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All Journal Sains Olahraga : Jurnal Ilmiah Ilmu Keolahragaan Jurnal Pendidikan Teknik Mesin Jurnal Rekayasa dan Manajemen Sistem Industri Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer JURNAL PENDIDIKAN TAMBUSAI Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Ilmu Komputer dan Sistem Informasi (JIKOMSI) EFL Education Journal J-Intech (Journal of Information and Technology) E-JRM PIKAT Jurnal Teknologi Informasi Indonesia Jurnal Agroteknologi Agribisnis dan Akuakultur Jurnal Legislasi Indonesia SIMAS JURNAL PENGABDIAN MASYARAKAT
Bagus Prasetyo
Jurusan Teknik Mesin, Universitas Negeri Semarang
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Journal : E-JRM

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Analisis Strategi Pemasaran Dalam Menarik Minat Beli Konsumen Melalui Media Sosial Di CV Jasa Gambar Bangunan Probolinggo Prasetyo, Bagus; Widarko, Agus; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine and analyze marketing strategies through social media used to attract consumer buying interest at CV Jasa Gambar Bangunan Probolinggo. This study uses a descriptive qualitative method. The informants in this study consisted of 7 informants who had been determined using purposive sampling techniques. Data collection methods in this study consisted of observation, interviews and documentation. Data analysis of this study used segmentation, targeting, positioning and marketing mix analysis techniques. The results of this study indicate that the marketing strategy implemented by CV Jasa Gambar Bangunan Probolinggo has been running quite well in attracting consumer buying interest. However, the effectiveness and efficiency of the strategy are still not optimal. Keywords:  Marketing Strategy, Social Media, Consumer Buying Interest
Co-Authors Aan Erlyana Fardhani, Aan Erlyana Annisa Rahmawati Aristi, Nina Mia Asep Supena. Burhan, Moh. Januar Ismail Dewanti, Retno Wahyu Dewanti Haikal, Alif Huwaidi, Ariq Indina Tarjiah Kurniawan, Erfan M. Najamudin Ridha Mohidin, Ismail Muhammad Luthfi Oyong Novareza Pratama, Aditya Putra Putra, Dava Permana Rachmadi , Aditya Ratih Ardia Sari Retno, Salsabila Atika Rizki, Afian Syafaadi Rokhmawati , Retno Indah Rostanti Toba Saraswati, Ety Sigit Sugiyanto Sisca Vaulina, Sisca Sugeng Ariyanto Taufiq Hidayah Wibowo, Dwi Agung Widarko, Agus Widya Noviana Noor Wijaya, Anisya Indra Winarno Dwi Rahardjo, Winarno Yulianti, Alvina Dana