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Leksono, Poniran Yudho
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Purchase Decisions Reviewed From Brand Image, Price, and Promotion of Alfi Putra BOY Cigarettes Dwi Anggana, Zulhasnie Yogi; LEKSONO, PONIRAN YUDHO
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6173

Abstract

Research objectives: this study aims to find out the Purchase Decision in Review of Brand Image, Price, and Promotion partially and simultaneously Against Alfi Putra BOY Cigarettes Design/Method/Approach: this study uses a quantitative method with a causal approach. With a population of 40 respondents for Alfi Putra BOY cigarette consumers. The data analysis technique of this study uses classical assumption tests, multiple linear regression tests, determination coefficients, and hypothesis tests with SPSS software Research Findings: The results of this study show that brand image and price have a significant influence on purchase decisions partially, while promotion does not show a significant influence partially. Simultaneously, these three variables have a significant influence on purchase decisions. Theoretical contribution/originality: this study provides insight that promotion is not always a significant determining factor, depending on the context of the product and the market. This underscores the importance of adapting marketing strategies according to the characteristics of local consumers. Practitioner/Policy Implications: This research highlights the importance of strengthening brand image through consistent branding and increased product visibility. Competitive pricing proves to be a significant factor in purchasing decisions, so market analysis is necessary to determine attractive prices and reflect the value of the product. Even though promotion is less significant, a creative promotion strategy is still needed. Research limitations: This study is limited to a small sample size, namely 40 respondents, and the coverage of the area only includes Wonodadi village, Blitar Regency. In addition, the variables analyzed include only brand image, price, and promotion, so other factors that may influence purchasing decisions have not been researched. These limitations can be corrected in advanced research by expanding the samples, regions, and variables of the analysis.
Member satisfaction is reviewed from the quality of service, communication, and trust in the East Java Independent Cooperative Mojokerto Putra, Andre Praditya; Leksono, Poniran Yudho
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6269

Abstract

Research objectives: This study aims to test and analyze Member Satisfaction Reviewed from the Quality of Service, Communication, and Trust in the East Java Mojokerto Independent Cooperative. Design/Method/Approach: This research is a type of quantitative descriptive research. The population of this study is Employees of the East Java Independent Cooperative Mojokerto, with a sample of 40 respondents. This research was conducted using a questionnaire method distributed to East Java Independent Cooperative Employees in Mojokerto. The sampling technique uses a data analysis technique using simple random sampling, and the data analysis technique uses a classical assumption test and a multiple linear regression test. Research Findings: The results of this study prove that the Competence of Service, Communication, and Trust simultaneously affects the satisfaction of members of the East Java Mojokerto Independent Cooperative Theoretical contribution/originality: Simultaneous measurement of variable quality of service, communication, and trust in member satisfaction. Implications of Practice / Policy: It is hoped that readers will gain a deeper understanding of the quality of service, communication and trust that have an impact on member satisfaction, which will ultimately increase the competitiveness of the cooperative. Limitations of the study: The limitations in this study include several aspects. First, the scope of the research that only focuses on the members of the East Java Mojokerto Independent Cooperative can limit the generalization of the findings to other cooperatives with different characteristics. Second, data collection that relies on questionnaires and interviews may be influenced by the subjectivity of respondents, so that the results obtained may not reflect the actual conditions. Third, this study only examines member satisfaction from three variables, namely service quality, communication, and trust, without considering other factors such as product innovation, member participation, or cooperative financial stability that can also affect satisfaction. Therefore, further research with a broader scope and a more comprehensive approach is needed to provide a deeper understanding.
Analysis of the Influence of Taste, Quality of Ingredients, and Price on Customer Satisfaction of Meatballs of Rezeki Nganjuk Teddy, Teddy; Leksono, Poniran Yudho
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6301

