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All Journal Trikonomika: Jurnal Ekonomi Journal of Educational Science and Technology Edukasi: Jurnal Pendidikan dan Pengajaran AdBispreneur International Journal of Artificial Intelligence Research IJBE (Integrated Journal of Business and Economics) Jurnal Office Ekono Insentif Jurnal Soshum Insentif Majalah Ilmiah UNIKOM Jurnal Manajemen Informatika PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Pengabdian Dharma Laksana International Journal of Economics Development Research (IJEDR) PINISI Discretion Review International Journal of Educational Administration, Management, and Leadership JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ekonomi Efektif Jurnal PkM (Pengabdian kepada Masyarakat) Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Multidisciplinary Indonesian Center Journal Jurnal Riset Multidisiplin Edukasi Indonesian Journal of Social Science and Education
Dadang Munandar
International Women University, Bandung, Jawa Barat, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Kualitas Produk dan Promosi Terhadap Keputusan Pembelian Properti pada Bintaro Resident di Tangerang Selatan Dewi Indriani Jusuf; Umi Narimawati; Dadang Munandar; Denok Sunarsi; Jasmani Jasmani
Jurnal Ekonomi Efektif Vol 5, No 1 (2022): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v5i1.24759

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan promosi terhadap keputusan pembelian pada Bintaro Resident di Tangerang Selatan. Metode yang digunakan adalah explanatory research dengan teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini kualitas produk berpengaruh signifikan terhadap keputusan pembelian sebesar 42,1%, uji hipotesis diperoleh t hitung > t tabel atau (7,809 > 1,989). Promosi berpengaruh signifikan terhadap keputusan pembelian sebesar 46,8%, uji  hipotesis diperoleh t hitung > t tabel atau (8,595 > 1,989). Kualitas produk dan promosi secara simultan berpengaruh signifikan terhadap keputusan pembelian dengan persamaan regresi Y = 9,701 + 0,326X1 + 0,441X2 dan kontribusi pengaruh sebesar 55,9%, uji hipotesis diperoleh F hitung > F tabel atau (18,770 > 2,770).
The Role of Student Trust in Mediating Service Quality and Student Reputation Against E-WOM Dadang Munandar; Fajar Rezeki Ananda; Syaifuddin Syaifuddin; Yusniar Lubis; Nasib Nasib
Journal of Educational Science and Technology (EST) Volume 8 Number 2 August 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/est.v8i2.36669

Abstract

The purpose of this research is to examine the study titled The Role of the Quality of Student Trust in Mediating the Quality of Student Services and the University's Reputation on Electronic Word of Mouth among students. This study's sample was chosen utilizing a multi-stage sampling technique, beginning with the selection of private institutions using purposive sampling and ending with the selection of students using incidental sampling. In this survey, there were 255 students who represented five private universities in percentage. Descriptive statistics and structural equation modeling were employed in the data analysis (SEM). The study's findings revealed that service quality has a positive and significant effect on electronic word of mouth, university reputation has a positive and significant effect on electronic word of mouth, student trust has a positive but not significant effect on electronic word of mouth, student trust can mediate between service quality and electronic word of mouth, and student trust can moderate the influence of university reputation on electronic word of mouth.
PENGARUH FUNGSI TEKNOLOGI INFORMASI DAN KAPASITAS PENYERAPAN PENGETAHUAN TERHADAP KEUNGGULAN BERSAING DAN DAMPAKNYA TERHADAP KINERJA PENGUSAHA UMKM DI PRIANGAN TIMUR JAWA BARAT Dadang Munandar; Umi Narimawati; Marliana Budhiningtias Winanti
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 7, No 2 (2022): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v7i2.41169

