Article Per Year (5 Year)
p-Index From 2020 - 2025
2.064
P-Index
This Author published in this journals
All Journal Jurnal Komunikasi Hasanuddin Journal of Applied Business and Entrepreneurship YUME : Journal of Management Dinasti International Journal of Education Management and Social Science HASANUDDIN JOURNAL OF BUSINESS STRATEGY Paulus Journal of Accounting (PJA) Jurnal Ilmiah Administrasita' JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Otto Randa Payangan
Economics And Business Faculty, Hasanuddin University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search
Journal : Hasanuddin Journal of Applied Business and Entrepreneurship

 1 
ANALISIS STRATEGI MARKETING PRODUK ICE CREAM WALLS MELALUI KEUNGGULAN BERSAING TERHADAP KINERJA PEMASARAN PADA CV. JAYA SENTOSA DI SULAWESI SELATAN Gregorio Alfonso Martin; Otto Randa Payangan; Andi Reni
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 1 No 1 (2018)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v1i1.30

Abstract

Suksesnya suatu perusahaan dalam era globalisasi tergantung pula pada formulasi dan implementasi strategi yang dilakukan oleh perusahaan. Manajer ataupun pemilik perusahaan membuat strategi untuk membawa perusahaan semakin dekat dengan tujuan kinerjanya. Penelitian ini bertujuan untuk Strategi marketing selain mempengaruhi keunggulan bersaing juga dapat meningkatkan kinerja pemasaran produk ice cream walls melalui keunggulan bersaing terhadap kinerja pemasaran pada cv. Jaya Sentosa Di sulawesi selatan. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan eksplanatori, yakni suatu penelitian yang akan digunakan untuk menganalisis strategi marketing produk ice cream merek Walls melalui keunggulan bersaing terhadap kinerja pemasaran. Dari hasil olahan data PLS 2.0 maka dapat disimpulkan bahwa bauran pemasaran (produk, harga, promosi dan sistribusi) berpengaruh signifikan terhadap kinerja pemasaran sehingga dapat diartikan bahwa bauran pemasaran memiliki pengaruh langsung terhadap kinerja pemasaran. Sedangkan keuanggulan bersaing yang memediasi hubungan bauran pemasaran terhadap kinerja pemasaran juga memberi pengaruh signifikan.
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN Noviyanti Kahar; Otto Randa Payangan; Nuraeni Kadir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 2 No 3 (2019)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v2i3.239

Abstract

This study aims to determine the influence of Customer Relationship Management consisting of human, process, to Customer Satisfaction and Loyalty. This research uses quantitative research approach. Quantitative research methods, used to examine the population or a particular sample, sampling techniques are generally done randomly, data collection using research instruments, quantitative / statistical data analysis with the aim to test the predefined hypothesis assisted with Smart PLS 2.0 program. The results showed that variable Customer Relationship Management consisting of human, process, and technology have a positive and significant influence on customer satisfaction. Customer Relationship Management consisting of human, process, and technology have positive and significant influence to customer loyalty, while satisfaction gives positive influence but not significant to customer loyalty. The indirect influence shows that satisfaction can mediate the influence of Customer Relationship Management consisting of human, process, and technology to customer loyalty.
PENGARUH CORPORATE IMAGE, USER IMAGE, DAN PRODUCT IMAGE TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN MOBIL TOYOTA CALYA PADA PT HADJI KALLA TOYOTA CABANG ALAUDDIN Sitti Hartini Rachman; Otto Randa Payangan; Amiruddin Amrullah
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 1 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i1.293

Abstract

Lifestyle community growth accompanied by increased purchasing power makes income-increasing. This research aims to know the influence of Corporate Image, User Image, and Product Image against a Calya Toyota cars buying decision on PT Hadji Kalla Toyota branch of Alauddin. The data used in the study was obtained from questionnaires. Methods of analysis used is by the method of multiple linear regression analysis, using the test hypothesis that is a test of the F test and t. The results showed that variable Corporate Image, User Image, and Product Images are jointly significant influence on purchasing decisions of consumers with a level of significance of 5 percent. 74.6% of the variation in consumer purchasing decision variable can be explained by the variable Corporate Image, User Image, and Product Image, while the rest i.e. 25.4% of consumer purchase decisions are influenced by other variables not examined in this study.
ANALYSIS OF SERVICE QUALITY AND TRUST ON CONSUMER LOYALTY WITH SATISFACTION AS AN INTERVENING VARIABLE (CASE STUDY OF P.O BORLINDO) Abdul Razak Sabara; Otto Randa Payangan; Muhammad Ismail
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 2 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i2.314

