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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Management Studies and Entrepreneurship Journal (MSEJ) Daengku: Journal of Humanities and Social Sciences Innovation Jurnal Pengabdian Masyarakat Nusantara Jurnal Ekonomi Abdi Jurnal Publikasi JEBD Dedikasi : Jurnal Pengabdian Lentera Review: Journal of Multidisciplinary in Social Sciences PENG: Jurnal Ekonomi dan Manajemen Journal of Media and Communication Journal of Business Economics and Management ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
Dwi Astuti
Universitas Pelita Bangsa
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Mini Proposal Rencana Strategis PT. SolarTech Indonesia Perusahaan Manufaktur Solar Panel Afifah Indriyani Putri; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Renewable energy is a strategic solution to overcome the problem of limited fossil fuel sources and the negative impacts of climate change. This study discusses the potential and challenges of developing solar panel technology as a source of clean energy in Indonesia, a tropical country with abundant sunlight potential. This study uses a SWOT analysis approach to PT. SolarTech Indonesia, a solar panel manufacturing company, to evaluate the strengths, weaknesses, opportunities, and threats in the renewable energy industry. The results of the analysis show that although initial investment and dependence on weather conditions are obstacles, large market opportunities and government policy support provide significant growth potential. The strategy of developing technological infrastructure, increasing public awareness, and synergy with stakeholders are the keys to the company's success in supporting sustainable development goals (SDGs) related to clean energy. This study recommends strengthening collaboration and technological innovation as a step forward to accelerate the energy transition in Indonesia.  
Evaluasi Strategi Aliansi Bisnis Gojek dan Tokopedia dari Perspektif Manajemen Strategik Ega Juangga; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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The strategic merger between Gojek and Tokopedia, resulting in the formation of GoTo, marks a significant milestone in Indonesia's digital industry landscape. This study aims to evaluate the business alliance strategy from a strategic management perspective by analyzing operational efficiency, synergy value, regulatory challenges, and its broader impact on the national digital ecosystem. Using a qualitative approach through literature review and secondary data analysis, the findings indicate that the GoTo merger led to cost efficiencies, strengthened service ecosystems, and significant revenue growth. However, internal integration processes and regulatory challenges—such as potential monopolistic practices and data protection—remain critical strategic concerns. The merger not only positions GoTo as a dominant player in Southeast Asia’s digital economy but also serves as a model for digital transformation in Indonesia. These insights are relevant for policymakers, business practitioners, and scholars seeking to understand alliance strategies in the context of the evolving digital economy.
Rencana Aksi Perubahan Terhadap Organisasi Jusmawati Jusmawati; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Humans naturally become part of various social groups throughout their lives, from family to broader communities. An organization is a structured group that organizes the roles and responsibilities of its members to achieve common goals. Organizational change is an important and complex process affecting various aspects such as structure, culture, technology, and human resources, driven by both internal and external factors. The change process includes stages from identifying needs to institutionalizing changes as part of the organizational culture. The success of change is highly influenced by leadership, effective communication, managing resistance, as well as employee training and development. A thorough understanding of change dynamics and the central role of leadership is crucial to ensure successful implementation of change and the sustainable achievement of organizational objectives.
Rencana Strategis PT. Inovasi Digital Nusantara (IDN) Jusmawati Jusmawati; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Strategic planning is an important component in organizational management to achieve long-term goals effectively and efficiently. This study discusses the implementation of strategic planning at PT. Inovasi Digital Nusantara (IDN), a digital innovation company that focuses on developing e-commerce applications in Southeast Asia. The study highlights the importance of change management, technology integration, and business environment evaluation in the formulation and implementation of corporate strategy. The strategic approaches used include Balanced Scorecard, SWOT analysis, and Quantitative Strategic Planning Matrix (QSPM) to improve company performance and competitiveness. The results of the study indicate that the implementation of data-based strategic planning and continuous evaluation allows PT. IDN to adapt to current market and technology changes, improve operational efficiency, and meet customer needs optimally. Recommendations are made for the company to continue to develop a culture of innovation and consistently update its strategy in order to achieve the company's long-term vision.
Kajian Strategi Daya Saing dan Inovasi Produk PT Indofood Sukses Makmur Tbk Dewi Mas Arumsari; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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This journal examines the strategic approach to enhancing competitiveness and product innovation at PT Indofood Sukses Makmur Tbk, a leading food and beverage company in Indonesia. The study outlines the company’s vision, mission, and long-term objectives, proposing strategies aimed at strengthening its market position through innovation and operational efficiency. Key strategies such as product diversification, quality enhancement, and research and development (R&D) are identified to build and sustain competitive advantage. The analysis draws on recent strategic theories, including the Competitive Advantage Theory (Zeng et al., 2021), Disruptive Innovation Theory (Morris et al., 2019), and the Resource-Based View (RBV) (Chirico et al., 2020). The paper concludes with practical recommendations for Indofood to maintain its industry leadership and continue innovating in response to evolving consumer demands and competitive pressures.