Abstract

Research Objectives: This study aims to analyze the influence of taste, ingredient quality, and price on customer satisfaction at Bakso Rezeki Nganjuk.Design/Method/Approach: This study uses a quantitative approach with survey techniques and questionnaire dissemination involving restaurant customers as respondents using the Lemeslow formula, with 97 respondents and using a statistical testResearch Findings: Based on these findings, it can be analyzed use statistical procedures so determine the predictive generalizations that have been made, that taste, and price have a significant influence on customer satisfaction, with taste being the most dominant factor. Meanwhile, the quality of the materials is not significant to customer satisfaction due to the absence of definite knowledge for the customer.Theoretical/Originality contribution: This research provides important insights for MSME managers to focus on improving Taste, Product Quality, and Appropriate Price to maintain Customer SatisfactionPractical/Policy Implications: results this study show that taste, quality of ingredients and price have a significant influence on customer satisfaction  so there are implications that can be applied by the management of Bakso Rejeki, namely increasing customer satisfaction, improving taste, increasing taste consistency, choosing quality raw materials and managing the right price.Research limitations: Too little time and insufficient manpower so that this study is not optimal. This research is far from perfect, so further research is expected to be done better than before.
Analysis of Organizational Commitment, Compensation and Job Satisfaction on Official Performance at the Nganjuk Regency Cooperatives and Micro Enterprises Office Dariyanti, Suci; Leksono, Poniran Yudho
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6332

Abstract

Research-aim : The-purpose of-this study isto test whether Organizational Commitment, Compensation and Job-Satisfation-on Official-Peformance at-the Nganjuk Regency Coperatives-and Micro-Enterpries Office Design/Methode/Approach: The method-i this-study is-quantitative-based. -Samples were taken using the samplin technique The sampling techniqe used by the researcher was saturated sampling technique and a sampleof 44 respondents was obtained from the results of filling out a questionnaire to Officials of the Nganjuk Regency-Cooperatives and Micro-Enterprises-Office Analysis and data processing using SPSS 25 software Research Finding : The variables of Organizational-Commitment, Compensation andJob Satisfactionpartially and-simultaneously have a significant-effect on-Official performancs at the Nganjuk Regency-Cooperatives and Micro-Enterprises-Office Theoretical contribution/Originality : The researcher hopes that the resuls of-this study can Nganjuk Regency-Cooperatives and Micro-Enterprises-Office develop knowledge Nganjuk Regency-Cooperatives and Micro-Enterprises-Office and the basis of thinking to help make a solution to overcome the phenomenon that occurs in this research. In addition, it can also be a study material for future research development, especially in the field of coaching and Official performance development Practitionel/Policy implication : The hope-is for future researchers to furthe develop fromthe limitation of-this study, such as data-obtained is only-sourced fromquestionnaires and limited-sampleis and more relevant examiner variables. Research limitation : The limitations of-this study-are that the variables used are less than optimal to represent and the research object is limited to Officials of the Nganjuk Regency Cooperatives and Micro Enterprises Office  
Consumer Purchasing Decisions in Review of Digital Marketing, Product Quality, and Location at Anugrah Farm Kediri Cow's Milk Gymnastiar, Elang Maulana; Leksono, Poniran Yudho
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6341

