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All Journal Jurnal Manajemen Terapan dan Keuangan Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business BAREKENG: Jurnal Ilmu Matematika dan Terapan Owner : Riset dan Jurnal Akuntansi Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Administrasi dan Manajemen Jurnal Karinov International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Academia Open Jurnal Fokus Manajemen Bisnis Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Jurnal Ekonomi Efektif Indonesian Journal of Innovation Studies Proceedings of The ICECRS Journal of Islamic and Muhammadiyah Studies Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Abdimas Mandalika Academicia Globe: Inderscience Research Journal of Business and Halal Industry International Journal Multidisciplinary El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal Pemberdayaan Ekonomi dan Masyarakat INTERACTION Communication Studies Journal Journal for Technology and Science Journal of Micro, Small and Medium Enterprises Journal of Ekonomics, Finance, and Management Studies
Herlinda Maya Kumala Sari, Herlinda Maya Kumala
Universitas Muhammadiyah Sidoarjo
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Journal : Journal of Economic, Bussines and Accounting (COSTING)

 1 
Perkembangan Lifestyle Dan Sosial Media Marketing Terhadap Keputusan Pembelian Brand Erigo Dwi Mega Aprilia; Herlinda Maya Kumala Sari; Rita Ambarwati Sukmono
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i2.8250

Abstract

This research was conducted to determine the influence of lifestyle, brand awareness, and social media marketing on Le Minerale purchasing decisions. The main problem in this research is that the Top Brand Index value of the Erigo brand is ranked third, with many competitors. This research uses a quantitative method, descriptive research type and uses a random sampling method with a sample size of 96 respondents. This research uses data collection techniques using questionnaires. The data analysis technique used in this research is multiple linear regression analysis using SPSS statistical tools. Based on the results of research and discussions that have been carried out and described, it can be concluded that lifestyle, brand awareness and social media marketing influence the decision to purchase Erigo Lbrnd. Keywords: Lifestyle, Awaneres Brand, Social Media Marketing, Purchasing Decisions, Erigo Brand
Pengaruh People, Persepsi Harga Dan Physical Evidence Terhadap Keputusan Pembelian Mixue Prigen Nur Ainun Jariyah; Herlinda Maya Kumala Sari; Rita Ambarwati Sukmono
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i2.8251

Abstract

This research is a type of quantitative research. Collecting primary research data was carried out through a questionnaire which was filled out online using Google From and distributed with a questionnaire link via various social media. The sampling technique uses a non-probability method. The sampling technique used is non-probability, using the accidental sampling method. To measure the number of samples, considering that the population in the study is not known with certainty, the Cochran Formula is used. In calculations using the Cochran formula, the result was 96.04, so the minimum sample size was 96 samples from consumers who had purchased Mixue Prigen. The analytical tools used in this research are multiple linear regression analysis, classical assumption test, t test, R test, R2 test using the SPSS version 22 application program. The results of this research prove that People have a significant influence on purchasing decisions. Price perception has a significant influence on purchasing decisions. Physical Evidence has a significant influence on purchasing decisions. Promotions have a significant effect on purchasing decisions. Keywords: People, Price Perception, Physical Evidence on Purchasing Decisions
Peran Kualitas Produk, Online Customer Review, Dan Customer Rating Terhadap Keputusan Pembelian Produk Kecantikan Pada Tiktokshop Lisa Ayu Pransiska; Sumartik Sumartik; Herlinda Maya Kumala Sari
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i2.9055

Abstract

This study aims to determine the effect of product quality, online customer reviews and customer ratings on purchasing decisions for beauty products on Tiktok. This study uses a quantitative approach. The sampling technique used was non-probability sampling with the accidental sampling method with a total of 100 respondents. The data collection technique was carried out by distributing questionnaires. The data analysis technique uses Partial Least Square (PLS) with the Smart-PLS version 4.0 program. The results of this study indicate that Product quality influences the decision to purchase Somethink products. Online Customer Reviews have an effect on the decision to purchase Somethink products. Customer Rating influences the decision to purchase Somethink products. Keywords – Product Quality, Online Customer Reviews, Customer Ratings, Purchasing Decisions
EUFORIA PEMILU MEMPENGARUHI HARGA SAHAM Adinda Lestari Ningsih; Herlinda Maya Kumala Sari; Sriyono Sriyono
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.10263

Abstract

harga saham perusahaan fast moving consumer goods yang terdaftar pada Bursa Efek Indonesia periode 2018-2022. 55 sampel yang digunakan pada penelitian ini yang diambil dengan teknik purposive sampling. Data diperoleh melalui galeri investasi dan data diolah dengan software Eviews 12. Hasil penelitian ini dengan uji yang dilakukan menujukkan bahwa profitabilitas dan likuiditas tidak berpengaruh signifikan terhadap harga saham, sedangkan kebijakan deviden berpengaruh signifikan terhadap harga saham
PENGARUH LITERASI KEUANGAN, MOTIVASI INVESTASI DAN RETURN INVESTASI TERHADAP MINAT INVESTASI SAHAM PADA GENERASI Z Herlinda Maya Kumala Sari; Muhammad Shalahudin Hidayat; Detak Prapanca
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.12519

