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All Journal Media Statistika Jurnal Sains dan Seni ITS IPTEK The Journal of Engineering IPTEK Journal of Science IPTEK Journal of Proceedings Series IPTEK The Journal for Technology and Science Jurnal Statistika Universitas Muhammadiyah Semarang CAUCHY: Jurnal Matematika Murni dan Aplikasi Journal of the Indonesian Mathematical Society Jurnal Teknobisnis Syntax Literate: Jurnal Ilmiah Indonesia BAREKENG: Jurnal Ilmu Matematika dan Terapan J-SAKTI (Jurnal Sains Komputer dan Informatika) Jambura Journal of Mathematics Accounting and Management Journal Inferensi Journal of Infrastructure and Facility Asset Management Madaniya JAMBURA JOURNAL OF PROBABILITY AND STATISTICS J-SAKTI (Jurnal Sains Komputer dan Informatika) JURNAL ILMIAH GLOBAL EDUCATION Journal of Social Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Journal Research of Social Science, Economics, and Management PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Sewagati Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Vita Ratnasari
Jurusan Statistika Institut Teknologi Sepuluh Nopember
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Analysis of the Influence of 7P Marketing Mix on Customer Satisfaction and Loyalty: A Case Study of Nanda Gift & Souvenir Shop Ananda, Dwi Shinta; Ratnasari, Vita
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 11 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v4i11.3003

Abstract

In the midst of increasingly fierce market competition, Nanda Gift & Souvenir Shop, as a provider of a wide range of gift products for various events, faced the challenge of increasing customer satisfaction and loyalty. The background of this problem arises from the level of customer satisfaction that is not optimal, which then has an impact on the low level of loyalty and the frequency of purchases of regular customers. This study aims to identify the factors that affect customer satisfaction at Nanda Gift & Souvenir Shop and evaluate the effectiveness of using Marketing Mix 7P to strengthen customer loyalty. The analysis was carried out by quantitative method through the distribution of questionnaires with 202 respondents, then analyzed using Structural Equation Modeling Partial Least Square (SEM-PLS). Based on the results of SEM-PLS analysis, it was found that the factors of product, price, place, promotion, labor, process, and physical evidence have a significant influence on customer satisfaction. The labor factor has the most dominant influence, followed by product, promotion, and physical evidence. Furthermore, the results of the study show that customer satisfaction has a significant and positive influence on customer loyalty. Customers who are satisfied with the products and services they receive tend to have higher levels of loyalty.
Pemilihan Skala Prioritas Lokasi Pemasangan Sisip Trafo Distribusi dengan Metode Ahp – Topsis di PT. PLN ULP Pangkalan Bun Bachtiar, Raditya Fahmi; Ratnasari, Vita
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v8i12.14217

Abstract

In this study, a total of 57 transformers with a load measurement status above 95% (overload) were recorded in the year 2022 and require transformer insertions. Every year, PLN ULP Pangkalan, on average, carries out a transformer insertion program of 10 transformers due to budget limitations. With this number, it is necessary to prioritize locations based on 6 criteria: transformers with overloads >95%, maneuvering up to 50% of existing transformers, a waiting list of ready-to-connect customers, business tariff (B) customers, landowner permits required, and the need for adding new network extensions. The Analytic Hierarchy Process (AHP) method is used for weighting the criteria, followed by the Technique for Other Preference by Similarity of Ideal Solution (TOPSIS) method to determine the priority sequence of distribution transformer insertion locations. The results of the AHP method show that the highest weight is assigned to the criteria of transformers with overloads >95%, with a weight of 59.3%. The lowest weight is assigned to the criteria of having business tariff (B) customers, with a weight of 3.8%. Using the TOPSIS method, the top priority location for distribution transformer insertion is at substation PBN-0262, with a preference value of 0.721038962870702. Meanwhile, the lowest priority location is found at transformer PBH-0054, with a preference value of 0.157302058325342. The sensitivity analysis results show that the priority sequence of distribution transformer insertion locations remains consistent and does not significantly change, indicating that the TOPSIS method's prioritization results in this study are consistent.
The Influence of Digitalization Readiness, Digital Mindset and Digital Culture on Digitalization Value in Multibusiness Companies Barlian, Noer Aisyah; Ratnasari, Vita
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i2.1082

