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All Journal Trikonomika: Jurnal Ekonomi Journal of Educational Science and Technology AdBispreneur International Journal of Artificial Intelligence Research Jurnal Office Ekono Insentif Jurnal Soshum Insentif Majalah Ilmiah UNIKOM Jurnal Manajemen Informatika Jurnal Pengabdian Dharma Laksana International Journal of Economics Development Research (IJEDR) PINISI Discretion Review International Journal of Educational Administration, Management, and Leadership JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ekonomi Efektif Jurnal PkM (Pengabdian kepada Masyarakat) Jurnal Riset Multidisiplin Edukasi Indonesian Journal of Social Science and Education
Dadang Munandar
Universitas Wanita Internasional
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Kualitas Produk dan Promosi Terhadap Keputusan Pembelian Properti pada Bintaro Resident di Tangerang Selatan Dewi Indriani Jusuf; Umi Narimawati; Dadang Munandar; Denok Sunarsi; Jasmani Jasmani
Jurnal Ekonomi Efektif Vol 5, No 1 (2022): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v5i1.24759

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan promosi terhadap keputusan pembelian pada Bintaro Resident di Tangerang Selatan. Metode yang digunakan adalah explanatory research dengan teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini kualitas produk berpengaruh signifikan terhadap keputusan pembelian sebesar 42,1%, uji hipotesis diperoleh t hitung > t tabel atau (7,809 > 1,989). Promosi berpengaruh signifikan terhadap keputusan pembelian sebesar 46,8%, uji  hipotesis diperoleh t hitung > t tabel atau (8,595 > 1,989). Kualitas produk dan promosi secara simultan berpengaruh signifikan terhadap keputusan pembelian dengan persamaan regresi Y = 9,701 + 0,326X1 + 0,441X2 dan kontribusi pengaruh sebesar 55,9%, uji hipotesis diperoleh F hitung > F tabel atau (18,770 > 2,770).
The Role of Student Trust in Mediating Service Quality and Student Reputation Against E-WOM Dadang Munandar; Fajar Rezeki Ananda; Syaifuddin Syaifuddin; Yusniar Lubis; Nasib Nasib
Journal of Educational Science and Technology (EST) Volume 8 Number 2 August 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/est.v8i2.36669

Abstract

The purpose of this research is to examine the study titled The Role of the Quality of Student Trust in Mediating the Quality of Student Services and the University's Reputation on Electronic Word of Mouth among students. This study's sample was chosen utilizing a multi-stage sampling technique, beginning with the selection of private institutions using purposive sampling and ending with the selection of students using incidental sampling. In this survey, there were 255 students who represented five private universities in percentage. Descriptive statistics and structural equation modeling were employed in the data analysis (SEM). The study's findings revealed that service quality has a positive and significant effect on electronic word of mouth, university reputation has a positive and significant effect on electronic word of mouth, student trust has a positive but not significant effect on electronic word of mouth, student trust can mediate between service quality and electronic word of mouth, and student trust can moderate the influence of university reputation on electronic word of mouth.
PENGARUH FUNGSI TEKNOLOGI INFORMASI DAN KAPASITAS PENYERAPAN PENGETAHUAN TERHADAP KEUNGGULAN BERSAING DAN DAMPAKNYA TERHADAP KINERJA PENGUSAHA UMKM DI PRIANGAN TIMUR JAWA BARAT Dadang Munandar; Umi Narimawati; Marliana Budhiningtias Winanti
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 7, No 2 (2022): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v7i2.41169