Abstract

The performance of the managers of Micro and Small and Medium Enterprises in East Priangan faces various problems due to the external and internal demands of the organization.  Several factors include information technology, absorptive capacity and the competitive advantage of SMEs. The goals of this study are to analyze the effects of the function of information technology and absorptive capacity on competitive advantage and its impact on the performance of MSME managers in the East Priangan area of West Java. This study employs  a quantitative approach and survey method with the structural equation modeling as the analysis procedure. Based on the Slovin formula, 218 managers are selected as respondents from 505 MSME managers, originating from two clusters of proportional random sampling and purposive sampling techniques. In this research, it is obtained that the function of information technology, absorptive capacity, competitive advantage and performance are in a moderate category. Furthermore, it is found that competitive advantage is affected by the function of information technology and absorptive capacity both simultaneously and partially. Moreover, the performance of MSME managers is directly affected by the competitive advantage and indirectly is affected by the function of information technology and absorptive capacity through the competitive advantage.Kinerja para pengusaha Usaha Mikro dan Kecil menengah di Priangan Timur menghadapi berbagai permasalahan akibat tuntutan eksternal dan internal organisasi. Beberapa factor diantaranya adalah teknologi informasi, kapasitas penyerapan pengetahuan (absorptive  capacity) dan keunggulan bersaing yang dimiliki UMKM. Tujuan kajian ini ialah  untuk menganalisis pengaruh fungsi teknologi informasi dan absorptive  capacity terhadap keunggulan bersaing dan dampaknya terhadap kinerja para pengusaha UMKM di wilayah Priangan Timur Jawa Barat. Penelitian ini menggunakan pendekatan kuantitatif dan metode survei dengan structural equation modelling sebagai analisisnya. Berdasarkan rumus Slovin 218 pengusaha terpilih sebagai responden yang berasal dari 505 pengusaha UMKM, dengan two cluster proporsional random sampling dan purposive sampling. Dalam riset ini ditemukan bahwa fungsi teknologi informasi, absorptive  capacity, keunggulan bersaing dan kinerja dalam kategori cukup baik. Lebih lanjut ditemukan bahwa keunggulan bersaing dipengaruhi oleh fungsi teknologi informasi dan absorptive  capacity baik secara simultan dan parsial. Selanjutnya kinerja pengusaha UMKM secara langsung dipengaruhi oleh keunggulan bersaing dan secara tidak langsung dipengaruhi oleh fungsi teknologi informasi dan absorptive  capacity melalui keunggulan bersaing.
Pembekalan Inkubasi Bisnis dalam Peningkatan SDM Berbasis Wirausaha serta Pendampingan Aspek Hukum Kewirausahaan guna Terwujudnya Masyarakat Madani dalam Perspektif Terwujudnya Pembangunan Berkelanjutan bagi Masyarakat Desa Balegede Cianjur Wentri Merdiani; Mulyadi Suhardi; Dadang Munandar; Diah Pudjiastuti; Banyu Saputra
Jurnal Pengabdian Dharma Laksana Vol 5, No 2 (2023): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v5i2.21501

Abstract

Dalam memacu gerak pembangunan nasional untuk meningkatkan kesejahteraan masyarakat diperlukan pertumbuhan ekonomi yang meningkat dan distribusi pendapatan yang merata. Desa Balegede merupakan salah satu desa yang berada di kecamatan Naringgul, kabupaten Cianjur-Jawa Barat. Desa Balegede sebagai salah satu kecamatan di Naringgul Kabupaten Cianjur tentunya merupakan wilayah yang wajib disentuh dengan kegiatan-kegiatan yang dapat meningkatkan sumber daya manusia berbasis wirausaha. Hal ini karena sumber pendapatan maupun mata pencaharian masyarakat berasal dari berdagang atau menjadi petani kopi. Namun dalam hal pengembangan usaha masih dianggap kurang dikarenakan keterbatasan kemampuan pengetahuan untuk mengembangkan bisnisnya. Direktorat Penelitian dan Pengabdian Kepada Masyarakat dan Kajian Wanita International Women University melaksanakan tri dharma perguruan tinggi melalui pengabdian kepada masyarakat. Melalui kegiatan pembekalan ini dirasakan sangat membantu Desa Balegede dalam mewujudkan masyarakat madani dalam perspektif terwujudnya pembangunan berkelanjutan melalui pembekalan inkubasi bisnis yang memberikan manfaat dan berguna untuk peningkatkan mutu dan kualitas semua pihak yang terlibat. Berdasarkan hasil kegiatan pengabdian tersebut, dalam upaya mencapai masyarakat sejahtera diperlukan kerjasama semua pihak dan partisipasi aktif dari masyarakat untuk menciptakan dan menjadi wirausaha yang bermanfaat bagi masyarakat.
THE EFFECT OF CONSUMERS’ BEHAVIOR AND PERCEIVED RISK ON PURCHASE DECISIONS AMONG ONLINE SHOP CONSUMERS Dewi Indriani Jusuf; Dadang Munandar
TRIKONOMIKA Vol 20 No 2 (2021): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.042 KB) | DOI: 10.23969/trikonomika.v20i2.4980