Strategi Manajemen Perubahan Dalam Meningkatkan Kinerja Organisasi Cecep Ridwan; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Change is an inevitability in a dynamic organizational environment. Organizations that are able to survive and grow are those that can manage change effectively and strategically. This study aims to explore change management strategies that contribute to improving organizational performance. The main focus of this study includes identifying key success factors for change, the role of leadership, and the involvement of all organizational elements in the transition process. The methodology used is a qualitative approach through literature review and analysis of various change management models that have been applied in organizational practice. The findings show that well-planned and structured change management strategies can have a positive impact on organizational performance, in terms of efficiency, productivity, and employee satisfaction. Effective strategies involve open communication, continuous training, regular evaluations, and leadership that provides direction and motivation. Therefore, organizations need to adopt adaptive and sustainable change management approaches to ensure the success of transformation and the achievement of long-term goals.
Pentingnya Komunikasi Dalam Struktur Organisasi Panji Erlangga; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Communication activities always take place in everyday life, from the moment you open your eyes until you go back to sleep. This means that every activity requires communication, either directly or indirectly, both verbally and nonverbally, including in the context of the organization. Organizations make communication one of the elements of administration, even though the role of communication in the organization is much greater and has many benefits that can be achieved, so it is clear that "communication" activities are very crucial in organizational life. This study uses a qualitative method with a descriptive method to examine the role of communication in the organizational structure. The design of the research activities includes literature studies and observations of communication practices in the organizational setting. The data analysis technique used is qualitative descriptive analysis, namely collecting, reducing, presenting, and drawing conclusions from the data obtained. The data collected is analyzed thematically to determine the patterns, obstacles, and impacts of communication in the organizational structure. Data validation is carried out by triangulating sources and methods to test the validity of the research results. With this method, research is expected to be able to provide a complete picture of the importance of communication in the organizational structure and can offer solutions to communicate more effectively in the organizational environment. Organizational communication can be described as the performance and interpretation of messages between communication units in which the leader is the communicator. Good leaders tend to have good communication skills and therefore will be able to inspire some level of participation from those they lead. They should also be proficient in verbal and non-verbal communication. Effective verbal communication can be achieved through the use of pleasant, polite, and gentle language. Non-verbal communication can be achieved by expressing abstract ideas such as truth, justice, ethics, and religion non-verbally, for example through the use of body language. An organization can develop through communication. Every organization must have a vision, mission, organizational culture, motivation and norms that greatly influence the good or bad of an organization. In reality, communication problems always arise in the organizational process. Communication functions to create an organizational climate that influences the formation of the organizational climate, namely building an organizational culture, namely the values ​​and beliefs that are the focus of the organization. Cultural organizations are part of the internal environment of the organization that cannot be separated because the diversity of cultures that apply in an organization in an amount that is as large as the number of individuals in the organization, its function is as a form of mutual understanding between members of the organization.
