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All Journal Journal of Economic, Bussines and Accounting (COSTING) Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Manajemen Jurnal Mantik Buana Ilmu Management Studies and Entrepreneurship Journal (MSEJ) BUDGETING : Journal of Business, Management and Accounting Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Laras Ratu Khalida
Universitas Buana Perjuangan Karawang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Mantik

 1 
e-Service Quality and e-Trust Models in Increasing Generation Z e-Customer Satisfaction in e-Wallet Transactions with ShopeePay Application Syifa Pramudita Faddila; Laras Ratu Khalida; Robby Fauji
Jurnal Mantik Vol. 6 No. 1 (2022): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i1.2260

Abstract

The rapid development of the digital world, one of which is marked by changes in traditional transactions to digital transactions through digital wallets (e-Wallet). E-Wallet competition in Indonesia is quite tight, ShopeePay has decreased its position in terms of the most frequently used e-Wallet in 2020 and 2021. So it is necessary to do further research as an effort to increase e-Customer Satisfaction through e-Service Quality variables and e-Trust especially among Generation Z as a characteristic that is close to the digital world. The study was conducted on 166 students of the Management Study Program at the University of Buana Perjuangan Karawang class of 2019 – 2021 who are Generation Z and active users of ShopeePay. This study uses multiple linear regression analysis. The results of the study explain that e-Service Quality and e-Trust have a significant effect on e-Customer Satisfaction either partially or simultaneously. The higher the e-Service Quality and e-Trust provided by the company to consumers, the higher the e-Customer Satisfaction for Generation Z users of the ShopeePay application e-Wallet.
Analysis of Business Strategies on Msmes Coffee Promise Souls Branch East Telukjambe Karawang Laras Ratu Khalida; Syifa Pramudita Faddila; Neni Sumarni
Jurnal Mantik Vol. 6 No. 1 (2022): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i1.2262

Abstract

The current era of globalization requires business actors to be innovative and think creatively in developing their businesses so that they are not inferior to their competitors. Of the many businesses that are emerging today, one of the most popular businesses is the coffee shop business. Janji Jiwa Coffee Shop, Telukjambe east Karawang branch is a coffee shop that is currently trending among millennials. The purpose of this research is to find out and analyze the existing business strategy at Janji Jiwa Coffee Shop, Telukjambe east Karawang branch. The method used in this research is descriptive qualitative analysis method and analyze it using SWOT analysis. Sources of data used in this study are primary and secondary data, where primary data was obtained from observations and in-depth interviews related to business strategies at Janji Jiwa Coffee Shop, Telukjambe east Karawang branch to the research subject. The results of the SWOT analysis and the SWOT matrix show that Janji Jiwa Coffee Shop Telukjambe Timur Karawang is in Quadrant 1, where the company is in a very profitable situation. Coffee shops have opportunities and strengths so they can take advantage of existing opportunities. The strategy that must be applied in this condition is to support an aggressive growth policy (Growth oriented strategy). And in the IE matrix analysis, this business is included in the quadrant II business unit strategy where the business enters the growth and development stage.
Co-Authors Absah Aenul Basor Ahmad Hidayat Permana Anzar Nurrafli Audrey Alya Fahzira Dani Nugraha Dani Nugraha Davyna Salsabila Dedi Mulyadi Dodi Kurniawan Enjang Suherman Jaenul Hikmat Linda Sari Lusiana Rahmatiani Mochamad Alfi Apriansyah Muhamad Mahzar Alam Neni Sumarni Nur Ula Endah Fauziah Oviligiar Sugiharto Rina Rosada Rizki Wahyudi Rizky Wahyu Pratama Robby Fauji Sarinah Sarinah Silfana Herman Siti Naziatul Zanah Siti Syaadah Muplihat Sri Dewi Rahmawati Efendi Syafa Ramdila Laksana Syifa Pramudita Faddila Talia Anggraeni Uus Mohammad Darul Fadli Vivi Putri Haryani Yosiana Kristiani Tambun Zahra Aji Muqodimatul Janah Zalfa Salsabila Nurdin Zulfa Fauziah