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Journal : Berajah Journal

PERANCANGAN BRANDING DESTINASI PARIWISATA MELALUI SDM BERKUALITAS ALAS METAPA DESA PENINJOAN, KABUPATEN BANGLI Agustina, Arik; Isha Aprinica, Ni Putu; Muliadiasa, I Ketut; Setiawan, Yoga
Berajah Journal Vol. 4 No. 9 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i9.476

Abstract

Peninjoan Village has rich and unique natural tourism potential but has not been able to attract maximum tourist attention. The urgency of this research is to identify a tourism destination branding strategy design through the development of quality human resources (HR) in Penenjoan Village, Bangli Regency. The data collection techniques used were observation, interviews, documentation studies and questionnaires. This research focuses on designing a strong and effective tourism destination brand to increase the attractiveness of Peninjoan Village as a tourist destination.
KOLABORASI BAHASA DAN KULINER: MEMPERKUAT DAYA TARIK WISATA KULINER DESA Ayu Melistyari Dewi, I Gusti; Isha Aprinica, Ni Putu; Muliadiasa, I Ketut; Ayu Gayatri Kesumayathi, Ida; Agustina, Arik
Berajah Journal Vol. 4 No. 3 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i3.346

Abstract

In this era of globalization full of competition, Serangan Village needs to continue to innovate and increase its attractiveness to attract more tourists. One promising strategy is to combine language and cuisine, creating a unique and unforgettable culinary tourism experience. The research method used in this research is a qualitative research method with data collection techniques, namely observation, interviews and documentation. The results of this research show that community participation through language and culinary arts is able to strengthen the tourist attraction for culinary delights in Serangan Village. The right strategy could be to empower POKDARWIS, especially those who can speak English, in collaborative language and culinary activities in Village.