Abstract

Research aim: The purpose of this study is to examine how Anugrah farm purchasing decisions are impacted by digital marketing, product quality, and location. Design/Method/Approach: This study uses multiple linear regression analysis as part of a quantitative methodology.  Using the Accidental Sampling technique, 30 respondents were given questionnaires to complete in order to collect data. Research Finding: The results showed that partially Digital Marketing, Product Quality, and Location have a significants influence on purchasing decisions. Simultaneously, the three variables also influence purchasing decisions with an Adjusted R² value of 81.0%.  Theoretical contribution/Originality: This research adds insight into the importance of Digital Marketing, Product Quality, and Location as strategic factors in influencing purchasing decisions, especially in the small and medium enterprise sector engaged in fresh milk production.  Practitionel/Policy implication: Anugrah Farm can increase sales by utilizing more digital platforms such as TikTok, improving product quality through standardization, and considering distribution locations to expand the market.  Research limitation: The results of this study cannot be broadly extrapolated because it only uses three independent variables and a small sample size.  It is advised that more study be done to include additional factors like price and promotion.
ANALISIS REPUTASI, LOKASI DAN PROMOSI TERHADAP KEPUTUSAN MAHASISWA BARU MEMILIH PENDIDIKAN DI UNIVERSITAS NUSANTARA PGRI KEDIRI Sukmaningtias, Bella Kartika Agustina; Leksono, Poniran Yudho; Kurniawan, Rony
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Abstract This study aims to explain the variables of reputation, location and promotion partially and simultaneously have a significant effect on the decision of new students to choose education at Nusantara University PGRI Kediri. This study uses a quantitative approach. The sample used in the study was 40 new students according to the specified criteria and analyzed using coefficient of determination analysis, multiple linear regression test and hypothesis testing (t test and F test) with SPSS software for windows version 25. Based on the results of this study partially there are there is a significant influence of reputation, there is a significant influence of location, there is a significant effect of promotion and simultaneously there is a significant effect of reputation, location and promotion on the decision of new students to choose education at Nusantara University PGRI Kediri. Keywords: Reputation, Location, Promotion, Choice Decision Abstrak Penelitian ini bertujuan untuk menjelaskan variabel reputasi, lokasi dan promosi secara parsial serta simultan berpengaruh signifikan terhadap keputusan mahasiswa baru memilih pendidikan di Universitas Nusantara PGRI Kediri. Penelitian ini menggunakan pendekatan kuantitatif. Sampel yang digunakan dalam penelitian adalah 40 mahasiswa baru sesuai dengan kriteria yang ditentukan dan dianalisis menggunakan analisis koefisien determinasi, uji regresi linier berganda dan uji hipotesis (uji t dan uji F) dengan software SPSS for windows versi 25. Berdasarkan hasil penelitian ini secara parsial ada pengaruh reputasi yang signifikan, ada pengaruh lokasi yang signifikan, ada pengaruh promosi yang signifikan dan secara simultan ada pengaruh yang signifikan antara reputasi, lokasi dan promosi terhadap keputusan mahasiswa baru memilih pendidikan di Universitas Nusantara PGRI Kediri. Kata Kunci : Reputasi, Lokasi, Promosi, Keputusan Memilih
ANALISIS KUALITAS PELAYANAN, TINGKAT HARGA, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PT SYAREKAH JAYA GAS KEDIRI Muhamad Haris, Fatwa; Leksono, Poniran Yudho; Kurniawan, Rony
