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Shifting Orientation in Competition from Profit to People Quality: Influence of Service Quality, Product, Satisfaction on Customer Loyalty of a Fastfood Restaurant in Jakarta Fery, Fery; Sembel, Jacquelinda Sandra
Feedforward: Journal of Human Resource Vol 1, No 1: April 2021
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ff.v1i1.3820

In fast-food industry, food quality and safety become pre-requisite to launch a fast-food restaurant. Thus, the players in this industry offer similar quality of food. This has caused a shift of the focus of competition in the industry from competing in the quality of product to the quality of human resources in serving customers. The aim of this study is to find out whether service quality, product, and satisfaction have any impact on customer loyalty. The study surveyed 30 respondents in the pre-testing and 170 respondents in actual data testing. SmartPLS3.2 software was used to process data, that was collected using questionnaire. Data processing was conducted using validity test, reliability test, multiple regression analysis and hypothesis testing. The test revealed that Service Quality is indeed an important variable to affect Customer Loyalty. The same result applied to Product and Satisfaction what also revealed positive effect on Customer Loyalty.

An Empirical Analysis of Financial Literacy As Mediator For Stock Investment Intention Among University Students Sembel, Jacquelinda Sandra; Widjaja, Anton Wachidin; Antonio, Ferdi
International Journal of Business Studies Vol. 8 No. 1 (2024): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v8i1.307

The participation of generations Y (millennials) and Z in the stock market is the lowest in terms of capital invested. There is an urgency to involve the young generation in stock investment. Therefore, the aim of this study is to analyze the influencing factors of stock investment intention in university students. Four variables were included: financial literacy, risk tolerance, internal locus of control, and the stock investment intention of university students. The study also examines the mediating role of financial literacy. This quantitative study involved 153 students from a private university in Tangerang, using purposive sampling. Data collection was done using a survey questionnaire, distributed online. Partial Least Square Structural Equation Modeling (PLS-SEM) was used for data analysis. The study discovered internal locus of control is not found to positively influence stock investment intention, but financial literacy and risk tolerance, respectively, have a positive influence on stock investment intention. The study also demonstrated that Internal Locus of Control and Risk Tolerance have a substantial impact on Financial Literacy. Finally, this study confirmed the mediating function of financial literacy in the interaction between Risk tolerance and Stock Investment Intention, as well as between Internal Locus of Control and Stock Investment Intention. Keywords: Stock Investment Intentions, Internal Locus of Control, Risk Tolerance, Financial Literacy, mediation

Online Celebrity Endorsement and Brand Image on Customer Purchase Intention with the Mediating Role of Customer Ideal Self Khosasih, Ricky Antonius; Sembel, Jacquelinda Sandra
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 3 (2023): Proceeding of 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

The tight competition in sports shoes industry in Indonesia requires players in this market to be creative in promoting their products to win customers. One strategy is promoting their brand by adopting online celebrating endorsement. However, this strategy needs to be implemented carefully to match customer ideal self. This study aims to investigate the influence of online celebrity endorsement, brand image on purchase intention with the mediating role of customer idea self. A survey using online questionnaire was conducted among 180 private university students in Tangerang, Indonesia, Data was analyzed using Structural Equation Modeling Partial Least Square. The study reveals significant influence of celebrity endorsement, brand image and ideal self on purchase intention with a mediating role of customer ideal self.

ANTECEDENTS OF SECOND-HAND CLOTHES PURCHASE INTENTION AT THRIFT STORES Wijayanti, Cynthia Anna; Siahaan, Juniarty; Sembel, Jacquelinda Sandra
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Several previous research studies have explored purchase intentions for second-hand items like mobile phones, automobiles, and other products; however, the need for more literature explicitly focusing on the apparel industry and second-hand clothing is still open. Various factors motivating consumers to purchase second-hand clothes have been quantitatively studied, including economic, ecological, fashion, recreational, and ideological motivations. However, there is a need for a comprehensive quantitative study that examines the factors that influence the bargain-hunting motives and antecedents of purchase intentions to buy second-hand clothing at thrift stores. This study used a modified model to know the factors that affect the purchase decisions of second-hand clothes at thrift stores in Indonesia. The study involved 108 respondents of second-hand clothing buyers and was analyzed using Structural Equation Modeling with the software Smart PLS. The result showed that five hypotheses are supported, and seven are not supported. Frugality and Trust influenced bargain-hunting motives (Economic Motivations), while eco-consciousness, Trust, and bargain-hunting reasons also influenced the intention to purchase second-hand clothes. Regardless of the remaining seven hypotheses that were not supported, the research gives implications for managerial suggestions, limitations, and future research recommendations.

UNLOCKING GENERATION Z’S MINDS ON STOCK INVESTMENT: DETERMINANTS OF MOBILE STOCK INVESTMENT APPLICATION ADOPTION Sembel, Jacquelinda Sandra
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Generation Z is the youngest generation entering the stock markets. Their participation may break or make the future of stock investment. This study aims to investigate the determinants of the adoption of mobile stock investment applications by Generation Z. The study provides new insights into the minds of Generation Z on how their perception of financial risks and benefits, their financial literacy, and financial influencers affect their adoption of mobile stock investments applications in the context of Indonesia. The study used survey questionnaires as research instruments with Partial Least Square-Structural Equation Modeling (PLS-SEM) as the quantitative data analysis tool. This study involved 253 Generation Z who are active students at private universities in Java and Sumatra islands (the two most populous islands in Indonesia). The study found that perceived benefits, perceived technology security, and financial literacy affect the adoption of mobile stock investment applications. Finfluencers and Perceived financial risks were not found to have a positive influence on the adoption of mobile stock investment applications among Generation Z.

