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All Journal JURNAL SISTEM INFORMASI BISNIS jurnal niara Dinamisia: Jurnal Pengabdian Kepada Masyarakat JMM (Jurnal Masyarakat Mandiri) Kumawula: Jurnal Pengabdian Kepada Masyarakat Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS International Journal of Demos Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Community Empowerment JOELS: Journal of Election and Leadership Nakhoda: Jurnal Ilmu Pemerintahan caXra: Jurnal Pendidikan Sekolah Dasar Jurnal Pengabdian Teknik dan Ilmu Komputer (PETIK) Indonesian Journal of Forestry Research
Prihati Prihati
Universitas Lancang Kuning
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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MEMBANGUN BRAND IDENTITY PRODUK GULA AREN MELALUI PROMOSI YANG EFEKTIF DENGAN MEDIA SMARTPHONE Susanti, Ika; Oktaga, Andreas Tigor; Prihati, Prihati; Putri, Marsiska Ariesta; Heses, Martinus Apun
ABDIMAS UNWAHAS Vol 9, No 1 (2024)
Publisher : Universitas Wahid Hasyim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/abd.v9i1.11004

Abstract

Gula aren adalah salah satu produk pertanian lokal yang cukup popular di Indonesia namun banyak produsen gula aren yang masih kesulitan dalam memasarkan produknya, terkadang ada yang sudah memiliki pelanggan namun dengan harga jual yang rendah. Salah satu penyebab utamanya yaitu kurangnya pemahaman terhadap branding dan promosi produk. Kegiatan pengabdian ini dilaksanakan untuk memberi edukasi pentingnya setiap produk memiliki brand identity atau karakteristik yang baik dan menarik sehingga meningkatkan minat konsumen untuk memperoleh produk tersebut serta hal itu mampu meningkatkan rasa kepercayaan konsumen terhadap produk yang berimbas pada peningkatan permintaan dan harga produk. Selain itu tim juga mengedukasi bagaimana sistem promosi yang efektif dengan memanfaatkan teknologi yang ada saat ini, misalnya dengan memanfaatkan media smartphone. Hasil dari kegiatan pengabdian masyarakat ini, Pelaku UMKM gula aren sudah memiliki kesadaran terhadap pentingnya brand identity serta mampu memciptakan brand identity bagi produk mereka.Kata Kunci: gula aren, produk, brand identity, sistem promosi, media, smartphone
THE IMPLEMENTATION OF FOREST AND LAND FIRE MANAGEMENT POLICY IN INDONESIA DURING THE COVID-19 PANDEMIC Afni Afni; Fara Merian Sari; Prihati Prihati
Indonesian Journal of Forestry Research Vol. 9 No. 2 (2022): Indonesian Journal of Forestry Research
Publisher : APTKLHI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59465/ijfr.2022.9.2.197-214

Abstract

The coronavirus outbreak (COVID-19) has raised questions about changes in subsequent environmental effects, mainly forest and land fires. This paper evaluates the implementation of land and forest fire management policies in Indonesia during the COVID-19 pandemic, particularly in 2020. A qualitative approach was conducted in policy implementation analysis based on George Edward III's theory by looking at bureaucratic structure, resources, communication, and disposition factors. The research focused on the operational work of the Forest and Land Fire Brigade, known as Manggala Agni, in Indonesia. The results showed that the collaborative work of Manggala Agni and the other forest and land fire task forces successfully reduced the hotspots; hence there was a significant decrease in the burned area. It is also inseparable from climatic factors. During this period there was no haze disaster although the task of controlling forest and land fires still encountered several obstacles during the pandemic. This is because of training, technology transfer, budget support, and synergy between stakeholders and Manggala Agni’s team members, so a significant reduction in forest and land fires during 2020 can be achieved.
Co-Authors Afni Afni Aguswan, Aguswan Aji Priyambodo Anak Agung Gede Sugianthara Andreas Tigor Oktaga, Andreas Arizal N Derin, Tatum Dian Rianita Elly Nielwaty, Elly Fara Merian Sari Ferizko, Adia Fitri Ayu Febrianti Fitriani, Dyah Harsini Harsini Hernimawati Hernimawati Heses, Martinus Apun Husni Setiawan Ika Susanti Indradno, Jasman Moh Salimi Mustafid Mustafid Nurmanisa Sella nurpeni Putri, Marsiska Ariesta Safari, Teti Siska Narulita Sri Roserdevi Nasution, Sri Roserdevi Sulaiman Zuhdi z, Afni Zulkifli, Afni