Claim Missing Document
Check
Articles

Found 5 Documents
Search
Journal : International Applied Science

Analysis of consumer behavior of organic dragon fruit At Naura Farm, agrotourism, Jember district Arifin, Tomy; Widjayanti , Fefi Nurdiana; Prayuginingsih, Henik
International Applied Science Vol. 2 No. 2 (2023): Proceeding of SIGMA 1
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/ias.v2i2.469

Abstract

An agricultural subsector that has potential and is able to develop rapidly in Indonesia is the horticultural subsector, one of the horticultural subsectors is organic dragon fruit. This research aims to: (1) describe the characteristics of consumer behavior towards organic dragon fruit at Naura Farm Jember; (2) analyze the level of consumer satisfaction of organic dragon fruit at Naura Farm Jember . This research was carried out by CV. Naura Farm Agrotourism. This location selection was done randomly intentionally ( purposively ). Type method study Which chosen is descriptive analytical. The sampling method uses total sampling, namely all visitors to Naura Farm on Saturdays and Sundays. Determination size sample calculated with a total of 33 respondents. Customer Satisfaction Index (CSI), and Importance Performance Analysis (IPA). The research results show that: (1) Consumers of organic dragon fruit are male (61.61%) and age range 18–24 years (30.30%), domiciled in Jember (100%), University or Student (36 .36%), the last level of education they had was Senior High School (SMA) (30.30%); (2) The consumer satisfaction index as measured by the Customer Satisfaction Index (CSI) is 75.42%, meaning that the majority of consumers are satisfied with the overall performance of organic dragon fruit .
Value Addad Analysis Of The Pickling Fish Agroindustry In Muncar District Banyuwangi Regency Lailika, Dina Nurul; Prayuginingsih, Henik; Muliasari, Risa Martha
International Applied Science Vol. 3 No. 2 (2024): Proceeding of International Conference of Agriculture (Semartani-3)
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/ias.v3i2.623

Abstract

Indonesia is a maritime country consisting of islands and has a vast water area with abundant natural resource potential, including fish. One way to process fish so that it doesn't rot easily is by panning. The reason for carrying out the fish processing process is so that the fish and fishery products have added value. The research method used is the hayami method to calculate added value. The basis for the initial calculation is the variable value for measuring added value for one production process such as output, input, labor, wages, average labor, raw material prices, and costs other than raw materials. The average revenue from products produced by the pindang fish agroindustry in Muncar District is IDR. 13,500/fish with an added value of Rp. 2,726/fish. The resulting value added ratio is 20.19. This means that the pindang fish business in Muncar District, Banyuwangi Regency is still profitable.
Analysis Of Operational Risk Of Coffee Processing Factories In Perumda Perkebunan Kahyangan, Jember Regency Prayogi, Muhammad Sabri; Prayuginingsih, Henik; Muliasari, Risa Martha
International Applied Science Vol. 3 No. 2 (2024): Proceeding of International Conference of Agriculture (Semartani-3)
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/ias.v3i2.624

Abstract

Jember Regency has a local coffee product, namely Kopi Kahyangan. Kahyangan Coffee is a ground and roasted coffee product produced by the Perumda Perkebunan Kahyangan Jember with coffee raw materials originating from Perumda's coffee plantations. Production risks can occur if they are not anticipated. The aim of this research is to analyze operational risks arising from processed coffee production activities at Perumda Perkebunan Kahyangan Jember and develop efforts to overcome them. The research results show that of the 8 types of risk, 2 risks have an extreme risk level that requires risk management with immediate countermeasures. 4 risks have a high risk level that requires senior management attention in overcoming them. 2 risks have a moderate risk level which requires determining management responsibility for overcoming them.
The Relationship Between Taste, Price, and Packaging Design To Consumer Purchase Interest in Ketakasi Coffee in Si-domulyo Village, Silo District, Jember Regency Efendi, Muhammad Choirul; Prayuginingsih, Henik; Fauzi, Nurul Fathiyah
International Applied Science Vol. 3 No. 2 (2024): Proceeding of International Conference of Agriculture (Semartani-3)
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/ias.v3i2.625

Abstract

Companies always research buyer behavior to determine consumer desire for their products. This increases consumer satisfaction so that the product is liked and company profits also increase. Nowadays, coffee can be processed into various flavors that can be enjoyed. This phenomenon gave rise to the idea for farmer groups or cooperatives in Sidomulyo Village, Silo District, Jember Regency to produce coffee with the distinctive taste of Ketakasi coffee packaged in various designs. The research objectives are (1) Identifying consumer perceptions of the taste of Ketakasi coffee (2) Identifying consumer perceptions of the price of Ketakasi coffee (3) Identifying consumer perceptions of Ketakasi coffee packaging design (4) Analyzing the relationship between taste, price and packaging design with purchase intention Ketakasi coffee consumers. The research method uses a qualitative descriptive method which was carried out purposively on consumers of Kertakasi robusta coffee. The research sample consisted of 33 consumers based on Taro Yamane's formula calculations. The research results show (1) Ketakasi robusta coffee has a strong aroma, strong aftertaste, and delicious taste (2) The price of canned Ketakasi coffee is affordable, the price is in line with product quality and competitive with similar products (3) Robusta coffee packaging design. Kertalasi displays attractive packaging and clear product information (4) The relationship between taste, price, and packaging design on consumers' buying interest in Ketakasi coffee in Sidomulyo Village, Silo District, Jember Regency is that taste has a sufficient but not significant correlation, price has a sufficient correlation and significant, and packaging design has a very weak but not significant correlation.
Farmers' Response to the Use of Combine Harvester Machine on Rice Farming Business in Lojejer Village, Wuluhan Subdis-trict, Jember Regency Famidayana, Lilis; Prayuginingsih, Henik; Aulia, Anisa Nurina
International Applied Science Vol. 3 No. 2 (2024): Proceeding of International Conference of Agriculture (Semartani-3)
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/ias.v3i2.626

Abstract

Rice is the most widely cultivated food crop commodity as the main food source in Indonesia. Efforts to increase rice production continue to be made to meet the food needs of the community in order to support food security. In line with the development of time, with the increasingly varied activities in the economy, agricultural technology is also growing. At this time the harvesting process which usually uses traditional rice harvesting tools is now switching to the use of modern combine harvester machines. This study aims to determine and analyse the response of farmers to the use of combine harvester and to determine the impact of the use of combine harvester on rice farming in Lojejer Village, Wuluhan District, Jember Regency. The study population was 120 farmers and became 32 samples using the slovin formula with a random sample method obtained from 16 farmers using combine harvester and 16 non-users of combine harvester. Data analysis method using likert scale method. The results showed that the response of farmers using combine harvester machines was in the criteria of high/responsive to very high/very responsive in terms of cost, yield optimisation, time efficiency, crop quality and job effectiveness.