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All Journal Jurnal Manajemen Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Attadib: Journal of Elementary Education Journal of Empowerment Community JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Journal of Indonesian Management Jurnal Fokus Manajemen Jurnal Ekonomi, Bisnis dan Manajemen CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Riset Inovasi Jurnal Kewirausahaan dan Manajemen Bisnis CUAN Journal of Management and Creative Business Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Pusat Publikasi Ilmu Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah JEBD Neraca Manajemen, Akuntansi, dan Ekonomi Master Manajemen Global Leadership Organizational Research in Management J-CEKI Ulil Albab Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : J-CEKI

 1 
Pengaruh Brand Experience dan Brand Passion Terhadap Brand Commitment Pada Pengguna Smartphone Iphone di Universitas Perjuangan Kamil Abdul Hamid; Suci Putri Lestari; Dudu Risana
J-CEKI : Jurnal Cendekia Ilmiah Vol. 2 No. 6: Oktober 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v2i6.2138

Abstract

This study aims to determine the effect of Brand Experience and Brand Passion on Brand Commitment (a survey of iPhone smartphone users at Perjuangan University). The method used in this study is causality through a survey approach. With a research sample of 100 Iphone Smartphone Users at the University of Perjuangan. The data used is using primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results of the study show that Brand Experience and Brand Passion have a significant influence on Brand Commitment in Iphone Smartphone Users at the University of Perjuangan. Partially, Brand Experience has a significant influence on Brand Commitment in Iphone Smartphone Users at Perjuangan University. Partially, Brand Passion has a significant influence on Brand Commitment in Iphone Smartphone Users at Perjuangan University
Pengaruh Motivasi dan Komunikasi Terhadap Pengembangan Sumber Daya Manusia di Bidang Industri Electronic Sports Pada Divisi Mobile Legends Bang Bang Se-Priangan Timur Muhammad Denden Ramdani; Suci Putri Lestari; Mila Karmila
J-CEKI : Jurnal Cendekia Ilmiah Vol. 2 No. 6: Oktober 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v2i6.2141

Abstract

This research was conducted with the aim to determine the effect of motivation and communication on the development of human resources in the field of the Electronoc Sports Industry (Survey on the Division of Mobile Legends Bang Bang Se-Priangan Timur). The method used in this study is a survey method using data obtained directly through questionnaires distributed to 95 respondents who are members of the Mobile Legends Division Bang Bang Se-Priangan Timur. The technique used in this research is multiple linear regression analysis. Based on the research results, it can be seen that motivation and communication simultaneously have a significant effect on the development of human resources in the electronic sports industry. Motivation partially has a significant effect on the Development of Human Resources in the Electronoc Sports Industry, and Communication partially has a significant effect on the Development of Human Resources in the Electronoc Sports Industry.
Pengaruh Brand Liking dan Brand Competence Terhadap Brand Loyalty Pada Skincare Somethinc di Beautebox Tasikmalaya Yasinta Sabilla; Depy Muhamad Pauzy; Suci Putri Lestari
J-CEKI : Jurnal Cendekia Ilmiah Vol. 2 No. 6: Oktober 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v2i6.2209

Abstract

This study aims to determine and analyze the effect of brand liking and brand competence both simultaneously and partially on Brand Loyalty in Skincare Somethinc Beautebox Tasikmalaya products. The method used in this research is quantitative with a descriptive approach. With a research sample of 100 consumers as respondents. The data used is using primary data. The analytical tool used in this study is multiple linear regression using the SPSS version 25 support application. The test results show that partially the variables used in the study, namely brand liking and brand competence, have a significant effect on Brand Loyalty for Skincare Somethink Beautebox Tasikmalaya products. Simultaneously there is a positive and significant influence of brand liking and brand competence together on Brand Loyalty.
Co-Authors Ai Yuni Sobi Baturohmah Ajang Muplihin Ajeng Kurniasari Andika Agung S Anggi Nuraeni Amini Annisa Fitriyani Arga Sutrisna Ari Arisman Arif Arif Asep Nizar Assaukani Ayu Khoerun Nisa Barin Barlian Depy Muhamad Pauzy Derisna Febia Utami Destia Agrisna Utami Dhea Aprilyani Dini Lestari Dudu Risana Endah Khoerun Nissa Evilia Sri Yuniar Fadillah Ahmad Rifa’i Fahmi Abdul Azis Fannysa Armalia Triyana Gian Riksa Wibawa H. Ari Arisman Indah Lupitasari Irsan Furqon Rakasiwi Kamil Abdul Hamid Kusuma Agdh R Kusuma Agdhi Rahwana Lutfiah Sahara Melinda Tiarasari Mila Karmila Moch Faisal Akbar Muhamad Edwin Juwana Muhammad Denden Ramdani Nita Fauziah Oktaviani Pira Aprilianti Rangga Koswara Restu Pertiwi Rina Erliyana Risnaldi Nur Aulia Hikmah Rita Tri Yusnita Rizky Hardi Pratama Sendi Muhamad Rizki Silvi Nurul Fauziah Siti Aisyah Nurfadilah siti nurlela Siti Zulfah Syahidah Sobur Sobirin Suci Aliana Putri Tetin Adawiah Titin Patimah Tommy Ariestia Suhendra Tee Ulfah Fitriyyah Untung Novianto Yandie Ramadhany Yanto Herdianto Yasinta Sabilla Yudi Sujudi Zaki Abdussalam ```````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````Depy Muhamad ``````````````````````````````````````````````````````````````