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Riche Fermayani
SEKOLAH TINGGI ILMU EKONOMI PERBANKAN INDONESIA
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Journal : Jurnal Marketing

 1 
PENGARUH BUDAYA ORGANISASI DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA BANK NAGARI CABANG SITEBA PADANG Fajar Fajar; Riche Fermayani
Jurnal Marketing Vol 3 No 1 (2019): Jurnal Marketing
Publisher : STIE Perbankan Indonesia

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh budaya organisasi dan kepuasan kerja terhadap kinerja karyawan pada Bank Nagari Cabang Siteba Padang. Jumlah sampel dalam penelitian ini adalah sebanyak 55 orang responden yang merupakan karyawan dari Bank Nagari Cabang Siteba Padang. Berdasarkan uji t statistik yang dilakukan dapat disimpulkan bahwa variabel budaya organisasi memiliki pengaruh positif dan signifikan terhadap kinerja karyawan karena nilai signifikansi yang diperoleh adalah sebesar 0,003 < 0,05. Berdasarkan uji t statistik yang dilakukan dapat disimpulkan bahwa kepuasan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan karena nilai signifikansi yang diperoleh adalah sebesar 0,000 < 0,05. Berdasarkan uji f simultan yang dilakukan dapat diperoleh nilai signifikansi sebesar 0,000 < 0,05 maka secara keseluruhan budaya organisasi dan kepuasan kerja karyawan berpengaruh signifikan terhadap kinerja karyawan. Besarnya pengaruh variabel independen terhadap variabel dependen adalah sebesar 93,1% dan sisanya sebesar 6,9%.
PENERAPAN STRATEGI CUSTOMER RELATIONSHIP MARKETING TERHADAP KEPUASAN NASABAH MENABUNG PADA BANK NAGARI Fermayani, Riche; Basri, Alma Riyana
Jurnal Marketing Vol 5 No 1 (2024): Jurnal Marketing
Publisher : STIE Perbankan Indonesia

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This study aims to determine the effect of trust (trust), and commitment (commitment) on Customer Satisfaction Savings at Bank Nagari Siteba Branch. The data used is primary data, this study used 100 respondents as the research sample. The results showed that trust had a significant effect on Customer Satisfaction at Bank Nagari Branch Siteba, the commitment variable had a significant effect partially on Customer Satisfaction at Bank Nagari Branch Siteba. So the equation is obtained: Y = 3.056 + 0.632 X1 + 0.188 X2 + e The coefficient constant is positive by assuming the variable trust (trust), commitment (commitment) is considered non-existent or has a value of zero, then Customer Satisfaction is still there at 3.056, the regression coefficient for the variable trust (trust) (X1) has a positive value of 0.632 regression coefficient of commitment (commitment) (X2) has a positive value of 0.188 8. Adjusted Square value of 0.785 which means that all variables have an influence of 78.5% on customer satisfaction. while the remaining 21.5% is explained by other variables not examined in this study. Keywords: Trust, Commitment, Customer Satisfaction.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA KEUANGAN PADA PERBANKAN YANG GO PUBLIK DI BURSA EFEK INDONESIA (BEI) EFENDI, HENDRIYAN JOYO; FERMAYANI, RICHE
Jurnal Marketing Vol 1 No 1 (1): Jurnal Marketing
Publisher : STIE Perbankan Indonesia

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Abstract

The formulation problem of this research is about the extent of financial performance (ROA) on Capital Aduquacy Ratio (CAR), Non Performing Loan (NPL), Operational Cost and Operational Income (BOPO), Net Interest Margin (NIM) and Loan to Deposite Ratio (LDR). Secondary data was collecting from download the commercial financial report from year 2009-2013 of the banks which registered in Indonesia Stock Exchange on internet media by www.idx.co.id and ICMD (Indonesia Capital Market Directory). The result of this research shown that variable of NIM, and BOPO have a significant influence to financial performance (ROA) banks, but variable CAR, NPL, and LDR not significant influence to financial performance. Test F show that variable CAR, NPL, BOPO, NIM, and LDR have influence to financial performance (ROA) banks. On the result test of determination regression (R2) can be seen that explanation capability explanation of Independent variable CAN, NPL, BOPO, NIM, and LDR to dependent variable (ROA) was 59,2%, meanwhile the residu has explain by another factor which did not mantion on this research.
PENGARUH BRAND AWARENESS, BRAND ASSOCIATION, DAN PERCEIVED QUALITY TERHADAP LOYALITAS PELANGGAN DETTOL BODY WASH DI KOTA PADANG FERMAYANI, RICHE
Jurnal Marketing Vol 1 No 1 (1): Jurnal Marketing
Publisher : STIE Perbankan Indonesia

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Abstract

Penelitian ini bertujuan untuk mengetahui,dan membuktikan seberapa besar pengaruh brand awareness, brand association, dan perceived quality terhadap loyalitas pelanggan Dettol body wash di Kota Padang. Populasi dalam penelitian ini adalah masyarakat Kota Padang yang merupakan pelanggan Dettol body wash atau pernah membeli Dettol body wash dan jumlahnya tidak diketahui. Sedangkan sampelnya diambil dengan menggunakan rumus Chochran dengan jumlah 100 responden. Teknik pengambilan sampel dilakukan menggunakan teknik accidental sampling. Hasil penelitian ini menunjukkan bahwa: 1) Brand awareness berpengaruh signifikan terhadap loyalitas pelanggan Dettol body wash, 2) Brand association berpengaruh signifikan terhadap loyalitas pelanggan Dettol body wash, dan 3) Perceived quality berpengaruh signifikan terhadap loyalitas pelanggan Dettol body wash.
Co-Authors AA Sudharmawan, AA Agilirawan Agilirawan Ahmad Salim, Ahmad Al Hayyu Al Hayyu Andra, Yefrinal Anrizal, Sry Yulia Ash Shadiq Egim Atsarina, Alyani Basri, Alma Riyana Citra, Laili Putri Nujjiya Darwis, Irawan Diki Rikardo Effendi Dirgantara, Muhammad Bayu EFENDI, HENDRIYAN JOYO Ega Danu Gusti Erwin H Harahap Fahrul Ruzi Fajar Fajar Fitri Yeni Genny Intan Sari HR Gumala Sari Hamdi Hamdi Harahap, Romi Rianto Imtihan Imtihan indrayani, tri irfa Janurdin, Hamdi Juliadi Saputra Liping Chen Lisa Fitriani Rahman Liza Zulbahri Mardhatillah Muhammad Hari Fidrizal Purnama Ramadhan Rafinda Rahmat Rafnelly Rafky Rahman, Lisa Fitriani Rahmatika, Ridha Rio Nardo Romi Rianto Harahap Ruzi, Fahrul Saputra, Juliadi Sri Indrayati Sry Yulia Anrizal SURYANI Susriyanti, Susriyanti Tira Sutriani Yassirli Amri Yuliana, Liza Yulisman, Dedy Khandra