Abstract

In an era of increasingly massive technological disruption, companies are required to adapt and transform to remain relevant and competitive. Digital transformation has become a necessity, even for companies operating in regions with low technology adoption due to low human development indices. Therefore, multi-business companies undergoing digital transformation face various challenges, both internally and externally. This research aims to determine whether digitalization readiness, digital mindset, and digital culture influence digitalization value. The analysis method is quantitative, using a questionnaire that is subsequently analyzed with Structural Equation Modeling- Partial Least Square (SEM-PLS). The data used in this research is the result of a questionnaire survey aimed at employees in multi-business companies that use technology in their operational processes. The findings showed that Digitalization Readiness influences Digital Mindset and Digital Culture but does not have a direct effect on Digitalization Value. Digitalization Readiness has an effect on Digitalization Value through Digital Mindset, but not through Digital Culture. Ultimately, the key to maximizing the benefits of digitalization for multibusiness firms lies not only in being prepared and having a supportive culture, but also in cultivating a digital mindset. This mindset serves as the crucial path for creating value and should be the main focus for organizations aiming to fully embrace digital transformation.
Employee Engagement sebagai Strategi Peningkatan Kinerja Karyawan pada Pembangkit Listrik Joint Venture Indonesia–Tiongkok Affandi, Nuraga Isma; Ratnasari, Vita
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1393

Abstract

Penelitian ini bertujuan untuk mengkaji peran employee engagement sebagai strategi peningkatan kinerja karyawan pada pembangkit listrik joint venture Indonesia–Tiongkok. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap karyawan operasional dan non-operasional. Analisis data dilakukan menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS) untuk menguji hubungan antar variabel penelitian. Hasil penelitian menunjukkan bahwa employee engagement berpengaruh positif dan signifikan terhadap kinerja karyawan. Karyawan dengan tingkat keterikatan kerja yang tinggi mampu menunjukkan produktivitas, kualitas kerja, dan efektivitas pelaksanaan tugas yang lebih baik. Temuan ini menunjukkan bahwa peningkatan keterlibatan karyawan menjadi faktor penting dalam mendukung kinerja organisasi pada lingkungan kerja joint venture yang memiliki perbedaan budaya dan sistem manajemen. Penelitian ini memiliki keterbatasan pada penggunaan data cross-sectional dan lingkup penelitian yang terbatas pada satu pembangkit listrik. Meskipun demikian, hasil penelitian ini memberikan implikasi praktis bagi manajemen untuk memprioritaskan program peningkatan employee engagement sebagai strategi peningkatan kinerja karyawan. Penelitian ini memberikan nilai tambah dengan menyajikan bukti empiris mengenai peran employee engagement terhadap kinerja karyawan pada sektor ketenagalistrikan, khususnya pada pembangkit listrik joint venture Indonesia–Tiongkok.
Pelatihan Analisis Data Akademik dan Non-Akademik Siswa Menggunakan Metode Statistik Berbasis Microsoft Excel bagi Guru SMA IPIEMS Surabaya ratnasari, vita; Tuti Rumiati, Agnes; Zain, Ismaini; Budiantara, I Nyoman; Nuroini, Husna Mir’atin; Pramaningrum, Dea Saraswati
Sewagati Vol 10 No 1 (2026): Pre-Printed
Publisher : Pusat Publikasi ITS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j26139960.v10i1.8977