EMPOWERING RURAL ENTREPRENEURSHIP THROUGH MOTIVATION, TRAINING, AND HEXAHELIX SYNERGY Purba, Golrida Karyawati; Suk, KIm Sung; Sembel, Jacquelinda Sandra
Journal of Sustainable Community Development (JSCD) Vol. 6 No. 2 (2024): Journal of Sustainable Community Development
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v6i2.122

This community empowerment program aims to foster rural entrepreneurship using a motivational, training and synergy approach. This program is carried out in Pabuaran village, Gunung Sindur subdistrict, Bogor district, centered in Cikoleang. Motivational approaches are carried out formally and informally throughout the program. Enhancing entrepreneurial competence is carried out by providing training such as marketing, financial management and small business bookkeeping. To evaluate participants' entrepreneurial competence, this program assigns participants to prepare a business plan of interest. The entrepreneurial foster program has effectively increased entrepreneurial competence and synergy among entrepreneurial group members. An entrepreneurial group called Tunas CIkoleang was formed as a result of program implementation. Findings during program implementation conclude the importance of social capital, namely the strength of social relationships in fostering entrepreneurship in rural areas. Synergy is one of the factors that determines the success of community empowerment programs.

EXPLORING THE ANTECEDENTS OF UNIVERSITY STUDENTS’ ENTREPRENEURIAL INTENTION IN AN EMERGING COUNTRY Poanto, Elysia; Sembel, Jacquelinda Sandra
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 2 (2022): Proceedings of the 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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An emerging country like, Indonesia requires the young generation to be educated in order to help the nation to recover stronger from the devastating impact of COVID 19 Pandemic. The country requires a lot of business and entrepreneurial activities to transform it into a country with a stronger and more resilient economy. The purpose of this research is to analyze the factors influencing the entrepreneurial intention of university students in Indonesia. The data was gathered through the use of a survey approach and the distribution of questionnaires. University students (New university entrants, bachelor's degrees, masters’ degrees, and doctorate degrees) studying in Indonesia are the target population for this study. Validity and reliability tests were performed in this study, and a pre-test with 32 respondents was conducted before the actual data collection. Furthermore, a total of 270 individuals were chosen as the sample size. Quantitative research was used, with judgmental sampling as the design sampling method. Moreover, the Partial Least Square Structural Equation Modeling with SmartPLS was used to scrutinize the data in this study (v. 3.3.7). The data show that all of the variables examined have a positive effect on entrepreneurial intention. However, having three supported hypotheses; Entrepreneurial Mindset, Entrepreneurial Education, Perceived Behavioral Control, and two unsupported hypotheses; Self-Competence and Subjective Norms.

Online Celebrity Endorsement and Brand Image on Customer Purchase Intention with the Mediating Role of Customer Ideal Self Khosasih, Ricky Antonius; Sembel, Jacquelinda Sandra
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 3 (2023): Proceedings of the 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

The tight competition in sports shoes industry in Indonesia requires players in this market to be creative in promoting their products to win customers. One strategy is promoting their brand by adopting online celebrating endorsement. However, this strategy needs to be implemented carefully to match customer ideal self. This study aims to investigate the influence of online celebrity endorsement, brand image on purchase intention with the mediating role of customer idea self. A survey using online questionnaire was conducted among 180 private university students in Tangerang, Indonesia, Data was analyzed using Structural Equation Modeling Partial Least Square. The study reveals significant influence of celebrity endorsement, brand image and ideal self on purchase intention with a mediating role of customer ideal self.

ANTECEDENTS OF SECOND-HAND CLOTHES PURCHASE INTENTION AT THRIFT STORES Wijayanti, Cynthia Anna; Siahaan, Juniarty; Sembel, Jacquelinda Sandra
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Several previous research studies have explored purchase intentions for second-hand items like mobile phones, automobiles, and other products; however, the need for more literature explicitly focusing on the apparel industry and second-hand clothing is still open. Various factors motivating consumers to purchase second-hand clothes have been quantitatively studied, including economic, ecological, fashion, recreational, and ideological motivations. However, there is a need for a comprehensive quantitative study that examines the factors that influence the bargain-hunting motives and antecedents of purchase intentions to buy second-hand clothing at thrift stores. This study used a modified model to know the factors that affect the purchase decisions of second-hand clothes at thrift stores in Indonesia. The study involved 108 respondents of second-hand clothing buyers and was analyzed using Structural Equation Modeling with the software Smart PLS. The result showed that five hypotheses are supported, and seven are not supported. Frugality and Trust influenced bargain-hunting motives (Economic Motivations), while eco-consciousness, Trust, and bargain-hunting reasons also influenced the intention to purchase second-hand clothes. Regardless of the remaining seven hypotheses that were not supported, the research gives implications for managerial suggestions, limitations, and future research recommendations.

UNLOCKING GENERATION Z’S MINDS ON STOCK INVESTMENT: DETERMINANTS OF MOBILE STOCK INVESTMENT APPLICATION ADOPTION Sembel, Jacquelinda Sandra
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Generation Z is the youngest generation entering the stock markets. Their participation may break or make the future of stock investment. This study aims to investigate the determinants of the adoption of mobile stock investment applications by Generation Z. The study provides new insights into the minds of Generation Z on how their perception of financial risks and benefits, their financial literacy, and financial influencers affect their adoption of mobile stock investments applications in the context of Indonesia. The study used survey questionnaires as research instruments with Partial Least Square-Structural Equation Modeling (PLS-SEM) as the quantitative data analysis tool. This study involved 253 Generation Z who are active students at private universities in Java and Sumatra islands (the two most populous islands in Indonesia). The study found that perceived benefits, perceived technology security, and financial literacy affect the adoption of mobile stock investment applications. Finfluencers and Perceived financial risks were not found to have a positive influence on the adoption of mobile stock investment applications among Generation Z.

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