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Diversifikasi Produk, Merek dan Implementasi E-Commerce Sebagai Pendorong Pemasaran Asosiasi Peternak Ayam Kampung Singaparna Indonesia (APAKSI) Rahwana, Kusuma Agdhi; Frasiska, Nurul; Fadilah, Mohammad Fazar; Nur Anisa, Rini; Wahyudi, Kiki; Anggraini, Sari Novi
Journal of Empowerment Community Vol. 7 No. 2 (2025): Oktober 2025
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jec.v7i2.2396

Abstract

Terbatasnya akses untuk memenuhi permintaan daging, yang hanya mampu menjangkau masyarakat dalam lingkup kecil serta belum ada diversifikasi produk yang dihasilkan selain karkas ayam kampung dan DOC (Daily Old Chick), membuat Asosiasi Peternak Ayam Kampung Singaparna Indonesia (APAKSI) sulit untuk berkembang. Program pengabdian masyarakat ini bertujuan untuk mengatasi tantangan yang dihadapi oleh APAKSI dengan meningkatkan efisiensi pemeliharaan ayam, memperluas akses pasar, dan pengembangan produk. Program ini dirancang untuk membantu peternak ayam dalam mengoptimalkan pengelolaan pakan dengan memperkenalkan teknologi pakan fermentasi dan pembuatan pakan pellet, yang akan mengurangi biaya pakan dan meningkatkan produktivitas. Selain itu, program ini akan membantu peternak dalam diversifikasi produk, seperti produk olahan ayam, serta memperluas jangkauan pasar melalui pengemasan, pendaftaran merek, dan platform e-commerce. Program ini juga akan memberikan pelatihan tentang pengelolaan keuangan untuk membantu peternak memantau arus kas, mengontrol biaya, dan memastikan keberlanjutan usaha mereka. Hasil yang diharapkan termasuk peningkatan praktik budidaya ayam, pembuatan pakan mandiri, diversifikasi produk, akses pasar yang lebih luas, dan pengelolaan keuangan yang lebih baik. Upaya ini diharapkan dapat meningkatkan kesejahteraan sosial dan ekonomi peternak dengan meningkatkan pendapatan mereka, mengurangi ketergantungan pada pakan komersial, dan menciptakan lapangan pekerjaan. Proyek ini sejalan dengan Tujuan Pembangunan Berkelanjutan, terutama Zero Hunger, dan berkontribusi pada ketahanan pangan nasional serta kesejahteraan ekonomi.
EMPOWERMENT OF KAMPUNG UNGGUL BALITBANGTAN (KUB) CHICKEN FARMERS THROUGH THE OPTIMIZATION OF MANAGEMENT, SELF-MIXED FEED, FINANCIAL RECORDING, AND DIGITAL MARKETING IN TASIKMALAYA REGENCY Frasiska, Nurul; Rahwana, Kusuma Agdhi; Fadilah, Mohamad Fazar
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 4 (2025): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i4.3045

Abstract

This community service program aims to improve the capacity of the Singaparna Free-Range Chicken Farmers Association (APAKSI) in production, business management, and marketing. Partners' primary challenges include dependence on manufactured feed, inefficient financial records, and limited market access and brand legality. The implementation method involves five stages: outreach, training, technology implementation, mentoring, and evaluation. As of this progress report, five of the eight planned visits have been conducted. Results include improved understanding of KUB chicken farming, the ability to independently produce fermented bran-based feed, the implementation of simple financial records, and the development of a brand logo to support marketing. Initial impacts indicate increased production efficiency, business management awareness, and farmer motivation to expand markets through e-commerce. With three remaining mentoring visits, the program's final targets are brand legality through PDKI, streamlined financial reporting, and active digital marketing.
Sinergi Pengabdian Masyarakat dalam Penguatan Ekonomi dan Pelestarian Budaya Lokal di Desa Cikeusal, Tasikmalaya Frasiska, Nurul; Iksan Fauzan Andriana; Silviani, Silviani; Noerachmi, Shelvira
Journal of Empowerment Community Vol 8 No 1 (2026): Maret 2026
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jec.v8i1.2682

