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Strategi Pengelolaan Sumber Daya Manusia dalam Mendorong Pertumbuhan Perusahaan: Studi Kasus pada Bangun Bang, Boedjang Group Airiel; Yaroh, Dhela Lutfiyah; Salsabila, Mifta Fania; Yulinda
Sosiosaintika Vol. 3 No. 2 (2025): SOSIOSAINTIKA : Jurnal Ilmu-Ilmu Sosial
Publisher : CV Global Research Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59996/sosiosaintika.v3i2.631

Abstract

This study aims to fill this gap by examining the effectiveness of simple technology systems integrated with Standard Operating Procedures (SOPs) in the context of the regional property industry. This research employs a descriptive qualitative approach through an instrumental case study design based on the conceptual framework of Stake (1995). Located in Bangun Bang, a property business unit of the Boedjang Group in West Kalimantan, primary data were collected through semi-structured interviews with key informants from the HR department, triangulated with a review of internal policy documentation and indirect observation. The main findings reveal that Bangun Bang has been able to effectively manage workforce growth and business expansion through a very simple technological infrastructure (such as digital attendance and an employee intranet portal). The absence of a comprehensive HRIS is compensated by the implementation of a tiered "Card System" for discipline and strict SOP integration. Furthermore, a managerial innovation was discovered in the form of a promotion policy based not on past performance, but projected on future leadership potential assessments. The HR strategy at Bangun Bang demonstrates that medium-sized enterprises in developing regions can achieve competitive advantage without excessive technology investment, provided there is alignment between support systems, adherence to work culture, and a holistic talent management approach. The practice of promotion based on long-term potential challenges the traditional meritocracy paradigm and offers a mitigation model for the "Peter Principle".
Co-Authors Adhitomo Wirawan Agussa Putra, Pandu Aida Minropa Airiel Andi Erna Mulyana Arsyadona Atiqotun Nisa Aurora, Angel Ayu Puspitasari, Ayu Bambang Hendrawan Cherly Marlina Sudarta Dewi Purwaningsih Dhama Nismara, Narendradhipa Dwi Kartikasari Fajrin, Aulia Fandy Bestario Harlan Fawnia Lyra Alma Fikri, Alif Fikri, Nuzuly Fillandini, Raja Fitri Khairani Fitri Norhabiba, Fitri Fitria Alisa Ilfiandra Intan, Sutra Jessica Olifia Lolly Afrida M. Rimbano Al – Furqon Melati Mia Syafrina Muhammad Zainuddin Mulyaningtyas, Dian Mutamam, Mohamad Hadi Ali Najwa Aulia Putri Nilakesuma, Nur Fadjri Nur Habibah Angkat, Nur Habibah Angkat Othanindyah, Larasati Pradikto, Bayu Pramudia, Joni Rahmat Purnomo Rachmatina, Marha Putri Rahmat Hidayat Salsabila, Mifta Fania Shinta Wahyu Hati Siti Halimah Sofiyanti, Santi Suci Haryanti Manurung Widya Ananda Wiwin Widiasih Yaroh, Dhela Lutfiyah