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Bambang Pramono
Halu Oleo University
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Education Electrical & Electronics Engineering Other

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Strategic Movement to Increase Borobudur Tourism Potentials by Female Tour Guides during the COVID-19 Pandemic Hapsari, Prima Dona; Pramono, Bambang
Humaniora: Journal of Indonesia Culture and Society Vol. 14 No. 1 (2023): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v14i1.8429

Abstract

The research aimed to discuss the strategic movement to increase tourism potential by female tour guides for maintaining the sustainability of cultural art tourism programs due to the decreasing number of tourists visiting the objects in Borobudur during the COVID-19 pandemic; to determine the roles of female tour guides for the sustainability of cultural art tourism in Borobudur; to know how female tour guides apply English communicative skills and self-competence in their work. During the COVID-19 pandemic, tourism potential experienced a decline and sluggishness, which inevitably hit the dynamic circle of tourism, arts, culture, and the community's economy, particularly for the tourism actors in Borobudur. Before being affected by COVID-19, Borobudur's tourism and cultural potential were very dynamic and in line with the supportive programs of several Ministries of the Republic of Indonesia. The research combined both qualitative and quantitative research. It used a descriptive method by distributing a questionnaire, doing a survey, using observation, and doing an in-depth interview to collect data. Fifteen female tour guides represented their villages in Borobudur. They played a role in cultural tourism in Borobudur. The research results are, namely (1) Borobudur female tour guides develop their self-competence and enhance their English communication to support Borobudur cultural art tourism during the COVID-19 pandemic, (2) Borobudur female tour guides perform essential roles in the tourism industry and family circle by providing alternative side works, such as managing UMKM (community enterprises), running home-industry, etc., and (3) the female tour guides have English communicative competence practiced in groups by developing practical skills and communicative ethics among them.
Co-Authors Adel Mulia, Aulia Adiningsi, Sri Adzhani, Indira Ayu Aksan, Chaeril Al Qadri, Muhammad Vannes Alfan, Muazharin Alfian Alfian Asgari, Hasrul Dimas Asrul Sani Badawi, Muh. Saleh Belgiawan, Prawira Fajarindra Budiman, Iin Juliana Ermalianti, Wa Ode Faizan, Ilmi Hamid, Annisa Fitri Harim, Marsita Hasnawati Hasnawati Hayat, Toga Abdi Ika Purwanti Ningrum, Ika Purwanti Isnawaty Isnawaty, Isnawaty Jaelani, Muhammad Ishak Jumadil Nangi LIANE OKDINAWATI, LIANE LM Fid Aksara, LM Fid LM. Bahtiar Aksara, LM. Bahtiar Mashur Sajiah, Adha Muh Noer Syahwal Yahya, Laode Mustarum Musaruddin Natalis Ransi, Natalis Nirwana, Nirwana Nurhidaya, Andi Nurul Fatimah Pratama, Elko Dedy Prima Dona Hapsari Rizal Adi Saputra Sajiah, Adha Mashur Santoso, M. Setyawan Sarita, Muhammad Ihsan Suci Natasiya, Chindy Elfiana Sutardi Sutardi Tajsam, Tamsil Wirayat, Mohamed Yusuf Faridian Zaid, Ramadhin