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Andi Yulianto
Fakultas Ekonomi Dan Bisnis, Universitas Muhadi Setiabudi
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Analisis Rasio Keuangan untuk Menilai Kinerja Keuangan Koperasi Simpan Pinjam Swamitra Mitra Bahari Tegal Asih Setyaningsih; Roni; Andi Yulianto; Slamet Bambang Riono; Dwi Harini
Journal of Accounting and Finance (JACFIN) Vol. 3 No. 1 (2021): Februari
Publisher : Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46772/jacfin.v3i1.974

Abstract

This research is entitled financial ratio analysis to assess the financial performance of the Swamitra Mitra Bahari Tegal savings and loan cooperative. The purpose of this study is to determine the financial performance of the Swamitra Mitra Bahari Tegal savings and loan cooperative regarding the assessment of financial performance. This research method uses quantitative descriptive research. The population in this study is the financial statements of the Swamitra Mitra Bahari Tegal savings and loan cooperative, with the sample taken is the cooperative's financial statements for the last two years, namely 2020 and 2021. The result of this study is that the liquidity ratio and solvency ratio in the Swamitra Mitra Bahari Tegal savings and loan cooperative in 2020 to 2021 are included in the bad criteria. The rentability ratio in the ROA analysis results in 2020 is included in the less good criteria and in 2021 it is included in the criteria is quite good, while the ROE analysis results in 2020 are included in the good criteria and in 2021 it is included in the excellent criteria.
Pengaruh Product Quality, Sevice dan Trust terhadap Purchase Intension Online Andi Yulianto; Roby Setiadi; M. Ajis Susilo
Journal of Economics and Management (JECMA) Vol. 3 No. 1 (2021): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46772/jecma.v3i1.1016

Abstract

The growing internet makes buying and selling business very promising. Consumers feel the comfort and convenience when shopping online. But this is inseparable with someone's concern when going shopping online. This of course can affect purchase intension online. This study aims to identify the magnitude of the influence of the factors forming consumer behavior, namely product quality, service and trust in purchase intension online. This research was conducted on smartphone users who have shopped online. The samples used were 250 people. The research method used is quantitative. This study uses descriptive analysis techniques and multiple linear regression. The data was analyzed using the SPSS program. The questions in this questionnaire are closely related to product quality, service and trust from the perspective of purchase intension online. The results of the answers to this questionnaire will be calculated to determine how much influence it has on purchase intension online. By knowing the results of this research related to online shopping interest, can understand more deeply about the customer's views on product quality, service and trust and to determine the right strategy.
Analisis Kepercayaan dan Kepuasan terhadap Loyalitas Pelanggan Honda Motor Andi Yulianto; Budi Raharjo
Journal of Economics and Management (JECMA) Vol. 3 No. 2 (2021): Agustus
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46772/jecma.v3i2.1017

Abstract

In the industrial world, customer loyalty is a measure of success in the manufacturing and sales industry. Customers will feel much more satisfied if the company can meet customer needs far beyond what is expected. Likewis with HONDA MOTOR, which emphasizes the evaluation of successful trust, and satisfaction through customer opinions filled by HONDA MOTOR customers. The loyalty of customers who are trying to achieve by HONDA MOTOR can be measured by distributing questionnaires to be filled out by customers. The sample in this study were 255 customers or HONDA MOTOR users. The questions in this questionnaire are closely related to employee promotions, employee service quality, customer trust, and customer satisfaction from the perspective of the perception of customer loyalty. The results of the answers to this questionnaire will be calculated to determine how much influence it has on customer loyalty. By knowing the results of this study related to customer loyalty, HONDA MOTOR can understand more deeply about customer views on promotion, service quality, trust and satisfaction and to determine the right strategy to improve performance in the future in order to achieve customer loyalty
Manajemen Tatakelola BUMDES: Mengelola Pemasaran Produk Andi Yulianto; Mukson Mukson; Otong Saeful Bachri; Slamet Bambang Riono; Yenny Ernitawati
JAMU : Jurnal Abdi Masyarakat UMUS Vol. 1 No. 01 (2020): Agustus
Publisher : LPPM Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (601.61 KB) | DOI: 10.46772/jamu.v1i01.234

