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All Journal Jurnal Ekonomi dan Kewirausahaan Manajemen Sumber Daya Manusia PROSIDING Jurnal Ekonomi Bisnis dan Kewirausahaan Jurnal Manajemen Adi Widya : Jurnal Pengabdian Masyarakat JURNAL AKUNTANSI DAN MANAJEMEN MUTIARA MADANI Surakarta Management Journal Widya Dharma Journal of Business SURAKARTA ABDIMAS JOURNAL Jurnal Ekonomi Bisnis dan Kewirausahaan
Dewi Pujiani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Surakarta Management Journal

 1 
PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN TEH MERK GAMBYONG (Studi Kasus di Pondok Gambyong dan Homestay Karanganyar) Widyaningrum, Vivi Rufitasari; Trisnowati, Juni; Pujiani, Dewi
Surakarta Management Journal VOLUME 5 NO.1 JUNI 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i1.1094

Abstract

This study aims to determine the effect of product quality (X1), price (X2), and promotion (X3) on purchase decisions (Y) of Gambyong Brand Tea (Case Study in Pondok Gambyong and Homestay Karanganyar) either partially or simultaneously. This research is a quantitative research using 100 respondents as the research sample. The analysis technique used in this research is multiple linear regression analysis, t test (partial), F test (simultaneous), and coefficient of determination test (R2). The results of the t-test for product quality (X1) are 2.193, price (X2) is 4.482, and promotion (X3) is 5.092 where the value is > ttable (1.985). The significance level for each variable is 0.031 (product quality), 0.000 (price), 0.000 (promotion) which means <0.05. And then, in the F test for all independent variabels the calculated F result are 57,322 > Ftable (2,70) with a level of significance 0,000 < 0,05.The results showed that product quality (X1), price (X2), and promotion (X3) had a positive and significant influence on purchase decision (Y) either partially or simultaneously.
PENGARUH KEPUASAN KONSUMEN, CITRA MEREK, DAN KEPERCAYAAN TERHADAP LOYALITAS KONSUMEN PADA KONSUMEN TRANSPORTASI ONLINE MAXIM DI KARANGANYAR Pujiani, Dewi; Praptiestrini, Praptiestrini; Aji, Ambyah Atas
Surakarta Management Journal VOLUME 5 NO. 2 DESEMBER 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i2.1222

Abstract

This study aims to determine the effect of customer satisfaction, brand image, and trust toward consumer loyality to use Maxim online transportation services in Karanganyar. The data used in this study are primary and secondary data. The population of this research is a consumer of online transportation maxim in the essay. The population in this study was 100. This research uses descriptive research method with a sample size of 100 respondents. The results showed that based on multiple linear regression analysis showed that the variable customer satisfaction (X1), brand image (X2), trust (X3) had a positive influence on consumer loyalty. Based on the results of the t test, it shows that the variable customer satisfaction (X1), brand image (X2), trust (X3) have a significant effect on consumer loyalty (Y) to use Maxim online transportation services in Karanganyar. The variable customer satisfaction, brand image, and trust toward consumer loyalty simultaneously have a significant effect on consumer decision to use Maxim online transportation services in Karanganyar.
PENGARUH KUALITAS PELAYANAN DAN KEPUASAN TERHADAP LOYALITAS ANGGOTA KOPERASI MEKAR SURYA KABUPATEN KARANGANYAR Syarifudin, Novita Arman; Pujiani, Dewi
Surakarta Management Journal VOLUME 3 NO. 2 DESEMBER 2021
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (823.325 KB) | DOI: 10.52429/smj.v3i2.775

Abstract

       This study aims to determine the effect of service quality and satisfaction on member loyalty in the Mekar Surya Cooperative, Karanganyar Regency. The population in this study amounted to 253 members of the Mekar Surya Cooperative, Karanganyar Regency recorded in December 2020. The sampling technique in this study used a proportional random sampling technique, the sample was taken by 25% of the population, namely 59 respondents who met the sample selection criteria. The data analysis technique used in this research is multiple linear regression test and hypothesis testing using t-statistics and F- statistics with a significance level of 5%. The results show that the service quality variable partially affects member loyalty with a value of 3.740 which is greater than the t-table value of 2.003 with a significance of 0.000 and the satisfaction variable partially also affects member loyalty with a value of 5.749 greater than the t-table value. 2,003 with a significance of 0.000 as well. Service quality and satisfaction variables simultaneously affect member loyalty with a calculated F value of 75.150 and this is greater than F table 3.15 and a significant value of 0.000 <0.05.       This study aims to determine the effect of service quality and satisfaction on member loyalty in the Mekar Surya Cooperative, Karanganyar Regency. The population in this study amounted to 253 members of the Mekar Surya Cooperative, Karanganyar Regency recorded in December 2020. The sampling technique in this study used a proportional random sampling technique, the sample was taken by 25% of the population, namely 59 respondents who met the sample selection criteria. The data analysis technique used in this research is multiple linear regression test and hypothesis testing using t-statistics and F- statistics with a significance level of 5%. The results show that the service quality variable partially affects member loyalty with a value of 3.740 which is greater than the t-table value of 2.003 with a significance of 0.000 and the satisfaction variable partially also affects member loyalty with a value of 5.749 greater than the t-table value. 2,003 with a significance of 0.000 as well. Service quality and satisfaction variables simultaneously affect member loyalty with a calculated F value of 75.150 and this is greater than F table 3.15 and a significant value of 0.000 <0.05.
PENGARUH KUALITAS PRODUK, HARGA, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KACANG SANGRAI: STUDI KASUS DI UMKM KACANG SANGRAI SARI PANGAN KECAMATAN NGADIROJO, WONOGIRI Gunawan, Andi; Pujiani, Dewi; Trisnowati, Juni
Surakarta Management Journal VOLUME 6 NO. 2 DESEMBER 2024
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v6i2.1410

Abstract

This research aims to determine the influence of product quality, price, and service quality on the decision to purchase oven roasted peanuts among consumers of roasted peanut juice, both partially and simultaneously. The population in this study were consumers of peanut products who had made purchases at the food essence factory in Ngadirojo sub-district, where the exact number is not yet known. Sampling in this research used non-probability sampling with a sample of 100 respondents. The analytical method used is multiple linear regression analysis, t test, f test and coefficient of determination. The results of this research show that in particular, perceptions of product quality, price, and service quality have a positive and significant effect on purchasing decisions. The coefficient of determination shows that 74.5% of the variables of price perception, brand image and product quality influence purchasing decisions. Meanwhile, the remaining 25.5% was influenced by other variables not studied.
Co-Authors Agus Nopianto, Agus Aji, Ambyah Atas Ambyah Atas Aji Danarwati, Yanti Sri Destina Paningrum, Destina Erni Widiastuti Fadilah, Novi Siti Giarti Slamet Giyarti Slamet Gunawan, Andi Handayani, Sri Wahyu Ening Indrian Supheni Jamillah Tri Khohari Juni Trisnowati Kim Budiwinarto Kohar Sulistyadi Kun Ismawati Laila Nur Aini Praptiesrini Praptiestrini Putra Wisnu Agung Riesky Ardi Bagaskara Rohwiyati Rohwiyati Salsabila Nayanda Worabay Salsabillah, Hanifah Dwi Sarsiti . Slamet Djauhari Sri Wahyu Ening Handayani Sulistya Sulistyo Surendra, Arya Suryati Suryati Susma, Devi Syarifudin, Novita Arman Tony Trisnowati, Juni Widyaningrum, Vivi Rufitasari Yanti Sri Danarwati