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All Journal International Journal of Electrical and Computer Engineering TELKOMNIKA (Telecommunication Computing Electronics and Control) Jurnal Ilmiah Kursor Sisforma: Journal of Information Systems Computatio : Journal of Computer Science and Information Systems Petir Kilat KOMPUTEK J-Dinamika: Jurnal Pengabdian Kepada Masyarakat EDUMATIC: Jurnal Pendidikan Informatika Abdi Dosen : Jurnal Pengabdian Pada Masyarakat J-SAKTI (Jurnal Sains Komputer dan Informatika) Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Rakhmat Arianto
Politeknik Negeri Malang
Religion Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Library & Information Science Mechanical Engineering Public Health Social Sciences

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Implementasi Website Profil Sebagai Strategi Peningkatan Penjualan Di Toko Kue Macaron Tuffero Ahmadi Yuli Ananta; Rudy Ariyanto; Rakhmat Arianto; Imam Fahrur Rozi; Erfan Rohadi; Farida Ulfa
KOMUNITA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 1 (2026): Februari
Publisher : PELITA NUSA TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60004/komunita.v5i1.394

Abstract

This community service activity was carried out with the aim of enhancing the competitiveness and brand image of Macaron Tuffero through the development of a Profile Website as an effective and sustainable digital promotion medium. The partner of this program is the Macaron Tuffero SME, which operates in the production of cakes and desserts, located in Dau District, Malang Regency. The activity involved the business owner and staff as primary participants who collaborated actively with the community service team from Politeknik Negeri Malang. The main problem faced by the partner was the limited use of digital promotion media and the absence of an official platform to professionally present the business profile. To address this issue, the activity was implemented through five main stages: needs analysis, website design and architecture planning, system development and implementation, testing, and website usage training. The website was developed using the WordPress platform with the WooCommerce plugin to facilitate product catalogs and online ordering features. The results show that the developed website functions properly, consistently presents the business’s visual identity, and integrates with various social media and marketplace platforms. The website also provides convenience for the business owner to independently update content. Overall, this community service program successfully delivered a practical digital solution that contributes to marketing capacity enhancement and supports digital transformation among SMEs in the technology-based economy era.
Co-Authors Abdurrasyid, Abdurrasyid Ahmad Saikhu Ahmadi Yuli Ananta Alwy Abdullah Andika Prasatya Atiqah Nurul Asri Baskoro Singgih Anindito Budiarti, Arry Candra Bella Vista Daniel Oranova Siahaan Dika Rizky Yunianto Edi Abdurachman Efy Yosrita Eka Larasati Amalia Embriani Dewi Lestari Erfan Rohadi Farida Ulfa Fera Amelia Sinaga Fera Amelia Sinaga, Fera Amelia Ford Lumban Gaol Hasyimiyyah, Nisrina Hendra Pradibta Imam Fahrur Rozi Indrianto Indrianto Irawan, Ferry Buyung Bakhtiar Irsyad Arif Mashudi Kurnia, Alwan Ghozi Mamluatul Hani’ah Maulidia, Irma Meilia Nur Indah Susanti, Meilia Nur Mita Kartina Sari Nur Haryadi Nurindrasari, Diana Odhitya Desta Triswidrananta Rahmanto, Anugrah Nur Ratih Indri Hapsari Riatma, Galih Putra Riki Ruli A. Siregar, Riki Ruli A. Rokhimatul Wakhidah Rosa Andrie Asmara Rudy Ariyanto Saputra, Zainal Ulu Prima Sholiha, Afifah Usman Nurhasan Vivin Ayu Lestari Warnars, Harco Leslie Hendric Spits Widito, Sasmojo Yaya Heryadi Yuni Kurnia Taramita Zakaria, Arief Syukron Zuhdiyyah Ulfah Siregar