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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Management Studies and Entrepreneurship Journal (MSEJ) Daengku: Journal of Humanities and Social Sciences Innovation Jurnal Pengabdian Masyarakat Nusantara Jurnal Ekonomi Abdi Jurnal Publikasi Jurnal Lentera Pengabdian JEBD Dedikasi : Jurnal Pengabdian Lentera Review: Journal of Multidisciplinary in Social Sciences PENG: Jurnal Ekonomi dan Manajemen Journal of Media and Communication Journal of Business Economics and Management Growth: Journal Management and Business ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
Dwi Astuti
Universitas Pelita Bangsa
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Strategi Pemasaran Dengan menggunakan Metode SWOT dan Analytical Hierarchy Process (AHP) untuk Meningkatkan Volume Penjualan Virly Kania Puteri; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Effective marketing strategy analysis is the key for companies to achieve growth and success in business. In this article, we outline a methodical and structured approach to developing a marketing strategy by combining the SWOT (Strengths,Weaknesses,Opportunities, Threats) and AHP (Analytical Hierarchy Process) methods. We detail practical steps to identify a company's strengths,weaknesses, opportunities, and threats, and develop appropriate marketing strategies based on the SWOT analysis findings. Through case studies and qualitative research, we explore various strategies that businesses can implement to increase their sales. The results of a SWOT analysis serve as a basis for creating a marketing plan that takes advantage of the company's internal strengths and external opportunities, while overcoming internal weaknesses and taking advantage of external opportunities
Strategi Manajerial PT Timah Tbk (TINS) dalam Menghadapi Fluktuasi Harga Komoditas Global Industri Pertambangan Sartini Sartini; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This research examines the global fluctuations of tin prices and its impact on PT Timah Tbk’s financial and operational performance in the year 2025. The study sought to focus on the effectiveness of managerial policies undertaken to deal with market pressures, limited reserves, external challenges, fierce competition in the export market, and the threat of illegal mining. This was accomplished through a combination of studying official financial documents, analyzing the price trend data from London Metal Exchange, and reviewing scholarly articles on mining company strategies. Findings indicate that PT Timah Tbk sustains competitiveness through cost-efficiency measures, digital optimization, market diversification, and strengthening global partnerships. These findings reinforce the notion that adaptive as well as innovative managerial strategies are vital to maintaining stability and sustainability amidst the volatility of the tin commodity industry.
Optimalisasi Usaha Kuliner Nasi Cokot Melalui Inovasi Produk, Branding Visual, Dan Strategi Pemasaran Untuk Meningkatkan Daya Saing Usaha Dwi Astuti; Zulfa Zakiatul Hidayah; Nataliana Bebasari; Parulian Parulian; Sri Mulyati
Lentera Pengabdian Vol. 4 No. 03 (2026): Juli 2026
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v4i03.1520

Abstract

Usaha kuliner mikro berbasis makanan tradisional memiliki potensi besar untuk berkembang, namun sebagian besar pelakunya masih terkendala pada aspek produksi, manajemen, dan pemasaran yang belum tertata. Kegiatan pengabdian kepada masyarakat ini bertujuan mengoptimalkan usaha Nasi Cokot di wilayah Bekasi, sebuah usaha kuliner keluarga yang selama ini berjalan tanpa identitas merek dan sistem pengelolaan yang memadai. Metode pelaksanaan dirancang dalam lima tahapan, yaitu sosialisasi, pelatihan, penerapan teknologi, pendampingan dan evaluasi, serta penyusunan strategi keberlanjutan, dengan melibatkan mahasiswa Program Studi Manajemen dan Desain Komunikasi Visual sebagai pendamping lapangan selama empat bulan. Hasil kegiatan menunjukkan lahirnya tiga varian menu baru beserta kartu resep standar, penerapan pembukuan digital dan perhitungan harga pokok produksi, perancangan logo dan kemasan bermerek, serta aktivasi akun media sosial dan platform pesan-antar makanan daring yang mendorong pertumbuhan pengikut hingga melampaui target dan peningkatan rata-rata transaksi harian mitra. Kegiatan ini menyimpulkan bahwa pendampingan yang menyentuh hulu hingga hilir usaha mampu mendorong transformasi usaha mikro kuliner menjadi lebih profesional, bermerek, dan berdaya saing di pasar digital.
From Perceived Organizational Support to Perceived Organizational Resilience: The Mediating Roles of Employee Engagement and Readiness for Change Dwi Astuti; Erina Rulianti; Daspar Daspar; Sri Mulyati
Growth: Journal Management and Business Vol. 4 No. 01 (2026): June 2026
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/growth.v4i01.1606

Abstract

Manufacturing companies operating in volatile and uncertain environments require the capacity to anticipate, absorb, adapt to, and recover from disruption. This study examines the association between perceived organizational support and perceived organizational resilience, with employee engagement and readiness for change positioned as parallel mediators. Data were collected from 100 permanent employees of manufacturing companies who had at least one year of tenure and direct experience with organizational change or restructuring. Respondents were selected through purposive sampling, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The measurement model demonstrated adequate reliability, convergent validity, and discriminant validity. Perceived organizational support was positively associated with employee engagement (β = 0.541, p < 0.001) and readiness for change (β = 0.617, p < 0.001), while its direct association with perceived organizational resilience was not statistically significant (β = 0.108, p = 0.421). Employee engagement (β = 0.383, p < 0.001) and readiness for change (β = 0.333, p = 0.003) were positively associated with perceived organizational resilience. Both specific indirect paths were significant, establishing an indirect-only mediation pattern. The findings identify two distinct employee-level mechanisms linking perceived organizational support with perceived organizational resilience: engagement in current work roles and readiness to adapt to organizational change. The study contributes to human resource management research by integrating these mechanisms within a single manufacturing-sector model.
Co-Authors Afifah Indriyani Putri Ami Nurhidayah Anita Septiani Arya Syah Ramadhan Aulio Yuda Prasetya Aurora Oktaviani Putri Hidayat Cahyati Komalasari Cecep Ridwan Citra Anisa Daimah Dianawati Daspar Daspar Dera Andani Dewi Mas Arumsari Dian Hasanah Dian Rachmawati Afandi Dian Ramadhani Dwi Nadini Saputri Dwi Rahmawati Ega Juangga Elsye Fatmawati Erina Rulianti Eva Fauziana Fahri Hidayat Fuzi Febriani Indra Permana Innez Indah Putri Irfan Fadlurrahman Jusmawati Jusmawati Khairanum Nasution Lionsy Sitanggang Martiano Dusy Charlesman Muhamad Ekhsan Muhammad Ali Setiawan Muhammad Khoerur Rizki Muhammad Raishal Ramadhan Muhammad Sabil Ahror Nadine Eliana Christian Nataliana Bebasari Nova Sari Nugroho, Arif Widodo Nur Saran Panji Erlangga Parulian Parulian Priska Emannuela Kusuma Putri Pramudia Rahmawati Raden Ahmad Syailendra Raihan Herfiansyah Rina Sonia Ropik Tri Wianto Samuel Silitonga Santi Kurnia Sarfilianty Anggiani Sartini Sartini Selpia Hendawani Sihombing Siska Prisilia Siti Juariah Sri Mulyati Suwandi Suwandi Tati Hartati Virly Kania Puteri Vitria Ramdoni Yuan Badrianto Zulfa Zakiatul Hidayah