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Darminto Pujotomo
Departemen Teknik Industri Fakultas Teknik - Universitas Diponegoro
Religion Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences Transportation Other

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Journal : Journal of Social Science

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Agricultural Marketing Strategies In The Digital Era: Improving The Competitiveness Of Local Products Gumoyo Mumpuni Ningsih; Harun Rasyid; Natali Ningsih; Darminto Pujotomo; Gijanto Purbo Suseno
Journal Of Social Science (JoSS) Vol 3 No 9 (2024): JOSS: Jurnal Of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v3i9.366

Abstract

In the digital era, the marketing of local agricultural products faces new challenges and opportunities, necessitating innovative strategies to enhance competitiveness. This study aims to identify effective agricultural marketing strategies to improve the competitiveness of local products in the digital market. A qualitative research method with a case study approach was employed, involving in-depth interviews with agricultural entrepreneurs and secondary data analysis from various digital platforms. The findings reveal that the use of digital technology, such as social media and e-commerce, and the adoption of data-driven marketing practices play a significant role in expanding market reach and boosting sales. The most effective strategies involve a combination of product storytelling, content personalization, and direct consumer engagement. The study concludes by highlighting the importance of integrating digital technology into marketing strategies to strengthen the position of local agricultural products in the global market and the need to enhance the capacity of entrepreneurs to utilize this technology optimally.
Co-Authors Abda Abda Adhi Muhammad Aulia Rahman Adi, Deshtyan Erlangga Adimas Prakoso Afiani, Rahmi Agus Yulianto Subekhi Anastasia Margarette Andik Sutrimo Andika Gitakusuma Arfan Bakhtiar Arief Sugeng Fuadi Arinal Muna Ary Arvianto Bambang Purwanggono Bambang Tetuko Bhaswara Adhitya Wardhana Budi Setyawan Darnotoputri, Dewi Arleni Debora Agustina Dedy Teguh Permadi Dedy Teguh Permadi Desha Dihasta KP Dewanti, Dina Firma Deya Nilan Amyhorsea Dhani Alfanda Dian Lestari Br Perangin Angin Dian Novia Rusanti Diana Puspita Sari Dwi Rizkiyani Dyah Ika Rinawati Eka Nurul Ilahiyyah, Eka Nurul Erpita Rachman Erza Berti Santosa Fadila Triningtyas Budi Kusumawati Faisal Adi Nugroho Faisal Adi Nugroho, Faisal Adi Fauzan Syahrani Febrina Amalia Fedrian Maulana Fithria Khoirunnisa Foibe DR Simbolon Freddy Antonius Sihite Gijanto Purbo Suseno Gijanto Purbo Suseno Gumoyo Mumpuni Ningsih Gumoyo Mumpuni Ningsih Gumoyo Mumpuni Ningsih Halimah Nursanti Hamidi Widayat Hana Daryaningrum Hanissa Okitasari Harun Rasyid Harun Rasyid Harun Rasyid Haryo Santoso Hasanudin, Mochammad Heppy Septiawan Heru Prastawa Hery Suliantoro I Ketut Suada Ikura Yamamoto IMADUDDIN ZAKIY PURWANTO Imaduddin Zakiy Purwanto Indra Gunawan Sihombing Khaerani Suroya Lia Khamidawati Lingga Andalia Kumalasari Luh Made Indah Sri Handari Adiputra Lurensia Vinda W, Lurensia Vinda M. Mujiya Ulkhaq M. Yogi Riyantama Isjoni Maximilian T. Tutuarima Muhammad Beta Haedar Sasono Muhammad Dias Rizal Adianto Natali Ningsih Natali Ningsih Nia Budi Puspitasari Ningsih, Natali Nurjana Sigiro Prabowo, Agung Ratno Pramadita, Adrian Pranandang Adi L Prasetyo Dwi Utomo Purnawan Adi Wicaksono Raditya Armanda Rahmi Amalia Adani Rakhmalia Dagi Rama Kartha S Randy Saputra Reny Stefhanie Magdalena Reza Arbika Riski Kurnia Putri Roosita Maryani Roosita Maryani, Roosita Sari A, Dewi Ratna Sarumaha, Hilman Hendro S Sri Hartini Susatyo N W P Susatyo Nugroho Susatyo Nugroho W Susatyo Nugroho W P Susatyo Nugroho W P SUSATYO NUGROHO W P Susatyo Nugroho W P Susatyo Nugroho W.P Susatyo Nugroho W.P. Susatyo Nugroho W.P. Susatyo Nugroho WP Susatyo Nugroho WP Susatyo Nugroho WP Susatyo NWP Tanjung Mahardika Tirsa Roza Triyanni Ulyvia Trisnawati Umaindra, Maulana Arif Yaniar Fatkhul Firdaus Yogi Octavian MP Zainal Arifin Zainal Fanani R ZAKIY PURWANTO, IMADUDDIN