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Pengembangan Bisnis UMKM Produk Khas Desa Wangunsari Inayati Nasrudin; Novi Mardiana; Nurwathi; Azwar, Ade Geovania; Ahmad Munandar; Djoko Pitoyo; Nurbani, Sofiani Nalwin; Dyah Kusumastuti
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 14 No 1 (2024): Juli 2024
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v14i1.3015

MSMEs are one of the business sectors in Indonesia that are able to survive amidst the pandemic and weakening global economic conditions. One of these MSME groups is the Kecimpring MSMEs in Wangunsari Village, Sindangkerta District, West Bandung Regency. Wangunsari Village is located in a very strategic area as it is an alternative route for tourists to and from Lembang. Apart from this, the quality and variety of Kecimpring products, a typical Sundanese food, is an added value to the development potential of this business. See this valuable potential, it is necessary to make sustainable development efforts such as supporting the production process, optimising inventory, improving packaging and digital marketing. Sangga Buana University's Industrial Engineering study programme, which has resources in product development, production management and digital marketing, is trying to play an active role in the evolving MSMEs in Wangunsari village. This active role is excecuted under the umbrella of Community Service (PKM) activities initiated by a team from the Faculty of Engineering, Sangga Buana University, in collaboration with the Wangunsari Village Government. The coaching activities will take the form of conducting focus group discussions on the importance of digital marketing for MSME stakeholders. It is imminent that the understanding gained by the MSME players about digital marketing can encourage the MSME players to start moving towards the use of digital media in the marketing of their products to a far-reaching area. Keyword : MSMEs, Business Development, Digital Marketing, AIDA Method, Focus Group Discussion

PEMANFAATAN MESIN VACUM PENDAMPING SEALER PLASTIK POLYPROPYLENE (PP) PRODUK UMKM DAYEUHMANGGUNG Nurwathi, Nurwathi; Azwar, Ade Geovania; Munandar, Ahmad; Pitoyo, Djoko; Noor, Nasa Naqqasy; Fahrulrozi, Muhamad
Jurnal Abdimas Sang Buana Vol 4 No 1 (2023): Jurnal Abdimas Sang Buana - Mei
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/abdimasusb.v4i1.2297

Desa Dayeuhmanggung beberapa tahun yang lalu, diperkenalkan sebagai sentra pia yang kemudian berkembang dengan makanan ringan lainnya. Masyarakat Desa Dayeuhmanggung yang berprofesi menjadi pedagang/pengusaha/ pengrajin sekitar 7,6%. Untuk menunjang hal tersebut Kepala Desa Dayeuhmanggung berkeinginan untuk memajukan potensi Desa Dayeuhmanggung agar mempunyai daya tarik khususnya bidang pariwisata dan kuliner. Perkembangan produk makanan seiring berjalannya waktu akan terus berkembang dan menimbulkan persaingan semakin tinggi. Salah satu cara menjaga kualitas produk makanan adalah dengan menggunakan pengemasan yang baik, dimana pengemasan akan berpengaruh terhadap ketahanan kualitas makanan ketika sedang disimpan. Permasalahan yang dialami oleh PD. Nesif dan Usaha Mikro, Kecil dan Menengah (UMKM) lainnya terkait dengan kemasan adalah mahal dan sulitnya plastik vacuum makanan di Desa Dayeuhmanggung. Tujuan Pengabdian ini adalah untuk melakukan pengembangan mesin Vacuum Pendamping Mesin Sealer yang ada dengan fungsi vacuum untuk plastik Polypropylene (PP). Metode yang digunakan adalah pendampingan PD. Nesif sebagai UMKM yang mendapatkan mesin vacuum pendamping sealer hasil karya penelitian Program Studi Teknik Industri, Fakultas Teknik, Universitas Sangga Buana. Hasil Pengabdian ini memberikan Prototype versi 1 dan 2 dari Mesin Vacuum Pendamping Sealer. Kelebihan Mesin Vacuum Pendamping Sealer ini adalah kemudahan dalam penggunaan plastic Polypropylene (PP) yang mudah didapatkan dan harganya yang terjangkau. Dengan dikembangkannya alat vacuum pendamping Sealer tersebut, maka selanjutnya 2(dua) alat dihibahkan kepada UMKM desa Dayeuhmanggung, dengan pembekalan pengoperasian alat melalui kegiatan workshop alat vacuum Sealer tersebut.

