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Journal : Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura

How E-Service Quality, Customer Rating, and Customer Engagement Affect Buying Decisions for Local Brand Flickabags Selvia Rachmawati; Rita Ambarwati; Herlinda Maya Kumala Sari
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 16, No 3: July - September 2023
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v16i3.20868

Abstract

The current researcher discusses that the influence of e-service quality, customer ratings, and customer engagement in purchasing decisions affects the local retail production of Flickabags. And the researcher's question is whether e-service quality, customer ratings, and engagement influence e-commerce purchasing decisions. This researcher aims to identify marketing strategies to help deal with similar product competition from this local retail business, which focuses on service quality and information spread through its e-service quality as well as feedback from seller and buyer relationships. This research method uses a quantitative research model. The population obtained in this study is retail business e-commerce customers in the Sidoarjo district. The sampling technique in this study used a random sampling technique. The data collection technique in this study was a Google form questionnaire to the community in the Sidoarjo Regency area. The number of samples is determined based on calculations using the Cochran formula. Based on the output of SPSS, it is known that the significance value is 0.000 0.05, which simultaneously affects Y. And the F value calculated using table F is 130.108 F table 2.70 so that the results obtained are accepted, which means that each variable simultaneously affects Y. It is known that the R Square value is 0.799, so it can be concluded that the influence of each variable on the purchase decision is 79.9%. E-service quality, customer rating, and engagement impact in decision-making is 79.9%. This study shows a relationship between each variable and the purchasing decisions made by customers.
Co-Authors A, M Rayhan Abdul Rofik, Abdul Adinda Lestari Ningsih Adirama, Kelvin Fitriyan Agustina, Aninda Agustini, Elly Akyun, Rizki Khurrota Anggy Wahyu Priandini Angraeni, Dian Fransisca Dewi Nur Anzas Budi Cahyani, Firlin Eka Kurnia Cindy Cahyaning Astuti Detak Prapanca Dewi, Ade Annisa Dwi Mega Aprilia Eny Maryanti Farih Ayu Mukhoirotin Sirojul Umma Rosyihin Firdaus, Nala Alifiyah Firmansyah, Eggy Dwi H, Lutfia Hariasih, Mistih Hidayah, Fatikhatu I, Mariza Ica, Zulfatul Izzah Ira Nurdiani Islamiyanti, Erni Izza Nikmatur Rokhmah Julianto Julianto Kumara Adji Kusuma Kurniawan, Rifan Faris Lilik Indayani Lisa Ayu Pransiska Luluk Putri Fauziah Lusi Rahmawati M Hafis Alwi Marcelino, Marcelino Masulah, Siti Anisatul Mawarda, Rohdotul Misti Hariasih Muhammad Shalahudin Hidayat Nihlatul Kudus Sukma N Nur Ainun Jariyah Nur Fauziatin Anisa Nurcahyani, Amaliasari Nuril Lutvi Azizah Nurjanah, Firda Awalul Pambudianna, Badzliah A Ghaisani Prasetyo, Agil Bagus Prasetyo, Totok Dwi Pratiwi, Cindi Suryaning Prayogo, Kurniawan Didit Purwanto, Muhammad Rosi Putra, Bisma Akbar Wahyu Tri Ramadhani, Farikhah Randusiwi, Rejekining Rifka Ulinnuhya Annafa Rita Ambarwati Rita Ambarwati Sukmono Santi Rahma Dewi Santoso, Muhammad Nur Habib Saputri, Anisa Herwi Saputri, Norma Suviyahtin Wahyu Sarwenda Biduri Selvia Rachmawati Selviana, Sella Maya Setiyono, Wisnu Panggah Sofielia, Dhea Irwanda Sriyono Sriyono Sriyono Sriyono Sriyono Sriyono Sumartik Supardi Supardi Supardi Suryo, Vivanda Adi Prima Ulumudin, Muhamad Ihya Umah, Rizdatul Utami, Siska Putri Vera Firdaus Wanti, Fadilah Herdiana Yanti, Eva Indra Dwi