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All Journal JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Madani Jurnal Politik dan Sosial Kemasyarakatan EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Ilmiah Ecobuss Referensi : Jurnal Ilmu Manajemen dan Akuntansi International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Daya Mas : Media Komunikasi dan Informasi Hasil Pengabdian dan Pemberdayaan Masyarakat JPASDEV:Journal of Public Administration and Sociology of Development International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat IRDH International Journal of Social Sciences & Humanities (IRDH IJSCH) IRDH International Journal of Technology, Agriculture and Natural Sciences (IRDH IJTANS) International Journal of Management and Business
Cakti Indra Gunawan
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Analysis of Business Development Strategy for Floriculture Processing Products at CV Telogo Budhoyo Malang Yohana Farmita Go; Cakti Indra Gunawan; Umi Rofiatin
IRDH International Journal of Technology, Agriculture and Natural Sciences Vol. 3 No. 1 (2026): March
Publisher : International Research & Development for Human Beings (IRDH)

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Abstract

The flower board business is a type of business that has the potential to grow along with the increasing public demand for greeting media at various events such as weddings, condolences, and inaugurations. This study aims to analyze internal and external factors that influence business development and formulate an appropriate development strategy at CV Telogo Budhoyo Malang. The research method used is a descriptive method with a SWOT analysis approach. The data used in this study consists of primary and secondary data obtained through interviews, observations, and distribution of questionnaires to business owners, employees, and customers. The results of the study indicate that internal factors that are strengths include good product quality, the use of fresh flowers, and a diverse product variety. Meanwhile, weaknesses include limited human resources and production equipment. External factors indicate opportunities in the form of increasing market demand and the development of digital marketing media, while threats come from competition from similar businesses and fluctuations in raw material prices. Based on the SWOT analysis, several alternative business development strategies were obtained, including increasing product innovation, expanding marketing through digital media, improving service quality, and strengthening business management. These strategies are expected to increase the competitiveness and sustainability of CV Telogo Budhoyo Malang.
Implementasi Pemberdayaan Masyarakat dalam Program Keluarga Harapan untuk Memutus Rantai Kemiskinan di Kota Malang: Studi di Kecamatan Lowokwaru Kota Malang Arif Citra Permana; Cahyo Sasmito; Cakti Indra Gunawan
Madani: Jurnal Politik dan Sosial Kemasyarakatan Vol. 10 No. 2 (2018): MADANI : Jurnal Politik dan Sosial Kemasyarakatan
Publisher : Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/madani.v10i2.1054

Abstract

Family Hope program is a program to break the chains of poverty. Malang received it the year 2013. Community empowerment in the PKH step acceleration for poverty reduction. This research aims to analyze (1) implementation of community empowerment, (2) factor endowments and a barrier, and (3) the impact of the implementation of community empowerment in the family Program Hopes to break the chains of poverty in Sub Lowokwaru Malang. The research was conducted using qualitative methods. Based on research it was concluded that the implementation of empowerment in the implementation of the Program of family Expectations are improving the quality of life of participants PKH by improving family health and educational aspects, the active role of the participants PKH in this program, the national program and the involvement of the participants in the PKH socialization thing – a good thing to the surrounding community. Supporting factors, namely the existence of a companion PKH, liveliness of local government as well as the willingness of community participants of this program to get better. While the factor penghambatnya is a program in terms of the rule of unpreparedness and the readiness of the program stakeholders. The impact of the implementation can be seen in improving the status of the health, education and welfare of the Family Hope Program participants in the city of Malang.
Co-Authors Agnes Quartina Pudjiastuti Anna Ismawati Antonia Celia Vionita Antonius Saki Pekulimu Arif Citra Permana Beatrix Liwa Tolok Budi Santosa Cahyo Sasmito Dafrosa Virginia Nganur Devi Ika Irawati Dody Feryanto Kurniawan Emiliana Eri Yusnita Arvianti Gulo, Niscaya Hendrik Suhendri Heribertus Imam Hidayat Jatmiko Setiaji Latif Fianto Margareta Fatmawati Mariela Seixas Miranda Marselo Marselo Moh. Askiyanto Nur Ida Iriani Nurjaya, Grasiani Saputri Pankrasius Purnama Umatron Philipus Nerispa Supardi R Y Susanto Rizki Aprilia Dwi Susanti RR. Ella Evrita Hestiandari Septiana Galdistia Nabila Setyaningrum, Fitria Sidi Asmadi Siti Qodriyatus Solikhah Sumarno Sumarno T. Budi Santosa T. Budi Santoso Tia Mariani Supardi Tina Susana Nora Afra Tirta Yoga Umi Rofiatin Veronika Arma Wahyuning Islami Warter Agustim Willy Tri Hardianto Yasinta Mei Yohana Farmita Go YUDI PRASETYO Yulita Yuni Setyawati Zainol Arifin Zainol Arifin