Pengembangan Bisnis UMKM Produk Khas Desa Wangunsari Inayati Nasrudin; Novi Mardiana; Nurwathi; Azwar, Ade Geovania; Ahmad Munandar; Djoko Pitoyo; Nurbani, Sofiani Nalwin; Dyah Kusumastuti
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 14 No 1 (2024): Juli 2024
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v14i1.3015

MSMEs are one of the business sectors in Indonesia that are able to survive amidst the pandemic and weakening global economic conditions. One of these MSME groups is the Kecimpring MSMEs in Wangunsari Village, Sindangkerta District, West Bandung Regency. Wangunsari Village is located in a very strategic area as it is an alternative route for tourists to and from Lembang. Apart from this, the quality and variety of Kecimpring products, a typical Sundanese food, is an added value to the development potential of this business. See this valuable potential, it is necessary to make sustainable development efforts such as supporting the production process, optimising inventory, improving packaging and digital marketing. Sangga Buana University's Industrial Engineering study programme, which has resources in product development, production management and digital marketing, is trying to play an active role in the evolving MSMEs in Wangunsari village. This active role is excecuted under the umbrella of Community Service (PKM) activities initiated by a team from the Faculty of Engineering, Sangga Buana University, in collaboration with the Wangunsari Village Government. The coaching activities will take the form of conducting focus group discussions on the importance of digital marketing for MSME stakeholders. It is imminent that the understanding gained by the MSME players about digital marketing can encourage the MSME players to start moving towards the use of digital media in the marketing of their products to a far-reaching area. Keyword : MSMEs, Business Development, Digital Marketing, AIDA Method, Focus Group Discussion

EMPOWERING MSMEs: ENHANCING CAPABILITIES WITH MANAGERIAL SKILLS, STRATEGIC ALLIANCES, AND DIGITAL MARKETING TRAINING Pitoyo, Djoko; Nasrudin, Inayati; Nurwathi, Nurwathi
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 14, No 2 (2025): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK): Article in Progress
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v14i2.86422

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia portray a crucial role in the economy but face challenges in maximizing their capabilities due to limited resources and strategic alliances. This study aims to explore how managerial skills can capture strategic alliance opportunities to increase MSMEs' capabilities, moderated by digital marketing training. Employing a quantitative approach using an explanatory survey design, the population consists of 5,760 MSMEs, and data was collected from 360 MSMEs, using proportional random sampling, in Greater Bandung across four sectors: culinary, fashion, handicraft, and beauty health. Data analysis was conducted by Partial Least Square (PLS) to examine the relationships between variables. Results indicate that managerial skills significantly influence both strategic alliances and MSME capabilities, and that digital marketing training further enhances these capabilities. However, digital marketing training does not moderate the relationship of strategic alliance and MSME capabilities. The study’s implications highlight the importance of investing in managerial skills development and digital marketing training to foster strategic alliances and enhance MSME capabilities.JEL: L26, M31, M53.

IMPLEMENTASI NILAI-NILAI PANCASILA DAN ASTA CITA DALAM UPAYA MEMBANGUN KARAKTER MAHASISWA UNIVERSITAS SANGGA BUANA YPKP BANDUNG Hanny Rahayu; Nurhaeni Sikki; Djoko Pitoyo; Siti Rahmadani; Andini Hardiyanti
Jurnal Pancasila dan Kewarganegaraan (JUPANK) Vol. 5 No. 2 (2025): Jurnal Pancasila dan Kewarganegaraan (JUPANK)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jupank.v5i2.9278

Penelitian ini menganalisis implementasi nilai-nilai Pancasila dan Asta Cita dalam membentuk karakter mahasiswa Universitas Sangga Buana YPKP Bandung. Melalui pendekatan kualitatif deskriptif dengan wawancara, observasi, dan dokumentasi, penelitian ini memetakan pemahaman, sikap, serta perilaku mahasiswa terhadap nilai kebangsaan dan karakter. Hasil menunjukkan adanya kesenjangan antara idealisme nilai dengan realitas kampus, terutama dalam aspek integritas, kepedulian sosial, dan disiplin. Kebaruan penelitian terletak pada pendekatan integratif antara nilai ideologis dan arah kebijakan nasional dalam konteks pendidikan tinggi. Penelitian ini menghasilkan model strategis penguatan karakter mahasiswa menuju visi Indonesia Emas 2045. Kata Kunci: Pancasila, Asta Cita, karakter mahasiswa, pendidikan tinggi, Indonesia Emas 2045.

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