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Shalahuddin
Fakultas Ekonomi Univesitas Borneo, Tarakan.
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Pengaruh Motivasi Terhadap Kinerja Pegawai Negeri Sipil Pada Dinas Kearsipan dan Perpustakaan Daerah Kabupaten Paser Dedy Darmawan; Istiana Agustika Anandy; Amir Hamzah; Ismail Ismail; Shalahuddin
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 1 No. 3 (2021): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaem.v1i3.12

Abstract

The study uses a quantitative data analysis approach used with SPSS. The sample in the study was 36 people. The purpose of this study is 1). To analyze the influence of motivation consisting of physiologic needs, security needs, social needs, reward needs, and self-actualization needs have simultaneous and partial influences on Employee Performance 2). To analyze the motivation variables studied, which are between physiologic needs, security needs, social needs, reward needs, and the dominant self-actualization needs for Employee Performance. The results showed that: 1). Simultaneously and partially a strong relationship between motivational variables consisting of physiologic needs, security needs, social needs, reward needs, and self-actualization needs with the performance of Civil Servants in the Archivist Office and Paser District Library. 2). Partial test results showed that social needs exerted a dominant influence, evidenced by a calculated value of 2,414 greater than other variables.
Peran Media Sosial: Employer Branding Terhadap Minat Kerja Mahasiswa Tingkat Akhir di Kalimantan Utara Aswan Aswan; Deni Marsha; Erick Karunia; Shalahuddin Shalahuddin; Muh. Irfandy Azis; Suryaningsih Suryaningsih
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 1 (2025): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i1.7296

Abstract

In the competitive digital era, companies are required to build an image as an attractive workplace to capture the attention of young talent, especially generation Z who will enter the job market. This study aims to analyze the effect of employer branding on the interest in applying for jobs of final year students in North Kalimantan, and to examine the role of social media as a moderating variable in the relationship. The study used a quantitative approach with an explanatory design through a survey method of 350 students from two universities, with data analysis using Structural Equation Modeling-Partial Least Squares (SEM-PLS) techniques. Employer branding was measured based on five dimensions of organizational attractiveness, while job application interest and social media exposure were measured using a Likert scale. The results showed that employer branding has a positive and significant effect on job application interest (β = 0.506; p = 0.002), and social media also has a significant direct effect on job application interest (β = 0.573; p = 0.000). However, the moderating effect of social media on the relationship between employer branding and interest in applying was not statistically significant (β = -0.088; p = 0.969). The findings conclude that while social media is effective as a direct communication channel, its success in strengthening employer brand image depends on the quality of content and consistency of the organization's narrative. The implication of this study suggests that local companies should strengthen their employer branding strategy and utilize social media more purposefully and contextually to attract young talent in frontier regions.
Co-Authors Achmad Afrianoor Firdaus Amir Hamzah Andi Aris Mattunruang Andre Suandi Simbolon Aryati Arfah Aswan Aswan Basri, Jumriah Cahyaningrum, Widyastuti Danang Alfian Saputra Dedy Darmawan Deni Marsha Fadlina Fadlina Haeril Haeril Hari Yeni Hasanah, Nurjannatul Hasyim, Budi Huriati Huriati Idris, S.E., M.M , Muhammad Ismail Ismail Istiana Agustika Anandy karunia, Erick Lidya Agustina Meilia Fatika Sari Muh. Irfandy Azis Nur Hidayah Nursia, Nursia Nurul Hidayat Pustri D, S.M., M.M, A. Kartini Sari S.E., M.M, Nurul Fajeriani, S.E., M.M, Rahayu Japar, S.E., M.M, Sugianto, S.E., M.M, Sutriana S.IP., M.Si, Suharto, S.S., M.Comn, Rahma Saiyed, Suaib Suaib Suryaningsih Suryaningsih Suryaningsih Tabsir, S.E., M.Si, Muhammad Kusnady Toppan Ramadhan Vickalia Wahyuning Hidayah