Abstract

In its work in Jatimakmur Village, Songom District, Brebes, already has a BUMDes "Go Public", but BUMDes has a myriad of problems. BUMDes management can be said to be difficult because of problems such as limited human resources (HR). Some challenges faced in the management of BUMDes "Go Public" include the problem of organizational arrangements. Finding and developing village potential Marketing problems. The purpose of this activity is to encourage BUMDes managers to be able to develop marketing strategies with the right process. Encourage BUMDes managers to have the ability to identify their potential and opportunities to become profitable business units for villages by marketing their products to consumers.The stages of the implementation of community service are the identification of problems BUMDes managers, presentation of material and questions and answers with BUMDes managers. The knowledge and understanding of BUMDes managers is increasing about marketing strategies for BUMDes products. This can be seen from the indicators. Many questions from BUMDes managers submitted and explanations related to them, there is a good transfer of information and an increase in understanding related to how to market BUMDes products.
Pengaruh Brand Image dan Kualitas Produk Terhadap Keputusan Pembelian pada Es Teh Indonesia Cabang Brebes Adjizah Adjizah; Khalid Iskandar; Andi Yulianto
JLEB: Journal of Law, Education and Business Vol 1, No 2 (2023): Oktober 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jleb.v1i2.1045

Abstract

Pada era globalisasi saat ini persaingan bisnis semakin ketat, dimana banyak bermunculan perusahaan baru yang memproduksi produk sejenis sehingga konsumen bisa saja akan beralih untuk melakukan pembelian ke produk pesaing. Keputusan pembelian terjadi ketika konsumen akan berada di tahap pengambilan keputusan jika benar-benar membeli produk. Brand image serta kualitas produk menjadi sebab yang mempengaruhi keputusan pembelian. sehingga penelitian ini bermaksud guna mengatahui sampai sejauh mana pengaruh brand image serta kualitas produk kepada pengambilan keputusan pembelian produk Es Teh Indonesia cabang Brebes. Penelitian ini bagian dari penelitian kuantitatif dengan metode purposive sampling. Analisis regresi berganda yang dibantu software spss ver 22 merupakan analisis data yang digunakan. Sampel dalam penelitian sebanyak 92 konsumen yang menggunakan produk Es Teh Indonesia cabang Brebes. Sumber data yang dipergunakan merupakan data primer melalui Google form. Hasil penelitian membuktikan bawah brand image mempunyai pengaruh yang signifikan sebasar 0,00 0,05 serta kualitas produk tidak mempunyai pengaruh yang signifikan sebesar 0,770,05 kepada keputusan pembelian Es Teh Indonesia cabang Brebes.
PELATIHAN PEMASARAN PRODUK UMKM “REMOJONG” BERBASIS INTERNET DI KABUPATEN BREBES Andi Yulianto; Roby Setiabudi; Agyztia Premana
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 4, No 2 (2022): BUDIMAS : VOL. 04 NO. 02, 2022
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v4i2.6445

