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Journal : Journal Integration of Management Studies

A Strategic Role for Aircraft Manufacturers in Indonesia’s Sustainable Aviation Ikhsani, Anugrah Fajar Iqbal; Putro, Utomo Sarjono
Journal Integration of Management Studies Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v3i1.329

Abstract

As Indonesia’s aviation industry enters a rapid phase of growth, questions around sustainability become increasingly urgent. While global targets such as IATA’s commitment to net-zero emissions by 2050 set a clear direction, applying these ambitions to an emerging market like Indonesia comes with its own set of challenges. This study explores how A Global Aircraft Manufacturer, one of the world’s leading aircraft manufacturers, can strategically contribute to Indonesia’s sustainable aviation goals. Using a qualitative approach supported by tools such as PESTLE, SWOT, TOWS, and Multi-Criteria Decision Analysis (MCDA), the research draws insights from interviews with A Global Aircraft Manufacturer leadership and local aviation experts. The findings highlight key strengths such as A Global Aircraft Manufacturer’s advanced fleet technology, operational know-how, and established partnerships as well as external barriers, including regulatory uncertainty, limited sustainable aviation fuel (SAF) infrastructure, and financial constraints among local carriers. From this analysis, four strategy pathways emerge: leading SAF policy development, supporting fleet modernization, promoting airline operational improvements, and facilitating ecosystem-wide SAF demonstration projects. Among these, the strategy focused on improving operational efficiency stands out as the most practical and impactful in the near term, offering a balance of feasibility, regulatory support, and measurable environmental benefit. This paper offers a grounded decision-making framework for global aerospace companies operating in emerging markets and provides practical direction for stakeholders aiming to accelerate Indonesia’s transition to more sustainable air travel.
Influencing Factors of EV Ride-Hailing Adoption in Jakarta: A Case Study of GoRide Electric A Audli Natakusuma; Putro, Utomo Sarjono
Journal Integration of Management Studies Vol. 3 No. 2 (2025): (Special Issue)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v3i2.332

Abstract

The electrification of urban transport is critical to achieving global emissions reduction targets, particularly in emerging economies where motorcycle-dominated traffic significantly contributes to air pollution. Road transport accounts for nearly 46% of the city’s total emissions in Jakarta, with motorcycles representing over 80% of private vehicles. As Indonesia’s leading ride-hailing platform, Gojek launched GoRide Electric as part of its GoTo Net Zero Emission 2030 commitment. However, consumer adoption of this electric alternative remains limited, underscoring a gap between supply-side readiness and demand-side behavior. This study aims to identify and evaluate key consumer-level factors that influence the adoption of GoRide Electric in Jakarta. Using a mixed-method design, a literature synthesis of five peer-reviewed EV ride-hailing adoption studies was conducted to extract 15 sub-variables, which were consolidated into four theoretical constructs: Affordability, Reliability, Environmental Benefit, and Social Influence. These constructs were operationalized into a 15-item questionnaire and validated through a 4-point Likert-scale survey of 141 active Gojek users. The data underwent descriptive quantitative analysis using SPSS to rank variable importance. Results indicate that Environmental Benefit is the most influential factor (M = 3.39), followed by  Reliability as the second most influential factor (M = 3.35). Affordability ranked third (M = 3.15), while Social Influence scored the lowest (M = 2.78), indicating weak peer-driven motivation. This study contributes to the literature on sustainable mobility by contextualizing EV adoption behavior in a Southeast Asian megacity and provides actionable insights for policymakers and platform operators to design consumer-centric interventions for EV ride-hailing uptake.
Aligning Corporate Strategy with Environmental, Social, and Governance (ESG): A Case Study of InfraTrans Secioputri, Grace Lucy; Putro, Utomo Sarjono
Journal Integration of Management Studies Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v3i1.334

Abstract

As Environmental, Social, and Governance (ESG) principles become central to corporate strategy, transportation infrastructure firms face mounting pressure to integrate sustainability into their operations. This study investigates how InfraTrans—a pseudonym for one of the toll road operators in Indonesia—can align its corporate strategy with global ESG frameworks to enhance transparency, regulatory compliance, investor confidence, and long-term resilience. Employing a qualitative case study design, the research draws on semi-structured interviews with key internal and external stakeholders, document analysis, and ESG benchmarking against the GRI and SASB standards. The findings reveal critical gaps in InfraTrans’s ESG practices, notably in emissions tracking, supplier assessments, infrastructure lifecycle management, and digital reporting. To address these, the study proposes seventeen ESG-oriented strategies derived through SWOT and TOWS matrix analyses. These are organized into two categories: ESG Foundations, focusing on governance, disclosure, audit systems, and employee capacity-building; and ESG Pillars, which emphasize digital integration, sustainable infrastructure development, and stakeholder engagement. Each strategy is explicitly linked to identified ESG disclosure gaps and has been validated by industry experts to ensure relevance, feasibility, and alignment with Indonesian regulatory frameworks and investor expectations. The study concludes with a phased implementation roadmap, offering actionable insights for transportation infrastructure companies—particularly in emerging markets—seeking to elevate their ESG performance and strategic positioning.
Scenario Planning Approach to Enhance Business Competitiveness and Sustainable Growth in the Indonesian Midstream Gas Sector: A Case Study of PT Perta Daya Gas Adikharisma, Revi; Putro, Utomo Sarjono
Journal Integration of Management Studies Vol. 3 No. 2 (2025): (Special Issue)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v3i2.343

