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All Journal Jurnal Administrasi Negara International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Journal of Economics (IJEC) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT)
M. Subhan
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Health Professions Social Sciences Other

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PARTISIPASI MASYARAKAT DALAM PENGEMBANGAN PARWISATA PANTAI PINK BERBASIS PRO-POOR TOURISM DI DESA LAMBU KABUPATEN BIMA M. Subhan; Rahmad Hidayat
Jurnal Ilmiah Administrasi Negara Vol 15, No 2 (2018): Jurnal Ilmiah Administrasi Negara
Publisher : Sekolah Tinggi Ilmu Sosial dan Politik Mbojo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (507.262 KB)

Abstract

Tujuan yang ingin dicapai dalam penelitian ini adalah untuk mengetahui sejauh-mana peran Pemerintah Kabupaten Bima dan stakeholder lain dalam pengembangan Pantai Pink sebagai destinasi wisata pedesaan yang berkontribusi pada pertumbuhan ekonomi serta penanggulangan kemiskinan warga Desa Lambu; dan Potensi serta tantangan penerapan konsep pro-poor tourism yang menghubungkan ekonomi pedesaan dengan aktivitas pengembangan Pantai Pink sebagai destinasi wisata. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus untuk mengungkap apakah pengembangan destinasi wisata berbasis Pro-Poor Tourism memiliki dampak secara langsung terhadap tingkat kesejahteraan masyarakat Desa Lambu. Penentuan subyek penelitian ini dipilih berdasarkan teknik snowball sampling guna menentukan informan-informan kunci yang disasar sebagai sumber penggalian data.. Sedangkan untuk mengumpulkan data peneliti menggunakan metode Desk study dan Field study.  Hasil dari penelitian ini adalah yang pertama adalah peran masyarakat lokal dalam kegiatan pengelolaan pariwisata di Desa Lambu telah memperlihatkan dampak yang positif, kedua Hasil penelitian menunjukkan bahwa tahapan partisipasi masyarakat desa Lambu dalam pengembangan pariwisata terbagi menjadi 4 yaitu perencanaan, pelaksanaan, pengelolaan dan evaluasi. Keywords: Pro-Poor Tourism, Partisipasi, Parwisata.
Analysis of Effectiveness and Efficiency in MSME Management for Increasing Income in Mendalo Darat Village, Muaro Jambi Rafidah, Rafidah; M. Nazori; Rosmanidar, Elyanti; Mutia, Agustina; Usdeldi, Usdeldi; Anita, Efni; Fusfita, Nurlia; Rahma, Sri; M. Subhan; Nofriza, Eri; Alawiyah, Rabiyatul
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.608

Abstract

The problem in this study is the decline in the income level of MSME actors during the Covid-19 pandemic, one of the reasons for this is the lack of effectiveness and efficiency of financial management in their businesses, business actors feel they do not understand how to make policies in managing their business finances. The purpose of this study is to determine the effectiveness and efficiency of MSME Mendalo Darat in increasing income and to find out what obstacles are experienced by MSME Mendalo Darat actors in efforts to increase income. The type of method in this study is field/qualitative research. The income of MSME Mendalo Darat has decreased in the Covid-19 era so that e-commerce has a positive impact on the income of  MSME Mendalo Darat.
An Overview of the Palm Oil Plantation Industry and its Social Impact on Local Communities in Jambi Province, Sumatra, Indonesia Aziz, Arfan; Armaz, Eja; Rafidah, Rafidah; M. Nazori; Rosmanidar, Elyanti; Mutia, Agustina; Usdeldi, Usdeldi; Anita, Efni; Fusfita, Nurlia; Rahma, Sri; M. Subhan; Nofriza, Eri; Alawiyah, Rabiyatul
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.839

Abstract

This study aims to provide a comprehensive overview of the palm oil plantation industry and its social impacts on local communities in Jambi Province, Sumatra, Indonesia. Palm oil plantations have become an important economic sector in the region, contributing significantly to the local and national economy. However, on the other hand, the expansion of this industry has also given rise to a variety of complex social and environmental problems. This study uses a qualitative approach with in-depth interviews, field observations, and document analysis to examine the socio-economic impacts on local communities. The results show an increase in the economic welfare of local communities through job creation and infrastructure improvements. However, negative impacts such as land conflicts, environmental degradation, and changes in culture and traditional livelihoods were also found. This study underlines the need for more sustainable and equitable policies in the management of palm oil plantations to minimize negative impacts on local communities and the environment in Jambi Province.
THE EFFECT OF MARKETING MIX ON INDIHOME CUSTOMER LOYALTY AT PT TELEKOMUNIKASI INDONESIA TBK, LHOKSEUMAWE CITY M. Subhan; Sahlatul Muna
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 6 No. 2 (2024): 8th IHERT (2024): IHERT (2024) SECOND ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v6i2.457

