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All Journal Jurnal Administrasi Negara Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Journal of Economics (IJEC) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT)
M. Subhan
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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THE INFLUENCE OF BTS AS A BRAND AMBASSADOR, BRAND IMAGE, AND PRODUCT QUALITY ON PURCHASE INTENTION OF SAMSUNG GALAXY SMARTPHONES IN LHOKSEUMAWE CITY Tsania Adilla Putri; M. Subhan; Naufal Bachri; Siti Maimunah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 2 (2025): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i2.676

Abstract

This research aims to determine the influence of Brand Ambassador, Brand Image, and Product Quality on Purchase Intention of Samsung Galaxy Smartphones in Lhokseumawe City. The method used in sampling is Non-Probability Sampling, with a Purposive Sampling technique, with a total of 110 respondents. Primary data in this research was taken by questionnaires and observations. The data analysis technique used is Multiple Linear Regression Analysis Method, Classic Assumption Test, Instrument Test (Validity and Reliability), and hypothesis testing using SPSS 25.0 program. The results of this test show partially that, the brand ambassador variable (X1) has a positive and significant effect on purchase intention (Y), the brand image variable (X2) does not have a significant effect on purchase intention (Y), and the product quality variable (X3) has a positive and significant effect on purchase intention (Y). The managerial implications in this research show that improving the Brand Ambassador, Brand Image, and Product Quality will enhance the purchase intention for Samsung Galaxy Smartphones. Samsung Galaxy smartphones should continue to leverage these variables to further increase consumer interest.
THE INFLUENCE OF SERVICE QUALITY, STORE ATMOSPHERE, AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION OF FASHION PRODUCTS AT MECCA GALLERY STORE MATANGKULI Asfiani Rizkina; Halida Bahri; Ikramuddin; M. Subhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.733

Abstract

This study aims to determine the influence of service quality, store atmosphere, and customer satisfaction on the repurchase intention of fashion products at Mecca Gallery Store Matangkuli. The research method used in this study is a quantitative approach. The instruments in this study include validity and reliability tests, classical assumption tests such as normality, multicollinearity, and heteroscedasticity tests, determination test (R²), and hypothesis testing (t-test). The study was conducted on customers who had previously purchased fashion products at Mecca Gallery Store Matangkuli. The data used in this study is primary data collected through questionnaires distributed to 102 respondents. The data analysis technique employed is multiple linear regression analysis using SPSS 26.0. The results of this study indicate that, partially, the service quality variable does not have a significant effect on repurchase intention, while store atmosphere has a positive and significant effect on repurchase intention, and customer satisfaction also has a positive and significant effect on repurchase intention.
THE EFFECT OF SENSATIONAL ADVERTISING, CELEBRITY ENDORSE, AFFILIATE MARKETING AND PRODUCT VARIATION ON CONSUMER BUYING INTEREST IN SCARLETT PRODUCTS (Case Study of Economics and Business Students of Universitas Malikussaleh) Ulan Tari; M. Subhan; Heriyana; T. Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.738

Abstract

This research aims to determine the influence of Sensational advertising, Celebrity Endorsement, Affiliate Marketing, and product variations on interest in purchasing Scarlett Skincare products among students at the Faculty of Economics and Business, Universitas Malikussaleh. The research method used in this research is a quantitative method. The instruments in this research use validity tests, reliability tests, classic assumption tests used, namely normality tests, multicollinearity tests and heteroscedasticity tests, determination tests (R2) and hypothesis tests (t). This research was conducted on economics and business students at Universitas Malikussaleh. In this research, the data used was primary data obtained by distributing questionnaires to 100 respondents. The data analysis technique used is multiple linear regression analysis with the help of the SPSS 26.0 program. The results of this research show that partially, each variable, namely, Sensational advertising has a significant effect on buying interest, Celebrity endorsement has a significant effect on buying interest, Affiliate Marketing has a positive and significant effect on buying interest and product variety has a positive and significant effect on buying interest.
Analysis of Effectiveness and Efficiency in MSME Management for Increasing Income in Mendalo Darat Village, Muaro Jambi Rafidah, Rafidah; M. Nazori; Rosmanidar, Elyanti; Mutia, Agustina; Usdeldi, Usdeldi; Anita, Efni; Fusfita, Nurlia; Rahma, Sri; M. Subhan; Nofriza, Eri; Alawiyah, Rabiyatul
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.608

Abstract

The problem in this study is the decline in the income level of MSME actors during the Covid-19 pandemic, one of the reasons for this is the lack of effectiveness and efficiency of financial management in their businesses, business actors feel they do not understand how to make policies in managing their business finances. The purpose of this study is to determine the effectiveness and efficiency of MSME Mendalo Darat in increasing income and to find out what obstacles are experienced by MSME Mendalo Darat actors in efforts to increase income. The type of method in this study is field/qualitative research. The income of MSME Mendalo Darat has decreased in the Covid-19 era so that e-commerce has a positive impact on the income of  MSME Mendalo Darat.
An Overview of the Palm Oil Plantation Industry and its Social Impact on Local Communities in Jambi Province, Sumatra, Indonesia Aziz, Arfan; Armaz, Eja; Rafidah, Rafidah; M. Nazori; Rosmanidar, Elyanti; Mutia, Agustina; Usdeldi, Usdeldi; Anita, Efni; Fusfita, Nurlia; Rahma, Sri; M. Subhan; Nofriza, Eri; Alawiyah, Rabiyatul
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.839

