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Journal : Asia-Pacific Management and Business Application

Effect of Industry Competıtıon and Entrepreneurıal Company to Implementatıon of Dıfferentıatıon Strategy, SME Performance, and Poverty Allevıatıon Ni Nyoman Kerti Yasa; Putu Gde Sukaatmadja; Henny Rahyuda; I.G.A Ketut Giantari
APMBA (Asia Pacific Management and Business Application) Vol 3, No 1 (2014)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (730.9 KB) | DOI: 10.21776/ub.apmba.2014.003.01.2

Abstract

The purpose of this study was to determine the effect intensity of industry competition and entrepreneurial company to the implementation of differentiation strategy, SME (Small and Medium Enterprise) performance, and poverty alleviation. In this study examined five variables, namely intensity of industry competition, entrepreneurial company, implementation of differentiation strategy, and SME performance, and poverty alleviation. This study took place in the Gianyar regency with target population of the SME industry. Sampling was purposive sampling study. Based on Slovin's formula, the number of samples taken was as many as 100 SME that spread across districts in Gianyar regency. Respondents were managers. Statistical analysis was used to test hypothesis is Structural Equation Model (SEM). The results showed that the intensity of industry competition has positive and significant effect on the implementation of differentiation strategy, and the intensity of industry competition has positive and significant effect on the performance of SME. Entrepreneurial company has positive and not significant effect on the implementation of differentiation strategy, and entrepreneurial company also has positive and not significant effect on the performance of SME, as well as the implementation of differentiation strategy has positive and significant effect on the performance of SME. Furthermore, SME performance improvement can enhance poverty alleviation in the Gianyar regency. And for the future, SME in Gianyar regency should be intensified to implement strategy of differentiation and increase entrepreneurial company in order to improve the performance of SME and their implications for poverty alleviation in Gianyar regency.
Effect of Industry Competıtıon and Entrepreneurıal Company to Implementatıon of Dıfferentıatıon Strategy, SME Performance, and Poverty Allevıatıon Yasa, Ni Nyoman Kerti; Sukaatmadja, Putu Gde; Rahyuda, Henny; Giantari, I.G.A Ketut
APMBA (Asia Pacific Management and Business Application) Vol. 3 No. 1 (2014)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2014.003.01.2

Abstract

The purpose of this study was to determine the effect intensity of industry competition and entrepreneurial company to the implementation of differentiation strategy, SME (Small and Medium Enterprise) performance, and poverty alleviation. In this study examined five variables, namely intensity of industry competition, entrepreneurial company, implementation of differentiation strategy, and SME performance, and poverty alleviation. This study took place in the Gianyar regency with target population of the SME industry. Sampling was purposive sampling study. Based on Slovin's formula, the number of samples taken was as many as 100 SME that spread across districts in Gianyar regency. Respondents were managers. Statistical analysis was used to test hypothesis is Structural Equation Model (SEM). The results showed that the intensity of industry competition has positive and significant effect on the implementation of differentiation strategy, and the intensity of industry competition has positive and significant effect on the performance of SME. Entrepreneurial company has positive and not significant effect on the implementation of differentiation strategy, and entrepreneurial company also has positive and not significant effect on the performance of SME, as well as the implementation of differentiation strategy has positive and significant effect on the performance of SME. Furthermore, SME performance improvement can enhance poverty alleviation in the Gianyar regency. And for the future, SME in Gianyar regency should be intensified to implement strategy of differentiation and increase entrepreneurial company in order to improve the performance of SME and their implications for poverty alleviation in Gianyar regency.
Co-Authors A.A. Ngurah Bagus Aditya Permana Ade Kusuma Dewi Adnyani, I G. A Dewi Agus Ari Widana Anak Agung Ayu Puteri Prameswari Armen Armen Ayu Mirah Astari Putri Ayu Trisna Dewi BARRETO, Vital Nascimento Cok Istri Diah Novitayanti Cokorda Istri Indah Puspitadewi Dewa Putu Wisnu Pramana Putra Dewi, Luh Gede Krisna Dewi, Sayu Ketut Sutrisna Eka Puji Lestari Fahrizal Fahrizal Gde Agung Satria Gede Putu Agus Jana Susila Giantari, I G. A. K. Gita Syeba Lubis I G. A Dewi Adnyani I G. A. K. Giantari I G. A. Ngr Jaya Widagda I Gde Kajeng Baskara I Gst. Ngr. Jaya Agung Widagda I Gusti Agus Andiyasa I Gusti Ayu Ketut Giantari I Gusti Bagus Wiksuana I Gusti Bagus Wiksuana I Kadek Dwik Darmawan I Kadek Gita Permana I Ketut Adi Mahaputra I Ketut Budiasa I Nyoman Sidhi Adiyadnya I Putu Gde Sukaatmadja I Putu Sudana I Wayan Adi Suarjaya1 I. B. Anom Purbawangsa I.G.A Ketut Giantari, I.G.A Ketut Ica Rika Candraningrat Ida Ayu Anggawulan Saraswathi Ida Bagus Anom Purbawangsa Ida Bagus Ketut Surya John Santo Kadek Ary Asta Pramita Sari Kadek Yuliana Dewi Ketut Sutrisna Dewi, Sayu Krismawintari, N.P.D. Kustina, Ketut Tanti Luh Gede Sri Artini Luh Gede Sri Artini Made Reina Candradewi Maharani, Ida Ayu Dinda Priyanka Ngongo, Ardini Hartarti Ni Kadek Ema Yunita Ni Kadek Lili Handayani Ni Kadek Sirma Nila Sucipta Ni Ketut Diah Supriyanthi Ni Luh Putu Dewi Sunari Setyarini Ni Luh Putu Wiagustini Ni Luh Putu Wiagustini Ni Made Deni Indiyanti Ni Made Dwiyana Rasuma Putri Ni Made Suastini Ni Made W Pradnyaparamita Ni Nengah Seri Ekayani Ni Nyoman Kerti Yasa Ni Putu Ayu Darmayanti Ni Putu Mirah Darmayanti Ni Putu Santi Suryantini Ni Putu Tresna Widiastuti Ni Wayan Ekawati Ni Wayan Ekawati Ni Wayan Eva Santhi Rahayu Ni Wayan Karina Pereira, José Agostinho da Costa Belo Putu Ayu Govika Krisna Dewi Putu Cahya Baskara Putu Dera Latsmi Putu Gde Sukaatmadja Putu Laksmita Dewi Rahmayanti Rahmayanti , Putu Laksmita Dewi Rama Adi Kusuma Satria, Gde Agung Sayu Ketut Sutrisna Dewi Selaras Christiani Ginting Shinta Febriyanti Sindu, Karlina Mechtildis Suputra, Gusti Alit Wiagustini, Ni Luh Widagda, I Gst. Ngr. Jaya Agung