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan guru SMA IPIEMS Surabaya dalam mengolah dan menganalisis data akademik dan non-akademik siswa secara sistematis menggunakan Microsoft Excel. Urgensi kegiatan ini didasarkan pada pentingnya pendekatan evidence-based education agar guru mampu melakukan evaluasi pembelajaran berbasis bukti data yang akurat. Kegiatan dilaksanakan melalui tiga tahap utama: Focus Group Discussion (FGD), pelatihan metode statistika berbasis Excel, dan pendampingan analisis data. Adapun cakupan materi pelatihan meliputi statistika deskriptif, pengujian hipotesis, korelasi, tabulasi silang, hingga analisis regresi sederhana. Hasil kegiatan menunjukkan peningkatan pemahaman guru dalam penggunaan Excel untuk analisis data serta kemampuan guru memanfaatkan informasi statistik dalam evaluasi pembelajaran. Secara statistik, terdapat peningkatan kompetensi yang signifikan berdasarkan hasil uji t-berpasangan (paired t-test) antara nilai pre-test dan post-test dengan perolehan p-value sebesar 0,037. Respon peserta melalui kuesioner juga menunjukkan tingkat kepuasan yang sangat tinggi terhadap kejelasan penyampaian materi dan manfaat program bagi profesi mereka. Program ini berpotensi dikembangkan sebagai model pelatihan berkelanjutan untuk sekolah lainnya guna mendorong penguatan budaya literasi data di lingkungan pendidikan.
The Influence of Digitalization Readiness, Digital Mindset and Digital Culture on Digitalization Value in Multibusiness Companies Barlian, Noer Aisyah; Ratnasari, Vita
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i2.1082

Abstract

In an era of increasingly massive technological disruption, companies are required to adapt and transform to remain relevant and competitive. Digital transformation has become a necessity, even for companies operating in regions with low technology adoption due to low human development indices. Therefore, multi-business companies undergoing digital transformation face various challenges, both internally and externally. This research aims to determine whether digitalization readiness, digital mindset, and digital culture influence digitalization value. The analysis method is quantitative, using a questionnaire that is subsequently analyzed with Structural Equation Modeling- Partial Least Square (SEM-PLS). The data used in this research is the result of a questionnaire survey aimed at employees in multi-business companies that use technology in their operational processes. The findings showed that Digitalization Readiness influences Digital Mindset and Digital Culture but does not have a direct effect on Digitalization Value. Digitalization Readiness has an effect on Digitalization Value through Digital Mindset, but not through Digital Culture. Ultimately, the key to maximizing the benefits of digitalization for multibusiness firms lies not only in being prepared and having a supportive culture, but also in cultivating a digital mindset. This mindset serves as the crucial path for creating value and should be the main focus for organizations aiming to fully embrace digital transformation.
Pengembangan Kapasitas Lembaga Desa Dalam Membangun Data Untuk Evaluasi Ketercapaian SDGs Desa Ratnasari, Vita; Rumiati, Agnes Tuti; Zain, Ismaini; Budiantara, I Nyoman; Nuroini, Husna Miratin; Pramaningrum, Dea Saraswati
Madaniya Vol. 7 No. 1 (2026)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.1688