Abstract

The performance of the managers of Micro and Small and Medium Enterprises in East Priangan faces various problems due to the external and internal demands of the organization.  Several factors include information technology, absorptive capacity and the competitive advantage of SMEs. The goals of this study are to analyze the effects of the function of information technology and absorptive capacity on competitive advantage and its impact on the performance of MSME managers in the East Priangan area of West Java. This study employs  a quantitative approach and survey method with the structural equation modeling as the analysis procedure. Based on the Slovin formula, 218 managers are selected as respondents from 505 MSME managers, originating from two clusters of proportional random sampling and purposive sampling techniques. In this research, it is obtained that the function of information technology, absorptive capacity, competitive advantage and performance are in a moderate category. Furthermore, it is found that competitive advantage is affected by the function of information technology and absorptive capacity both simultaneously and partially. Moreover, the performance of MSME managers is directly affected by the competitive advantage and indirectly is affected by the function of information technology and absorptive capacity through the competitive advantage.Kinerja para pengusaha Usaha Mikro dan Kecil menengah di Priangan Timur menghadapi berbagai permasalahan akibat tuntutan eksternal dan internal organisasi. Beberapa factor diantaranya adalah teknologi informasi, kapasitas penyerapan pengetahuan (absorptive  capacity) dan keunggulan bersaing yang dimiliki UMKM. Tujuan kajian ini ialah  untuk menganalisis pengaruh fungsi teknologi informasi dan absorptive  capacity terhadap keunggulan bersaing dan dampaknya terhadap kinerja para pengusaha UMKM di wilayah Priangan Timur Jawa Barat. Penelitian ini menggunakan pendekatan kuantitatif dan metode survei dengan structural equation modelling sebagai analisisnya. Berdasarkan rumus Slovin 218 pengusaha terpilih sebagai responden yang berasal dari 505 pengusaha UMKM, dengan two cluster proporsional random sampling dan purposive sampling. Dalam riset ini ditemukan bahwa fungsi teknologi informasi, absorptive  capacity, keunggulan bersaing dan kinerja dalam kategori cukup baik. Lebih lanjut ditemukan bahwa keunggulan bersaing dipengaruhi oleh fungsi teknologi informasi dan absorptive  capacity baik secara simultan dan parsial. Selanjutnya kinerja pengusaha UMKM secara langsung dipengaruhi oleh keunggulan bersaing dan secara tidak langsung dipengaruhi oleh fungsi teknologi informasi dan absorptive  capacity melalui keunggulan bersaing.
Pembekalan Inkubasi Bisnis dalam Peningkatan SDM Berbasis Wirausaha serta Pendampingan Aspek Hukum Kewirausahaan guna Terwujudnya Masyarakat Madani dalam Perspektif Terwujudnya Pembangunan Berkelanjutan bagi Masyarakat Desa Balegede Cianjur Wentri Merdiani; Mulyadi Suhardi; Dadang Munandar; Diah Pudjiastuti; Banyu Saputra
Jurnal Pengabdian Dharma Laksana Vol 5, No 2 (2023): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v5i2.21501

Abstract

Dalam memacu gerak pembangunan nasional untuk meningkatkan kesejahteraan masyarakat diperlukan pertumbuhan ekonomi yang meningkat dan distribusi pendapatan yang merata. Desa Balegede merupakan salah satu desa yang berada di kecamatan Naringgul, kabupaten Cianjur-Jawa Barat. Desa Balegede sebagai salah satu kecamatan di Naringgul Kabupaten Cianjur tentunya merupakan wilayah yang wajib disentuh dengan kegiatan-kegiatan yang dapat meningkatkan sumber daya manusia berbasis wirausaha. Hal ini karena sumber pendapatan maupun mata pencaharian masyarakat berasal dari berdagang atau menjadi petani kopi. Namun dalam hal pengembangan usaha masih dianggap kurang dikarenakan keterbatasan kemampuan pengetahuan untuk mengembangkan bisnisnya. Direktorat Penelitian dan Pengabdian Kepada Masyarakat dan Kajian Wanita International Women University melaksanakan tri dharma perguruan tinggi melalui pengabdian kepada masyarakat. Melalui kegiatan pembekalan ini dirasakan sangat membantu Desa Balegede dalam mewujudkan masyarakat madani dalam perspektif terwujudnya pembangunan berkelanjutan melalui pembekalan inkubasi bisnis yang memberikan manfaat dan berguna untuk peningkatkan mutu dan kualitas semua pihak yang terlibat. Berdasarkan hasil kegiatan pengabdian tersebut, dalam upaya mencapai masyarakat sejahtera diperlukan kerjasama semua pihak dan partisipasi aktif dari masyarakat untuk menciptakan dan menjadi wirausaha yang bermanfaat bagi masyarakat.
THE EFFECT OF CONSUMERS’ BEHAVIOR AND PERCEIVED RISK ON PURCHASE DECISIONS AMONG ONLINE SHOP CONSUMERS Dewi Indriani Jusuf; Dadang Munandar
TRIKONOMIKA Vol 20 No 2 (2021): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.042 KB) | DOI: 10.23969/trikonomika.v20i2.4980

