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All Journal Journal of Economic, Bussines and Accounting (COSTING) JISIP: Jurnal Ilmu Sosial dan Pendidikan Buana Ilmu Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Papatung : Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Britain International of Humanities and Social Sciences (BIoHS) Journal ETNIK : Jurnal Ekonomi dan Teknik Jurnal Ekonomi International Journal of Science and Society (IJSOC) Economic Reviews Journal Bandung Conference Series: Economics Studies Jurnal Pijar : Studi Manajemen dan Bisnis Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service West Science Business and Management West Science Journal Economic and Entrepreneurship Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Nanggroe: Journal of Scholarly Service JEBD Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Dedi Mulyadi
Fakultas Ekonomi Dan Bisnis Universitas Buana Perjuangan Karawang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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Journal : Nanggroe: Journal Of Scholarly Service

 1 
Pengaruh Konsumen Dalam Keputusan Pembelian Produk Melalui Tiktokshop Karina Ristiyana; Dedi Mulyadi
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 3 (2023): Juni
Publisher : Yayasan Daarul Huda Kruengmane

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Abstract

This study aims to determine the effect of using the Tiktok application on consumer purchasing decisions for products at Tiktokshop. The method used in this research is a quantitative method. the type of research used is research research with the method of distributing questionnaires. the sample in this study was 100 respondents and data processing using SPSS. This research has met the validation and reliability requirements. The variables used in this study are purchasing decision variables and the independent variable, namely the Tiktokshop application. The results of the study concluded that the use of the Tiktokshop Application has a positive effect on product purchasing decisions through Tiktokshop. 
Keputusan Pembelian Produk di Shopee Terhadap Mahasiswa Manajemen Angkatan 2020 Universitas Buana Perjuangan Karawang Dini Oktaviani; Dedi Mulyadi
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 3 (2023): Juni
Publisher : Yayasan Daarul Huda Kruengmane

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The research objective is to find out how people can easily use the Shopee application to make a purchase decision. The method used in this study was to send a questionnaire to students at the University of Buana Perjuangan Karawang Management 2020 with 100 respondents who had shopped on the Shopee platform. The results of the study show that there is an increase in online shopping by male consumers at Buana Perjuangan University, Karawang Management 2020 and from an age group. With a comparison of prices and product quality between online shop platforms, it can affect purchasing decisions by consumers. This is influenced by the many online shops that sell goods by live streaming which can attract the attention of consumers where it can be a product purchase decision. With so many consumers making product purchase decisions at Shopee due to the very easy use of the Shopee platform, making transactions easily, and the many options for payment such as COD, as well as through partners/agents and others, this makes the Shopee platform an advantage.
Pengaruh Digital Payment Terhadap Prilaku Konsumtif Masyarakat Kintan Rahayu; Dedi Mulyadi
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 3 (2023): Juni
Publisher : Yayasan Daarul Huda Kruengmane

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Abstract

This study aims to investigate the effect of digital payments on people's consumptive behavior. In the growing digital era, digital payments have become one of the main ways to make transactions online. This phenomenon produces a significant impact on people's consumptive behavior. The research method used is a survey through questionnaires distributed to respondents who are digital payment users. The research sample consisted of residential residents, college students, and students in Karawang, with a sufficient number of respondents for accurate analysis. The data obtained were analyzed using descriptive statistical methods and regression analysis. The results of the study show that the effect of digital payments is quite influential on people's consumptive behavior by 68.6% and the remaining 47.1% is influenced by other variables not included in the study. This research found that the more often individuals use digital payments, the more vulnerable they are to excessive consumptive behavior. Factors such as convenience, speed and convenience in using digital payments also contribute to the intensity of use and increased consumer behavior.
Pengaruh Promosi Media Sosial Terhadap Penjualan di Bukalapak Fahmi Zain; Dedi Mulyadi
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 3 (2023): Juni
Publisher : Yayasan Daarul Huda Kruengmane