Abstract

This research examines the influence of the marketing mix on IndiHome customer loyalty at PT Telekomunikasi Indonesia, Tbk Lhokseumawe City. The sample in this research was 98 IndiHome customers at PT Telekomunikasi Indonesia, Tbk Lhokseumawe City. The analytical tool used is multiple linear regression. The research results show that each of the product, price, place and promotion variables has a significant positive effect on customer loyalty, both partially and simultaneously
THE INFLUENCE OF MARKETING COMMUNICATION, CUSTOMER EXPERIENCE, AND RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION (Case Study on Havana Garden Cafe, Bireuen Regency) Sarah Nurfadilla C; M. Subhan; Mariyudi; Teuku Zulkarnaen
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i9.523

Abstract

This study aims to see the Influence of Marketing Communication, Customer Experience, and Relationship Marketing on Customer Satisfaction (Case Study on Havana Garden Cafe, Bireuen Regency). The sampling technique in this study is NonProbability Sampling. The sample in this study was 125 visitors to the Havana Garden Cafe, Bireuen Regency. Primary data in this study were taken by means of interviews and distributing questionnaires. The analysis tools used are multiple linear regression analysis methods, classical assumption tests, instrument tests (validity and reliability), hypothesis testing, and determination coefficients using the SPSS version 25 program. The results of this study show that the marketing communication variable (X1) has a significant positive effect on customer satisfaction (Y), the customer experience variable (X2) has a negative and insignificant effect on customer experience (Y), and relationship marketing (X3) has a negative and insignificant effect on customer experience (Y). The data was processed statistically using the SPSS 25 program tools.
THE INFLUENCE OF SOCIAL MEDIA MARKETING, TOURISM FACILITIES AND CUSTOMER SATISFACTION ON THE INTEREST OF RE-VISITING TOURISTS IN MEPAR CAMPING TAKENGON Wahda Tunisa; Jullimursyida; Chalirafi; M. Subhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 9 (2024): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i9.536

Abstract

This research aims to determine the influence of social media marketing, tourist facilities, customer satisfaction on the interest in returning tourists to Mepar camping Takengon. The population in this study were tourists who visited Mepar Camping Takengon. The data for this research uses a questionnaire as a data collection instrument. This research uses a quantitative approach using the statistical tool SPSS (Statistical Package For The Social Sciences). The number of samples used in this research was 100 respondents and the sampling technique in this research used the lemeshow formula. The analysis used is the multiple linear regression test and coefficient of determination, while the hypothesis test uses the T test. The results of this study show that partially social media marketing has a positive and significant effect on interest in repeat visits, tourism facilities partially have a negative and insignificant effect on Interest in repeat visits and customer satisfaction partially have a positive and significant effect on interest in repeat visits. The Adjusted R Square value is 45.7% while the remaining 54.3% can be explained by other variables not examined in this study.
THE INFLUENCE OF BRAND PLACEMENT PRODUCT HAND BODY SCARLETT WHITENING IN KOREA TODAY'S WEBTOON ON BRAND AWARENESS AND PURCHASE INTENTION PRODUCT HAND BODY SCARLETT WHITENING Balqis Aurora Ariani; Nurainun; Muchsin; M. Subhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.588

Abstract

This study aims to identify the influence of brand placement (independent) consisting of visual placement, auditory placement, and plot connection on the intention to buy Scarlett brand hand body lotion products. In addition, this study also identified brand awareness (mediation) variables consisting of brand recognition and brand recall as variables that mediate the relationship between brand placement and purchase intention (dependent). The design used in this study is a quantitative design using an online data collection method using a google form. However, before filling out the questionnaire, respondents will be directed to watch snippets of Korean dramas contained in the google form. Sampling was carried out in a convinience & purposive manner. The number of samples used was 120 respondents. Data analysis using PLS-SEM with the WARP PLS application version 7.0. From the results of the study that tested the influence of brand placement on purchase intention with brand reconation and brand recall as mediation variables, it can be concluded that even though the medasi variable is used, only a few variables have an effect when the mediation variable is used, these variables are visual placement and plot connection.
THE EFFECT OF PRODUCT REVIEWS, TRUST, AND PRICE ON PURCHASE DECISIONS IN THE TIKTOKSHOP MARKETPLACE ON MALIKUSSALEH UNIVERSITY STUDENTS Rini Maulinda; Heriyana; Siti Maimunah; M. Subhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.593

