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BINA DESA: PENINGKATAN LITERASI BISNIS DENGAN MODAL DIBAWAH SEPULUH JUTA BAGI MASYARAKAT DESA CIKANDE Simatupang, Apriani; Panjaitan, Andry; Puspitasari, Veny Anindya; Solihin, Riyad; Naibaho, Eduard Ary Binsar
Jurnal Pengabdian Masyarakat Khatulistiwa Vol 6, No 1 (2023): APRIL
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpmk.v6i1.1954

Abstract

ABSTRACTThis activity provides solutions to the problems of the Cikande village communit. These problems include several communities affected by Covid 19 in terms of termination of employment (PHK). Another problem is that in one family, the breadwinner is only the head of the family. This results in a lack of residents' income to meet household consumption. If the source of income is only the head of the family and has an income below or equal to the UMR (Regional Minimum Wage), then the income is not enough to meet the needs of each family. Therefore, this activity is carried out to increase community business literacy so that homewives who do not work can increase family income. This activity is carried out in the form of counseling by providing business ideas that homewives can run with a business capital of less than Rp. 10,000,000.00. The benefits of this activity add to the public's insight into running a business that can be done with capital that is not too large. 31  housewives participated in this activity, and 6 fathers took part. Of all participants, 58% run a business from the business idea submitted. Business ideas run mostly as Dropshippers.sKeywords: Business idea, dropshipper, business, welfareABSTRAKKegiatan ini memberikan solusi atas permasalahan masyarakat desa Cikande. Permasalahan tersebut antara lain: beberapa masyarakat terkena dampak Covid 19 dalam hal pemutusan hubungan kerja (PHK). Permasalahan lain, dalam satu keluarga pencari nafkah hanya kepala keluarga. Hal ini mengakibatkan kurangnya pendapatan warga dalam memenuhi konsumsi rumah tangga.  Jika sumber pendapatan hanya kepala keluarga dan memiliki pendapatan dibawah atau setara dengan UMR (Upah Minimum Regional) maka pendapatan yang dimiliki kurang untuk memenuhi kebutuhan setiap keluarga. Oleh karena itu, kegiatan ini dilakukan untuk meningkatkan literasi bisnis masyarakat sehingga ibu-ibu rumah tangga yang tidak bekerja dapat mengambil bagian dalam menambah pendapatan keluarga. Kegiatan ini dilakukan dalam bentuk penyuluhan, dengan memberikan ide-ide bisnis yang dapat dijalankan ibu rumah tangga dengan modal bisnis dibawah Rp 10.000.000,00. Manfaat kegiatan ini menambah wawasan masyarakat untuk menjalankan bisnis yang dapat dilakukan dengan modal yang tidak terlalu besar. Ibu rumah tangga yang menjadi peserta dalam kegiatan ini ada 31 orang dan ada 6 bapak-bapak yang ikut serta. Dari seluruh peserta 58% yang menjalankan bisnis dari ide bisnis yang disampaikan. Ide bisnis yang dijalankan sebagian besar sebagai Dropshipper.Kata Kunci:  Ide bisnis, dropshipper, bisnis, sejahtera.
EMPLOYEE ENGAGEMENT AND ORGANIZATION SUPPORT STRATEGIES: THE MEDIATING ROLE OF PERCEIVED ORGANIZATION SUPPORT FOR HOLISTIC EMPLOYEE SUBJECTIVE WELL-BEING Asan, Sucipto; Panjaitan, Andry; Suwu, Selvi Esther; Ferdinand, Ferry Vincenttius
Jurnal Aplikasi Manajemen Vol. 18 No. 4 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.04.14

Abstract

Keeping employees engaged is strategically important. This paper analyzes the drivers of employee engagement from the point of view of organizational support for employee well-being. The article contains an analysis of data of 509 respondents from a faithbased higher education in Indonesia, conducted through PLS structural equation modeling analysis. The result indicates that the organization support in terms of organization internal communication, performance-based reward and recognition, and perceived organization support on holistic employee subjective well-being has a direct positive influence on employee engagement. The perceived organization support on holistic employee subjective well-being played a mediating role between employee engagement and teamwork dynamic, supervisor support, and work environment. The findings imply theory and practice especially in enhancing employee engagement experience through organizational support. For future research, we suggest including more various organizations and industries to better understand the variable interdependencies in various contexts.
PEMBINAAN KEMITRAAN UMKM UPH MELALUI PROGRAM WIRAUSAHA MERDEKA MENUJU KEMANDIRIAN USAHA YANG TRANSFORMATIF Pramono, Rudy; Panjaitan, Andry M.; Simatupang, Apriani; Siahaan, Hernawati; Syallomitha, Dinda Sekar
Jurnal Sinergitas PKM & CSR Vol. 9 No. 1 (2025): APRIL
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v9i1.9775

Abstract

Pembinaan UMKM merupakan salah satu program Kemitraan Universitas melalui Pengabdian kepada Masyarakat (PkM) berkolaborasi dengan Service-Learning Project (SLP) dalam Mata Kuliah Leadership and Entrepreneurship. Pembinaan yang dilakukan berupa demo masakan kreatif dan inovatif menggunakan bahan baku lada hitam dengan biji pepaya, edukasi kewirausahaan yang mandiri, merdeka dan transformatif dalam berkreasi produk maupun ide bisnis bersama kelompok mahasiswa yang mengangkat tema penguatan kinerja UMKM melalui literasi digital dan promosi produk melalui media sosial terhadap 45 peserta UMKM. Pembinaan dilakukan melalui workshop, webinar dan pendampingan berkelompok secara langsung ke UMKM selama satu semester. Hasil evaluasi kegiatan ini terlihat bahwa 80% peserta menikmati kegiatan demo masak, 75% peserta mampu memahami materi, 80% narasumber mampu menjawab pertanyaan pelaku usaha, 75% peserta puas berdiskusi dengan kelompok mahasiswa dalam kolaborasi kegiatan Service-Learning Project, 80% peserta terbantu secara langsung dalam literasi digital. Selain itu, kelompok UMKM dibantu membuat Business Model Canvas (BMC) sederhana dalam mengembangkan bisnisnya. Akhir dari kegiatan, para UMKM menyatakan bahwa kegiatan ini perlu dilanjutkan lebih mendalam dalam kelas kewirausahaan non formal yang bersertifikasi dari pihak kampus dalam memberikan perubahan transformatif yang berdampak luas bagi pelaku usaha di Indonesia.
Model Theory of Reasoned Action with Digital Literacy as a Supporting Factor in Digital Driven Indonesian MSMEs PANJAITAN, Andry Manodotua; SUDIBJO, Niko; MEILANI, Cahya Palupi
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 6 (2023): International Journal of Environmental, Sustainability, and Social Science (Nov
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i6.930

Abstract

This research aims to determine the influence of attitude toward behavior, subjective norms and digital technology literacy on intention to adopt digital technology, as well as its influence on digital technology use behavior in MSMEs that use technology in Indonesia. A total of 532 samples were used in this research by testing using SEM PLS analysis. The test results stated that the hypothesis raised was accepted. By having digital literacy, MSME owners or leaders can increase awareness of changes in market competition so they can formulate clear digital transformation goals in their business. By having digital literacy, MSME owners or leaders are able to use digital technology not only for marketing but can also be used to innovate and develop business.