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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Stability: Journal of Management and Business Jurnal Sains Teknologi Transportasi Maritim Jurnal Manajemen dan Organisasi Review (MANOR) Journal Of Business, Finance, and Economics (JBFE) Jurnal Ekonomi, Bisnis dan Manajemen JURNAL SAINS DAN TEKNOLOGI MARITIM Profit: Jurnal Manajemen, Bisnis dan Akuntansi International Journal of Economics and Management Research Perigel: Jurnal Penyuluhan Masyarakat Indonesia Jurnal Ekonomi, Manajemen, Akuntansi Port Management and Maritime Administration Journal Logistics and Supply Chain Insights Shipping and Transport Management Journal
Andar Sri Sumantri
Universitas Maritim AMNI Semarang
Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Transportation

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Strategi Harga, Citra, dan Kualitas Layanan: Pendorong Kepuasan Pelanggan Jasa Kargo Laut Siti Susanti; Sulistyowati Sulistyowati; Andar Sri Sumantri
Logistics and Supply Chain Insights Vol. 1 No. 2 (2025): September: Logistics and Supply Chain Insights
Publisher : Indonesian Maritime Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65428/login.v1i2.71

Abstract

This study analyzes the simultaneous and partial effects of Price (X1), Corporate Image (X2), and Service Quality (X3) on Customer Satisfaction (Y) in cargo shipping services at PT. Serasi Shipping Indonesia, Semarang Branch. The increasingly competitive maritime logistics sector demands a deep understanding of the determinants of business-to-business (B2B) customer satisfaction. Employing an explanatory quantitative design with a saturated population and sample of 100 corporate customers, data were processed using multiple linear regression analysis (SPSS v.22). The t-test results indicate that Price (t=3.813), Corporate Image (t=4.428), and Service Quality (t=2.398) individually have a positive and significant influence on Customer Satisfaction. Simultaneously (F-test, F=37.812), all three variables significantly influence satisfaction, explaining 52.7% of the satisfaction variance. The crucial finding highlights Corporate Image as the most dominant predictor of satisfaction (\beta=0.392). This suggests that in the high-value cargo sector, the company’s reputation and assurance function as primary risk determinants for B2B customers, surpassing the importance of price and purely functional quality. These results offer clear managerial implications for logistics firms in prioritizing the reinforcement of intangible assets to maintain a long-term competitive advantage.
Dominasi Kepercayaan Pengguna: Analisis Kualitas Pelayanan dan Persepsi Harga Jasa Penyeberangan Rute Paciran-Bawean Saskia Maharani; Andar Sri Sumantri; Sulistyowati Sulistyowati
Logistics and Supply Chain Insights Vol. 1 No. 2 (2025): September: Logistics and Supply Chain Insights
Publisher : Indonesian Maritime Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65428/login.v1i2.73

Abstract

This study aims to analyze the influence of Service Quality, Price Perception, and Trust on the User's Interest in the ferry service of KMP Gili Iyang on the Paciran-Bawean route operated by PT. ASDP Indonesia Ferry (Persero) Cabang Paciran. This route plays a critical role as an essential logistics and social link for Bawean Island. The quantitative research used a survey method with an Incidental Sampling technique, involving 100 respondents who are users of the service. The collected data were analyzed using Multiple Linear Regression with SPSS V25. The partial hypothesis test results (t-test) show that Service Quality (β=0.80; p=0.033), Price Perception (β=0.69; p=0.038), and Trust (β=0.587; p=0.000) individually have a positive and significant impact on the User's Interest. The Trust variable was found to be the most dominant predictor, emphasizing the importance of integrity, competence, and operational consistency in essential and high-risk maritime transportation services. The adjusted R-squared value of 60.% indicates that this model provides a strong explanation for the variation in User's Interest. This study provides important implications for managing ferry services by improving service quality, competitive pricing, and building customer trust to increase user interest.
Analisis Promosi, Harga, Kualitas Layanan, dan Kepercayaan terhadap Keputusan Pembelian Tiket Kapal Miptahul Jannah Harahap; Andar Sri Sumantri; Sulistyowati Sulistyowati
Logistics and Supply Chain Insights Vol. 1 No. 2 (2025): September: Logistics and Supply Chain Insights
Publisher : Indonesian Maritime Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65428/login.v1i2.75

Abstract

This research aims to analyze the partial and simultaneous influence of four independent variables—Ticket Price (X_1), Service Quality (X_2), Customer Trust (X_3), and Promotion (X_4)—on Ship Ticket Purchase Decisions (Y) at PT. PELNI Semarang Branch. Utilizing an associative quantitative method with a sample of 100 passenger respondents (N=100), the data were analyzed using multiple linear regression (SPSS 22.0). The model demonstrated a strong explanatory power, accounting for 55.7% of the variation in purchase decisions (Adjusted\ R^2 = 0.557). The t-test results indicate that all independent variables have a positive and significant influence on Purchase Decisions (all t_{hitung} > 1.9853). The Promotion variable (X_4) showed the strongest individual influence (\beta = 0.282, t=4.777), highlighting the critical nature of effective information dissemination and communication strategies in attracting and guiding mass maritime consumers. Customer Trust (X_3) and Service Quality (X_2) also proved highly significant, affirming the essential role of State-Owned Enterprise (BUMN) integrity and service reliability in mitigating perceived maritime travel risks. Managerial implications suggest PT. PELNI prioritizes enhancing Promotion through digital media and maintaining the fairness of Price setting, which remains a key consideration for this market segment.
Evaluation of Factors Influencing Passengers' Interest in Ticket Purchase Decision for the KM. Kirana 1 Ship on the Sampit Route Muhamad Hikam Firdaus; Sulistyowati Sulistyowati; Andar Sri Sumantri
Shipping and Transport Management Journal Vol. 1 No. 2 (2025): November : Shipping and Transport Management Journal
Publisher : Indonesian Maritime Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65428/sigma.v1i2.60

Abstract

This study aims to evaluate the factors influencing passengers’ interest in purchasing tickets for the KM. Kirana 1 ship on the Sampit route. In the era of increasing competition in maritime transportation, understanding consumer interest factors is essential for shipping companies to enhance their marketing strategies and stay competitive. This research employs a quantitative approach using a survey method involving passengers of KM. Kirana 1. The variables examined in this study include price, service quality, promotion, and perceived comfort, which are considered key determinants in customer decision-making. Data were analyzed using SPSS to test validity, reliability, and the relationships among these variables. The results indicate that price, service quality, and comfort significantly affect passengers’ interest in purchasing tickets, while promotion has an insignificant effect. These findings provide practical implications for shipping management to improve service quality, comfort, and pricing strategies to maintain customer satisfaction and loyalty, which are critical in the highly competitive maritime industry.
Co-Authors Abimanto, Dhanan Achmad Fauzi Adenanthera Lesmana Dewa Angga Bagus Kurniawan Badarudin Kau Dedy Rusmiyanto Faresh Emha Fitnantyo Bimawan J. Sunyoto Kundori Kurniawants Teguh Santoso kusdibyo, kusdibyo Mega Kariya Imani Miptahul Jannah Harahap Muhamad Hikam Firdaus Ngaijan Ngaijan Niken Adriana R. Ully Nur Cholis Majid Nur’aini Budi Cahyani Palupiningtyas, Dyah Purnomo Ari Wibowo Radix Nugrahanto Rahmat Debit Putra Retno Mulatsih Romulo Sitorus Saskia Maharani Siti Susanti Sulistyowati Sulistyowati Supriyanto Syarifah Adelia Febriyanti Wasi Sumarsono Yohanes Richard Moan Hure