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All Journal Majalah Kedokteran Bandung Jurnal Anestesi Perioperatif Althea Medical Journal Global Medical and Health Communication Universa Medicina Syntax Literate: Jurnal Ilmiah Indonesia SOEPRA Jurnal Hukum Kesehatan Alignment: Journal of Administration and Educational Management Interdental Jurnal Kedokteran Gigi (IJKG) PREPOTIF : Jurnal Kesehatan Masyarakat Jurnal PORKES Journal of Economics and Business UBS Jurnal Ilmiah Wahana Pendidikan ProBisnis : Jurnal Manajemen Service Management Triangle : Jurnal Manajemen Jasa Jurnal Riset Manajemen dan Bisnis Scientia Regendi Research of Service Administration Health and Sains Healthys Indonesian Journal of Cancer Business Management Media Bina Ilmiah Innovative: Journal Of Social Science Research International Journal of Law and Society ManBiz: Journal of Management and Business J-CEKI
Agus Hadian Rahim
Department Of Orthopaedic And Traumatology Faculty Of Medicine Universitas Padjadjaran / Dr. Hasan Sadikin Hospital Bandung
Religion Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Alignment: Journal of Administration and Educational Management

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Pengaruh Brand Experience dan Brand Awareness terhadap Kepuasan Pasien yang di Mediasi Kualitas Pelayanan X-Ray Panoramic di Rumah Sakit Brawijaya Saharjo Dwi Permana Putra; Agus Hadian Rahim; Dadang Kusnadi
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 7 No. 2 (2024): ALIGNMENT : Journal of Administration and Educational Management
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/alignment.v7i2.12635

Abstract

This study aims to analyze the Influence of Brand Experience and Brand Awareness on Patient Satisfaction Mediated by the Quality of Panoramic X-Ray Servives at Brawijaya Saharjo Hospital. The population of this study is 100 people. The sampling technique used is purposive sampling with a sample of 100 people. This type of research is quantitative research. The statistical instrument used is regression analysis using validity, reliability, and normality tests. The results of the research have the influence of brand experience on the quality of Panoramic X-Ray patient service at Brawijaya Saharjo Hospital. There is an influence of brand awareness on the quality of Panoramic X-Ray patient service at Brawijaya Saharjo Hospital. There is an influence of brand experience on patient satisfaction with Panoramic X-Ray at Brawijaya Saharjo Hospital. There is an influence of brand awareness on patient satisfaction with Panoramic X-Ray at Brawijaya Saharjo Hospital. There is an effect of patient satisfaction on the quality of Panoramic X-Ray services at Brawijaya Saharjo Hospital. There is an influence of brand experience on service quality with Panoramic X-Ray patient satisfaction as a mediating variable at Brawijaya Saharjo Hospital, this means that if the brand experience improves, the quality of service will also experience a significant increase accompanied by an increase in patient satisfaction. There is an influence of brand awareness on service quality with Panoramic X-Ray patient satisfaction as a mediating variable at Brawijaya Saharjo Hospital, this means that if brand awareness increases, then the quality of service will also experience a significant increase accompanied by patient satisfaction. Keywords: Brand Experience, Brand Awareness, Patient Satisfaction, Service Quality
Co-Authors . Trisnowahyuni A. Rohendi A. RohendiH A.A. Ketut Agung Cahyawan W Abdul Kadir Hadar Ahmad Arif Nurrahman Ahmad Ramdan Ahmad Ramdan Ahmad Ramdan Ahmad Ramdan Ahmad Rizal Ganiem, Ahmad Rizal Ahmad Taufiq Anggi Fauziani Anisah Anisah Ari indra Susanti Arnold David Pardamean Bambang Tiksnadi Carolus Ronald Dadang Kusnadi Dey Ravena Dhewy, Galuh Kusuma Doddy Putra Pratama Sudjana Dwi Permana Putra Eddie Imanuel Doloksaribu Egypti, Lubna Ekwandini, Dhona Rizky Erliany Syaodih Farhan Anwary Farhan Anwary Ghuna Arioharjo Utoyo Haryadi, Pande Made Doddy Hendy Rachmat Primana Herry Herman idyasanthi, Komang Ayu Sri W Iwan Ariyanto Johanes C. Mose Kahar Mulyani Kevin Aldio Putra Khotimah , Khusnul Laksono Trisnantoro Mohammad Hidayat Mohammad Hidayat Muhammad Syafril Firdaus Muhardi Nadia Brigita Cahayani Ningsih, Desy Kartika Nucki N. Hidayat Nucki Nursjamsi Hidajat Nugraha, Fitrahadi Nugraha, Yudi Purnama Purwadhi Purwadhi Purwadhi Purwadhi Rahayu, Tri Wachyuni Rinawati Rinawati Sagala, Rolles Samuel Jason Rolando Tua Setiawanto, Teguh Sibarani, Tagor Sofiati Dian Sri Suwarsi Sujarwinata, Tio Hara Sundari Sundari Susiarno , Hadi Sutiman B. Sumitro Sutiman B. Sumitro Tarawan , Vita Murniati Tri Yuyun Apriliandika Simak Veranita , Mira Veranita, Mira Widia Hafsyah Sumarlina Ritonga, Widia Hafsyah Sumarlina Yohanes Firmansyah Yoyos Dias Ismiarto Yusnan Yusuf Zairin Noor Zairin Noor