurdin
Greenation International Journal of Tourism and Management Vol. 1 No. 3 (2023): (GIJTM) Greenation International Journal of Tourism and Management (September -
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v1i3.79

Abstract

Changes in subsidized fertilizer policies are felt to have a direct effect on the use of production factors and the income of red chili farmers. Data from the Central Statistics Agency for 2022 shows a decrease in the harvested area of ??1,380 Ha (58%) and production of 13,830.8 tons (53%) of red chilies in Cianjur Regency. This is the basis for research whether the decline in production is one of the impacts of changes in subsidized fertilizers. The research method is descriptive verification, the analysis technique used is multiple linear regression. The number of samples taken is 75 red chili farmers in Cipanas District. Subsidized fertilizer policy is one of the government policies in an effort to improve the economy of the farming community. However, these policy changes can have a significant impact on production factors and farmer incomes. This study reveals that changes in subsidized fertilizer policies have a significant effect on the income of red chili farmers. Changes in the policy of reducing the type of fertilizer and the allocation of fertilizer subsidies by 10% reduced farmers' income by 4.68%. Factors of Production affect the Income of Red Chili Farmers where changes in the use of factors of production after Minister of Agriculture No. 10 of 2022 where the type of fertilizer and the dosage of subsidized fertilizers change results in reduced farmer income. This study concludes that the income of red chili farmers is significantly influenced by production factors. After the enactment of the Minister of Agriculture, every change in the use of production factors by 10% in Production Factors contributed to an increase in farmers' income by 3.16%.
PENGARUH FAKTOR SOSIAL EKONOMI DAN MANAJERIAL PETANI TERHADAP KEBERHASILAN USAHATANI MODEL AGROFORESTRI (Suatu Kasus Petani di Sekitar Hutan Daerah Borogojol, Kabupaten Majalengka, Jawa Barat) Dasipah, Euis; Hermanto, Deden; Sukmawati, Dety; Suryani, Herni
Wanamukti: Jurnal Penelitian Kehutanan Vol. 27 No. 2 (2024)
Publisher : Fakultas Kehutanan Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/wanamukti.v27i2.850

Abstract

The objective of this investigation is to investigate the impact of Farmers' socio-economic and managerial factors on the success of agricultural enterprises using the agroforestry model. The respondent determination technique was implemented through a census of 65 respondents. Path analysis was implemented as the analytical methodology. The performance of the socio-economic factors of producers who were active in the Agroforestry model in the Borogojol forest area, which included age, education, experience, family responsibilities, land area, and capital, achieved an achievement criterion of 48.78%. Adequate. This demonstrates the socio-economic factors of farmers, as evidenced by their age (54 years), low education level (primarily elementary school graduates), family responsibilities (two individuals), limited land (0.26 hectares), and low capital. The hypothesis has been demonstrated that the agroforestry model is positively influenced by the socio-economic and managerial factors of producers, both simultaneously and partially. The total influence of the two variables is 67.00%, with 9.32% of the total influence being contributed by socio-economic factors and 57.69% by farmer managerial factors. The remaining 37.00% is influenced by other factors. To ensure that farmers remain engaged and continue to implement agroforestry farming models, it is necessary to increase the productivity of cultivated seasonal plant species by increasing the quantity of organic fertilizer used and providing coaching for follow-up and control. Keywords: Agroforestry, Economic, Social
THE INFLUENCE OF SOCIO-ECONOMIC A ND MANAGERIAL FACTORS OF FARMERS ON THE SUCCESS OF AGROFORESTRY MODEL FARMING AGRISILVICULTURE PATTERN Wibawa, Ismail Supriyatna; Dasipah, Euis; Mulyana, Tatang
Journal of Sustainable Agribusiness Vol. 3 No. 2 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jsa.v3i2.11665