Abstract

"Remojong" is one of the UMKM associations in Brebes Regency. "Remojong" itself is taken from the Brebes language which means synergizing together or in mutual cooperation. This association aims to embrace all perpetrators of SMEs originating and native to Brebes spread throughout Indonesia. Some of the products in the "Remojong" MSME are already exported abroad, such as Malaysia, Singapore, and Saudi Arabia. However, there are also products that have not been able to be marketed outside the city outside the Brebes area. So that the problem encountered in the field is the weak use of technology in this case the internet to market MSME products. So that the business of MSME actors is stagnant, does not lose but does not grow optimally. The purpose of this community service will only discuss the marketing problems experienced by the "Remojong" MSME actors in Brebes Regency. The products owned by MSME players "Remojong" are very feasible to compete with other products. However, due to problems with marketing, product development was hampered due to poor marketing management. From the community service activities that have been carried out, it can be concluded that the knowledge and understanding of the Brebes "Remojong" MSME actors has increased regarding product marketing strategies through Facebook social media. This can be seen from the indicators of the number of questions asked by participants and explanations related to them, so there is a good transfer of information and an increase in understanding related to how to market MSME products.
Analisis Kualitas Kemasan, Persepsi Harga Dan Citra Merek Terhadap Loyalitas Konsumen Pada Biskuit Oreo : Studi Kasus Di Toko Sarimulya Limbangan Wetan Hanifah Mahry; Yuniarti Ma’nawiyah; Andi Yulianto; Ari Kristiana; Azizah Indriyani
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.1046

Abstract

A business actor to maintain its extension in order to enter and attract customers by creating good relationships with customers. Creating a good relationship is the goal of business actors to have loyal customers. The purpose of this study is to examine the effect of packaging quality, price perception and brand image on consumer loyalty of Oreo biscuits. This research includes quantitative research. The population of this study is visitors from May 2023 as many as 564 buyers. The sampling technique used in this study was the Slovin formula with a margin of error of 10% obtained by 85 respondents. The data analysis techniques used are instrument tests, classical assumption tests, multiple regression analysis, and hypothesis testing. The results of this study show that packaging quality has a positive and significant effect on consumer loyalty, price perception has a positive and significant effect on consumer loyalty, brand image has a positive and significant effect on consumer loyalty. Packaging quality, price perception, and brand image simultaneously have a positive and significant effect on consumer loyalty of Oreo products at the Sarimulya Limbangan store.
Kepuasan Konsumen, Kualitas Layanan, Celebrity Endorser, Dan Kepercayaan Merek Terhadap Minat Beli Ulang Pasta Gigi Pepsodent Di Yogya Mall Kabupaten Brebes Alif Nurfitrah; Vivian Pushein Margaretha Amey; Roby Setiadi; Andi Yulianto; Nur Aisyah
Jurnal of Management and Social Sciences Vol. 1 No. 4 (2023): Oktober : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v1i4.364

Abstract

This study aims to analyze the effect of consumer satisfaction, service quality, celebrity endorsers, and brand trust on the interest in repurchasing Pepsodent toothpaste at Yogya Mall Brebes Regency. The population in this study was consumers of Pepsodent toothpaste in Yogya Mall. The number of samples used in this study was 136 respondents. Data collection was carried out by distributing questionnaires to Pepsodent toothpaste consumers at Yogya Mall. The analytical techniques used in this study are validity tests, reliability tests, classical assumption tests and multiple regression tests. The results showed that the variables of consumer satisfaction and service quality did not have a positive effect on repurchase interest, on the contrary, celebrity endorser variables and brand trust had a positive and significant effect on repurchase interest. Simultaneously, customer satisfaction, service quality, celebrity endorsers and brand trust affect the interest in repurchasing Pepsodent toothpaste at Yogya Mall Brebes Regency.
How Visitor Satisfaction and Intention to Revisit Are Created by Event Quality and Perceived Value? A Lesson from the Local Food Festival in Brebes Andi Yulianto; Roby Setiadi; Herniah Herniah
Business Review and Case Studies Vol. 4 No. 3 (2023): BRCS, Vol 4 No 3, December 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.4.3.215