Abstract

Kabupaten Mojokerto memiliki tantangan dalam pelaksanaan dan pemantauan ketercapaian SDGs Desa, khususnya dalam hal kualitas data dan kapasitas sumber daya manusia di tingkat desa. Berdasarkan pengalaman serupa di Kabupaten Sidoarjo, diketahui bahwa peningkatan kapasitas aparatur desa melalui pelatihan, penyusunan SOP, dan penggunaan sistem informasi digital sangat efektif dalam memperbaiki tata kelola data pembangunan berkelanjutan. Permasalahan utama yang dihadapi mitra meliputi rendahnya literasi data SDGs di desa, ketiadaan panduan operasional, dan belum adanya sistem yang memungkinkan monitoring ketercapaian indikator secara mandiri di tingkat desa. Solusi yang diusulkan meliputi empat pendekatan utama. Pertama, pelatihan kepada perangkat desa terkait konsep dan indikator SDGs Desa serta teknik pendataan. Kedua, penyusunan dokumen SOP yang memberikan panduan teknis pengelolaan data. Ketiga, pengembangan dashboard digital berbasis web sebagai alat bantu untuk input, visualisasi, dan pelaporan data SDGs Desa. Keempat, pendampingan teknis daring selama dua bulan untuk memastikan penerapan SOP dan pemanfaatan dashboard berjalan efektif. Target luaran kegiatan ini mencakup produk-produk berbasis IPTEK seperti dashboard SDGs Desa, SOP pengelolaan data SDGs, serta dokumen ilmiah dan publikasi berupa jurnal nasional, book chapter, artikel media populer, video dokumentasi, dan policy brief. Semua luaran disesuaikan dengan karakteristik pusat kajian yang berfokus pada penguatan sistem informasi dan literasi data masyarakat desa. Kegiatan ini direncanakan berlangsung selama enam bulan (Mei–Oktober 2025) dan melibatkan sepuluh desa dampingan di bawah koordinasi Bappeda Kabupaten Mojokerto. Pelaksanaan dimulai dari survei awal dan pemetaan kebutuhan, dilanjutkan dengan pelatihan intensif, pengembangan sistem digital, pendampingan implementasi, hingga evaluasi dan publikasi hasil. Melalui kegiatan ini, diharapkan akan tercipta sistem pengelolaan data SDGs yang berkelanjutan dan dapat direplikasi di desa-desa lainnya di Jawa Timur maupun secara nasional.
Co-Authors A. Tuti Rumiati Achmad Choiruddin Adatul Mukarohmah Affandi, Nuraga Isma Agnes Tuti Rumiati Almira Qattrunnada Qurratu'ain Ananda, Dwi Shinta Andrea Tri Rian Dani Anita Susanti Arif Khoirul Anam AVIANTHOLIB, IGAR CALVERIA Bachtiar, Raditya Fahmi Baredwan, Abdullah Husin Bastian, Endhy Bastian, Endhy Cinde Pristi Kurnia Merdiko Citto Pacama Fajrinia Clara Dewanti Dani, Andrea Tri Rian Deby Lolita Permatasari Dedy Dwi Prastyo Dwi Maumere Putra Eko Wahyu Wibowo Elika Tantri Eling Anindita, Raden Erma Oktania Permatasari Fachrian Bimantoro Putra Farid Achmadi Farony, Rivan Faurizal Limansyah Fauziyah, Meirinda Febriliani Masitoh Feni Ira Puspita, Feni Ira Fithriasari, Kartika Fitriana, Dewi Fuad Achmadi Gita Prestalita Halistin, Halistin Haryono Haryono Hesikumalasari Hesikumalasari Hitapriya Suprayitno, Hitapriya Husna Miratin Nuroini I Nyoman Budiantara I Putu Artama Wiguna Ida Nur Indah Sari Insan Amalia Mutfi Ismaini Zain Karimah, Aprilia Fitri Khaerun Nisa' Ludia Ni’matuzzahroh Made Ayu Dwi Octavanny Madu Ratna Mahendra Wardhana, Mahendra Marshiela, Jessie Reyna Maulidiah Nitivijaya Mokh. Suef Muhammad Aldani Zen NARITA YURI ADRIANINGSIH Ni'matuzzahroh, Ludia Nina Saraswati Nina Saraswati Nisa Andini Noer Aisyah Barlian, Noer Aisyah Novidianto, Raditya Nuroini, Husna Mir'atin Nuroini, Husna Miratin Nuroini, Husna Mir’atin Okka Kusumawati Asmoyo Permatasari, Erma Oktania Pramaningrum, Dea Saraswati Purhadi Purhadi Putra, Fachrian Bimantoro Qonita Qurrota A'yun R Sutjipto Reny Nadlifatin Retno Dewi Yulianti Rhifda Zukhrufi Ria Asih Aryani Soemitro Rifani Nur Sindy Setiawan Rizfanni Cahya Putri Rizky Amalia Yulianti Santi Puteri Rahayu Setiawan Setiawan Shofi Andari Sifriyani, Sifriyani Sitti Imaslihkah Suci Amalia Talmera, Annisa Triana Tandri Patih Taufiqotul Masrukha Tesha Nisva Tiza Ayu Virania Tuti Rumiati, Agnes Veniola Forestryani Vida Faiza Rochmah Wahyu Indri Astuti Wibawati Wibawati Winarni Kurniasari Yashintia Arien Epriliyanti Yollafie Asmara Yovita Liana Salsabila Yuanita Damayanti Zen, Muhammad Aldani