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Analisis E-Service Quality Terhadap Loyalitas Nasabah dengan Kepuasan Sebagai Variabel Intervening Megasari Gusandra Saragih; Desi Astuti
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 2 (2021): November 2021
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i1.1123

The study was conducted to analyze the effect of e-service quality on customer loyalty mediated by satisfaction. The sample in this study were 135 customers of PT Bank Rakyat Indonesia (BRI) Medan Branch Office Gatot Subroto Street, Medan. This research is a quantitative research with primary data sources, namely by distributing questionnaires to respondents with a Likert scale of 1-5. The analytical method used is a tiered structure with Structural Equation Modeling (SEM) using the AMOS-20 (Analysis of Moment Structure) device. The results showed that e-service quality had a significant effect on customer satisfaction and loyalty at BRI Medan Branch Office. Satisfaction has a significant effect on customer loyalty at BRI Medan Branch Office. Satisfaction partially mediates the effect of e-service quality on customer loyalty at BRI Medan Branch Office

Modern Retail Marketing Mix Analysis of Customer Loyalty With Buying Decisions as an Intervening Variable Sugito; Aryani Sairun; Desi Astuti; Megasari Gusandra Saragih
International Journal of Social Science and Business Vol. 6 No. 4 (2022): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i4.48363

Modern retail has become increasingly ubiquitous in people's daily activities as the times have progressed and globalization has occurred. This is due to changes in people's purchasing habits, with consumers preferring to shop at modern retail markets that offer one-stop shopping and competitive prices over traditional markets where transactions are typically conducted through bartering. This study is to analyze the effect of modern retail marketing mixes on loyalty mediated by buying decisions. The population of this study is all customers of Metro Supermarket, with a total sample 224 respondents. The sampling technique is nonprobability sampling with purposive sampling. The results of the study indicate that product, price, promotion and retail service effect on the buying decision of Metro Pasar Swalayan customers. Shop design and location effect on the buying decisions of Metro Pasar Swalayan customers. Product, promotion, retail service, Shop design and location effect on the loyalty of Metro Pasar Swalayan customers. Meanwhile, the price had no effect on the loyalty of Metro Pasar Swalayan customers. Buying decision partially mediates the effect of product, price, promotion, and retail service on customer loyalty of Metro Supermarkets. But buying decision does not mediate the influence between shop design and location on customer loyalty of Metro Supermarkets.

ANALISIS PENGARUH PROFITABILITAS DAN LEVERAGE TERHADAP HARGA SAHAM MELALUI DEVIDEN PADA PERUSAHAAN MANUFAKTUR DI BEI 2014-2018 Desi Astuti; Harianto Harianto; Indah Sarasti
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 4 (2023): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i4.2023.2037-2053

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh dari profitabilitas dan leverage terhadap harga saham baik secara langsung maupun secara tidak langsung melalui dividen. Objek penelitian yang diambil adalah Perusahaan Manufaktur di BEI Periode 2014-2018.Profitabilitas diukur dengan return on equity. Leverage diukur dengan debt to equity ratio. Dividen diukur dengan dividend payout ratio. Harga saham diukur dengan harga saham penutupan tahun. Populasi pada penelitian ini berjumlah 195perusahaan manufaktur dengan jumlah sampel 16 perusahaan. Studi ini dilakukan pada tahun 2020. Penelitian ini menggunakan data kuantitatif yang diolah menggunakan program SPSS dan model analisis jalur. Data sekunder yang digunakan diambil dari website idx.co.id. Hasil penelitian menunjukkan bahwa profitabilitas secara langsung berpengaruh positif dan signifikan terhadap dividen sedangkan leverage secara langsung tidak berpengaruh signifikan terhadap dividen. Namun, profitabilitassecara langsung tidak berpengaruh signifikan terhadap harga saham sedangkan leverage dan dividen secara langsung berpengaruh signifikan terhadap harga saham. Profitabilitasdan leveragesecara tidak langsung melalui dividen tidak berpengaruh signifikan terhadap harga saham padaperusahaan manufaktur di BEI periode 2014-2018. Variabel dividen menjadi variabel yang paling dominan dalam mempengaruhi harga saham pada perusahaan manufaktur di BEI periode 2014-2018

