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All Journal Indonesian Journal of Geography Economic Journal of Emerging Markets Jurnal Studi Pemerintahan Jurnal Pembangunan Wilayah dan Kota Afkaruna: Indonesian Interdisciplinary Journal of Islamic Studies Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) Jurnal Ekonomi & Studi Pembangunan Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Forum Geografi Jurnal Ekonomi Syariah Teori dan Terapan Benefit: Jurnal Manajemen dan Bisnis JAKPP : Jurnal Analisis Kebijakan & Pelayanan Publik Journal of Governance and Public Policy Jurnal Ilmiah Ekonomi Islam JSSH (Jurnal Sains Sosial dan Humaniora) KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi Liquidity: Jurnal Riset Akuntansi dan Manajemen International Research Journal of Business Studies (E-Journal) Agregat: Jurnal Ekonomi dan Bisnis Jurnal Organisasi Dan Manajemen Jurnal Mandiri Journal of Innovation in Business and Economics BALANCE Jurnal Akuntansi dan Bisnis Dinasti International Journal of Management Science Jurnal Sains Manajemen dan Bisnis Indonesia Aspirasi : Jurnal Masalah-masalah Sosial GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Indonesian Journal of Economics Application (IJEA) Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Jurnal Sosial dan Teknologi Devotion: Journal of Research and Community Service Jurnal Muhammadiyah Manajemen Bisnis (JMMB) Al-bank: Journal of Islamic Banking and Finance Humantech : Jurnal Ilmiah Multidisiplin Indonesia Melati: Jurnal Media Komunikasi Ilmu Ekonomi IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah International Research Journal of Business Studies Jurnal Studi Pemerintahan Al-bank: Journal of Islamic Banking and Finance
Pitri Yandri
Institut Teknologi Dan Bisnis Ahmad Dahlan Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Efisiensi Produksi Industri Rumah Tangga Kacang Tanah Sangrai Dengan Pendekatan Data Envelopment Analysis Ahmad Burhan; Ainul Haya Mutia; Iis Ismawati; Safina Maulida; Soraya Nusafayat; Pitri Yandri
Indonesian Journal of Economics Application (IJEA) Vol 1 No 1 (2018)
Publisher : ITB Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/ijea.v1i1.163

Abstract

Efficiency on every type of business entity is important in order to develop a business with the main purpose is increasing profit. This research aims to analyze the efficiency of the production roasted peanut household industry with an approach to Data Envelopment Analysis. The results show that the industry has reached a value proportional efficiency. Another research findings are we get any difficulties in obtain accurate data because the industry did not do adequate financial record. On that situation, the policy recommendation that can be implemented by the industry is recording financial report.
Strategi Pemasaran Industri Rumah Tangga Arang Tempurung Kelapa (Studi Kasus Pada Industri Rumah Tangga Bapak Abdul Razak Di Cimanggis, Ciputat, Tangerang Selatan) Zelivieska Bintang Maharani; Ratna Pratiwi; Qory Anissa; Dwi Ratnasari; Sugeng Waluyo; Pitri Yandri
Indonesian Journal of Economics Application (IJEA) Vol 1 No 1 (2018)
Publisher : ITB Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/ijea.v1i1.193

Abstract

In South Tangerang city, there are many home industries producing charcoal shell. One of the industry is practiced by Mr. Abdul Razak in Ciputat District. According to some studies, in general the home industry is facing many problems, one of which is a weak in marketing strategy. Based the information, this article reports the marketing strategies implemented by the industry. With SWOT approach, we informed that the position of industrial strength lies in good relationships with suppliers. And the weakness is that the marketing activities carried out only through word of mouth. We recommend that the industry need to consider the using of banners or internet-based technology utilization for the marketing strategies.
Determinasi Tarif Retribusi Pasar Tradisional dengan Pendekatan Willingness To Pay Dan Perbandingan Harga Pasar Pitri Yandri
Agregat: Jurnal Ekonomi dan Bisnis Vol. 2 No. 2 (2018): September
Publisher : Universitas Muhammadiyah Prof. DR HAMKA.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (849.116 KB) | DOI: 10.22236/agregat_vol2/is2pp306-323