Abstract

This research aims to determine the effect of service quality and trust on the consumers' loyalty through consumer satisfaction directly and indirectly. The research was conducted at PO Borlindo by taking passengers as a research object. This research draft uses quantitative descriptive research with direct observation in the field. Research data form primary and secondary data from the company. Data is processed and analyzed by path analysis methods with IBM-SPSS. The results showed that the Service quality and trust positively affect consumer satisfaction and consumer loyalty directly. Trust had a positive effect on consumers' loyalty through consumer satisfaction. The hypothesis testing shows that the service quality variable is the variable with the lowest level of influence among other variables on consumer loyalty at PO Borlindo.
THE ANALYSIS OF DISTRIBUTION CHANNEL EFFECTS ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION (STUDY CASE: PT. INDOMARCO ADI PRIMA MAKASSAR BRANCH) Rizki Kurnia Husain; Otto Randa Payangan; Muhammad Ismail
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 3 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i3.343

Abstract

Distribution problems have always been the biggest issue, especially for companies that produce their products in bulk. The wider the marketing area, the more obstacles are faced so that it is necessary to divide the marketing area in each area by placing branches or distributors. This policy pattern requires the placement of inventory at each location, and the placement of the inventory requires good handling so that inventory can be optimal, meaning that it can meet the demands of existing demand without carrying out too much storage which causes buildup in warehouses resulting in high storage costs and the possibility the occurrence of product damage is even greater. The purpose of this study is to analyze the effect of the independent variables on the dependent variable using intervening variables. The type of research used is descriptive-quantitative. This study presents the influence of distribution channels on customer loyalty through customer satisfaction. The results obtained in this study are the variable handling of goods, warehousing systems, and transportation systems directly have a significant effect on customer satisfaction PT. Indomarco Adi. The order processing variables, goods handling and warehousing systems directly have a significant effect on customer loyalty of PT. Indomarco Adi Prima. And also customer satisfaction variables directly have a significant effect on customer loyalty of PT. Indomarco Adi prima.
THE INFLUENCE OF BRAND EQUITY, QUALITY OF SERVICE, LOYALTY AND WORD OF MOUTH ON PURCHASE DECISION OF XPANDER CAR AlQadri Ilham; Otto Randa Payangan; Andi Nur Bau Massepe
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 2 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i2.438

Abstract

This study aims to determine and analyze the effect of marketing strategies partially influencing the purchase decision of a Mitsubishi Xpander car. This writing uses a random sampling technique, used a sample of 130 respondents. To apply these objectives, data collection techniques through questionnaires are used, with multiple linear regression analysis, and hypothesis testing. Based on the results of multiple linear regression analysis, it shows that the variables Brand equity, Service Quality, Loyalty, Word of Mouth significantly affect the purchasing decision of the Mitsubishi Xpander Car. Thus, there is a partially influencing marketing strategy on the purchasing decision of the Mitsubishi Xpander Car.
Co-Authors Aam Azatil Isma Abdul Razak Sabara Abedneigo C. Rambulangi Afra Nurul AlQadri Ilham Amiruddin Amrullah Andi Nur Bau Massepe Andi Nur Baumassepe Andi Reni Dyah Erny Herwindiati Fauziah Umar Gregorio Alfonso Martin Haris Maupa Iis Rahmadani Maming, Jumidah Muhammad Idrus Taba Muhammad Ismail Muhammad Ismail Mulya Firdausy, Carunia Musran Munizu Noviyanti Kahar Nuraeni Kadir Ria Mardiana Yusuf Rikhardus Bria Seran Riodini, Ichwan Rizki Kurnia Husain Rosadila Ainul Qodri Sitti Hartini Rachman Soelaiman, Lydiawati Sulaiman, Syarifuddin Sumardi Sumardi Wiyanto, Hendra Yayu Permatasari