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All Journal Excellent Jurnal Riset Bisnis dan Manajemen Tirtayasa jurnal ilmiah hospitality Jurnal Riset Entrepreneurship Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat International Journal Of Science, Technology & Management (IJSTM) International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) International Journal of Engagement and Empowerment (IJE2) Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Indonesian Collaboration Journal of Community Services (ICJCS) Batara Wisnu : Indonesian Journal of Community Services Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Bussman Journal : Indonesian Journal of Business and Management National Conference on Applied Business, Education & Technology (NCABET) Indonesian Journal of Society Development (IJSD) Jurnal Ilmiah Ekonomi dan Manajemen Ekobisman : Jurnal Ekonomi Bisnis Manajemen Bhinneka Multidisiplin Journal Jurnal Ekonomi, Manajemen, Akuntansi
Tabroni
Universitas Bina Bangsa
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Journal : Bhinneka Multidisiplin Journal

 1 
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN STUDI PADA PELANGGAN PERUSAHAAN ZYX DI KOTA SERANG Tabroni, Tabroni
Bhinneka Multidisiplin Journal Vol. 1 No. 6 (2024): Bhinneka Multidisiplin Journal
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/bmj.v1i6.43

Abstract

This research aims to explore the influence of price and product quality on consumer purchasing decisions. By focusing on price variables, product quality, and purchasing decisions, this research provides insight into market dynamics in an increasingly complex competitive environment. Data was collected through a survey of 144 registered customers of the ZYX Company in Serang City, using a Likert scale-based questionnaire. The analysis results show that price has a positive and significant influence on purchasing decisions. Competitive prices and attractive discounts have been proven to increase consumer motivation to buy products or use company services. On the other hand, product quality does not show a significant influence on purchasing decisions. This shows that although product quality is improving, this factor does not directly motivate consumers to buy, especially in markets with high price sensitivity. This research provides practical implications for company managers to pay more attention to price strategy as the main element in attracting consumer attention. Additionally, an optimal combination of price, service quality and product quality can be the key to driving customer loyalty. This study recommends further research to understand the mediating influence of competitiveness and profitability in purchasing decisions to improve business sustainability.
PERSEPSI WIRAUSAHA MUDA DALAM MENINGKATKAN PRODUKTIVITAS DI TENGAH PERSAINGAN PASAR Khaeruman, Khaeruman; Tabroni, Tabroni; Hanafiah, Hafidz; Dewi, Irma Nurmala
Bhinneka Multidisiplin Journal Vol. 2 No. 6 (2025): Bhinneka Multidisiplin Journal
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/bmj.v2i6.88

Abstract

This study aims to understand young entrepreneurs’ perceptions in enhancing productivity amidst market competition in Serang City, Banten Province. A qualitative approach was employed using in-depth interviews with several young entrepreneurs from various business sectors. The findings reveal that productivity is perceived adaptively as a synergy between creativity, efficiency, and innovation in responding to market changes. Digital technology plays a crucial role in expanding market access and improving operational effectiveness. Entrepreneurial motivation serves as an essential internal factor for business sustainability, while managerial limitations and limited access to capital remain significant challenges. The study highlights the importance of policy support, practice-based training, and collaboration among government, academia, and the private sector to build a productive and sustainable youth entrepreneurship ecosystem.
Co-Authors Ahmad Mukhlis, Ahmad Ahmad Rieza Nurfaathir Aisyah Alif Dwi Rahmawati Arta Rusidarma Putra Auliana, Sigit BAHITS, ABDUL D, Derriawan Depi Febriansyah Derriawan Derriawan Derriawan Derriawan Efi Tajuroh Afiah ENCEP SAEFULLAH, ENCEP Fakhrudin Fakhrudin Fatari Fatari, Fatari Fitriani Nasihah Furtasan Ali Yusuf Hadi Kurniawanto Hafidz Hanafiah Hamidah . Hamidah Hamidah I Komang Wahyu Wiguna Irma Nurmala Dewi Irwan Sukmawan Jaka Wijaya Kusuma Jayawarsa, A.A. Ketut Khaeruman Komarudin, Mochamad Fahru Kusuma, Aria Cendana LENI TRIANA, LENI Lesmana, Ihwan Satria Mamay Komarudin Maria Chriesty S Marnala Evlin Novella Marnisah, Luis Masnun Masnun Mila Rosa Muhamad Sunarya Mulyati Mulyati Nani Rohaeni Nani Rohaeni Pramudi Harsono Rahmatullah Jundi Raihan Agustian Retno Wulansari Reviana Qori Rahayu RIKA KARTIKA Riwan S Siregar Saepudin Saepudin Salapudin, Salapudin Siti Mariam Suflani Sukmawan, Irwan Surachman Surachman Susanti Susanti Syech Idrus Tunavisa, Zakia Wahyudianto, Dariska Yuliah, Yuliah Zahra, Surti