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All Journal Jurnal Manajemen Dan Kewirausahaan E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Ilmiah Edunomika (JIE) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) J-MIND (Jurnal Manajemen Indonesia) Visioner & Strategis Jurnal Intelek Insan Cendikia
Adnan Adnan
Faculty Economic And Business, University Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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THE EFFECT OF BRAND AWARENESS AND BRAND IMAGE ON CUSTOMER DECISIONS IN USING GOLD PAWN SERVICES AT ACEH SHARIA BANK WITH CUSTOMER TRUST AS A VARIABLE MEDIATION Teuku Muhammad Azani; Herman Fithra; Adnan
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1830

Abstract

Gold pawning transactions in Indonesia are currently growing rapidly, both managed by Islamic banking and non-Islamic banking, including non-bank financing institutions. One of the banks holding a gold pawnshop program is Bank Aceh Syariah. The Rahn principle operated by Bank Aceh Syariah uses the Al-qard and Alijarah contracts, namely by renting a safe deposit box (SDB) as a place to store gold, the customer will be charged administrative costs and also the cost of using SDB, and this concept is used by Bank Aceh Syariah Lhokseumawe Branch to provide lower fees to customers compared to other financial institutions and pawnshops. The purpose of this study was to examine the effect of brand awareness and brand image on brand trust and customer decisions in using gold pawn products at Bank Aceh Syariah Lhokseumawe Branch. The sample in this study were 150 customers of gold pawning products. The data used is primary data collected through questionnaires distributed via Google form. The data analysis method uses Structural Equation Modeling (SEM) and the Analysis of Moment Structure (Amos) tool. The results showed that brand awareness had a positive and significant effect on brand trust and customer decisions to buy Rahn Bank Aceh Syariah products. Furthermore, brand image was found to have a positive and significant effect on brand trust and customer purchasing decisions. Then brand trust has a positive and significant effect on customer purchasing decisions. In testing the indirect effect, it was found that the brand trust variable was found to mediate the influence of brand awareness and brand image on the customer's purchasing decision for gold pawning products, Bank Aceh Syariah, Lhokseumawe Branch. The results of this research are expected to provide important information for bank managers in developing strategies and planning for banking business, especially gold pawning products.
THE INFLUENCE OF SOCIAL INFLUENCE, IMPORT BRAND, TRUST, AND PRICE ON PURCHASE INTEREST IN THRIFT SHOPS ON E-COMMERCE PLATFORMS Isna Apriliza Aisyah; Adnan; M.Subhan; Khairina AR
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.1929

Abstract

This research aims to determine and analyse the influence of social influence, import brand, trust, and price on purchase interest in thrift shops on e-commerce platforms. This quantitative study has 96 respondents taken using a probability sampling technique and obtained the data through questionnaires and secondary data from journals and internet sources. The data analysis techniques used are multiple linear regression analysis, classical assumption testing, instrument testing (validity and reliability), hypothesis testing, and the coefficient of determination using the SPSS version 26.0 program. The results of partial tests reveal that social influence, import brand, trust, and price positively and significantly affect purchase interest in thrift shops on e-commerce platforms. Price is the dominant variable influencing purchase interest in thrift shops on e-commerce platforms. The Adjusted R Square value of 0.536 indicates that the dependent variable can be explained by the independent variables (social influence, import brand, trust, and price) by 53.6%, and the remaining 46.4% can be explained by other variables not examined in this study.
THE INFLUENCE OF BRAND IMAGE ON PRODUCT QUALITY AND PRICE TO PURCHASE DECISIONS BELLA SQUARE SQUARE HIJAB FOR FEMALE STUDENTS FACULTY OF ECONOMICS AND BUSINESS UNIVERSITY MALIKUSSALEH Cut Nurul Azman; Halida Bahri; Jullimursyida; Adnan
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.1951