Abstract

This study aims to Influence Farmers' Socio-Economic and Managerial Factors on the Success of Farming with Agroforestry Models with Agrisilvicultural Patterns. (A Case of Farmers around the Kiarapayung Regional Forest. The respondent determination technique was carried out by census as many as 65 respondents. The analysis technique used was path analysis. The results obtained were the performance of the socio-economic factors of farmers who were active in the agroforestry model of agrisilvicultural patterns in the forests of the Kiarapayung area which included: age; education; experience; family dependents; land area; and capital obtained 48.78% achievement criteria Enough. This illustrates the socio-economic factors of farmers seen from age are old age (54 years); low education mostly elementary school graduates; family dependents of 2 people, narrow land 0.26 ha, and low capital Managerial performance of agroforestry farmers in agricultural patterns around the Kiarapayung forest area obtained an achievement level of 73.07% good criteria Consisting of technical managerial achievements obtained 83.37% very good criteria and business managerial 65.49% good criteria. Successful performance of an agroforestry model farming agrisilvicultural pattern of farmers around the forest area of Kiarapayung which consists of Social Aspects 66.54% Good criteria; Economic Aspect 63.46% Good Criteria and Ecological Aspect 64.42% Good Criteria. The overall level of achievement obtained 64.91% criteria Good. There is a real and strong positive correlation between socio-economic factors and managerial agroforestry farmers with agrisilvicultural patterns, which is indicated by the correlation coefficient r = 0.365, it can be interpreted that the better the socio-economic factors, the better the managerial farmers. The hypothesis is proven that the socio-economic and managerial factors of farmers have a positive effect on the success of the agroforestry model of the agrisilvicultural pattern, either simultaneously or partially. The total influence of the two variables is 67.00% which is contributed by the total influence of socio-economic factors 9.32% and the total managerial influence of farmers is 57.69%, the remaining 37.00% is influenced by other factors. Efforts need to be made to increase the productivity of the types of seasonal crops cultivated by increasing the amount of use of organic fertilizers, and coaching for follow-up and control so that farmers remain interested and continue to apply the agroforestry farming model.
THE INFLUENCE OF MIX MARKETING STRATEGIES AND CONSUMER PREFERENCES ON CONSUMER LOYALTY FOR ALGHIFARI RED GINGER DRINK PRODUCTS Ramli, Irna Marliana; Dasipah, Euis; Permana, Nendah Siti
Journal of Sustainable Agribusiness Vol. 3 No. 2 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jsa.v3i2.11666

Abstract

Performance of the Marketing Mix Strategy (Mix Marketing Strategic) which includes the dimensions: product; prices; place; promotion on the Alghifari red ginger beverage business in Cianjur City obtained an achievement of 78.26% with good criteria. Performance of consumer preferences which includes dimensions / attributes: taste, aroma, colour, properties and packaging for consumers of Alghifari red ginger drink in Cianjur City achieved 79.27% good criteria. Demonstration of Consumer Loyalty which includes dimensions: taste, aroma, colour, properties and packaging of the Alghifari red ginger drink in Cianjur City achieved 79.08% of the Good criterion. There is a positive correlation between the Marketing Mix Strategy and the Consumer Preferences of Alghifari Red Ginger Drink as indicated by the correlation coefficient number r = 0.889 meaning that the better the Marketing Mix strategy is implemented, the better the consumer preference level will be. Marketing Mix Strategy and Consumer Preference have a significant effect on Consumer Loyalty of Alghifari Red Ginger Drink. The contribution of the influence of Consumer Preference is 70.74% greater than the contribution of the Marketing Mix Strategy of 19.50%. The remaining 9.76% is influenced by other factors.
Business and Marketing Analysis of Coconut Sugar Agro-Industry Crafters in Ciracap District, Sukabumi Regency Srimarliani, Yosi; Dasipah, Euis; Gantini, Tuti
Journal of Sustainable Agribusiness Vol. 3 No. 2 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jsa.v3i2.11668