Abstract

The goal of the research is to know the effect of the consumer behavior and perceived risk on, the consumers’ buying decision. This research employs a quantitative approach, descriptive and verified design. As much as 100 consumers are selected as respondents using a purposive method. The instrument of data collection is questionnaire. The data analysis used is Structural Equation Modeling. The research results show that the consumer behavior and perceived risk affects the consumer buying decision significantly. The biggest effect of the consumer behavior dimension on the buying decision variable is a personal factor and the biggest effect of the consumer behavior variable is on payment method dimension. The perceived risk contributes to the consumer buying decision significantly. It also proves that that the emerging of the online shops contributes shifting of the consumer behavior from a conventional business transaction into a digital one among the consumers.
The Roles of Awareness, Interest, Evaluation, Trial on Adoption and its Impact on Purchase Decision: Study on New Product of ”Wuling” Electric Car Consumers in Bandung Cahyati, Tetet; Munandar, Dadang
Jurnal Soshum Insentif Vol 6 No 2 (2023): Jurnal Soshum Insentif
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36787/jsi.v6i2.1216

Abstract

The objectives of this study is to know the influence of the new product adoption on purchase decision among the consumers of the Wuling Electrical Vehicle in Bandung. The research employs a quantitative approach and survey. By using the purposive method, 96 consumers in Bandung were selected as the respondents of the study. The writer uses path analysis to analyze the data. Findings of the research are as follows: 1) Awareness, Interest, Evaluation and Trial affect significantly Adoption simultaneously; 2) Awareness affects significantly Adoption partially; 3) Interest affects significantly Adoption partially; 4) Evaluation affects significantly Adoption partially; 5) Trial affects significantly Adoption partially; and 6) Adoption affects Purchase Decision significantly. Thus, the adoption process of the new electric car positively affect the consumers purchase decisions whether or not they will buy the electrical vehicle.
The Role of Education and Knowledge Management in Stunting Prevention and Its Impact on Educational and Economic Factors (Survey in West Java) Umi Narimawati; Dadang Munandar; Syahrul Mauluddin; Marliana Budhiningtias Winanti; Rangga Sidik
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 3 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.4719

Abstract

This research aims to see the influence of education and knowledge management on stunting prevention and its impact on educational and economic factors in West Java. In conducting research, the author used a quantitative approach, descriptive verification design and survey methods. A total of 100 activist mothers were used as respondents for this study. Path Analysis is used to analyze the data. The following are the results of the research: First, education and knowledge management have a significant influence on stunting prevention simultaneously. Second, education has a significant influence on partial prevention of stunting. Third, Knowledge Management has a significant influence on partial stunting prevention. Fourth, Stunting Prevention has a significant effect on Education and Economic Factors. Fifth, Education and Knowledge Management have a significant effect on Economic Factors through the mediation of Stunting Prevention. In general, it can be concluded that the role of education and knowledge management is useful in reducing the problem of stunting.
Behavior to Adopt Sharia Insurance in The Midst of Pandemic with Religiosity as a Moderator Variable (Survey on Sharia Unit of Prudential Life Insurance) A. Jajang W. Mahri; Juliana Juliana; Rifa Mutiara; Suci Aprilliani Utami; Dadang Munandar
PINISI Discretion Review Volume 6, Issue 2, March 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v6i2.51464

Abstract

This study aims to analyze the effect of attitudes, subjective norms, and perceptions of behavioral control on intentions and the effect of intentions on behavior with sharia life insurance. In addition, it raises religiosity variables that are used to moderate attitudes, subjective norms, and perceptions of behavioral control over intentions. The method in this research is causality method with quantitative approach. The sampling technique used was purposive sampling with a total sample of 130 PruSyariah participants throughout Indonesia. While the data analysis used the PLS-SEM approach. Findings: The results shows that attitudes and perceptions of behavioral control had a positive and significant effect on intentions, while subjective norms had no and no significant effect on intentions. The intention has a positive and significant effect on behavior. The moderating variable religiosity did not moderate attitudes, subjective norms, and perceptions of behavioral control in increasing intention, but religiosity is able to moderate between intention to behavior to adopt sharia life insurance. In an effort to increase public participation in sharia life insurance, the intention formed begins with a good evaluation of sharia life insurance itself and is strengthened by maturity and readiness both materially and other supporting things that make people confident and able to access sharia life insurance with easy. Sharia compliance is also a plus point to be able to increase intentions which then affect the behavior of sharia life insurance. This study studies the behavioral determinants of sharia life insurance which are influenced by intention. Where the determinants of intention studied are factors in the theory of planned behavior by bringing up religiosity as a moderating factor.
The Influence Of Brand Image, Promotion And Product Quality On Purchase Decisions For Ardeponds Indonesia (Case Study Of Ardeponds Indonesia Skincare In Pulogadung District) Yusuf Suhardi; Dadang Munandar; Dian Surya Sampurna; Meita Pragiwani; Diana Diana
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1193