Abstract

This study aims to determine the influence of brand image, product quality, and price on purchase decisions for Bella Square Hijab among students of the Faculty of Economics and Business, Malikussaleh University. The research method used in this study is quantitative. The instruments in this study include validity tests, reliability tests, and classical assumption tests, namely normality tests, multicollinearity tests, and heteroscedasticity tests. This study was conducted on female students of the Faculty of Economics and Business, Malikussaleh University, who had used and made purchases of the Bella Square Hijab. The primary data were obtained by distributing questionnaires via Google Forms to 100 respondents. The data analysis technique employed was multiple linear regression analysis with the help of SPSS. The results indicate that brand image does not significantly affect purchase decisions for Bella Square Hijab. Product quality significantly influences purchase decisions for Bella Square Hijab, and price does not have a significant effect on purchase decisions for Bella Square Hijab. The practical implication of this study is that Bella Square Hijab producers need to improve their brand image, product quality, and price to increase sales.
INFLUENCE OF SERVICE QUALITY, PRODUCT QUALITY, AND PRICE COMPATIBILITY TOWARDS CUSTOMER SATISFACTION AT WH CAFÉ, KISARAN TIMUR DISTRICT ASAHAN REGENCY, NORTH SUMATRA Adnan; Keysha Alia Salsabila Pasaribu; Hamdiah; Rusydi Abubakar
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.2011

Abstract

This study analyzes the influence of service quality, product quality and price compatibility on customer satisfaction at Café WH, Kisaran City, Asahan Regency, North Sumatra. This quantitative study uses a purposive sampling technique to collect the data from 100 respondents through questionnaires, while secondary data are from journals and internet media. The analysis techniques used are descriptive analysis, multiple linear regression, classical assumption test, validity and reliability test. Hypothesis testing and determination coefficient were conducted using the SPSS version 26.0 program. The results of the study indicate that partially, service quality does not have a significant effect on customer satisfaction at Café WH in Kisaran City, product quality significantly affected customer satisfaction at Café WH, Kisaran City, price compatibility does not significantly influence customer satisfaction at Café WH, Kisaran City. Simultaneously, service quality, product quality, and price compatibility significantly affected customer satisfaction at Café WH, Kisaran City. The Adjusted R Square value of 0.544 shows that 54.4% of the variation in usage interest can be explained by the independent variables studied, while the remaining 45.6% is explained by other variables not included in this study.
THE INFLUENCE OF THE 4 FS (FAMILY, FRIENDS, FANS, AND FOLLOWERS) ON PURCHASING DECISIONS FOR WARDAH COSMETIC PRODUCTS (CASE STUDY: IN THE CITY OF BIREUEN) Adnan; Nadhila Isara; Naufal Bachri; Rahmaniar
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.4068

Abstract

This research investigates the impact of the 4Fs Family, Friends, Fans and Followers on consumer purchasing decisions regarding Wardah cosmetic products in Bireuen City. In the context of the Fourth Industrial Revolution, evolving lifestyles and shifting consumer behaviours demand a more profound understanding of the role of social influences in marketing. A quantitative research design was employed, with data being gathered via survey questionnaires from 120 active users of Wardah products. The collected data were analysed using SPSS version 21. The findings indicate that the Family variable does not exert a statistically significant effect on purchasing decisions, as evidenced by a significance value of 0.378. Conversely, the Friends variable demonstrates a strong positive and significant influence, with a p-value of 0.001. In a similar vein, the Fans variable exerts a substantial influence on consumer decisions, attaining a significance level of 0.021. However, the Followers variable does not appear to influence purchasing behaviour, as reflected by a p-value of 0.921. The findings of this study indicate that interpersonal interactions, particularly with friends and fans, have a substantial impact on consumer preferences and decision-making processes. In contrast, the roles of family and followers appear to be relatively insignificant. The study offers valuable implications for marketers, emphasising the importance of leveraging peer and fan-based social dynamics when crafting targeted promotional strategies.
THE INFLUENCE OF LIVE STREAMING, CASHBACK, AND FREE SHIPPING ON PURCHASING DECISIONS PURCHASE OF TIKTOK SHOP (A STUDY OF MANAGEMENT STUDENTS AT MALIKUSSALEH UNIVERSITY) Nidea Rinzeni; Adnan; Widyana Verawati Siregar; Rusydi Abubakar
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 2 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i6.4070

