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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Syntax Literate: Jurnal Ilmiah Indonesia Journal Of Management Science (JMAS) MANAJEMEN DEWANTARA Prosiding Temu Profesi Tahunan PERHAPI Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Akuntansi dan Keuangan Kontemporer (JAKK) Jurnal Pengabdian Masyarakat Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi Jurnal Pendidikan Indonesia (Japendi) Enrichment: Journal of Multidisciplinary Research and Development JCRIM (Journal of Current Research In Multidisciplinary)
Muhammad Dhafi Iskandar
Doctorate In Business Administration (DBA) IPAG Business School Paris, France
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Universitas Batanghari Jambi

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Perencanaan Strategi dan Pemasaran PT ESP dalam Memanfaatkan Tandan Kosong Kelapa Sawit (TKKS) sebagai Alternatif Bahan Bakar Terbarukan Gultom, Martina; Hamdi, Edi; Iskandar, Muhammad Dhafi; Negoro, Dimas Angga
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 1 (2025): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i1.5763

Abstract

This research explores the technical and economic feasibility of utilizing Empty Palm Oil Bunches (EPB) waste from the palm oil industry for energy production. The research method is descriptive qualitative which focuses on problems based on facts. Data collection was carried out through in-depth interviews with PT ESP management, observations and internal company documentation as well as to collect input from various stakeholders. The results of this study concluded that the SWOT analysis carried out showed that PT ESP had strengths in access to raw materials (EPB) and opportunities. in the green energy market, although challenges such as government regulations and complex processing technologies still need to be faced. The marketing strategy implemented by PT ESP must focus on promoting sustainability, with an emphasis on environmental benefits and reducing carbon emissions. Potential target markets include clean energy-oriented industries and governments that support renewable energy policies. By utilizing EFB as an alternative fuel, PT ESP has the opportunity to lead innovation in the renewable energy sector while supporting the sustainability of the palm oil industry. A mature strategy and strong policy support will be key factors for success.
Co-Authors Abadi, Ferryal Bakar, Lintang Abu Christa, Ade Christian, Eric Edi Hamdi Fathoni, Rialdi Fuad Gultom, Martina Hamdi , Edi Hartoyo Hesti Wulandari Indradewa, Rhian Indradewa, Rian Isworo, Joko Jamal, Robi Kurniawan Kurniawan Kurniawan, Djoko Kustiawan, Unggul Lambacing, Nuur Madinah Bone Manu, Bheryl Manurung, Teddi Negoro, Dimas Angga Nugroho, Sukmo Hadi Pavitram, Sarasvati Devi Raja Guhyam Phing, Lie Pramono, Hendrio Rahmansyah, Tantry Yanuar Rahmat Syah, Tantry Yanuar Rahmat, Didi Rinaldy Rinaldy Siagian, Theresia V Syah, Tantry Yanuar Syah, Tantry Yanuar Rahmat Tantri Yanuar Rahmat Syah Virtadaniati, Wenny Wibisono, Kristian Wiejaya, Septian