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All Journal Trikonomika: Jurnal Ekonomi Majalah Ilmiah UNIKOM PINISI Discretion Review INFOKUM Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi Efektif Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Neo Journal of economy and social humanities Best Journal of Administration and Management Lead Journal of Economy and Administration Jurnal Multidisiplin Sahombu Journal of Economics and Business (JECOMBI) Siyasah : Jurnal Hukum Tata Negara Jurnal Media Akademik (JMA) Jurnal Penelitian dan Pengkajian Ilmiah Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI) Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi) Jurnal Sosial Sains dan Komunikasi (Ju-SoSAK) Jurnal Pendidikan Indonesia (Ju-Pendi) Journal Arbitrase : Economy, Management and Accounting Journal of Management Indonesian Journal of Social Science and Education
Dewi Indriani Jusuf
International Women University
Religion Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Optimizing SEO (Search Engine Optimizing) Strategy to Increase Visibility and Achievement of Marketing Goals Dewi Indriani Jusuf
Lead Journal of Economy and Administration Vol 2 No 2 (2023): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v2i2.150

Abstract

This research aims to identify and optimize SEO (Search Engine Optimization) strategies to increase visibility and achieve marketing goals. With the emergence of the internet as a major platform for various business activities, it is important for companies to highlight their presence among competitors by maximizing effective SEO strategies. This research uses a qualitative approach with descriptive methods. The results of this research show that implementing an effective SEO strategy can significantly increase the visibility and organic traffic of a website, which in turn can contribute to increased brand awareness, increased visitor numbers, and the potential for increased sales conversions. By focusing on ethical practices and using methods that comply with search engine guidelines, companies can harness the potential of SEO to strengthen their position in an increasingly competitive digital marketplace, create customer trust, and ensure long-term success in their marketing efforts.
Pengaruh Gaya hidup dan Persepsi Harga Terhadap Keputusan Pembelian pada Produk Tas Lokal Jims Honey di Shopee Sinta Novita; Dewi Indriani Jusuf
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2055

Abstract

This research aims to analyze the influence of lifestyle and price perception on purchasing decisions for local bag products of the Jims Honey brand on the Shopee platform. The study is motivated by the increasing trend of online shopping among young consumers, where bags are no longer merely functional items but also a reflection of lifestyle and self-identity. This research employed a quantitative method with a descriptive and multiple linear regression analysis approach. Data were collected through questionnaires distributed to 97 Shopee users who had purchased Jims Honey products. The results show that lifestyle (X₁) has a positive and significant effect on purchasing decisions, with a t-value = 3.248 and a significance level of 0.002 (<0.05). Similarly, price perception (X₂) also has a positive and significant influence, with a t-value = 6.828 and a significance level <0.001. Simultaneously, both variables significantly affect purchasing decisions, with an F-value = 109.128 and R² = 0.699, indicating that 69.9% of purchasing decision variations are explained by lifestyle and price perception. These findings confirm that the more positive a consumer’s lifestyle and price perception are, the higher their tendency to purchase Jims Honey products on Shopee.
Pengaruh E-Commerce dan Pengetahuan Bisnis terhadap Usaha Baru dan Dampaknya terhadap Pendapatan Usaha Dewi Indriani Jusuf; Jonathan Sarwono
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 3 No. 9 (2026): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, September 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v3i9.2915

Abstract

This study aims to examine the effects of e-commerce and business knowledge on new business establishment and their subsequent impact on business income among members of the Women’s School in West Java. A total of 100 members were selected as research respondents using a purposive sampling method. The data were analyzed using path analysis. The findings indicate that: (1) e-commerce and business knowledge simultaneously have a significant effect on new business establishment; (2) e-commerce has a significant partial effect on new business establishment; (3) business knowledge has a significant partial effect on new business establishment; (4) new business establishment has a significant effect on business income; (5) e-commerce and business knowledge simultaneously have a significant effect on business income; (6) e-commerce has a significant partial effect on business income; (7) business knowledge has a significant partial effect on business income; (8) e-commerce and business knowledge simultaneously have a significant effect on business income through new business establishment; (9) e-commerce has a significant effect on business income through new business establishment; and (10) business knowledge has a significant effect on business income through new business establishment.
PENGARUH PERSONAL BRANDING DAN KREDIBILITAS KOMUNIKATOR TERHADAP TINGKAT KEYAKINAN KONSUMEN DALAM MENGAMBIL KEPUTUSAN PEMBELIAN PADA TIKTOK SHOP Nurmala Sari; Dewi Indriani Jusuf
Indonesian Journal of Social Science and Education (IJOSSE) Vol. 2 No. 3 (2026): Vol 2. No. 3 Edisi Juni - September 2026
Publisher : JCI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/ijosse.v2i3.3382

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh personal branding dan kredibilitas komunikator terhadap tingkat keyakinan konsumen dalam mengambil keputusan pembelian pada TikTok Shop. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 96 responden yang merupakan pengguna TikTok Shop. Data dikumpulkan melalui kuesioner menggunakan skala Likert dan dianalisis menggunakan regresi linear berganda dengan bantuan SPSS versi 29. Hasil penelitian menunjukkan bahwa personal branding berpengaruh positif dan signifikan terhadap tingkat keyakinan konsumen dalam mengambil keputusan pembelian. Kredibilitas komunikator juga berpengaruh positif dan signifikan terhadap tingkat keyakinan konsumen. Secara simultan, personal branding dan kredibilitas komunikator berpengaruh signifikan terhadap tingkat keyakinan konsumen dengan nilai koefisien determinasi (R²) sebesar 0,780, yang berarti kedua variabel mampu menjelaskan 78,0% variasi tingkat keyakinan konsumen, sedangkan 22,0% dipengaruhi oleh faktor lain di luar penelitian. Temuan ini menunjukkan bahwa penguatan personal branding dan kredibilitas komunikator merupakan faktor penting dalam meningkatkan keyakinan konsumen sehingga dapat mendorong pengambilan keputusan pembelian pada TikTok Shop.
Co-Authors Alfiqri, Khadafi Andry Mochamad Ramdan Dadang Munandar Denok Sunarsi Elli Ruslina Erna Pujihartanti Evie Sophia FR, Agung Pramudya Hanna, Amida Hendar Rubedo Indra Rathana Irna Triana Jasmani Jasmani Jonathan Sarwono Jonathan Sarwono Khadafi Nurmala Sari Sari, Anna Gardina Sheila Kurnia Putri Sinta Novita Umi Narimawati Wentri Merdiani