Abstract

The new autonomous region is generally faced with the administrative adaptation problem. The adaptation is being implemented by South Tangerang Municipality. One of the adaptations is doing traditional market governance improvement to become better by setting the tarif of retribution. In theoretically, the approach to the determinate of tarif retribution can be analyzed by the variety of approaches. Two of the most widely used is the willingness to pay and market price comparative approach. Thus, this article will use those approaches to estimate traditional market tariff retribution. The results of the estimation and its elaboration are discussed further in this article
Efektifitas Penggunaan Brand Ambassador K-Pop dalam Meningkatkan Minat Beli Produk Kecantikan dan Merchandise K-Pop di Tokopedia Arya Ardany Kusuma; Pitri Yandri
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Vol 14 No 3 (2022): GEMA: Jurnal Gentiaras Manajemen dan Akuntansi (Spesial issue)
Publisher : Sekolah Tinggi Ilmu Ekonomi Gentiaras

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47768/gema.v14i3.202207

Abstract

Korean Pop atau yang biasa disebut dengan K-Pop menjadi tren yang sangat diminati oleh masyarakat khususnya para kaum muda. Tren tersebut diikuti dengan maraknya industri yang menggunakan atribut yang berbau korea, semisal K-Pop. sejalan dengan munculnya fenomena tersebut, Tokopedia sebagai salah satu lokapasar di Indonesia juga menggunakan atribut-atribut yang berbau Korea. Tokopedia kemudian menjadikan artis ataupun grup dalam dunia K-Pop tersebut sebagai Brand Ambassador (BA). Berdasar pada itu, penelitian ini dilaksanakan dengan tujuan guna mengkaji efektifitas dan bagaimana pengaruh dari penggunaan BA K-Pop dalam meningkatkan minat beli produk di berbagai toko kecantikan dan toko merchandise K-Pop pada E-Commerce Tokopedia. Metode penelitian ini adalah kuantitatif dengan pendekatan survei. Sampel penelitian ini berjumlah 100 orang responden yang berasal dari penggemar K-Pop di Kota Tangerang Selatan dengan teknik pengambilan sampel berupa probability sampling berjenis simple random sampling. Metode pengumpulan data penelitian ini menggunakan teknik survei dengan menyebarkan kuesioner kepada para responden. Teknik analisis yang digunakan adalah analisis deskriptif, analisis nilai mean dan persamaan model struktural (SEM). Penelitian ini menghasilkan penggunaan BA K-Pop efektif dan memiliki pengaruh yang besar dalam meningkatkan minat beli produk di berbagai toko kecantikan dan toko merchandise K-Pop pada E-Commerce Tokopedia dengan nilai keefektifan sebesar 4,01 dari rentang nilai tertinggi yakni 5 dan besaran pengaruhnya sebesar 46,1%.
PENENTUAN STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PADA USAHA KULINER DENGAN PENDEKATAN ANALYTICAL NETWORK PROCESS Muhammad Israr Munggaran; Pitri Yandri
KOLEGIAL Vol 10 No 2 (2022): Juli-Desember
Publisher : STIE DWI SAKTI BATURAJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55744/kolegial.v10i2.176

Abstract

The marketing strategy relates to making decisions about information about the company's products. Culinary business entities also really need to implement marketing strategies. This study aims to determine the best marketing strategy for a culinary business. We observed Warung Nasi Tutug Oncom; a culinary SMEs business in Pamulang, Tangerang Selatan Municipality. The sampling technique in this study used the purposive sampling technique, with a total of 5 respondents. The analysis technique uses analytical network process (ANP) techniques. ANP is one of the decision-making analysis techniques based on pairwise comparisons with specific criteria. The results of our research information that the most robust alternative is to carry out promotional and advertising activities to attract potential customers and expand the marketing area. This information can be essential for business actors in formulating marketing strategies.
Pengujian De Gustibus Non Est Disputandum Pada Konsumen Kopi (Studi Kasus pada Kopi Nineteen di Kota Tangerang Selatan) Pitri Yandri; Alfa Ruliandi
Media Komunikasi Ilmu Ekonomi Vol 39 No 2 (2022): MELATI: Jurnal Media Komunikasi Ilmu Ekonomi Desember 2022
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (573.508 KB) | DOI: 10.58906/melati.v39i2.78