Abstract

The emergence of many festivals and events shows that Arranging festivals centered around specific themes has the potential to boost economic development on both local and national scales. To investigate how events can improve visitors' perception of event quality, perceived value, trust, visitor satisfaction, and behavioral intentions, the annual food festival during the 344th anniversary celebration of Brebes was selected to explore these relationships. A total of 350 questionnaires were distributed to visitors and the data analysis was performed on 335 valid questionnaires using structural equation modeling. The results show that event quality has a positive and significant effect on perceived value (β = 0.205; p-value 0.037 <0.05). In addition, perceived value has a positive and significant effect on trust (β = 0.0585; p-value 0.000 <0.05). Finally, trust has a positive impact on event satisfaction (p-value 0.000 <0.05), which in turn affects the intention to revisit (p-value 0.004 <0.05). Drawing from these observed outcomes, this research provides practical and theoretical insights for event management entities and festival organizers to continue hosting annual theme-centered festivals during specific occasions and destinations to improve visitors' attachment to the values and authenticity offered. Keywords: event quality, event satisfaction, intention to revisit, perceived value, food festival
PENGARUH PELAYANAN, EKUITAS MEREK, DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK D'TOP CHICKEN DI KABUPATEN BREBES: The Influence of Service, Brand Equity, and Trust on Consumer Purchase Decisions for D'top Chicken Products in Brebes Regency Moh. Rizal Ependi; Andi Yulianto; Dwi Harini
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 8 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh pelayanan, ekuitas merek, dan kepercayaan terhadap keputusan pembelian konsumen pada produk D'top Chicken di Kabupaten Brebes. Metode penelitian yang digunakan adalah kuantitatif dengan teknik analisis regresi linier berganda. Subjek penelitian adalah konsumen produk D'top Chicken di Kabupaten Brebes, sedangkan objek penelitian adalah pengaruh pelayanan, ekuitas merek, dan kepercayaan terhadap keputusan pembelian konsumen. Populasi penelitian adalah seluruh konsumen produk D'top Chicken di Kabupaten Brebes, sedangkan sampel penelitian adalah 100 responden yang dipilih dengan teknik purposive sampling. Hasil penelitian menunjukkan bahwa secara simultan variabel pelayanan, ekuitas merek, dan kepercayaan berpengaruh signifikan terhadap keputusan pembelian. Namun, secara parsial, hanya ekuitas merek dan kepercayaan yang memiliki pengaruh signifikan terhadap keputusan pembelian. Hal ini menunjukkan bahwa ekuitas merek dan kepercayaan merupakan faktor yang lebih penting dalam memengaruhi keputusan pembelian konsumen produk D'top Chicken di Kabupaten Brebes dibandingkan dengan pelayanan.
Co-Authors Adjizah Adjizah Afti Sulastri Agyztia Premana Ahmad Faozan Alif Nurfitrah Alim Mutaqin Amelia Sholeha Anisa Sains Kharisma Asih Setyaningsih Ayusa Nitasari Budi Raharjo Dumadi Dumadi Dwi Harini Dwi Yoga Fahira Amelia Farhan Saefudin Wahid Gian Fitralisma Hanifah Mahry Herniah Herniah Heru Subagja Hilda Kumala wulandari Ikhwan, Syariefful Indah Dewi Mulyani Indriyani, Azizah Khalid Iskandar Kristiana, Ari Lutfianah Ulfa M. A. Wiryo M. Ajis Susilo M. Badruz Zaman Mafthukin Mafthukin Maftukhin Maftukhin Moh. Rizal Ependi Mukson Mukson Mukson Mukson Mukson Nasiruddin, Nasiruddin Nihayatul Fadlilah Nur Afridah NUR AISYAH Nur Khoeriyah Nur Khojin Nurul Fitriyani Nurul Izzati Otong Saeful Bachri Rais Puji Rahayu Riono, Slamet Bambang Rita Isnaeni Riyadi Riyadi Roby Setiabudi Roby Setiadi Roni Roni Sasti Wulandari Sholikha Puji Astuti Susi Sunanti TITI RAHMAWATI Tuti Alawiyah Ubaedillah Ubaedillah Vivian Pushein Margaretha Amey Yenny Ernitawati Yuniarti Ma’nawiyah