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All Journal Efektor Jurnal ABDINUS : Jurnal Pengabdian Nusantara Al-Muamalat: Jurnal Hukum dan Ekonomi Syari'ah JENTRE JENTRE: Journal of Education, Administration, Training and Religion As-Sakinah Jurnal Hukum Keluarga Islam KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis
Leksono, Poniran Yudho
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Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PENGARUH GAYA KEPEMIMPINAN, BUDAYA ORGANISASI, DAN MOTIVASI KERJA TERHADAP KEPUASAN KERJA KARYAWAN Sari, Betta Permata; Leksono, Poniran Yudho
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 3 (2024): Simposium Manajemen dan Bisnis
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/mtndvc30

Abstract

Penelitian ini bermaksud agar menguraikan keterkaitan antara Gaya Kepemimpinan, Budaya Organisasi, serta Motivasi Kerja Terhadap Kepuasan Kerja Karyawan PDAM Tirta Dhaha Kota Kediri. Penelitian ini mengaplikasikan metode kuantitatif dengan sampel 47 karyawan tetap. Data dikumpulkan melalui kuesioner. Penelitian yang diteliti menghasilkan gaya kepemimpinan, budaya organisasi, serta motivasi kerja berdampak sebagai pemacu kepada performa karyawan. Temuan ini dapat menjadi bahan pertimbangan bagi karyawan dan manajemen PDAM Tirta Dhaha untuk meningkatkan kepuasan kerja dan memajukan perusahaan.
ANALISIS VOLUME PENJUALAN PRODUK PARFUM MEZUCA DI SHOPEE MELALUI PROMOSI, HARGA, DAN CITRA MERK Azizah, Ainun Nur; Leksono, Poniran Yudho
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 3 (2024): Simposium Manajemen dan Bisnis
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/a1ev7991

Abstract

Tujuan dari penelitian ini adalah untuk menguji bagaimana citra merek, harga, dan pemasaran mempengaruhi volume penjualan produk parfum mezuca di kalangan pelanggan Shopee. Dalam penelitian ini, sampel jenuh sebanyak 100 responden digunakan untuk mengumpulkan data deskriptif kuantitatif. Kuesioner skala likert digunakan untuk mengumpulkan data, dan regresi linier berganda, uji t, uji F, dan koefisien determinasi digunakan untuk menganalisis temuan. Data dari penelitian ini menunjukkan bahwa faktor-faktor yang berhubungan dengan brand image dan promosi mempunyai pengaruh yang cukup besar terhadap volume penjualan. variabel harga, brand image, dan promosi berpengaruh signifikan terhadap volume penjualan.
Implementasi Akad Mudharabah dan Murabahah: Studi pada Bank Syariah Indonesia Cabang Jambi Poniran, Poniran; Amrizal, Amrizal
Al-Muamalat Jurnal Hukum dan Ekonomi Syariah Vol 10 No 2 (2025): Al-Muamalat: Jurnal Hukum dan Ekonomi Syari'ah
Publisher : IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/muamalat.v10i2.12464

Abstract

This study aims to examine the implementation of mudharabah and murabahah financing contracts at Bank Syariah Indonesia (Jambi Branch). The research employs a qualitative approach using a case study design. Data were collected through observation, interviews, and documentation, and analyzed using the Miles and Huberman model, which consists of data reduction, data display, and conclusion drawing or verification. Data validity was ensured through source triangulation, data collection triangulation, and time triangulation. The results show that the implementation of murabahah contracts in working capital financing at Bank Syariah Indonesia may involve modifications through the addition of collateral. Murabahah financing is considered more favorable than other financing schemes because it can be used for both KUR and consumptive financing, with repayments made through an installment system. Meanwhile, mudharabah financing in the MSME sector has experienced a decline due to the impact of the Covid-19 pandemic.
PENGARUH IKLAN, PERSONAL SELLING, DAN WOM TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA NMAX DI KABUPATEN NGANJUK Vijaya, Rahul; Meilina, Restin; Bhirawa, Sigit Wisnu Setya; Leksono, Poniran Yudho
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 10 (2025): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objectives of this study was to analyze the effects of advertising, personal selling, and word of mouth (WOM) on purchasing decisions of Yamaha Nmax motorcycles in Nganjuk Regency, partially and simultaneously. This study employs a quantitative approach using a causal research design. The population of this study consists of consumers who have purchased and use the Yamaha Nmax 155. The sample comprises 40 respondents. Data analysis was conducted using multiple linear regression analysis with SPSS for Windows. The results of the study indicate that: (1) advertising has a significant partial (individual) effect on purchasing decisions; (2) personal selling has a significant partial (individual) effect on purchasing decisions; (3) word of mouth (WOM) has a significant partial (individual) effect on purchasing decisions; and (4) advertising, personal selling, and word of mouth (WOM) simultaneously (collectively) have a significant effect on purchasing decisions.
Co-Authors Al Pauzi, Putra Aliami, Sri Alviana, Tasya Nurisma Amrizal Amrizal Ana, Yusiana Aprillia, Dita Damayanti Ardianita, Laura Nanda Arnanda, Wulan Dewi Azis, Nova Farizal Azizah, Ainun Nur Bambang Agus Sumantri, Bambang Agus Basthoumi Muslih Bramanta, Valen Rengga Dariyanti, Suci Dewanti, Melina Astri Dewi, Diyah Ayu Rahmawati Dian Kusumaningtyas, Dian Dwi Anggana, Zulhasnie Yogi Dwi, Chandra Ema Nurzainul Hakimah, Ema Nurzainul Fauji, Diah Ayu Septi Febriana, Dennik Ferdynand, Dicky Fertina, Shella Firmansah, Dion Gusviani, Dika Gymnastiar, Elang Maulana Hendra Yulia Rahman, Hendra Yulia Hidayati, Erviana Nurul Ichsannudin Jailani, Mohammad Kurniawan, Rony Lestari, Ericha Puspha Ayu M. Thohar Al-Abza Maskulin, Ananda Etis Meythasari, Fifi Muhamad Haris, Fatwa Nadim, Norix Aringga Novirahayu, Sri Yuana Nurhalimah, Fitria Oktaviani, Hepi Aji Pradita, Fanesha Dwianggi Prasetiyo, Nabila Ayu Permatasari Prasetya, Stefanus Arnael Putra Pratama, Ilham Putra Puspitasari, Armanda Lucky Putapang, Hasrul Putra, Andre Praditya Putra, Putrama' Arifrahman Putri, Amelia Risma Putri, Liana Dian RESTIN MEILINA Reta, Tiara Angga Rini, Yesi Ayu Puspita Samari Samari, Samari Santi, Aditya Fatmala Sari, Betta Permata Sari, Nindy Kurnia Sasongko, M. Zuhdi SB, Sigit Wisnu Septiana, Siska Septiani, Lia Setiawan, Candra Fery Setiawati , Rini Eka Sigit Ratnanto Silalahi, Amat Pintu Batu Sudarsono, Riko Sukmaningtias, Bella Kartika Agustina Suwarni Suwarni Teddy, Teddy Varadiba, Dara Vijaya, Rahul Wahyu Widodo Wihara, Dhiyan Septa Winata, Aguk Widhi Yasin, Usnul Yudha Pratama, M Edo Zella, Shintia Nur Zulistiani