Abstract

The purpose of this study was to determine how much influence product reviews, trust influence, price influence, on purchasing decisions in the TikTok marketplace. The method used is quantitative, the population is Malikussaleh University students from the 2018-2022 intake who have made purchasing decisions on TikTok, while the number of samples used is 174 respondents, so the data used is primary data from the results of the questionnaire, data analysis using multiple linear regression and hypothesis testing. The results of this study indicate that product reviews have a significant effect on purchasing decisions on TikTok, this is because the significance value is 4.180> 1.974. Trust has a significant effect on purchasing decisions on TikTok, this is because the significance value is 4.355> 1.974. Price has a significant effect on purchasing decisions on TikTok, this is because the significance value is -3.461 <-1.974. Product reviews, trust, and price have a significant effect on purchasing decisions, this is because the significance value is 67.173> 3.05.
THE INFLUENCE OF BTS AS A BRAND AMBASSADOR, BRAND IMAGE, AND PRODUCT QUALITY ON PURCHASE INTENTION OF SAMSUNG GALAXY SMARTPHONES IN LHOKSEUMAWE CITY Tsania Adilla Putri; M. Subhan; Naufal Bachri; Siti Maimunah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 2 (2025): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i2.676

Abstract

This research aims to determine the influence of Brand Ambassador, Brand Image, and Product Quality on Purchase Intention of Samsung Galaxy Smartphones in Lhokseumawe City. The method used in sampling is Non-Probability Sampling, with a Purposive Sampling technique, with a total of 110 respondents. Primary data in this research was taken by questionnaires and observations. The data analysis technique used is Multiple Linear Regression Analysis Method, Classic Assumption Test, Instrument Test (Validity and Reliability), and hypothesis testing using SPSS 25.0 program. The results of this test show partially that, the brand ambassador variable (X1) has a positive and significant effect on purchase intention (Y), the brand image variable (X2) does not have a significant effect on purchase intention (Y), and the product quality variable (X3) has a positive and significant effect on purchase intention (Y). The managerial implications in this research show that improving the Brand Ambassador, Brand Image, and Product Quality will enhance the purchase intention for Samsung Galaxy Smartphones. Samsung Galaxy smartphones should continue to leverage these variables to further increase consumer interest.
THE INFLUENCE OF SERVICE QUALITY, STORE ATMOSPHERE, AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION OF FASHION PRODUCTS AT MECCA GALLERY STORE MATANGKULI Asfiani Rizkina; Halida Bahri; Ikramuddin; M. Subhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.733

Abstract

This study aims to determine the influence of service quality, store atmosphere, and customer satisfaction on the repurchase intention of fashion products at Mecca Gallery Store Matangkuli. The research method used in this study is a quantitative approach. The instruments in this study include validity and reliability tests, classical assumption tests such as normality, multicollinearity, and heteroscedasticity tests, determination test (R²), and hypothesis testing (t-test). The study was conducted on customers who had previously purchased fashion products at Mecca Gallery Store Matangkuli. The data used in this study is primary data collected through questionnaires distributed to 102 respondents. The data analysis technique employed is multiple linear regression analysis using SPSS 26.0. The results of this study indicate that, partially, the service quality variable does not have a significant effect on repurchase intention, while store atmosphere has a positive and significant effect on repurchase intention, and customer satisfaction also has a positive and significant effect on repurchase intention.
Co-Authors Agustina Mutia Akhyar, Chairil Alawiyah, Rabiyatul Amru Usman Anita, Efni Armaz, Eja Asfiani Rizkina Authar ND, Muhammad Bahri, Halida Balqis Aurora Ariani Chairul rizal Chalirafi, Chalirafi Elyanti Rosmanidar Ferian Fusfita, Nurlia Hastanti Listya Ningtiyas Heriyana Ikramuddin, Ikramuddin Irada Sinta Jullimursyida M. Nazori Mariyudi MUCHSIN Naufal Bachri, Naufal Nofriza, Eri Nurainun Putri Rahmayani Rafidah Rafidah Rahma, Sri Rahmad Hidayat Rahmaniar Rico Nur Ilham Rini Maulinda Rusydi Sahlatul Muna Sarah Nurfadilla C Siti Maimunah T. Edyansyah, T. Edyansyah Teuku Zulkarnaen Tsania Adilla Putri Ulan Tari Usdeldi, Usdeldi Wahda Tunisa