Abstract

Perdebatan masalah selera seringkali terjadi pada setiap orang, terutama dalam perdebatan selera kuliner dan selera estetik. Maka dari itu, penelitian ini penting dilakukan untuk menguji terkait selera konsumen yang tidak perlu diperdebatkan dalam hal rasa, estetika selera, pemenuhan kebutuhan, kesan, kebiasaan, kegunaan dan manfaat, serta kepuasan. Tujuan dari penelitian ini adalah menguji sindrom de gustibus non est disputandum pada konsumen Kopi Nineteen di kota Tangerang Selatan dan menganalisis pengaruh selera terhadap perilaku konsumen. Metode penelitian yang digunakan yaitu menggunakan metode pendekatan deskriptif kuantitatif dengan instrumen pengumpulan data menggunakan kuesioner, teknik pengumpulan data menggunakan metode survei berdasarkan pada populasi dan sampel yang telah ditentukan, serta teknik pengolahan data menggunakan model persamaan struktural SEM PLS 3. Hasil dari penelitian ini menunjukan bahwa hubungan antara variabel selera konsumen dengan variabel perilaku konsumen memiliki hasil yakni kondisi sindrom de gustibus non est disputandum berpengaruh positif dan signifikan terhadap perilaku konsumen pada konsumen Kopi Nineteen di kota Tangerang Selatan. Selain itu, pengaruh secara simultan antara variabel selera konsumen terhadap perilaku konsumen menunjukan bahwa terdapat hasil yang memberikan pengaruh positif secara signifikan.
Niat Berwakaf Masyarakat Tarakan: Persepsi, Akses Terhadap Informasi Dan Pemahaman Norma Agama Fathur Rahmansyah; Pitri Yandri
Jurnal Ilmiah Ekonomi Islam Vol 9, No 3 (2023): JIEI : Vol.9, No.3, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i3.10837

Abstract

The endowment is a significant religious practice and contributes to sustainable development. The community possesses a good understanding of religious norms related to the endowment, which involves genuine intentions, adherence to Sharia, and transparency. However, information about endowment in Tarakan City is limited, making it difficult to access details about endowment activities. Furthermore, the comprehension of religious norms and education about the benefits of endowment still need improvement. This study aims to analyze the influence of perception issues, access to information, and religious norms on the intention to endow in Tarakan City. The method employed in this research is quantitative, encompassing the entire population of Tarakan City, which, according to the Central Statistics Agency (BPS), amounts to 244,185 people. The sample for this study uses a purposive sampling technique with the Slovin formula, resulting in a sample size of 100 individuals. The data analysis technique in this research employs Structural Equation Modeling-Partial Least Squares (SEM-PLS) using the statistical software SmartPLS. The findings of this study indicate that Perception significantly influences the Intention to Endow due to the positive perception of endowment as a beneficial contribution to others or society at large, resulting in a stronger intention to engage in endowment actions. Access to Information, however, does not significantly affect the Intention to Endow, as the message might not be effectively conveyed or fail to capture the community's attention, potentially failing to trigger the formation of endowment intentions. Understanding of Religious Norms significantly influences the Intention to Endow, as endowment actions align with the practice of religious principles, and these norms can be a powerful driver in forming endowment intentions.
IDENTIFIKASI SWOT DAN PENENTUAN STRATEGI PENGEMBANGAN KOPERASI MAHASISWA Octaviani, Anis Nur; Yandri, Pitri
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 4 No. 1 (2023): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v4i1.1788

Abstract

A cooperative is an organizational entity that prioritizes the principle of kinship in its operations. As an organization, cooperatives must establish a strategy to develop their organization. In determining the process, several things must be considered by the leadership of the organization for the sustainability of the organization. Using SWOT analysis, organizational leaders can find out how the internal conditions and external conditions of the organization. This research was conducted to analyze the needs of the external and internal environment of the organization, analyze the current strategies applied, and develop the best strategies that leaders can use in developing their operations. We conducted research at the Student Cooperative of Institut Teknologi & Bisnis Ahmad Dahlan, Jakarta. Data collection using surveys by observation instruments, interviews, and questionnaires. The analytical method used is quantitative SWOT. The results showed that there are strengths and weaknesses in the internal environment as well as opportunities and threats from the external environment. We later learned that the strength score was above the weakness score, and the chance score was above the threat score. In our research, we found that the internal problems of student cooperatives lie in the lack of participation of members in cooperative activities and the lack of communication between members, which causes different perceptions between them. From the external side, the problems include marketing channels and a lack of capital in marketing. Then, the quantitative SWOT analysis results show that the cooperative's position is in the first quadrant, which means that cooperative leaders pursue an aggressive growth strategy
Pengaruh Inovasi Produk Dan Orientasi Pasar Terhadap Kinerja Penjualan Di Masa Pandemi Covid-19 Pada PT. Prammindo Windukarya Cemerlang Haeriyah, Haeriyah; Yandri, Pitri
Jurnal Sains Manajemen dan Bisnis Indonesia Vol 14, No 1 (2024): Jurnal Sains Manajemen dan Bisnis Indonesia
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jsmbi.v14i1.23148