Abstract

This study aims to analyze the income of coconut sugar agroindustry craftsmen and determine the marketing efficiency of coconut sugar in Ciracap District, Sukabumi Regency, West Java Province. The use of business analysis and marketing analysis is the method chosen to find out how much income is earned by craftsmen and how much marketing efficiency has been carried out on the coconut sugar marketing chain in this area. Business analysis can be seen through the calculation of cost analysis, the results of the calculation of revenue, and the amount of income. Marketing analysis is obtained by looking at the efficiency of marketing channels, calculating marketing margins, and looking for the farmer's share value so that it is obtained how efficient the marketing flow has been by coconut sugar marketing actors. From the results of research that has been done, it can be seen that the average production cost of coconut sugar craftsmen is Rp. 4. 692,194 per month, the average income of the craftsmen Rp. 6,754,762 per month and the average monthly income of crafters is Rp.2,062,567 so that the R/C ratio obtained is 1.43. There are three patterns of coconut sugar marketing channels, namely marketing channel pattern 1, marketing channel pattern 2, and marketing channel pattern 3. Marketing channel pattern 3 is the most efficient marketing channel pattern in the coconut sugar marketing system in the research area. The total marketing margin generated in the pattern of marketing channels 1 and 2 is Rp. 6,054, and in channel 3 is Rp. 8,054, with farmer's share of 76.92%, 84.61%, and 66.67% for marketing channel patterns 1,2, and 3.
Co-Authors AA Sudharmawan, AA Aas, Ani Aaz Asmudin Tifani Acad Sudrajat Acep Yusup Adi Oksifa Rahma Harti Adjat Sudradjat Agi Dahtiar Albi Rohsan Alinda Kamil Amar Romidin Sumarga Andi Arifin Ani Rani Anni Sugihhartati Ariandi, Gugum Ary Ridho Mustofa Asep Dani, Asep Asep Haryanto Asiah Nurdin Ati Diah Umawati Budiasih, Raden Deffi Setiadi Dety Sukmawati Dewi Puspitasari Hasana Dian Purwadi Faturachman Dikna Yalendra Fadholi, Mohamad Furi Sundawati Gantini, Tuti Gijanto Purbo Suseno Gijanto Purbo Suseno Gilang Aulia Haris Budiyono Harti, Adi Oksifa Rahma Helga Sukma Nopythagoras Hermanto, Deden Herni Suryani I. Iskandar ibrahim ibrahim Ida Danah Ida Marina Ida Marina Ida Marina, Ida Ihda Qori, Muhammad Ilham Maulana Yusuf Iman, Manirul Is Zunaini Nursinah Jadi Muljadi Karyana KS Karyana KS Karyana KS Komar Priatna, Deden KS, Karyana KS, Karyana Lasminingrat, Anne Lukman Lukman Luly Lukfijayanti Luly Lukfijayanti, Luly Maman Haeruman Maman Haeruman Maria Lusiana Yulianti Mario Gesta Sigarlaki Meilan Julaeni Merry Elviyenny Mochamad Ramdan Muhamad Yusuf Mulyana, Asep Yanyan Musli Rosmali N. Yani Novaliana Nataliningsih, Nataliningsih Nendah, Nendah Nyi Yayat Ruwiyati Oktaviani, Neta Pandanwangi, Nurfadilah Ros Permana, Nendah Siti Pranowojati, Dhimas Raden Mohammad Hidayatullah Rahayu, Nugroho Budi Rahmah Sofiatin Ramdan, Moch Ramli, Irna Marliana Reiza Miftah Wirakusuma, Reiza Miftah Ridwan Gunawan Rifki Amrullah Rina Ridiawaty Rismandiri -Rismandiri Romy Sudiawan Rosdianti Permana Shinta Rosdiana Siti Maryam Siti Nurhanifah Solihin Solihin Sonjaya, Undang Sri Andayani Sri Ayu Andayani Srimarliani, Yosi Sriyogasari, Titin Taofik Hidayat Taryadi Taryadi Tatang Mulyana Tita Rostikasari Tita Suhartika Tuhpawana Priatna Sendjaya Tuti Gantini Wardiawan . Wawan Hermawan Wibawa, Ismail Supriyatna Widhi Handaya Winna Roswinna Wulan Oktaviani Yatti Rachmawati Yeni Yuliani Yenti Rokhmulyenti Yeti Yuliana Samantha Zahra Nur Safa