Abstract

The goal of the research is to know the effect of the consumer behavior and perceived risk on, the consumers’ buying decision. This research employs a quantitative approach, descriptive and verified design. As much as 100 consumers are selected as respondents using a purposive method. The instrument of data collection is questionnaire. The data analysis used is Structural Equation Modeling. The research results show that the consumer behavior and perceived risk affects the consumer buying decision significantly. The biggest effect of the consumer behavior dimension on the buying decision variable is a personal factor and the biggest effect of the consumer behavior variable is on payment method dimension. The perceived risk contributes to the consumer buying decision significantly. It also proves that that the emerging of the online shops contributes shifting of the consumer behavior from a conventional business transaction into a digital one among the consumers.
The Role of Education and Knowledge Management in Stunting Prevention and Its Impact on Educational and Economic Factors (Survey in West Java) Umi Narimawati; Dadang Munandar; Syahrul Mauluddin; Marliana Budhiningtias Winanti; Rangga Sidik
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 3 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.4719

Abstract

This research aims to see the influence of education and knowledge management on stunting prevention and its impact on educational and economic factors in West Java. In conducting research, the author used a quantitative approach, descriptive verification design and survey methods. A total of 100 activist mothers were used as respondents for this study. Path Analysis is used to analyze the data. The following are the results of the research: First, education and knowledge management have a significant influence on stunting prevention simultaneously. Second, education has a significant influence on partial prevention of stunting. Third, Knowledge Management has a significant influence on partial stunting prevention. Fourth, Stunting Prevention has a significant effect on Education and Economic Factors. Fifth, Education and Knowledge Management have a significant effect on Economic Factors through the mediation of Stunting Prevention. In general, it can be concluded that the role of education and knowledge management is useful in reducing the problem of stunting.
PENGARUH HARGA DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PADA UMAYA HIJAB STORE DI KOTA BANDUNG Sabila Azzahra Rahmani; Dadang Munandar
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 9 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi September 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i9.989

Abstract

The Muslim fashion industry in Indonesia has grown rapidly, particularly in Bandung, which has become a hub for local hijab brands. However, Umaya Hijab Store faces challenges such as intense competition, fluctuating demand, and declining sales, making consumer retention a concern. This study aims to examine the influence of price and lifestyle on consumer purchasing decisions at Umaya Hijab Store Bandung. A quantitative method with descriptive and verification analysis was applied. The sample consisted of 88 respondents selected through purposive sampling, namely consumers who had purchased at the store. Data were analyzed using multiple linear regression, t-test, F-test, and the coefficient of determination (R²) with SPSS software. The findings reveal that price has a positive and significant effect on purchasing decisions (p = 0.007 < 0.05), and lifestyle also has a positive and significant effect (p = 0.000 < 0.05). Simultaneously, both variables significantly influence purchasing decisions (p = 0.000) with an R² value of 60.7%. This study highlights the importance of competitive pricing strategies and understanding consumer lifestyles to strengthen purchasing decisions.
Pelatihan Vokasional Bidang E-Commerce Bagi UMKM Peserta Sekolah Perempuan Jawa Barat Siti Kurnia Rahayu; Umi Narimawati; Muhamad Nawawi; Syahrul Mauluddin; Rangga Sidik; Dadang Munandar; Sri Dewi Anggadini; Wati Aris Astuti; Raeni Dwi Santy; Rizki Zulfikar; Yoki Oktorian Sukardi; Fitri Annisa Rachmah; Affan Neskisyah Ramadhan; Anto Purwanto; Yadi Mulyadi Rohman; Agus Nursikuwagus
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 4 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i4.2738

