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All Journal Signifikan : Jurnal Ilmu Ekonomi E-Jurnal Ekonomi Pembangunan Universitas Udayana Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Journal of Tourism Economics and Policy BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) Asian Journal of Community Services (AJCS) Community Services: Sustainability Development
I Komang Putra
Fakultas Ekonomi dan bisnis Universitas Udayana
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation

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Journal : Community Services: Sustainability Development

 1 
Enhancing Environmental Awareness Among Entrepreneurs and Digital-Based Marketing Mechanisms for MSME Products SELAMET, I Ketut; LAKSMI, Putu Ayu Sita; SAPUTRA, Komang Adi Kurniawan; PUTRA, I Komang
Community Services: Sustainability Development Vol. 2 No. 1 (2024): Community Services: Sustainability Development (November - February 2025)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61857/cssdev.v2i1.84

Abstract

Environmental awareness among MSME actors in the Dauh Puri Kangin Village area is important to consider as it can positively impact the environment and public health. Here are some key points regarding the environmental awareness of MSME actors: 1. Applying business environmental ethics can reduce the negative impact of MSME production and create business sustainability. 2. Understanding and awareness among MSME actors are necessary for waste management. 3. The government needs to assist MSMEs by facilitating waste management, such as ensuring the operation of wastewater treatment facilities. In addition to environmental awareness, MSME actors also need to pay attention to other issues, such as limited business capital, licensing problems, financial management, lack of product innovation, and difficulties in business development. Digital marketing mechanisms for MSMEs in the Dauh Puri Kangin Village area can be implemented using digital technology and online platforms to achieve marketing goals. Some digital marketing strategies that MSMEs can adopt include: 1. MSMEs can create their own sales website to design the layout, ambience, product catalogue, and promotions. The website should be mobile-friendly for easy access via smartphones. 2. MSMEs can leverage social media as a promotional tool for sales. They can create special groups on platforms like WhatsApp and Line to send product catalogues to loyal customers. 3. MSMEs can collaborate with marketplaces to sell their products. Marketplaces like Shopee and Tokopedia provide security for MSMEs regarding payments. 4. MSMEs can implement email marketing as an online marketing strategy. 5. MSMEs can provide responsive and effective customer service through digital channels such as email, social media, and online chat. Important principles in digital marketing include understanding the target market and consumer behaviour in the digital space, identifying digital platforms that align with the target audience, and analyzing data to measure marketing performance.
Potential Empowering MSME Entrepreneurs in Dupa to Support Production and Marketing Enhancement in Sangeh Village, Abiansemal District PURNAMAWATI, Ida Ayu Putu Santi; PUTRA, I Komang; DEWI, I Gusti Ayu Agung Istri Sari
Community Services: Sustainability Development Vol. 1 No. 3 (2024): Community Services: Sustainability Development (July - October 2024)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61857/cssdev.v1i3.63

Abstract

This Community Partnership Program (PKM) aims to empower Dupa Ayu Bagus Angkar MSMEs located in Sangeh Village, Abiansemal District, Badung Regency, Bali, in addressing various business challenges. The program identifies key issues the MSMEs face, including inadequate production facilities, suboptimal digital marketing, and manual financial management. Through a solution-based approach, the program includes training in digital marketing and financial management using Microsoft Excel and providing production tools such as digital scales and fragrance dispensers. The program's outcomes show improvements in production capacity, optimization of digital marketing strategies, and enhanced financial management for Dupa Ayu Bagus Angkar MSMEs. As a result, the program is expected to increase the competitiveness and sustainability of MSMEs in an increasingly competitive market and positively impact the local economy in Bali.
Increasing Environmental Awareness of Entrepreneurs and Digital-Based Marketing Mechanisms for MSME Products SELAMET, I Ketut; LAKSMI, Putu Ayu Sita; SAPUTRA, Komang Adi Kurniawan; PUTRA, I Komang
Community Services: Sustainability Development Vol. 2 No. 2 (2025): Community Services: Sustainability Development (March - June 2025)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61857/cssdev.v2i2.83

Abstract

Environmental awareness among MSMEs in Dauh Puri Kangin Village is crucial for promoting sustainability and improving public health. Key aspects include 1) Implementing environmental business ethics to minimize production impacts and enhance sustainability; 2) Raising MSMEs' understanding and awareness of waste management; and 3) Government support to facilitate waste management, including improving IPAL facility operations. In addition to environmental concerns, MSMEs face challenges such as limited business capital, licensing issues, poor financial management, lack of product innovation, and difficulties in business development. Addressing these obstacles is essential for their growth. Digital marketing offers significant opportunities for MSMEs to expand their market reach. Effective strategies include: 1) Creating mobile-friendly websites to showcase products, design promotional campaigns, and provide seamless customer experiences; 2) Utilizing social media platforms for promotion, including forming dedicated customer groups on WhatsApp and Line to share product catalogs; 3) Collaborating with marketplaces like Shopee and Tokopedia to enhance payment security and customer trust; 4) Implementing email marketing campaigns to engage with potential customers; and 5) Providing responsive customer service through digital channels such as email, social media, and online chat platforms. Key principles of successful digital marketing involve understanding the target audience, selecting appropriate digital platforms, and analyzing marketing data to measure performance. By adopting these strategies, MSMEs in Dauh Puri Kangin Village can achieve sustainable growth, enhance competitiveness, and contribute positively to environmental and economic development.
Co-Authors Artha Aryasa, I Putu Gde Chandra CATURYARTA, Anak Agung Putu Agung Darma, I Ketut Dewi, I Gusti Ayu Agung Istri Sari I Made Sara Jamaludin, Mohd Raziff Komang Adi Kurniawan Saputra Luh Gede Meydianawati Pardita, Dewa Putu Yudi Pramana, Made Surya Pramartha, I Made Aditya PURNAMAWATI, Ida Ayu Putu Santi Purnami, Anak Agung Sri Putra, Yogiswara Darma Putu Ayu Sita Laksmi Rusmiati, Ni Nyoman Selamet, I Ketut Setena, I Made Wulandari, I Gusti Ayu Athina