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Analisis Ekonomi Manajerial dan Strategi PT Perusahaan Gas Negara TBK (PGN) Ega Juangga; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the strengths, weaknesses, opportunities, and threats (SWOT) faced by PT Perusahaan Gas Negara Tbk (PGN) and formulate cost management optimization strategies to enhance the company’s financial performance. As Indonesia’s national gas subholding, PGN plays a vital role in national energy security through its extensive gas infrastructure and operational efficiency programs. The method used in this study is a qualitative-descriptive approach based on secondary data from financial reports, annual reports, official publications, and academic sources. The findings reveal that PGN's strong infrastructure and efficiency measures are key strengths, though the company faces significant threats from energy price volatility, regulatory changes, and internal control limitations. Strategies formulated include supply diversification, internal monitoring reinforcement, gas price reform, and collaboration with government stakeholders. This research contributes to the formulation of sustainable business strategies through SWOT-based analysis, supporting national energy resilience.
Analisis Strategi Pemasaran Dengan menggunakan Metode SWOT dan Analytical Hierarchy Process (AHP) untuk Meningkatkan Volume Penjualan Virly Kania Puteri; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Effective marketing strategy analysis is the key for companies to achieve growth and success in business. In this article, we outline a methodical and structured approach to developing a marketing strategy by combining the SWOT (Strengths,Weaknesses,Opportunities, Threats) and AHP (Analytical Hierarchy Process) methods. We detail practical steps to identify a company's strengths,weaknesses, opportunities, and threats, and develop appropriate marketing strategies based on the SWOT analysis findings. Through case studies and qualitative research, we explore various strategies that businesses can implement to increase their sales. The results of a SWOT analysis serve as a basis for creating a marketing plan that takes advantage of the company's internal strengths and external opportunities, while overcoming internal weaknesses and taking advantage of external opportunities
Strategi Manajerial PT Timah Tbk (TINS) dalam Menghadapi Fluktuasi Harga Komoditas Global Industri Pertambangan Sartini Sartini; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This research examines the global fluctuations of tin prices and its impact on PT Timah Tbk’s financial and operational performance in the year 2025. The study sought to focus on the effectiveness of managerial policies undertaken to deal with market pressures, limited reserves, external challenges, fierce competition in the export market, and the threat of illegal mining. This was accomplished through a combination of studying official financial documents, analyzing the price trend data from London Metal Exchange, and reviewing scholarly articles on mining company strategies. Findings indicate that PT Timah Tbk sustains competitiveness through cost-efficiency measures, digital optimization, market diversification, and strengthening global partnerships. These findings reinforce the notion that adaptive as well as innovative managerial strategies are vital to maintaining stability and sustainability amidst the volatility of the tin commodity industry.