ANALISIS PENGARUH PROFITABILITAS DAN LEVERAGE TERHADAP HARGA SAHAM MELALUI DEVIDEN PADA PERUSAHAAN MANUFAKTUR DI BEI 2014-2018 Desi Astuti; Harianto Harianto; Indah Sarasti
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 5 (2023): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i5.2023.2256-2272

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh dari profitabilitas dan leverage terhadap harga saham baik secara langsung maupun secara tidak langsung melalui dividen. Objek penelitian yang diambil adalah Perusahaan Manufaktur di BEI Periode 2014-2018.Profitabilitas diukur dengan return on equity. Leverage diukur dengan debt to equity ratio. Dividen diukur dengan dividend payout ratio. Harga saham diukur dengan harga saham penutupan tahun. Populasi pada penelitian ini berjumlah 195perusahaan manufaktur dengan jumlah sampel 16 perusahaan. Studi ini dilakukan pada tahun 2020. Penelitian ini menggunakan data kuantitatif yang diolah menggunakan program SPSS dan model analisis jalur. Data sekunder yang digunakan diambil dari website idx.co.id. Hasil penelitian menunjukkan bahwa profitabilitas secara langsung berpengaruh positif dan signifikan terhadap dividen sedangkan leverage secara langsung tidak berpengaruh signifikan terhadap dividen. Namun, profitabilitassecara langsung tidak berpengaruh signifikan terhadap harga saham sedangkan leverage dan dividen secara langsung berpengaruh signifikan terhadap harga saham. Profitabilitasdan leveragesecara tidak langsung melalui dividen tidak berpengaruh signifikan terhadap harga saham padaperusahaan manufaktur di BEI periode 2014-2018. Variabel dividen menjadi variabel yang paling dominan dalam mempengaruhi harga saham pada perusahaan manufaktur di BEI periode 2014-2018

The Influence Of Work Productivity, Work Discipline, And Job Satisfaction On Kinerja Karyawan At Mas Al Asy'ariyah Adinda Dwi Fanny; Desi Astuti; Yohny Anwar
Journal of Research in Social Science and Humanities Vol 5, No 4 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i4.591

MAS Al Asy’ariyah. The research employs a quantitative approach with an emphasis on objective measurement through numerical data, statistical analysis, and hypothesis testing. The sampling technique used is saturated sampling, as the population consists of only 35 individuals, making the entire population the sample. MAS Al Asy’ariyah is a private Islamic senior high school established on October 12, 2016, in Sunggal District, Deli Serdang Regency. The results of the study indicate that Work Productivity has an influence on Kinerja Karyawan (t-count = 1.851 t-table = 1.661). Work Discipline does not influence Kinerja Karyawan (t-count = 1.581 t-table = 1.661). Job Satisfaction has a significant influence on Kinerja Karyawan (t-count = 2.285 t-table = 1.660). The R Square value of 0.607 shows that Work Productivity, Work Discipline, and Job Satisfaction simultaneously contribute 60.7% to Kinerja Karyawan, while the remaining 39.3% is influenced by other factors outside this study

Analysis of Leadership Style and Characteristics On Teacher Performance as an Intervening Variable Elementary School in Bababalan District, Langkat Regency Wenny Ramadani; Desi Astuti; Hernawaty Hernawaty
Journal of Research in Social Science and Humanities Vol 6, No 1 (2026)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v6i1.573

