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Pengaruh Pelayanan terhadap Kepuasan Wisatawan di Koperasi Patuh (Pusat Tenun Dan Songket) Desa Sukarara, Lombok Susi Ayunda Santika Sari; Kris Cahyani Ermawati; Darmaesti Darmaesti
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 3 (2026): Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i3.8067

Abstract

This study aims to analyze the effect of service quality on tourist satisfaction at Koperasi Patuh, Sukarara Village, and to identify the service dimensions that have the most dominant influence on tourist satisfaction. This research employed a quantitative approach with an associative research design using a survey method. The study population consisted of tourists visiting Koperasi Patuh, with a sample of 80 respondents selected using the Accidental Sampling technique. Data were collected through questionnaires and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, partial tests (t-test), simultaneous tests (F-test), and the coefficient of determination. The results indicate that service quality, consisting of the dimensions of Tangibles, Reliability, Responsiveness, Assurance, and Empathy, simultaneously has a significant effect on tourist satisfaction. Partially, the Tangibles, Reliability, and Assurance dimensions have a significant influence on tourist satisfaction, while Responsiveness and Empathy do not show a significant effect. The Reliability dimension is the most dominant factor influencing tourist satisfaction. The Adjusted R Square value of 0.818 indicates that service quality explains 81.8% of the variation in tourist satisfaction, while the remaining percentage is influenced by other factors outside the research model. These findings highlight the importance of continuously improving service quality to create better tourism experiences and enhance visitor satisfaction.
STRATEGI PENGEMBANGAN PROMOSI OBJEK WISATA TELAGA MADIRDA KABUPATEN KARANGANYAR: Promosi Wisata, Strategi Pengembangan, dan Telaga Madirda. Fauzan Dani Wijaya; Kris Cahyani Ermawati; Suparwi
Jurnal Perhotelan dan Pariwisata Vol 5 No 1 (2026): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v5i1.551

Abstract

This study aims to analyze the promotional development strategy of Telaga Madirda tourist attraction in Karanganyar Regency and identify the obstacles that influence the promotional strategy. The method used is a descriptive qualitative approach through in-depth interviews with BUMDes managers and tourists, direct observation, and secondary data from documentation and social media analysis. The analysis was carried out using the 4P framework (product, price, place, promotion), 4A (attraction, accessibility, amenities, ancillary), SWOT (Strengths, Weaknesses, Opportunities, Threats), and the TWOS matrix. The results of the study indicate that the current promotion of Telaga Madirda has been quite effective through the use of social media as well as conventional and local promotions. However, there are a number of major obstacles, namely competition between tourism, changes in tourism trends, suboptimal social media management, and business competition pressures. In the future, a more structured promotional strategy is needed by maximizing the use of digital media, improving the quality of facilities and accessibility, and building strong synergy between managers, local governments, and local communities. These steps are expected to optimize the potential of Telaga Madirda in a sustainable manner, thereby providing real benefits for the development of tourism in Karanganyar Regency as a whole.
PERANAN TELEPHONE OPERATOR DALAM MENINGKATKAN KUALITAS PELAYANAN DI FRONT OFFICE DEPARTEMENT HOTEL NOVOTEL LAMPUNG Anggita Aprilia; Kris Cahyani Ermawati; Arinta Destri Larasati
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 8 No. 2 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v8i2.103371

Abstract

Penelitian ini membahas peranan telephone operator dalam meningkatkan kualitas pelayanan di Front Office Department Hotel Novotel Lampung. Sebagai garda depan komunikasi, telephone operator tidak hanya bertugas menerima dan mengalihkan panggilan, tetapi juga menyampaikan informasi penting serta layanan tambahan seperti wake-up call. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa telephone operator berperan penting dalam membentuk persepsi awal tamu terhadap layanan hotel. Namun, masih terdapat kendala seperti keterlambatan merespons panggilan dan kurangnya ketelitian dalam menyampaikan informasi. Pihak manajemen berupaya mengatasinya melalui pelatihan dan evaluasi rutin. Dengan demikian, dapat disimpulkan bahwa kinerja telephone operator memiliki pengaruh signifikan terhadap kualitas pelayanan hotel, sehingga peningkatan kompetensi dan supervisi terhadap posisi ini sangat diperlukan.