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Journal : UNEJ e-Proceeding

PENGEMBANGAN POLA KEMITRAAN DALAM RANGKA PENGENTASAN KEMISKINAN DI JAWA TIMUR Siswoyo Hari Santosa; Dewi Prihatini; Agung Purwanto; Aisah Jumiati; Djoko Susilo
UNEJ e-Proceeding Dinamika Global: Rebranding Keunggulan Kompetitif Berbasis Kearifan Lokal
Publisher : UPT Penerbitan Universitas Jember

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Abstract

To develop and strengthen the small business sector, one important strategy is partnering with medium and large business sector through a partnership that is based on the principle of mutual need, mutually reinforcing and mutually beneficial. In general, this study aimed to analyze the effectiveness of a partnership for the empowerment of the poor in East Java. Based on the research, programs and activities that have been implemented are as follows: (a) Program for Community Empowerment; (B) Development Program Rural Economic Institute; (C) Community Participation Program In Village Building; and (d) Capacity Building Program Apparatus village government; Based on these results is the recommended that the partnership model from the perspective of the system at least, there are 3 types suitable to be applied in the community empowerment program in East Java province, namely: Vertical Linkage Backward, Forward Vertical and Horizontal Linkage Linkage.
COCONUT SUGAR BUSINESS DEVELOPMENT IN SARI MANGGAR COCONUT SUGAR CRAFTERS THROUGH MOLD DESIGN AND MARKETING Herlina Herlina; Ketut Indraningrat; Dewi Prihatini; Elok Sri Utami; Yuli Wibowo
UNEJ e-Proceeding 2022: E-Prosiding Kolokium Hasil Penelitian dan Pengabdian kepada Masyarakat
Publisher : UPT Penerbitan Universitas Jember

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Abstract

The industry that has the potential to be developed and produce export-worthy products in Banyuwangi district is the coconut sugar processing industry. This industry is generally managed by craftsmen scattered in various remote rural areas. The partner of this activity is a group of coconut palm sugar craftsmen in the hamlet of Gumuk Agung, Gintangan village, Blimbingsari sub-district. Coconut sugar products produced by the Sari Manggar craftsman group are less able to develop as expected, the sugar produced is of low quality, the mold is not uniform and the marketing is local so that the welfare of the coconut farmers / craftsmen does not change much and their contribution to regional income is also low. The purpose of this activity is to improve the quality of coconut sugar through mold design and marketing of coconut sugar. Therefore, it is necessary to find a solution to engineer the mold design and improve promotion and marketing. The methods used in this activity are: 1) Observation; 2) Interview; 3)Training; 4) Sugar processing demonstration; and 5) Assistance in online promotion and marketing. The results of the activity show that the implementation of service can be carried out 100%, coconut sugar craftsmen Sari Manggar can produce coconut sugar in a cylindrical shape that weighs 100g/piece and is in a half ball shape, and coconut sugar craftsmen can do promotion and marketing online. Keywords: coconut sugar, coconut sugar craftsmen, print design, online marketing