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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Organisasi Dan Manajemen Jurnal Manajemen dan Bisnis Maker: Jurnal Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) JURMA : Jurnal Program Mahasiswa Kreatif Jurnal Ilmiah Satyagraha Buletin Abdi Masyarakat (BAM)

Julyanthry Julyanthry

Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Author-ID : 3497122

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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Analisis keunggulan bersaing UMKM ditinjau dari aspek modern marketing mix 4PS pada UMKM di kota Pematangsiantar Julyanthry Julyanthry; Debi Eka Putri; Nana Triapnita Nainggolan; Novita Butarbutar; Acai Sudirman
Jurnal Ilmu Manajemen Vol. 11 No. 1 (2023)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Modern Marketing Mix 4Ps focus marketing activities on four pillars: people, process, programs, and performances. With these four pillars, marketers can create campaigns that effectively reach the target audience across various promotional channels to promote products. This study aims to analyze the influence of the Modern Marketing Mix 4Ps in terms of people, processes, programs, and performances on the competitive advantage of MSMEs in Pematangsiantar City. This study's research method includes library and field research design with a quantitative approach. The research subjects taken in this study were SME actors in the culinary sector in Pematangsiantar City. Data collection techniques using observation, interviews, questionnaires, and documentation. The data analysis method used is Partial Least Square (PLS). The data analysis test tool uses the Smartpls statistical software. The study stated positive and significant results between processes, people, programs, performance, and competitive advantage. The conclusion of this study explains that in determining a good 4PS marketing strategy, business actors should need to determine the process, price, and place, promote the right product, determine the packaging and process, and add human resources who work professionally.

Meningkatkan Niat Menggunakan Dompet Digital pada Generasi Z dan Milenial dengan Cashback promotion sebagai Mediator Debi Eka Putri; Onita Sari Sinaga; Edy Dharma; Julyanthry Julyanthry; Acai Sudirman
Jurnal Ilmu Manajemen Vol 10 No 4 (2022)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

The main objective of this research is to analyze the effect of cashback promotion as a mediator on the influence of perceived ease of use, perceived usefulness, social influence, trust, and security on the interest in using digital wallets in generation Z and millennial generations. The research method includes library research design and field research with a quantitative approach. The research subjects taken in this study were Generation Z and the Millennial Generation of Culinary SMES in Pematangsiantar City. Data collection techniques using observation, interviews, questionnaires, and documentation. The data analysis method used is Partial Least Square (PLS) with Smartpls statistical software. The study stated positive and significant results between perceived benefits and the social influence of cashback promotions. Furthermore, positive and significant results are perceived ease of use, perceived benefits, trust, and cashback promotions. The results also show that the safety factor has a negative and insignificant effect on the intention to use. For the mediating relationship, it can be concluded that cashback promotion succeeds in mediating the relationship between perceived benefits and social influence on intention to use. The results of this study indicate that the average Generation Z and Millennials have low literacy of digital wallet security issues. Socialization or literacy activities are needed regarding information security which the fintech industry or digital wallet developers routinely carry out.

Co-Authors Acai Sudirman Andy Wijaya Anggraini Syahputri Anggun Lestari Annisa Hamzah Butarbutar, Marisi Butarbutar, Novita Christine Loist Darwin Lie Debi Eka Putri Edy Dharma Efendi, Efendi Eka Purnama Sari Erbin Chandra Fedianty AUGUSTINAH Fitri Dewi Kesuma Hendrick Sasimtan Putra Lora Ekana Nainggolan Manurung, Sepbeariska Marto Silalahi Nana Triapnita Nainggolan Nelly Ervina Onita Sari Sinaga Onita Sari Sinaga Rosma Simangunsong Ruth Tridianty Sianipar Sepri Malik Saragih Sisca Sisca Vivi Candra

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