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Abstract

Along with economic growth and technological developments, the business world is also experiencing rapid development with the emergence of various companies that are trying to create products and services to meet the needs and desires of consumers. The widespread use of social media, for example: Facebook, Twitter and other social media communication forums, inevitably forces companies to improve their communication models. This social media device is a common thing that is always in touch with our activities, especially for internet users. Promotion is one element of the marketing mix (marketing mix), in addition to determining the selling price, product and distribution. This study aims to determine the effect of promotion through social media, and the attractiveness of the sale of Bukalapak. The population in this study are all people who use Bukalapak. The sample size is 100 respondents, the sampling technique is to distribute questionnaires to people who use Bukalapak. The type of data used comes from primary data and secondary data. Data collection was carried out using a questionnaire, the results of this study also show several indicators that Bukalapak must improve again, the analysis results also show some results that can be developed in terms of promotion at Bukalapak, such as service, attractiveness of promotions provided, information provided displayed, and the convenience of shopping at Bukalapak.
Pengaruh Kualitas Pelayanan dan Kepuasan Konsumen Terhadap Minat Beli Ulang Pada Toko Grosir Zahra Purwasari Kabupaten Karawang Mohammad Ferda Aji Perdana; Dedi Mulyadi
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 3 (2023): Juni
Publisher : Yayasan Daarul Huda Kruengmane

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Abstract

Progress in the economic field so far has brought many rapid developments in the business sector. In line with that, many wholesale organizations have sprung up, ranging from the real to the virtual (virtual) world. There are several types of Wholesale organizations namely: Wholesalers, self-service, specialty stores, department stores, supermarkets, convenience stores, and discount, self-selected, limited service and full service retailers. The increasing number of shopping places in big cities as well as in small towns creates a lot of competition. The managers of shopping places in Purwasari, Karawang Regency, one of which is the Zahra Wholesale Store, also want to get a high market share. The way to win the competition is to provide customer satisfaction, starting with providing shopping facilities such as comfortable shopping places, spacious parking lots, spacious shopping areas, besides seating. The purpose of the study was to examine service quality, consumer satisfaction and repurchase interest at the Zahra Wholesale Store, as well as to examine the effect of service quality and consumer satisfaction on the interest in repurchasing products from the Zahra Wholesale Store. This research was conducted using quantitative methods with descriptive and verification approaches. Where data collection is done by using questionnaires and literature study.
Co-Authors Adiilah Eka Pridhi Adrian Rizky Agna Satyo Khaeru Alya Rinjani Amir Andreansyah Anggi Ramadani Annisya Sekar Cakra Buana Aris Munandar Asep Darojatul Romli Asyifa Asyifa Atsila Nur Marda Sofwa Aura Aulia Ayu Anisa Bagas Arya Septian Cindy Safiatun Nazihah Citra Savitri Dela Syafitri Desi Tri Wahyuni Devina Nadila Dewi Ratna Suminar Diah Kartika Afryani Dian Meiliya Putri Dini Oktaviani Dwi Epty Hidayaty Elsa Nurmalasari Fadillah Siva Azzahra Fahmi Zain Hanibah Miftahul Janah Suhardi Hilda Nur Afisa Hoeriah Hoeriah Indah Putri Pratiwi Istighna Al Muna Jamal Handitia Putra Jonatan Boyke A Joshua Yugo Hasan Kan Myeongu Karina Ristiyana Kintan Rahayu Kintan Rahayu Laras Ratu Khalida Linawati Linawati Lisa Ara Ghea Sagala Lusiana Rahmatiani Mohamad Siswanto Mohammad Ferda Aji Perdana Mutiara Ramadhini Nel Yunita Nelia Wulan Safitri Niko Saputra Nuke Betharini Nur Laili Isnawati Putri Widyani Regita Kusuma Dewi Riki Ahmad Nugraha Rizkia Izriani Maliek Rosya Luckyta Aji Kusuma Salsabila Septiani Putri Santi Nurhunah Santi Pertiwi Hari Sandi Santi Pertiwi Hari Sandi Santi Pertiwi Hari Sandi Shintia Noviyanti Sihabudin Sihabudin Silfia Silfia Silvi Anggraeni Sintia Ayuandira Rahayu Siti Amamilah Siti Humairoh Siti Sa’adah Akmaliyah Siti Zakiyyah Frialyani Sri Herlina Ardinengsih Sungkono Sungkono Sungkono Sungkono Suroso Susanti Nurmalasari Syifa Aulia Dewi Tiwang Wiliansach Tiwi Umaydatul Febianty Sukma Umi Widyaningrum Umniyah Winda Dwi Agustini Yanti Yanti Yanti