Abstract

This study aims to provide a comprehensive overview of the palm oil plantation industry and its social impacts on local communities in Jambi Province, Sumatra, Indonesia. Palm oil plantations have become an important economic sector in the region, contributing significantly to the local and national economy. However, on the other hand, the expansion of this industry has also given rise to a variety of complex social and environmental problems. This study uses a qualitative approach with in-depth interviews, field observations, and document analysis to examine the socio-economic impacts on local communities. The results show an increase in the economic welfare of local communities through job creation and infrastructure improvements. However, negative impacts such as land conflicts, environmental degradation, and changes in culture and traditional livelihoods were also found. This study underlines the need for more sustainable and equitable policies in the management of palm oil plantations to minimize negative impacts on local communities and the environment in Jambi Province.
UTILIZATION OF DIGITAL MEDIA IN MARKETING GAYO ARABICA COFFEE Sinta, Irada; Nur Ilham, Rico; Authar ND, Muhammad; M. Subhan; Amru Usman
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 2 No. 3 (2022): November 2022 - February 2023
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.872 KB) | DOI: 10.54443/irpitage.v2i3.467

Abstract

The opportunity for the coffee industry in Indonesia is very good, especially with the increasing recognition of Indonesian coffee in Europe and America, especially specialty coffees such as Gayo coffee. Arabica coffee production centers in 2015-2018 are in the provinces of Aceh, North Sumatra, South Sulawesi, West Sumatra, and West Java. Aceh is one of the largest coffee producing regions in Indonesia. There are six districts that are centers of coffee production in Aceh Province. Central Aceh District and Bener Meriah District are the main production centers among the six districts. Product marketing that is quite effective during a pandemic is an activity that avoids direct face-to-face with the use of digital media as a communication medium, such as in the form of video marketing. Currently, digital communication media is an effective and efficient choice to market Gayo Arabica coffee. Technological advances have also changed the pattern of communication and product information search by consumers through digital media, many businesses are growing because of the availability of supporting technology. The use of technology that is currently a trend is one of the uses of digital media. The evolution of marketing strategies through content on digital media such as websites and other social media is a new way to get customers and reach targets. This activity aims to provide knowledge about marketing strategies through digital media, as a reference for future community service activities. The activity was carried out in Central Aceh District.
RETAIL SALES INDEX, PRICE EXPECTATION INDEX AND SALES EXPECTATION INDEX IN LHOKSEUMAWE CITY Rahmaniar; Amru Usman; Rusydi; M. Subhan; T. Edyansyah
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 3 No. 2 (2023): July-October 2023
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v3i1.1077

Abstract

The objective of this research is to support Bank Indonesia (BI) in updating the Retail Sales Survey (SPE) data, which is a routine monthly survey conducted by Bank Indonesia as a prompt indicator of household consumption (consumption spending). The method used in this study is the community empowerment method, based on commodity coverage, since 2012 SPE grouping has been carried out through the Indonesian Business Field Standard Classification (KBLI) approach, namely spare parts & accessories, food, beverages & tobacco, motor vehicle fuel, equipment information & communication, other household goods, cultural & recreational goods and Other Goods. Sampling was carried out purposively by considering the respondent's criteria,
THE INFLUENCE OF PROMOTIONS, CONSUMER TRUST, AND QUALITY OF SERVICE TOWARDS CUSTOMER LOYALTY INDONESIAN SHARIA BANK (CASE STUDY ON FACULTY OF ECONOMICS AND BUSINESS STUDENTS) Cut Ulandari; Rusydi Abubakar; Teuku Zulkarnaen; M. Subhan
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1862

Abstract

This research aims to examine the influence of promotions, consumer trust, and service quality on sharia bank customer loyaltyIndonesia (case study of economics and business faculty students). The data in this research uses a questionnaire as a data collection instrument. This research uses a quantitative approach with multiple linear regression analysis and is processed using SPSS (Statistical package for the social sciences) tools. The technique taken in this research is using a non-probability sampling technique with a proportional sampling technique as the determinant of the sample. The population taken here was 100 respondents from economics and business faculty students who used Bank Syariah Indonesia. The results of the research are that promotion partially has a positive and significant effect on customer loyalty to Bank Syariah Indonesia, consumer trust partially has a positive and significant effect on customer loyalty to Bank Syariah Indonesia, service quality partially has no or no significant effect on customer loyalty to Bank Syariah Indonesia .
Co-Authors Agustina Mutia Alawiyah, Rabiyatul Amru Usman Anita, Efni Armaz, Eja Asfiani Rizkina Authar ND, Muhammad Bahri, Halida Balqis Aurora Ariani Chairil Akhyar Chairul rizal Chalirafi Cut Ulandari Elyanti Rosmanidar, Elyanti Ferian Fusfita, Nurlia Hastanti Listya Ningtiyas Heriyana Ikramuddin, Ikramuddin Irada Sinta Jullimursyida M. Nazori Mariyudi MUCHSIN Naufal Bachri, Naufal Nofriza, Eri Nurainun Putri Rahmayani Rafidah Rafidah Rahma, Sri Rahmad Hidayat Rahmaniar Rico Nur Ilham Rini Maulinda Rusydi Rusydi Abubakar Sahlatul Muna Sarah Nurfadilla C Siti Maimunah T. Edyansyah, T. Edyansyah Teuku Zulkarnaen Tsania Adilla Putri Ulan Tari Usdeldi, Usdeldi Wahda Tunisa