Abstract

The aim of this research is to determine the influence of brand image, promotion and product quality on purchasing decisions at Ardepons Indonesia in Pulogadung District, Jakarta. The research used is quantitative with the research strategy used by researchers being an associative strategy. This research uses primary data by distributing questionnaires to 97 Ardepons user respondents. The sampling technique used was non-probability sampling. The data processing method in this research uses validity testing, reliability testing, partial and simultaneous determination. This research tests the hypothesis using the SPSS Version 25 application. The results of this research show that the processing results areBrand image has a positive and significant effect on Ardepons purchasing decisions. Promotions have no effect on purchasing decisions for the Ardepons brand. Product quality has a positive and significant effect on purchasing decisions. Brand image, promotion and product quality simultaneously have a positive and significant effect on purchasing decisions for Ardepons Cosmetics.
Looking at the Impacts of Transformational Leadership Skills and Organizational Climate on Job Satisfaction and Business Performance Hikmat, Hikmat; Munandar, Dadang; Izzatusholekha, Izzatusholekha
Edukasi Vol 10 No 2 (2023): Edukasi: Jurnal Pendidikan dan Pengajaran
Publisher : Universitas Islam Negeri Raden Fatah Palembang, South Sumatra, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/ejpp.v10i2.20423

Abstract

This research aims to determine the effect of transformational leadership skills and organizational climate on job satisfaction that affects the performance of the business at PT. Inti Jaya Purnama, Central Jakarta, DKI Jakarta. This research employed a quantitative research design with the survey method. The samples are 155 employees chosen using random sampling. Data are analyzed using the structural equation modeling based on Partial Least Squares (PLS-SEM) with the assistance of SmartPLS version 3.0. PLS is used in structural equation modeling based on a standardized coefficient of regression (β) that allows for the simultaneous examination of both the measurement and structural models. The research findings acquired via this approach are subsequently assessed 1) transformational leadership skills on job satisfaction with the value of t observation as much as 10.035 which is bigger than the tα as much as 1.975 with the value of significance as much as 0.000 which is less than 0.05; 2) Organizational climate affects positively and significantly on job satisfaction with the value of t observation as much 4.955 which is bigger than the tα as much as 1.975 with the value of significance as much as 0.000 which is less than 0.05; and 3) job satisfaction has a significant effect on business performance with the value of t observation as much as 22.687 which is bigger than the tα as much as 1.975 with the value of significance as much as 0.000 which is less than 0.05.
Co-Authors A. Jajang W. Mahri Affan Neskisyah Ramadhan Agus Nursikuwagus Agus Nursikuwagus Ananda, Fajar Rezeki Anto Purwanto Assaf, Rizka Aula Banyu Saputra Billy Reihan Yusuf Cahyati, Tetet Denok Sunarsi Dewi Indriani Jusuf Diah Pudjiastuti Dian Surya Sampurna Diana Diana Fitri Annisa Rachmah Hikmat Hikmat, Hikmat Izzatusholekha Jasmani Jasmani Juliana Juliana Kartika Indah Permanasari Kristin Nurhayati Magdalena Karismariyanti Manan Sailan Marliana Budhiningtias Winanti Marliana Budhiningtias Winanti Mauluddin, Syahrul Meita Pragiwani Minda, Tania Ayu Mohsin Mohsin Mulyadi Suhardi Nabiha Khan Nasib Nawawi, Muhamad Nina Kurnia Hikmawati Putri, Sheila Kurnia R. Amalina Dewi Kumalasari Raeni Dwi Santy Rangga Sidik Rifa Mutiara Rindi Tri Utami Rizki Zulfikar Sabila Azzahra Rahmani Sidik, Rangga Sindi Setiawati Siti Kurnia Rahayu Sopi Nurdini Sri Dewi Anggadini Syahrul Mauluddin Syahrul Mauluddin Syahrul Mauluddin Syaifuddin Syaifuddin Umi Narimawati Umi Narimawati Utami, Suci Aprilliani Wati Aris Astuti Wentri Merdiani Winantia, Marliana Budhinigtias Yadi Mulyadi Rohman Yoki Oktorian Sukardi Yusniar Lubis Yusuf Suhardi