Improving the quality of basic education largely depends on teacher performance quality, which is influenced by various determinant factors. This study aims to analyze the role of professional competence as an intervening variable in the relationship between teacher characteristics and teacher performance in elementary schools in Babalan District, Langkat Regency. The research employed a quantitative approach involving 66 teachers from five elementary schools selected as case studies. Data were collected through Google Form-based online questionnaires with a 1-4 Likert scale and analyzed using path analysis with the assistance of SPSS. The results showed that teacher competence significantly affects teacher performance (B = 0.530; p 0.01), while teacher characteristics proved significant in forming professional competence (B = 0.529; p 0.01). Interestingly, the findings revealed that the principal's leadership style showed no significant effect either directly on performance or indirectly through competence. The Sobel test confirmed that competence significantly mediates the effect of teacher characteristics on performance (Z = 2.83), but does not mediate the relationship between leadership style and performance. The implications of this study recommend focusing development on specific and applicable teacher competency enhancement, as well as optimizing positive teacher characteristics that have been proven to be an important foundation in improving educational performance.

ANALYSIS OF THE TRANSFORMATIONAL LEADERSHIP STYLE OF SUB-DISTRICT HEADS AND THE WORK ENVIRONMENT ON THE PERFORMANCE OF NEIGHBORHOOD HEADS WITH WORK MOTIVATION AS AN INTERVENING VARIABLE AT THE MEDAN BARU SUB-DISTRICT OFFICE MEDAN CITY Ody Rinaldi Sinaga; Desi Astuti; Kholilul Kholik
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.4425

This study aims to analyze the influence of transformational leadership style and work environment on the performance of neighborhood heads with work motivation as an intervening variable at the Medan Baru Subdistrict Office in Medan City. The research problem is motivated by the differences in performance levels among neighborhood heads, which are suspected to be influenced by the subdistrict head's leadership style, work environment conditions, and individual motivation levels. This study uses a quantitative approach with a population of 64 neighborhood heads in Medan Baru Subdistrict, which was used as a saturated sample. Data analysis techniques use Partial Least Squares (PLS) through the SmartPLS 4 program. The results show that transformational leadership has a positive but insignificant effect on the performance of neighborhood heads, but has a positive and significant effect on work motivation. The work environment has a negative and insignificant effect on performance, but a positive and significant effect on work motivation. Work motivation has a positive and significant effect on the performance of neighborhood heads. In addition, work motivation is proven to significantly mediate the relationship between transformational leadership and the work environment on the performance of neighborhood heads. The R² value shows that 81.7% of the variation in work motivation and 95.1% of the variation in performance can be explained by this research model. The research findings confirm that improving the performance of neighborhood heads can be achieved by strengthening work motivation driven by the transformational leadership style of the sub-district head and a conducive work environment. It is recommended that the Medan Baru Sub-District Office strengthen leadership development and attention to employee potential, improve the comfort of the work environment, and provide rewards that encourage work motivation and responsibility.

ANALISIS KONTEN VIDEO MAKANAN, RATING PELANGGAN DAN INFORMASI HARGA DALAM CAPTION TERHADAP KEPUTUSAN PEMBELIAN DI DESA KLAMBIR V Harianto Harianto; Desi Astuti
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 12, No 11 (2025): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v12i11.2025.2544-2552

Penelitian ini bertujuan untuk memahami bagaimana konten video makanan, rating pelanggan, dan informasi harga yang ditampilkan dalam caption media sosial mampu memengaruhi keputusan pembelian masyarakat di Desa Klambir V.penelitian ini di lakukan di desa klambir lima dengan populasi 30 responden para pelaku UMKM yang menggunakan platform di gital atau e-commerce.penelitian ini menggunakan data kuantitatif yang merujuk pada model smart PLS, dari hasil yang di dapat dalam melaksankan penelitian ini, kita melihat hasil data yang di berikan bahwa dengan uji validitas dinyatakan valid ada beberapa indikator yang di hilangkan karena data terbut masih belum masuk pada hasil data smart PLS, Nilai dari AVE masing masing variabel adalah informasi harga (0,802), Konten video (0.550), Rating Pelanggan (0,768) dan Keputusan Pembelian (0,787) dan ke 4 variabel tersebut memiliki nilai lebih besar dari 0,50, nilai chronbach alpha untuk variabel informasi harga 0,896, konten video 0,818 dan rating pelanggan 0,713 serta variabel keputusan pembelian 0,831 memiliki nilai dari 0,70.