Abstract

PT Perta Daya Gas (PDG), a joint venture between PT Pertamina Gas and PLN Energi Primer Indonesia, is facing strategic stagnation due to its high dependency on a single asset, CNG Plant Tambak Lorok, which contributes over 93% of total revenue and also faces contract uncertainty in 2029. This study applies a scenario planning approach to formulate forward-looking strategies that enhance PDG’s competitiveness and ensure sustainable growth amid institutional limitations and an evolving energy landscape. Using a qualitative case study method, data were collected through six semi-structured interviews with key stakeholders and triangulated with policy and corporate documents. Strategic analyses using PESTEL, Porter’s Five Forces, and VRIO frameworks identified eight key driving forces. Two critical uncertainties, strategic autonomy and PLN’s gas demand were selected to construct a 2x2 scenario matrix, resulting in four plausible futures: Championship Mode, Pivot Game, Playbook Locked, and Stuck on the Bench. From the strategic implications of each scenario, twelve strategic options were formulated and subsequently evaluated using Multi-Criteria Decision Analysis (MCDA) based on five weighted criteria: revenue potential, strategic fit, shareholder alignment, operational Feasibility, and time to implement. The evaluation revealed that three strategies, enhancing O&M efficiency, implementing lean operations, and optimizing existing contracts, demonstrated high robustness and Feasibility across all scenarios. In this context, robustness refers to a strategy’s consistent performance across multiple future scenarios, while Feasibility reflects the practicality of implementing the strategy within PDG’s current organizational and governance constraints. This research highlights how integrating scenario planning and MCDA can enhance strategic foresight, organizational resilience, and decision-making quality in navigating policy-driven energy transitions, particularly within Indonesia’s midstream gas infrastructure sector.
A Proposed Implementation of Integrated Good Corporate Governance Assessment in Sub Holding Commercial & Trading Pertamina Tabri, Muhamad Alis; Putro, Utomo Sarjono
Journal Integration of Management Studies Vol. 3 No. 2 (2025): (Special Issue)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v3i2.346

Abstract

Good Corporate Governance (GCG) is an essential foundation for companies, particularly State-Owned Enterprises (SOEs), to ensure transparency, accountability, and sustainable business growth. Within Pertamina’s Sub-Holding Commercial & Trading, the current GCG assessment practices are conducted independently by each subsidiary, using varying methods, parameters, and assessors. This fragmented approach results in non-comparable outcomes and undermines the effectiveness of governance evaluation at the group level. To address this issue, this study proposes an integrated GCG assessment model that can be implemented uniformly across all entities within the Sub-Holding. The model is designed to support the Integrated Governance Committee (IGC), which functions as a risk management body under the Board of Commissioners, enabling it to evaluate governance implementation more effectively. Using a qualitative research methodology, data were collected through in-depth interviews with key internal stakeholders and complemented by secondary data from internal documents and relevant literature. The study applies theories of Business Process Reengineering (BPR) and Business Process Integration to develop a standardized assessment model. Key findings include the identification of inefficiencies in the current assessment system and the development of a centralized mechanism for determining assessment methods, selecting assessors, and executing evaluations. The study also outlines the necessary enablers, including policy development, resource allocation, and unified assessment parameters. The proposed integrated model enhances data comparability, improves coordination, and ensures consistency in evaluating GCG implementation across the group. This approach contributes to strengthening governance practices within SOEs and serves as a reference for similar organizational structures.
Assessing Customer Satisfaction at XYZ Bank: A SERVQUAL-AHP Approach to Improve Service Quality Kurniawan, Alvin; Putro, Utomo Sarjono
Journal Integration of Management Studies Vol. 3 No. 2 (2025): (Special Issue)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v3i2.354