Abstract

This research aims to identify and analyze the influence of financial literacy, investment motivation, and investment returns on stock investment interest among Generation Z in Mojokerto City. This study uses a quantitative method by distributing questionnaires to the residents of Mojokerto City. The population in this study consists of residents in Mojokerto City, with the sample taken being residents who have an interest in conducting stock investment activities and those who have already engaged in stock investment activities. The sampling technique used is non-probability sampling with purposive sampling, involving 127 respondents. The sampling criteria in this study are Generation Z residents, both male and female, who have shown interest in conducting stock investment activities and those who have already engaged in stock investment activities, as well as possessing a SID (Single Investor Identification). The data analysis technique uses Partial Least Square (PLS) with SmartPLS version 3.0 software, and the measurement model is evaluated using Outer Model and Inner Model. The results of this study show that financial literacy does not have a significant effect on stock investment interest in Mojokerto City. Investment motivation does not have a significant effect on stock investment interest in Mojokerto City. Investment returns have a significant effect on stock investment interest in Mojokerto City.
HEBOHNYA U-23 MEMBUAT WARNA HARGA SAHAM Lusi Rahmawati; Herlinda Maya Kumala Sari; Wisnu Panggah Setiyono
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 1 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i1.13208

Abstract

ABSTRAK Tujuann dari penelitian ini adalah untuk mengetahui pengaruh Return on asset (ROA), Current raatio (CR), dan Debt to asset raatio (DAR) terhadap Harga Saham Perusahaan Tekstil dan Garmen yang terdaftar di Bursa Efek Indonesia (BEI) selama periode 2019–2023. Data yang digunakan adalah data sekunder dari Galeri Investasi Bursa Efek yang berlokasi di Kampus 1 Sidowayah Gedung GKB 2 Universitas Muhammadiyah Sidoarjo tahun 2019 hingga 2023. Metode analisis yang digunakan adalah metode regresi data panel dengan menggunakan alat eViews 12. Hasil penelitian menunjukkan bahwa ROA berpengaruh negatif dan signifikan terhadap harga saham pada perusahaan Tekstil dan Garmen yang terdaftar di BEI tahun 2019–2023. Sebaliknya CR dan DAR berpengaruh positif dan signifikan terhadap harga saham pada Perusahaan Sektor tekstil dan garmen yang Terdaftar di BEI Tahun 2019-2023.
Co-Authors A, M Rayhan Abdul Rofik, Abdul Adinda Lestari Ningsih Adirama, Kelvin Fitriyan Agustina, Aninda Agustini, Elly Akyun, Rizki Khurrota Anggy Wahyu Priandini Angraeni, Dian Fransisca Dewi Nur Anzas Budi Cahyani, Firlin Eka Kurnia Cindy Cahyaning Astuti Detak Prapanca Dewi, Ade Annisa Dwi Mega Aprilia Eny Maryanti Farih Ayu Mukhoirotin Sirojul Umma Rosyihin Firdaus, Nala Alifiyah Firmansyah, Eggy Dwi H, Lutfia Hariasih, Mistih Hidayah, Fatikhatu I, Mariza Ica, Zulfatul Izzah Ira Nurdiani Islamiyanti, Erni Izza Nikmatur Rokhmah Julianto Julianto Kumara Adji Kusuma Kurniawan, Rifan Faris Lilik Indayani Lisa Ayu Pransiska Luluk Putri Fauziah Lusi Rahmawati M Hafis Alwi Marcelino, Marcelino Masulah, Siti Anisatul Mawarda, Rohdotul Misti Hariasih Muhammad Shalahudin Hidayat Nihlatul Kudus Sukma N Nur Ainun Jariyah Nur Fauziatin Anisa Nurcahyani, Amaliasari Nuril Lutvi Azizah Nurjanah, Firda Awalul Pambudianna, Badzliah A Ghaisani Prasetyo, Agil Bagus Prasetyo, Totok Dwi Pratiwi, Cindi Suryaning Prayogo, Kurniawan Didit Purwanto, Muhammad Rosi Putra, Bisma Akbar Wahyu Tri Ramadhani, Farikhah Randusiwi, Rejekining Rifka Ulinnuhya Annafa Rita Ambarwati Rita Ambarwati Sukmono Santi Rahma Dewi Santoso, Muhammad Nur Habib Saputri, Anisa Herwi Saputri, Norma Suviyahtin Wahyu Sarwenda Biduri Selvia Rachmawati Selviana, Sella Maya Setiyono, Wisnu Panggah Sofielia, Dhea Irwanda Sriyono Sriyono Sriyono Sriyono Sriyono Sriyono Sumartik Supardi Supardi Supardi Suryo, Vivanda Adi Prima Ulumudin, Muhamad Ihya Umah, Rizdatul Utami, Siska Putri Vera Firdaus Wanti, Fadilah Herdiana Yanti, Eva Indra Dwi