Penyusunan Rencana Strategis Perusahaan Hipotetik PT. Teknologi Hijau Lestari Aulio Yuda Prasetya; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Penyusunan rencana strategis PT. Teknologi Hijau Lestari dilakukan sebagai upaya sistematis untuk mengarahkan pertumbuhan dan pengembangan perusahaan dalam menghadapi dinamika bisnis dan tantangan global terkait perubahan iklim, ketahanan energi, dan keberlanjutan lingkungan. Sebagai perusahaan yang bergerak di sektor teknologi ramah lingkungan, PT. Teknologi Hijau Lestari memfokuskan diri pada pengembangan solusi inovatif di bidang energi terbarukan, efisiensi energi, dan digitalisasi sistem pengelolaan sumber daya alam. Penelitian ini bertujuan merumuskan arah strategis jangka menengah dan panjang perusahaan dengan menggunakan pendekatan manajemen strategik yang komprehensif. Proses perencanaan diawali dengan analisis lingkungan eksternal melalui kerangka PESTEL (politik, ekonomi, sosial, teknologi, lingkungan, dan legal), serta analisis industri menggunakan model Porter’s Five Forces untuk mengidentifikasi kekuatan persaingan dan posisi perusahaan dalam industri teknologi hijau. Di sisi internal, dilakukan evaluasi sumber daya, kapabilitas inti, dan rantai nilai perusahaan menggunakan pendekatan VRIO dan analisis SWOT guna menemukan sinergi antara kekuatan internal dan peluang eksternal. Berdasarkan hasil analisis, disusun visi perusahaan sebagai pemimpin inovasi teknologi hijau di kawasan Asia Tenggara, dengan misi utama menghadirkan produk dan layanan yang mendukung transisi energi berkelanjutan. Strategi utama yang ditetapkan mencakup: (1) penguatan riset dan pengembangan untuk menghasilkan teknologi berbasis energi terbarukan; (2) ekspansi pasar melalui kemitraan strategis dengan institusi pemerintah, swasta, dan akademisi; (3) digitalisasi proses produksi dan operasional untuk meningkatkan efisiensi; serta (4) peningkatan kapasitas SDM dan budaya organisasi yang berorientasi pada inovasi dan keberlanjutan. Perencanaan strategis ini diharapkan dapat menjadi landasan kuat bagi pengambilan keputusan manajerial yang berbasis data dan analisis, serta mendukung PT. Teknologi Hijau Lestari dalam mencapai keunggulan kompetitif jangka panjang. Selain itu, strategi ini diharapkan berkontribusi pada pencapaian target pembangunan berkelanjutan (Sustainable Development Goals/SDGs) melalui peran aktif sektor swasta dalam transformasi ekonomi hijau di Indonesia.
Penyusunan Rencana Strategis Perusahaan: Innovatech Solutions Muhammad Sabil Ahror; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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This mini proposal presents the strategic planning design for a hypothetical company, Innovatech Solutions, which operates in software development, AI-based technologies, and digital solutions. In facing the digital era and the Fourth Industrial Revolution, the company must adopt adaptive and sustainable strategies. This proposal includes the formulation of vision, mission, long-term objectives, differentiation strategy, market expansion, human resource development, and digital marketing. Performance evaluation is conducted using the Balanced Scorecard approach and supported by strategic management theories such as SWOT Analysis, Porter’s Generic Strategies, and the Resource-Based View. Through this strategic plan, Innovatech Solutions aims to become a market leader in Southeast Asia.
Analisis Peran Manajerial pada data keuangan PT HM Sampoerna Vitria Ramdoni; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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This study aims to analyze the financial performance of PT HM Sampoerna Tbk over the 2019–2023 period using liquidity ratios (current ratio, quick ratio, cash ratio) and profitability ratios (net profit margin, return on assets, return on equity). The research employs financial ratio analysis compared to industry benchmarks. The findings indicate that the current ratio in 2023 is 1.72, below the industry standard of 2.00. The cash ratio is notably low at 0.12, significantly under the standard of 0.50. Profitability indicators also show a decline, with net profit margin at 7%, return on assets at 14.6%, and return on equity at 27.1%, all below industry benchmarks. In conclusion, PT HM Sampoerna Tbk faces challenges in liquidity and profitability management, necessitating improvements in cash flow and operational efficiency to maintain competitiveness in the industry.
Co-Authors Afifah Indriyani Putri Ami Nurhidayah Anita Septiani Arya Syah Ramadhan Aulio Yuda Prasetya Aurora Oktaviani Putri Hidayat Cahyati Komalasari Cecep Ridwan Citra Anisa Daimah Dianawati Dera Andani Dewi Mas Arumsari Dian Hasanah Dian Rachmawati Afandi Dian Ramadhani Dwi Nadini Saputri Dwi Rahmawati Ega Juangga Elsye Fatmawati Eva Fauziana Fahri Hidayat Fuzi Febriani Indra Permana Innez Indah Putri Irfan Fadlurrahman Jusmawati Jusmawati Khairanum Nasution Lionsy Sitanggang Martiano Dusy Charlesman Muhamad Ekhsan Muhammad Ali Setiawan Muhammad Khoerur Rizki Muhammad Raishal Ramadhan Muhammad Sabil Ahror Nadine Eliana Christian Nataliana Bebasari Nova Sari Nugroho, Arif Widodo Nur Saran Panji Erlangga Priska Emannuela Kusuma Putri Pramudia Rahmawati Raden Ahmad Syailendra Raihan Herfiansyah Rina Sonia Ropik Tri Wianto Samuel Silitonga Santi Kurnia Sarfilianty Anggiani Sartini Sartini Selpia Hendawani Sihombing Siska Prisilia Siti Juariah Suwandi Suwandi Tati Hartati Virly Kania Puteri Vitria Ramdoni Yuan Badrianto