Abstract

This study aims to examine the influence of live streaming, cashback, and free shipping on purchasing decisions on TikTok Shop (a study of management students at Malikussaleh University). Data in this study was collected using a questionnaire as a data collection instrument. The sample size for this study was 102 respondents. This study employed a quantitative approach using multiple linear regression analysis and was processed using the SPSS (Statistical Package for the Social Sciences) software. Hypotheses were determined using SPSS version 25.0. The results of this study indicate that, partially, the Live Streaming variable has a positive and significant effect on purchasing decisions on TikTok Shop, statistically 0.001 < 0.005, and has a t-value > t-table, 2.907 > 1.660. The Cashback variable has a positive and significant effect on purchasing decisions on TikTok Shop, statistically 0.004 < 0.005, with a t-value > t-table, 2.771 > 1.660. Furthermore, the Free Shipping variable has a positive and significant effect on purchasing decisions on TikTok Shop, statistically 0.000 < 0.005, with a t-value > t-table, 9.825 > 1.660. The adjusted R-square value for the independent variables—live streaming, cashback, and free shipping—indicates that 70.1% of the variance is explained by these variables, while the remaining 29.1% is explained by other variables not included in this study.
Pengaruh Merchandise, Social Media, Dan Brand Ambassador Terhadap Keputusan Pembelian Jarsey FC Barcelona (Studi Kasus Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Malikussaleh) Fikri Gazali Lubis; Adnan Adnan; Heriyana Heriyana; Hamdiah Hamdiah
Jurnal Intelek Insan Cendikia Vol. 3 No. 04 (2026): April 2026
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini menganalisis pengaruh Merchandise, social media, dan brand ambassador terhadap keputusan pembelian jersey FC Barcelona pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Malikussaleh. Latar belakang masalah berawal dari pesatnya pertumbuhan industri Merchandise sepak bola global, di mana jersey klub besar seperti FC Barcelona tidak hanya berfungsi sebagai simbol dukungan penggemar, tetapi juga menjadi bagian dari gaya hidup dan identitas, terutama di kalangan generasi muda Indonesia. Tingginya popularitas klub ini di Indonesia, didukung data bahwa negara kita termasuk lima besar basis penggemar sepak bola Eropa, memicu minat mahasiswa lokal terhadap jersey resmi. Fenomena ini terlihat dari banyaknya mahasiswa yang mengenakan jersey saat kegiatan kampus atau menonton pertandingan, dipengaruhi promosi kreatif di platform digital seperti Instagram dan TikTok, serta figur pemain bintang sebagai brand ambassador yang membangun keterikatan emosional. Namun, sejauh mana ketiga faktor tersebut secara spesifik memengaruhi perilaku pembelian masih menjadi celah penelitian yang perlu diuji untuk memberikan wawasan bagi strategi pemasaran. Penelitian bertujuan mengkaji hubungan kausal antara variabel independen tersebut dengan keputusan pembelian, sekaligus mengidentifikasi faktor dominan di kalangan mahasiswa sebagai target pasar potensial. Pendekatan kuantitatif digunakan dengan desain explanatory research, melibatkan sampel mahasiswa yang dipilih melalui purposive sampling dan data primer dari kuesioner berbasis skala Likert. Analisis dilakukan melalui regresi linier berganda dengan perangkat lunak SPSS, mencakup uji validitas, reliabilitas, asumsi klasik, serta pengujian pengaruh simultan dan parsial antarvariabel. Hasil penelitian mengonfirmasi adanya pengaruh signifikan secara keseluruhan dari ketiga variabel terhadap keputusan pembelian, dengan social media menonjol sebagai pendorong utama, sementara pengaruh parsial Merchandise dan brand ambassador kurang menonjol. Temuan ini menjelaskan sebagian besar variasi perilaku pembelian mahasiswa.
Do E-Satisfaction and E-Trust Really Mediate Effect E-Service Quality on Repurchase Intention of Online Fashion? Adnan Adnan; Syamsul Bahri; Hamdiah Hamdiah; Aiyub Aiyub; Muhammad Roni
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 3 (2026): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i3.6327