Abstract

Dalam perkembangan teknologi saat ini sangat dibutuhkan pemikiran yang kreatif dan inovatif untuk menguasai sektor penjualan. Inovasi harus tetap di lakukan untuk dapat memenuhi kebutuhan konsumen yang relatif berubah- ubah. Oleh karena itu di butuhkan ide yang kreatif sesuai dengan perkembangan jaman. Apabila tidak melakukan kreativitas dan inovasi maka barang maupun jasa tidak dapat memenuhi kebutuhan konsumen, sehingga perusahaan tidak dapat bertahan. Penelitian ini bertujuan untuk mengetahui pengaruh inovasi produk dan orientasi pasar terhadap kinerja penjualan di masa Pandemi Covid-19 pada PT. Prammindo Windukarya Cemerlang. Data dalam penelitian ini dikumpulkan dengan metode survey dengan alat bantu kuesioner berjumlah 40 orang responden yang merupakan karyawan penjualan PT. Prammindo Windukarya Cemerlang. Penelitian ini mengunakan metode analisis SEM PLS. Dengan hasil penelitian ini bahwa Inovasi Produk tidak memiliki pengaruh positif antara inovasi produk dengan kinerja penjualan; Orientasi Pasar memiliki pengaruh positif antara orientasi pasar terhadap kinerja penjualan. Permintaan produk robbel roll permintaanya berkurang melakukan work from home seperti perkantoran, dan sekolahan. Jadi berpengaruh terhadap penjualan robbel roll. Perusahaan juga melakukan inovasi produk sementara dalam hal pemasaran tidak memiliki strategi pemasaran yang teap di masa pandemi ini
Sustainability Issues on Residential Area Policies in Indonesia: How Adaptive They Are? Pitri Yandri; Dominicus Savio Priyarsono; Akhmad Fauzi; Arya Hadi Dharmawan
Jurnal Studi Pemerintahan Vol 9, No 3 (2018): August 2018
Publisher : Department of Government Affairs and Administration, Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jgp.9385

Abstract

Regulation is one of the important instruments in generating good governance, including the governance of residential area in order to achieve sustainable development. In Indonesia, however, the sustainability issue of residential area does not get any serious attention, especially from the perspective of policy. This article elaborates the regulation related to the issue of sustainable residential area. The results of the review show that all residential area regulations, both in the central and local governments, have not been adaptive against issues of sustainability. Detailed elaboration of the findings is discussed further in this article.
Co-Authors Ahmad Burhan Ahmad, Fikri Abdulloh Ainul Haya Mutia Akhmad Fauzi Akhmad Fauzi Alfa Ruliandi Amelia, Amie Amrizal Amrizal Anwar, Lalu Khaeril Arya Ardany Kusuma Arya Hadi Dharmawan Bambang Juanda Choiruddin, Choiruddin D.S. Priyarsono Dominicus Savio Priyarsono Dwi Ratnasari Fadillah, Junis Fathur Rahmansyah fathurrahman, aldi FX Hermawan Kusumartono Haeriyah, Haeriyah Iis Ismawati Intan Adhi Perdana Putri Isnan Hari Mardika Iwan Setiadi Jafril Khalil Kardian, Kardian Kusumartono, FX Hermawan Maktup, Maktup Masduki, Uki Melati Sagita Rizki Muhammad Israr Munggaran Muhyidin, Ayi Mukhaer Pakkanna Mutaqin, Mu'min Nanang Rianto Nanang Rianto, Nanang Nugroho, Kharis Nur Aini Octaviani, Anis Nur Pattipeilohy, Leonardo Jhones Prana, Kierani Pujonegoro, Galeh Putra, Hanif Firmansyah Putri, Intan Adhi Perdana Qory Anissa Rahmansyah, Fathur Ratna Pratiwi Reksawan, Diant Rival Rohmawan Rizki, Melati Sagita Rohmawan, Rival Ruliandi, Alfa Safari, Arief Safina Maulida Safrizal Safrizal Sari, Murni Mala Soraya Nusafayat Sugeng Waluyo Sujatna, Yayat Suryani, Siti Irma Sutia Budi Sutia Budi Uki Masduki, Uki Yanti Budiasih, Yanti Yeni Oktaviani Yeni Oktaviani, Yeni Zelivieska Bintang Maharani