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Abstract The purpose of this study is to explain the variables of service quality, price level, and product quality simultaneously have a significant effect on purchasing decisions at PT Syarekah Jaya Gas Kediri. The research technique uses the causality method with a quantitative approach. The research sample is 40 consumers at PT Syarekah Jaya Gas Kediri according to the specified criteria and analyzed using coefficient of determination analysis, multiple linear regression test and hypothesis testing (t test and F test) with SPSS software for windows version 25. The conclusion in this study shows that partially service quality, price, product quality have a significant effect on purchasing decisions on purchasing decisions at PT Syarekah Jaya Gas Kediri. service quality, price and product quality simultaneously (simultaneously) have a significant positive effect on purchasing decisions at PT Syarekah Jaya Gas Kediri in 2021. Keywords : service Quality, Price Level, Product Quality and Purchase Decision Abstrak Tujuan penelitian ini menjelaskan variable kualitas pelayanan, tingkat harga, dan kualitas produk secara simultan berpengaruh signifikan terhadap keputusan pembelian pada PT Syarekah Jaya Gas Kediri. Teknik penelitian menggunakan metode kausalitas dengan pendekatan kuantitatif.. Sampel penelitian adalah 40 konsumen pada PT Syarekah Jaya Gas Kediri sesuai dengan kriteria yang ditentukan dan dianalisis menggunakan analisis koefisien determinasi, uji regresi linier berganda dan uji hipotesis (uji t dan uji F) dengan software SPSS for windows versi 25. Kesimpulan pada penelitian ini menunjukan bahwa secara parsial kualitas pelayanan, harga, kualitas produk berpengaruh signifikan terhadap keputusan pembelian terhadap keputusan pembelian pada PT Syarekah Jaya Gas Kediri. kualitas pelayanan, harga dan kualitas produk secara bersama-sama (simultan) berpengaruh positif signifikan terhadap keputusan pembelian pada PT Syarekah Jaya Gas Kediri tahun 2021. Kata Kunci : Kualitas Pelayanan, Tingkat Harga, Kualitas Produk Dan Keputusan Pembelian
KEPUTUSAN PEMBELIAN DILIHAT DARI KUALITAS PRODUK, HARGA, DAN PROMOSI PADA TOKO MRS SHESHOP TULUNGAGUNG Novirahayu, Sri Yuana; Leksono, Poniran Yudho
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Penelitian ini bertujuan untuk menjelaskan variabel kualitas produk, harga, dan promosi secara simultan berpengaruh signifikan terhadap keputusan pembelian pada toko Mrs Sheshop Tulungagung. Penelitian ini menggunakan pendekatan kuantitatif. Pengumpulan data dalam penelitian ini melalui observasi dan penyebaran kuesioner. Sampel yang digunakan dalam penelitian adalah 40 konsumen Mrs Sheshop Tulungagaung dengan menggunakan teknik insidental. Penelitian ini dianalisis menggunakan regresi linier berganda dengan software SPSS for windows versi 25. Berdasarkan hasil penelitian secara parsial pengaruh kualitas produk signifikan, kemudian harga signifikan, dan promosi signifikan terhadap keputusan pembelian pada toko Mrs Sheshop Tulungagung. Sedangkan hasil penelitian secara simultan pengaruh kualitas produk, harga, dan promosi terhadap keputusan pembelian signifikan terhadap keputusan pembelian pada toko Mrs Sheshop Tulungagung.
KEPUASAN KONSUMEN DITINJAU DARI KUALITAS PRODUK, HARGA, DAN ATMOSPHERE PADA CAFÉ FAVORITE DI BANGUNJAYA Dewi, Diyah Ayu Rahmawati; Leksono, Poniran Yudho
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Tujuan dari penelitian ini adalah untuk mengatahui pengaruh kualitas produk, harga, dan atmosphere terhadap kepuasan Café Favorite di Bangunjaya. Responden penelitian ini ialah konsumen yang telah melakukan pembelian minimal 3 kali di Café Favorite Bangunjaya. Sampel yang digunakan ialah teknik insidental sampling. Teknik analisis data yang digunakan ialah uji asumsi klasik, uji autokorelasi, analisis linier berganda, dan uji hipotesis dengan bantuan softwere SPSS versi 25. Simpulan menunjukkan bahwa kualitas produk, harga, dan atmosphere berpengaruh terhadap kepuasan konsumen baik secara simultan maupun parsial memiliki pengaruh yang signifikan terhadap kepuasan konsumen Café Favorite di Bangunjaya. Variabel harga merupakan variabel yang paling dominan dalam memberikan pengaruhnya terhadap kepuasan konsumen