Abstract

Competition within the banking sector is currently fierce. Competition compels banks to deliver enhanced service quality. Every Bank is vying to deliver superior service to clients. Service quality is a crucial prerequisite for enhancing and sustaining client happiness. Content consumers will offer endorsements, whilst discontented consumers will express grievances. In its 2024 annual report, XYZ Bank reported that, in conjunction with increased transaction volumes, it received a total of 22,369 complaints in 2024, representing a 13% rise of 2,526 complaints compared to the same period in 2023. This article will help companies assess their current level of customer satisfaction and identify the characteristics of service quality that require improvement. This study employed a hybrid methodology that combined SERVQUAL and AHP to derive a customer satisfaction index (CSI). Utilizing purposive sampling, 400 clients of XYZ Bank from Bandung City and six customer service professionals employed by XYZ Bank were chosen as participants. The CSI calculation results indicate that service quality achieves a moderate satisfaction level of 54.80%, with the most significant deficiency in the reliability component, succeeded by assurance, responsiveness, tangibles, and empathy dimensions. Based on Importance-Performance Analysis (IPA) and weighted gap scores, several indicators from the Reliability dimension require immediate corrective action, while indicators from the Responsiveness and Assurance dimensions need to continue improving to maintain quality. Indicators that require immediate corrective action, along with suggestions for improvement to enhance quality, will be provided. This research provides suggestions based on comparisons between complaint cases that occur and benchmark banks. The benchmark bank is a bank that has become the current market leader. It is hoped that, with these suggestions, the company will be able to increase customer satisfaction.
Strategic Decisions to Overcome Turnover Problems at PT XYZ Using Regression and AHP Prosarani, Ariadna; Putro, Utomo Sarjono
Journal Integration of Management Studies Vol. 3 No. 2 (2025): (Special Issue)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v3i2.358

Abstract

PT XYZ, a construction consultancy firm in Indonesia, is facing a critical issue with high employee turnover, particularly among its field project staff. This challenge adversely affects productivity continuity and imposes high recruitment and training costs. This study aims to identify the key factors influencing turnover intention and to determine the best strategic approach to address the employee turnover problem. A quantitative method, incorporating descriptive and regression analyses, was employed to investigate the relationship between job satisfaction and turnover intention. The Analytic Hierarchy Process (AHP) prioritized strategic alternatives based on financial, non-financial, and social and security benefits. Data was collected through employee questionnaires and expert interviews. The analysis revealed that, although job satisfaction levels were generally favorable, the lowest job satisfaction score was found in the Pay dimension, indicating that compensation was the primary factor contributing to dissatisfaction. A negative correlation was found between job satisfaction and turnover intention. According to the AHP results, the most important criterion was Non-Financial Benefits (weight 0.48395), while the sub-criterion for Life Insurance had the largest weight (0.59054). With a weight of 0.49089, the Performance-Based Compensation method is the most important of the three alternative strategies: Comprehensive Total Reward, Fixed Pay-Oriented, and Performance-Based Compensation. Some implementation suggestions include setting KPIs and OKRs, offering performance-based rewards, recognizing job achievements, providing limited flexibility, facilitating career development, and offering retention benefits such as life insurance. It is hoped that this study will provide a strategic foundation for creating a compensation plan tailored to the project organization's needs and the preferences of its employees.
Business Strategies for PT Katalis Infra Indonesia to Expand Its Loan Portfolio in the Electric Vehicle Infrastructure Sector Mulijadi, Erick; Putro, Utomo Sarjono
Journal Integration of Management Studies Vol. 3 No. 2 (2025): (Special Issue)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v3i2.398

Abstract

Indonesia has decided to achieve net-zero emissions by 2060, where electric vehicle (EV) adoption plays a critical role. PT Katalis Infra Indonesia (KII) – a pseudonym for a state-owned enterprise company that finances infrastructure projects in Indonesia – was given a mandate by the government to expand its operations to finance the EV infrastructure sector, comprising EV battery manufacturing plants and EV charging stations. Despite the recent mandate expansion, the company is struggling to finance a project related to this new sector. This study focuses on formulating business strategies for KII to expand its loan portfolio in the EV infrastructure sector. The study uses a qualitative method approach, starting from a literature review, benchmarking, document analysis, and semi-structured interviews with several key participants from internal and external stakeholders. The gathered data is analyzed with internal and external analysis, using several tools such as Resource-Based View (RBV) for internal analysis, Porter's Five Forces for external analysis, SWOT and TOWS matrix for strategy formulation, and gap analysis to evaluate the alignment of company capabilities with industry key success factors. The findings reveal several critical gaps with industry best practices and expectations, starting from the company's condition, which lacks technical expertise and specific credit evaluation tools in the EV infrastructure sector, limited green finance products in the new sector, and mandate expansion that does not cover key segments of the EV ecosystem. The strategy is formulated using the TOWS matrix, where each of the proposed strategies is linked with the identified gap of the company's capability and key success factors in the industry. The study concludes with an implementation roadmap and recommendations for KII regarding the key actionable solutions in implementing the strategies.