Article Per Year (5 Year)
p-Index From 2021 - 2026
4.547
P-Index
This Author published in this journals
All Journal Economic Journal of Emerging Markets Jurnal Ekonomi Kuantitatif Terapan Jurnal Presipitasi : Media Komunikasi dan Pengembangan Teknik Lingkungan Abdimas JEJAK Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Jurnal Ilmu Sosial dan Ilmu Politik AFEBI Economic and Finance Review Kumawula: Jurnal Pengabdian Kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat Efficient: Indonesian Journal of Development Economics Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo Indicators : Journal of Economic and Business Kontigensi: Jurnal Ilmiah Manajemen Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Indonesian Journal of Devotion and Empowerment (IJDE) D'edukasi: Jurnal Pengabdian Masyarakat Prosiding Seminar Nasional Pengabdian Kepada Masyarakat International Journal of Integrative Sciences Research Horizon Prosiding Seminar Nasional Unimus Economic Development Analysis Journal Efficient: Indonesian Journal of Development Economics Jurnal Ekonomi, Manajemen, Akuntansi Business and Economic Analysis Journal Jejak: Jurnal Ekonomi dan Kebijakan Journal of Economic Education
Shanty Oktavilia
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

Published : 53 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Economic Education

 1 
Development Strategy of Soy Sauce Business in Purwodadi District Grobogan Regency Tamara, Ervina Ayu; Prajanti, Sucihatiningsih Dian Wisika; Oktavilia, Shanty
Journal of Economic Education Vol. 13 No. 2 (2024): December 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v13i2.28417

Abstract

The numerous of soy sauce factories that are spread throughout Indonesia, such as Udang and Bawang soy sauce brands are two of the industry players that are most well-known in Grobogan Regency and its surrounding area. This research aimed to discover the strategy used in soy sauce business development in Purwodadi District, Grobogan Regency. The population of this research used a keyperson that consisted of 3 people. The method used in this research is a mixed method and used descriptive qualitative, Analytical Hierarchy Process (AHP) and Matrix of Alliance, Conflicts, Tactics, Objectives, and Recommendations (MACTOR) to analyze the result. The research subjects are government policy, human resources, and institutional. The result shows based on AHP analysis, the priorities of business development strategy are as follows (1) government policy criteria in the amount of 0.402; (2) Human resource criteria in the amount of 0.402; (3) Institutional criteria in the amount of 0.144. Furthermore, in the MACTOR analysis stated that there are 6 actors and 7 goals that have a role in the effort to develop the soy sauce business, distributor, retailer, consumer, and raw materials supplier. Meanwhile, there are 2 most significant objectives namely Increasing Promotional and Marketing Capability and synergy in Increasing Productivity. The suggestion from this study is that the most prioritized policies are on providing training and facilitating business licensing, promotion, and marketing training. Meanwhile, for further research, can develop existing research by adding, comparing or evaluating the results of variables and analysis to be more complex, comprehensive, and integrated.
Co-Authors . Firmansyah . Marwani AA Sudharmawan, AA Aan Riana Achmad Noerkhaerin Putra Agus Rubianto Rahman, Agus Rubianto Ahmad Syahrul Fauzi Aisyah, Fiki Dwi Akhmad Syakir Kurnia Akhmad Syakir Kurnia Amilia Widya Pangesti Andini Kurniasari Andryan Setyadharma Annis Khoirunnisa Anton Supriyadi Arifin, Mifta Qoirun Nisa Azizah, Farida Nur Bintang Satrio Wibowo Deky Aji Suseno, Deky Aji Dena Ayu Aviantih Durrotul Hikmah Dwi Ambarwati, Dwi Dwi Lestari Dwi Lestari Dwi Rahmayani Dwi Rahmayani, Dwi Dwi Tri Mega Rahayu Dyah Maya Nihayah Elvira Latifa Isnaini Evi Yulia Purwanti Fafurida Fafurida Fauzia, Syafna Fauziah, Syiva Firmansyah Firmansyah Firmansyah Firmansyah Firmansyah Firmansyah Heri Yanto Herlina Kurniawati Herry, Yulistiyono Ikram, Alvithra Ainal Ilham Aldi Nurrochman Indah Fajarini Indah Fajarini Indah Fajarini Sri Wahyuningrum, Indah Fajarini Sri Ismadiyanti P Astuti, Ismadiyanti P Isnaini, Elvira Latifa Karsinah - Karsinah Karsinah Khoiriyanah, Umi Kurniasari, Andini Lisdiana Lisdiana M. Nuur Fauzi Maruto Umar Basuki Mei Lina Muhammad Ihlashul Amal Muhammad Ihlashul Amal Muhammad Khafid Muhammad Khafid Murwatiningsih Murwatiningsih Niswah Baroroh Nurjannah Rahayu Kistanti Phany Ineke Putri, Phany Ineke Prasetyo Ari Bowo, Prasetyo Ari Pratama, Dafa Afif Riana, Aan Ririn Bella Silvia Silvia, Ririn Bella Sri Hestiningsih Widiyanti Sri Utami SRI UTAMI Sri Utami Sucihatiningsih Dian Wisika Prajanti Syiva Fauziah Tamara, Ervina Ayu Tania Wicaksana Yuneldi Wahyu Widodo Wiwin Widiastuti Yozi Aulia Rahman Yozi Aulia Rahman, Yozi Aulia