Abstract

UMKM perempuan di Jawa Barat menghadapi tantangan berkelanjutan seperti akses pasar terbatas, rendahnya literasi digital, dan lemahnya manajemen usaha, sehingga daya saing di era digital masih rendah. Program pengabdian kepada masyarakat ini bertujuan memberdayakan anggota Sekolah Perempuan Jawa Barat (Sekoper Jabar) melalui pelatihan vokasional e-commerce untuk mentransformasi usaha konvensional menjadi bisnis digital. Kegiatan dilaksanakan dengan pendekatan partisipatif, melibatkan 15 pelaku UMKM perempuan, DP3AKB pemerintah daerah Jawa Barat, dan akademisi. Materi pelatihan mencakup pengenalan e-commerce, pemanfaatan marketplace, pembuatan konten digital, sistem pembayaran daring, serta pemasaran media sosial. Evaluasi dilakukan dengan survei melalui kuesioner (pre-test dan post-test) untuk mengukur peningkatan pengetahuan dan keterampilan peserta dalam bidang e-commerce. Hasil menunjukkan bahwa semua peserta memiliki peningkatan pengetahuan terkait e-commerce, dan branding serta keterampilan pembuatan e-mail, foto produk, edit foto, pembuatan toko di marketplace, membuat Instagram, dan pembukuan sederhana
PENGARUH VIDEO PROMOSI TIKTOK DAN ULASAN DIGITAL TERHADAP PEMBELIAN SPONTAN PRODUK KECANTIKAN THE ORIGINOTE PADA KONSUMEN WANITA DI TIKTOK SHOP Sopi Nurdini; Dadang Munandar
Indonesian Journal of Social Science and Education (IJOSSE) Vol. 1 No. 3 (2025): Vol. 1 No. 3 : Edisi September 2025
Publisher : JCI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/ijosse.v1i3.1345

Abstract

Fenomena pembelian spontan semakin marak di era digital, terutama di kalangan konsumen wanita muda pada platform social commerce seperti TikTok Shop. Salah satu produk kecantikan yang populer adalah The Originote, yang banyak dipromosikan melalui video TikTok dan ulasan digital. Permasalahan utama yang diangkat adalah sejauh mana video promosi TikTok dan ulasan digital memengaruhi perilaku pembelian spontan konsumen. Penelitian ini bertujuan untuk menguji pengaruh parsial maupun simultan kedua variabel tersebut terhadap pembelian spontan produk kecantikan The Originote. Penelitian menggunakan pendekatan kuantitatif dengan metode deskriptif dan verifikatif. Analisis data dilakukan dengan regresi linier berganda berdasarkan kerangka Stimulus–Organism–Response (SOR). Hasil penelitian menunjukkan bahwa video promosi TikTok berpengaruh signifikan secara parsial terhadap pembelian spontan, demikian pula ulasan digital. Secara simultan, kedua variabel tersebut memiliki pengaruh yang lebih kuat terhadap keputusan pembelian spontan. penelitian ini menegaskan bahwa konten promosi visual yang menarik, ringkas, dan sesuai tren, bila didukung oleh ulasan digital yang positif dan kredibel, mampu mendorong respons emosional yang memicu pembelian spontan.
Co-Authors Affan Neskisyah Ramadhan Agus Nursikuwagus Ananda, Fajar Rezeki Anto Purwanto Banyu Saputra Denok Sunarsi Dewi Indriani Jusuf Diah Pudjiastuti Fitri Annisa Rachmah Jasmani Jasmani Kartika Indah Permanasari Magdalena Karismariyanti Manan Sailan Marliana Budhiningtias Winanti Marliana Budhiningtias Winanti Mohsin Mohsin Mulyadi Suhardi Nabiha Khan Nasib Nawawi, Muhamad Nina Kurnia Hikmawati R. Amalina Dewi Kumalasari Raeni Dwi Santy Rangga Sidik Rizki Zulfikar Sabila Azzahra Rahmani Sidik, Rangga Siti Kurnia Rahayu Sopi Nurdini Sri Dewi Anggadini Syahrul Mauluddin Syahrul Mauluddin Syahrul Mauluddin Syaifuddin Syaifuddin Umi Narimawati Umi Narimawati Wati Aris Astuti Wentri Merdiani Yadi Mulyadi Rohman Yoki Oktorian Sukardi Yusniar Lubis