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All Journal Jurnal Administrasi Negara International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Journal of Economics (IJEC) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT)
M. Subhan
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Health Professions Social Sciences Other

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THE EFFECT OF MARKETING MIX ON INDIHOME CUSTOMER LOYALTY AT PT TELEKOMUNIKASI INDONESIA TBK, LHOKSEUMAWE CITY M. Subhan; Sahlatul Muna
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 6 No. 2 (2024): 8th IHERT (2024): IHERT (2024) SECOND ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v6i2.457

Abstract

This research examines the influence of the marketing mix on IndiHome customer loyalty at PT Telekomunikasi Indonesia, Tbk Lhokseumawe City. The sample in this research was 98 IndiHome customers at PT Telekomunikasi Indonesia, Tbk Lhokseumawe City. The analytical tool used is multiple linear regression. The research results show that each of the product, price, place and promotion variables has a significant positive effect on customer loyalty, both partially and simultaneously
Co-Authors Agustina Mutia Alawiyah, Rabiyatul Amru Usman Anita, Efni Armaz, Eja Asfiani Rizkina Authar ND, Muhammad Bahri, Halida Balqis Aurora Ariani Chairil Akhyar Chairul rizal Chalirafi Elyanti Rosmanidar, Elyanti Ferian Fusfita, Nurlia Hastanti Listya Ningtiyas Heriyana Ikramuddin, Ikramuddin Irada Sinta Jullimursyida M. Nazori Mariyudi MUCHSIN Naufal Bachri, Naufal Nofriza, Eri Nurainun Putri Rahmayani Rafidah Rafidah Rahma, Sri Rahmad Hidayat Rahmaniar Rico Nur Ilham Rini Maulinda Rusydi Sahlatul Muna Sarah Nurfadilla C Siti Maimunah T. Edyansyah, T. Edyansyah Teuku Zulkarnaen Tsania Adilla Putri Ulan Tari Usdeldi, Usdeldi Wahda Tunisa