ANALISIS HARGA, KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN TENUN IKAT AAM KODOK NGOREK PUTRA BANDAR KIDUL Zella, Shintia Nur; Leksono, Poniran Yudho; Sasongko, M. Zuhdi
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Abstract This research is motivated by the needs and desires of consumers who are always changing. In choosing a product, consumers will consider selectively the product according to their wishes. These factors make it a challenge for every craftsman to make superior products in order to win the competition which can be seen from the price, product quality and brand image. This study aims to explain that the variables of price, product quality and brand image have a significant effect on consumer purchasing decisions for AAM Kodok Ngorek Putra Bandar Kidul woven ikat consumers. This sample uses 40 respondents with purposive sampling technique. This type of research is causality by using quantitative techniques. The results showed that price, product quality and brand image simultaneously had a significant effect on purchasing decisions. This means that the increasing influence of price, product quality, and brand image will influence consumers in making purchasing decisions. Keywords: price, product quality, brand image, purchase decision Abstrak Penelitian ini dilatarbelakangi kebutuhan dan keinginan konsumen yang selalu mengalami perubahan. Dalam memilih sebuah produk, konsumen akan mempertimbangkan secara selektif produk yang sesuai dengan keinginan. Faktor tersebut menjadikan sebuah tantangan bagi setiap pengrajin untuk membuat produk unggulan guna memenangkan persaingan yang dapat dilihat dari harga, kualitas produk dan brand image. Penelitian ini bertujuan menjelaskan variabel harga, kualitas produk dan brand image berpengaruh secara signifikan terhadap keputusan pembelian konsumen tenun ikat AAM Kodok Ngorek Putra Bandar Kidul. Sampel ini menggunakan 40 responden dengan teknik purposive sampling. Jenis penelitian ini adalah kausalitas dengan menggunakan teknik kuantitatif. Hasil penelitian menunjukkan Harga, Kualitas Produk dan Brand Image secara simultan berpengaruh signifikan terhadap Keputusan Pembelian. Hal ini dapat diartikan semakin meningkatnya pengaruh harga, kualitas produk, dan brand image akan mempengaruhi konsumen dalam melakukan keputusan pembelian. Keywords: harga, kualitas produk, brand image, keputusan pembelian
Co-Authors Al Pauzi, Putra Aliami, Sri Alviana, Tasya Nurisma Amrizal Amrizal Ana, Yusiana Aprillia, Dita Damayanti Ardianita, Laura Nanda Arnanda, Wulan Dewi Azis, Nova Farizal Azizah, Ainun Nur Bambang Agus Sumantri, Bambang Agus Basthoumi Muslih Bramanta, Valen Rengga Dariyanti, Suci Dewanti, Melina Astri Dewi, Diyah Ayu Rahmawati Dian Kusumaningtyas, Dian Dwi Anggana, Zulhasnie Yogi Dwi, Chandra Ema Nurzainul Hakimah, Ema Nurzainul Fauji, Diah Ayu Septi Febriana, Dennik Ferdynand, Dicky Fertina, Shella Firmansah, Dion Gusviani, Dika Gymnastiar, Elang Maulana Hendra Yulia Rahman, Hendra Yulia Hidayati, Erviana Nurul Ichsannudin Jailani, Mohammad Kurniawan, Rony Lestari, Ericha Puspha Ayu M. Thohar Al-Abza Maskulin, Ananda Etis Meythasari, Fifi Muhamad Haris, Fatwa Nadim, Norix Aringga Novirahayu, Sri Yuana Nurhalimah, Fitria Oktaviani, Hepi Aji Pradita, Fanesha Dwianggi Prasetiyo, Nabila Ayu Permatasari Prasetya, Stefanus Arnael Putra Pratama, Ilham Putra Puspitasari, Armanda Lucky Putapang, Hasrul Putra, Andre Praditya Putra, Putrama' Arifrahman Putri, Amelia Risma Putri, Liana Dian RESTIN MEILINA Reta, Tiara Angga Rini, Yesi Ayu Puspita Samari Samari, Samari Santi, Aditya Fatmala Sari, Betta Permata Sari, Nindy Kurnia Sasongko, M. Zuhdi SB, Sigit Wisnu Septiana, Siska Septiani, Lia Setiawan, Candra Fery Setiawati , Rini Eka Sigit Ratnanto Silalahi, Amat Pintu Batu Sudarsono, Riko Sukmaningtias, Bella Kartika Agustina Suwarni Suwarni Teddy, Teddy Varadiba, Dara Vijaya, Rahul Wahyu Widodo Wihara, Dhiyan Septa Winata, Aguk Widhi Yasin, Usnul Yudha Pratama, M Edo Zella, Shintia Nur Zulistiani