Abstract

Purpose: This study investigates the influence of e-service quality on repurchase intention, considering the mediating roles of e-satisfaction and e-trust among consumers of Zalora.co.id in Banda Aceh. Research Methodology: A quantitative survey approach was applied, with data collected through questionnaires using purposive sampling and measured on a Likert scale. The relationships among variables were analyzed using path analysis to capture both direct and indirect effects Results: The results revealed that e-service quality does not directly affect repurchase intention. However, it significantly enhances e-satisfaction and e-trust, which, in turn, have a direct and significant impact on repurchase intention. These findings confirm that e-satisfaction and e-trust are key mediators linking e-service quality to repurchase intention. Conclusions: This study emphasizes that improving customer satisfaction and trust is essential for strengthening repurchase intentions, rather than relying solely on service quality. Limitations: This study is limited to Zalora.co.id consumers in Banda Aceh, which may constrain the broader applicability of the findings. Contributions: Theoretically, this study enriches the e-commerce consumer behavior literature by demonstrating the mediating mechanisms through which service quality influences behavioral intention. Practically, this study offers guidance for e-commerce platforms to focus on strategies that build trust and enhance customer satisfaction.
THE EFFECT OF PROMOTION, BRAND IMAGE AND SERVICE QUALITY ON CUSTOMER LOYALTY AT KENTUCKY FRIED'S FAST FOOD RESTAURANT CHICKEN (KFC) IN LHOKSEUMAWE CITY Wahyu Syahputra; Hamdiah; Adnan; Rusydi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 3 (2026): June (ON PROGRESS)
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of Promotion, Brand Image, and Service Quality on Customer Loyalty at Kentucky Fried Chicken (KFC) fast-food restaurant in Lhokseumawe City. Customer loyalty is an important factor in maintaining business sustainability amid increasingly intense competition in the fast-food industry. Companies are required to implement effective marketing strategies and provide high-quality services in order to retain customers and enhance competitiveness. This research employed a quantitative approach using a survey method. The population of this study consisted of KFC customers in Lhokseumawe City. The sample comprised 120 respondents selected through purposive sampling, with the criterion that respondents had made purchases more than once. Data were collected through questionnaires developed based on the indicators of each research variable. The data were then analyzed using multiple linear regression analysis with the assistance of SPSS software. The results show that partially, service quality has a positive and significant effect on customer loyalty. This indicates that better service quality leads to higher customer loyalty. Meanwhile, promotion and brand image do not have a significant effect on customer loyalty in Lhokseumawe City. Simultaneously, promotion, brand image, and service quality collectively influence customer loyalty. The findings of this study are expected to provide valuable insights for KFC management in formulating more effective marketing strategies to improve customer loyalty.
Co-Authors Aiyub Aiyub Aiyub Aiyub Andry Mochamad Ramdan Anwar Aulal Rizky Aulia Aqmarina Sakdiah Bahri, Halida Bambang Sucipto Cut Nurul Azman Fikri Gazali Lubis Hamdiah Hamdiah Heriyana Heriyana Herman Fithra Ikramuddin, Ikramuddin Isna Apriliza Aisyah Jullimursyida Keysha Alia Salsabila Pasaribu Khairina AR M Maimanah M Subhan Muhammad Roni Munandar Munandar Nadhila Isara Naufal Bachri, Naufal Nidea Rinzeni Rahmaniar Rusydi Rusydi Abubakar Siti Maimunah Suci Ramandhani Suryani Syamsul Bahri Teuku Muhammad Azani Teuku Zulkarnaen Wahyu Syahputra Widyana Verawati Siregar Yoseb Boari Yovita Yovita Zulfan