Abstract

Community service activities through the Real Work Lecture (KKN) program in Cikeusal Village, Tanjungjaya District, Tasikmalaya Regency, were carried out to strengthen the local economy and preserve traditional culture as a social identity of the community. A participatory approach was used through observation, interviews, training, and collaboration between students, village officials, MSMEs, and arts groups. The empowerment program focused on strengthening MSMEs based on local products such as palm sugar and noga through digital marketing training, packaging innovation, and simple financial literacy. Meanwhile, the cultural aspect was directed at documenting and revitalizing the traditional art of Terebang Gébés which has high religious and social values. The results of the activities showed an increase in knowledge of MSMEs in business promotion and management, as well as increased participation of the younger generation in traditional arts activities. This cross- sector collaboration demonstrates that the synergy of community service can encourage the strengthening of the creative economy while maintaining the sustainability of local cultural heritage as part of sustainable village development.
WATER CONTENT, FAT CONTENT, AND ACIDITY DEGREE OF SMOKED SALTED EGGS WITH THE ADDITION OF GINGER AND TURMERIC Kusmayadi, Andri; Solahudin, Ari; Frasiska, Nurul
Jurnal Teknologi Hasil Peternakan Vol 7, No 1 (2026): Maret 2026
Publisher : Unpad Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jthp.v7i1.69542

Abstract

Duck eggs contain high protein, but are easily damaged, so preservation is needed. One way of preservation is salting, either through the wet method (salt soaking) or dry (salt wrapping). This process aims to preserve eggs, reduce the fishy smell, and provide a distinctive taste. In addition, salted eggs can also be preserved through smoking, which can extend their shelf life and can be enriched with herbal ingredients such as ginger and turmeric. Research on the effects of turmeric and ginger is expected to improve the quality, durability, and nutritional content of salted eggs. This study aims to examine the effect of adding ginger and turmeric on the water content, fat content, and pH of herbal smoked salted eggs, and to determine the optimal concentration of the two herbal ingredients that can affect the water content, fat content, and pH of herbal smoked salted eggs. The materials used in this study included 100 duck eggs, salt, brick, ash, turmeric, and ginger. The study was conducted using a completely randomized design (CRD) method, involving 4 treatments and 5 replications. The treatments applied in this study were variations in the addition of herbal ingredients, namely 0%, 7.5% turmeric, 7.5% ginger, and a combination of 7.5% turmeric with 7.5% ginger. The results showed that the addition of herbal ingredients with different concentrations significantly affected the water content and fat content of herbal smoked salted eggs (P <0.01), but did not significantly affect the pH value (P <0.05). The addition of 7.5% ginger and a combination of 7.5% ginger + 7.5% turmeric produced the best water content, while the best fat content was obtained from a combination of 7.5% ginger + 7.5% turmeric.
Pemberdayaan Masyarakat Desa Sukanagara melalui Penguatan Potensi Kerajinan Bambu dan Pertanian Organik Berbasis Kearifan Lokal Frasiska, Nurul; Ramdani Putra, Nazna; Salsabila, Roihan
Journal of Empowerment Community Vol 8 No 2 (2026): Oktober 2026 (In Press)
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jec.v8i2.2797

Abstract

This community service activity was carried out in Sukanagara Village, Tanjungjaya District, Tasikmalaya Regency, through the 2025 Community Service Program (Kuliah Kerja Nyata, KKN) of Universitas Perjuangan Tasikmalaya. The aim was to empower the local community by strengthening local potentials in bamboo handicrafts and organic farming. The methods applied included participatory observation, interviews, socialization, training, and direct community assistance. The results showed improved skills among residents in managing bamboo weaving businesses through digital marketing training using Google Business Profile, as well as increased awareness of environmentally friendly farming through compost production training using livestock waste. The program also strengthened socio-economic networks and encouraged intergenerational collaboration in preserving local wisdom. Overall, this activity had a positive impact on the community’s economic, social, and ecological capacities. The empowerment model based on local potential and wisdom developed in this program can be replicated in other rural areas with similar characteristics.