The Influence Of Work Motivation And Work Discipline On Employee Performance At The DPRD Secretariat Of North Sumatra Province Bulan Febrian; Desi Astuti
Jurnal Fokus Manajemen Vol 6 No 1 (2026): Februari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i1.10133

This study aims to determine the effect of work motivation on employee performance at the Secretariat Office of the DPRD of North Sumatra Province. The approach method used is quantitative with a quantitative descriptive research type in the form of numbers and statistical analysis. This type of research is associative. The population in this study were all employees at the Secretariat of the DPRD of North Sumatra Province, totaling 132 people. Sampling in this study used a probability sampling technique, namely proportionate stratified random sampling using the Slovin formula, the sample in this study was 57 people. The data collection technique used was through a questionnaire. The data analysis technique in this study used multiple regression, classical assumption testing, and hypothesis testing. . Based on the results of this study, the significance value of work motivation on performance based on the t test was obtained at t count> t table (3.857> 2.001). Thus Ho is rejected. The conclusion: work motivation has a positive and significant effect on performance in the DPRD of North Sumatra Province. Based on the results of this study, the significance value of work discipline based on the t test was obtained at t count> t table (4.912> 2.001). Thus H1 is accepted. The conclusion: work discipline has a positive and significant effect on employee performance in the DPRD of North Sumatra Province. Based on the results of the F test above, the value of F count> F table was obtained at (25.636> 3.16) (Sig. 0.000 <α0.05), thus H0 is rejected. The conclusion: work motivation, work discipline has a positive and significant effect on employee performance in the DPRD of North Sumatra Province.

Analysis of Coworkers, Awards, and Work Environment on Job Satisfaction of ASN Employees at the Regional Office of the Ministryof Religion of North Sumatra Province Rafika Anggraini; Desi Astuti; Muhammad Toyib Daulay
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11003

This study was conducted to examine the effects of coworkers, rewards, and the work environment on the level of job satisfaction among Civil Servants (ASN) at the Regional Office of the Ministry of Religious Affairs of North Sumatra Province. The research employed a quantitative associative approach using multiple linear regression analysis. The research population consisted of all civil servants totaling 173 employees, while the sample comprised 64 employees selected using the Slovin formula and determined through purposive sampling techniques. Research data were collected through questionnaire distribution in 2025 and were subsequently analyzed using SPSS version 24.0. The results indicated that coworkers, rewards, and the work environment had positive and significant effects on employee job satisfaction, both partially and simultaneously. The regression analysis produced the equation Y = 2.856 + 0.300X₁ + 0.307X₂ + 0.296X₃ + e. Partial testing showed that the coworker variable obtained a t-value of 2.659 with a significance level of 0.010, the reward variable achieved a t-value of 2.813 with a significance level of 0.007, and the work environment variable recorded a t-value of 2.757 with a significance level of 0.008. Furthermore, the simultaneous test resulted in an F-value of 93.218 with a significance level of 0.000. All hypotheses proposed in this study were proven and accepted, as the testing results were consistent with the initial research assumptions. The findings also revealed that the reward variable was the most dominant factor influencing employee job satisfaction compared to the other variables. Approximately 81.5% of the variation in job satisfaction could be explained by the combined influence of coworkers, rewards, and the work environment, indicating a very strong relationship. These results suggested that fairness in compensation, clarity of reward mechanisms, and recognition of individual contributions played a crucial role in shaping employees’ evaluations of their work.

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